Classic Mode

Music Trade Review

Issue: 1928 Vol. 87 N. 26

Page 4 Text:

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
Fifty McPhail Pianos
for Mills University
Fox Piano Co., McPhail Representatives in Oakland, Cal., Suc-
cessful in Putting Over Notable Deal With
Prominent California Institution
HE Fox Piano Co., Oakland, Cal., recently consummated a deal of no small significance
when they sold to Mills College in Oakland fifty McPhail pianos for a new music building
which has just been completed at a cost of $275,000. The sale was made and closed by Sales
Manager William S. Gibbs, Jr.
Mills College is an educational institution for girls, having a total enrollment of over seven
hundred students. One hundred and twenty-five of these students study music as their major
T
DECEMBER 29, 1928
selves teachers of merit and of ability to
younger generations."
Among the staff of teachers in the department
of music in Mills College arc some of the fore-
most musicians in the Far West, many of them
pupils of Lesclietizky, Moskowski, Godowsky
and Lhevinne. For three years the department
of theory has been under the direction of Do-
menico Brescia of the Bologne Conservatory of
Music. The music department comprises four
large classrooms, six studios and fifty practice
rooms.
In appreciation of these McPhail
pianos, a letter was recently received by the
McPhail Piano Co. from Luther 11. Marehant,
in which he said:
"When the committee appointed to select ;i
piano for use in the practice rooms of the new
Music Building at Mills College chose the Mc-
Phail piano, they based their judgment on tone
quality, evenness of scale and materials used in
the construction of the instrument.
"Since the delivery of the fifty pianos called
for in the order, we have been assured again
that our choice was the best. The finish, style
and appearance are an addition to any room,
but more important in this case looms the fact
that we have an instrument of clear, crystalline
tone, even registers and so constructed that it
can withstand the wear of constant practice.
"For prompt delivery, service and care in
finishing the cases and piano benches much
praise and appreciation is due to W. S. Gibbs,
of the Fox Piano Co., dealer in the McPhail
piano."
In the accompanying illustration there is a
reproduction of the new building in which these
pianos have been installed as well as of Becman
P. Sibiey, West Coast representative of the Mc-
Phail Piano Co.; W. S. Gibbs, manager of the
Fox Piano Co., and Luther P>. Marchant, dean
of the school of music in Mills College.
J. W. Boothe Forms Chorus
of May Co. Employes
Los ANI.HIKS, CAL., December 27.— In the
May
Company News for December the following
reference to J. W. Hoot he, manager ol the
Music Department, appears, "By his enthusiasm
In- has so imbued others with the love of music
that he has formed a store chorus, which has
increased in numbers until it now numbers over
a hundred voices. Mr. Boothe's object in form-
ing this chorus was to create a closer co-opera-
tion among co-workers throughout the store
and so successful has he been that in the near
future he anticipates broadcasting the chorus
over some of the prominent stations in Los
Angeles."
Otto L. Kroeger Dies
at Home in Buffalo
Above—Music Building of Mills College, Oakland, Cal. Lower Picture. Reading left to right
—W. S. Gibbs, Jr., Manager, Fox Piano Co.; Luther B. Marchant, Dean of Music School, and
B. P. Sibiey, Pacific Coast Representative of McPhail Piano Co.
course. There are fifteen music teachers under to the manifold tasks of the department, and
spacious enough to care for the great number
the direction of Luther B. Marchant, dean of
the school of music. This faculty formed a of students concerned. The department of
committee which passed on the purchase of the music at Mills College has been organized for
three-quarters of a, century. From pioneer days
McPhail pianos.
A glance at the prospectus of Mills College onward here in California, musicians from dis-
shows how particular are the trustees and the tant lands always found a place where their art
faculty in making their decisions, as the pur- was appreciated, and where through them op-
portunity was given youth to understand, to
pose of this institution is styled as follows:
"A group of scholars and artists in the field interpret, and to essay creative expression in
of composition, history and tcchnic, making it their chosen field. No one can measure their
one of the.most excellent departments of music influence making for better taste and for higher
in the country, is what Mills College has culture. Students in turn developed to take tlu
afforded its students and the community ever places of their instructors. Some entered the
since its first structure was erected in the name professional world far from the Pacific Coast
campus to make brilliant records on concert
of education.
"A building adapted to the college needs, platform and in opera. Far more in studios
beautiful in architectural style, adequate in plan and classrooms nearer home have proved them-
Lo, N. Y., J >eci'mber 27.—Otto L. Kroeger,
a veteran of the piano manufacturing trade, and
who for the past 20 years or more has been
connected with C. Kurtzman & Co., this city,
died at his home here on December 19. He is
survived by his wife, Jane D. Kroeger. Funeral
services were held here yesterday afternoon
and interment was in Greenwood Cemetery,
Brooklyn, to-day.
Mr. Kroeger was the son of Henry Kroeger,
founder of Henry Kroeger & Sons, a well-
known manufacturing house of New York City
some half century ago, and in his early days
was actively associated with his father in the
business.
Death of Herbert Moulton
LISBON, N. H., December 26.—-Herbert .Moulton,
president of the Lisbon Mfg. Co., makers of
piano cases and one of the largest lumber com-
panies in New England, died suddenly at his
home here last night.

Page 5 Text:

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
DECEMBER 29, 1928
Anna Case Now Records
Exclusively for Columbia
Prominent Concert Soprano Received Her
Musical Education Entirely in America—First
Record Soon to Be Released
The latest addition to the list of prominent
artists recording exclusively for Columbia
records is Anna Case, prominent concert so-
g
Anna Case
g
prano, whose first Columbia record couples
Handel's "O Sleep, Why Dost Thou Leave Me?"
and the aria: "Connais—tu le pays?" from
"Mignon."
A native of New Jersey, Miss Case received
her musical education in America, and early
became a favorite singer with the Metropolitan
Opera Co. Later Miss Case made a world tour
as a concert artist and the work so appealed
to her that she continued in that field with
great success.
4,000 Cleveland Pupils
Studying Piano in Schools
Group Instruction Started in Three Schools
Three Years Ago Has Now Extended to
Include Fifty-three Schools
CLEVELAND, O., December 24.—There are a thou-
sand children taking piano lessons in Cleveland
Public Schools. And four hundred children tak-
ing violin lessons. These figures have just
been made public by the supervisors of piano
and violin classes of the Cleveland Board of
Education.
Three years ago a handful of pupils were
enrolled in three city schools, Walton, Milford
and Gilbert schools, to study the piano. Now
the piano course is so popular that fifty-three
schools have piano classes. Cleveland suburbs
are not included as they are independent of
Cleveland proper.
Landon and Chesterfield schools are credited
with the largest classes, each with thirty-five
pupils. The pupils are in the third to the sixth
grade. Miss Helen Schwin is the supervisor
of piano classes.
Much less interest is shown in the violin,
there being only four hundred pupils enrolled
in thirty-eight schools.
ESTABLISHED 1862
5
Editor of The Review Is Honored
for Long Service With Publication
B. Brittain Wilson Presented With Watch in Commemoration of 30th Anniversary of
His First Connection With the Paper
T N commemoration of the thirtieth anniver-
During his years of service, Mr. Wilson has
-^ sary of his first connection with this paper, seen the gro.wth of the organization from one
B. Brittain Wilson, editor of The Music Trade paper with a staff of a half dozen, to a point
Review, was presented with a handsome gold where it ranks among the leaders in the field
watch, suitably inscribed, as a gift from the di-
rectors of Federated Business Publications, Inc.
The presentation took place on December 24
with Edward Lyman Bill, secretary and treas-
urer of the company, and son of the founder
of The Review, the late Col. Edward Lyman
Bill, tendering the gift.
Mr. Wilson's long and notable services with
The Review began in October, 1898, his first
post being that of an office boy. Since then he
has filled various positions on the paper until
January, 1927, when he was appointed editor
and placed in charge of the editorial department
of the publication, succeeding J. B. Spillane,
who was elected chairman of the board of di-
rectors of Edward Lyman Bill, Inc., and chair-
man of the editorial board composed of the edi-
tors of all the various publications. With the
organization of Federated Business Publica-
tions, Inc., Mr. Spillane became vice-president
and director of that company.
Gurran Music House
Suffers Heavy Fire Loss
B. Brittain Wilson
of
business
paper
publishing concerns, con-
Ashes Not Cool Before R. A. Curran Arranges
For Resumption of Business in Sharon, Pa.— trolling a score of papers in various fields of
industry and employing some two hundred in-
Loss Put at $75,000
dividuals.
During his long contact with the members- of
SHARON, PA., December 22.—Phoenix-like R. A.
Curran, owner of the Curran Music House the music industries in its various divisions,
which was totally destroyed by fire when flames Mr. Wilson, who in addition to being editor of
swept the DePoreest Block, State street, last The Review is also associate editor of the
week, arranged for the resumption of sales Talking Machine World, has made a host of
in his former place of business, East State street. friends who wish him well at the outset of his
Some of the merchandise that was saved from 31st year as a member of the music trade and
the burned store, supplemented by a new stock profession.
ordered by telegraph and long distance tele-
phone, was placed in the store which opened for
business this evening.
Mr. Curran places his loss at $75,000 with
partial insurance. The fire, of undetermined
origin, started in the DeForeest Block, owned by
CAMDEN, N. J., December 21.—The board of di-
M. V. DeForeest, the former well-known music
merchant, who places his loss at $125,000 with rectors of the Victor Talking Machine Co. to-
partial insurance. Mr. DeForeest was in New day declared the following quarterly dividends
York at the time of the fire, and was notified by to stockholders of record at the close of busi-
his son, William, of the fire. He returned home ness on December 31, 1928.
$1.75 per share' on preferred stock (69 shares
at once. The DeForeest Block was a total loss,
entailing a loss to the various occupants of old stock outstanding), payable January 15, 1929.
about $250,000. Mr. Curran had on display an $1.75 per share on 7 per cent cumulative prior
unusually large stock of pianos, talking ma- preference stock, payable February 1, 1929. $1.50
chines, radio sets and other musical merchan- per share on $6 cumulative convertible preferred
dise for the holiday trade which fell prey to stock, payable February 1, 1929. $1 per share
the fire fiend. The fire was discovered by Ray on common stock, payable February 1, 1929.
Johnston, of the Curran Music Co., who de-
tected the flames as he was about to fire the Consult the Universal Want Directory of
furnace in the basement. He was unable to The Review In it advertisements are inserted
enter the basement due to the dense smoke.
free of charge for men who desire positions.
Victor Talking Machine Go.
Directors Declare Dividend
L'AUTER
NEWARK. N. J
ONE OF AMERICA'S/FINE PIANOS
GRANDS
UPRIGHTS
THE LAUTER-HUMANA

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