Music Trade Review

Issue: 1928 Vol. 87 N. 26

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
DECEMBER 29, 1928
100 Year Club Organized
by New York Business Men
Kieselhorst Co. Reaches Fiftieth
Milestone in a Successful Career
W. P. H. Bacon, of the Bacon Piano Co.,
Named as One of the Governors of the New
Organization
Wm. P. H. Bacon, of the Bacon Piano Co., is
named as one of the twenty-five governors of
the One Hundred Year Club of New York in
the incorporation papers of that organization
filed recently. The club is made up of busi-
ness houses of New York which were
established one hundred years ago or more and
are still active, and its purpose is to "preserve,
foster and "perpetuate the worthy tradition and
high ideals of business and professional life of
the City of New York, co-operate with the
newer generation of businessmen in New York,
and establish closer intercourse between its
members."
"Great Oaks From Little Acorns Grew"
DENVER, COLO., December 26.— Denver musical
instrument dealers report a very good holiday
trade. While actual figures are not as yet at
hand, it is the opinion of most of the Denver
musical instrument men that this year's busi-
ness exceeded the holiday business of 1927.
Clarence Campbell, president of the Knight-
Campbell Music Co.; A. E. Cox, president of
the Denver Music Co., and Russell Wells, o'
the C. E. Wells Music Co., three of Denver's
largest .musical instrument houses, predict that
1929 will be a good year for their line of in-
dustry. They base their prediction on the fact
that business in general is good in Denver at
the present time, and the record farm crops
harvested in the State this Fall have been the
means of placing a lot of money into circula-
tion in this section, and all lines of business
will receive their share during the coming
months of the new vear.
Heads Radio Department
C. M. Pearson, for eleven years with the Co-
lumbia Stores Co., Denver, Col., and at onetime
head of the phonograph and radio department
of the Denver Dry Goods Co., recently assumed
his new duties as head of the radio department
of the B. K. Sweeney Electrical Co., Denver.
A branch of the Des Moines Piano Co. has
been established in Rock Rapids, la.
For greater returns
from electric
pianos
CLARK ORCHESTRA ROLL CO.
DEKALB, ILL.
IDEAL
WO
Ft D
F? O
LL
01512
75c
THE QUALITY ROLL
In 1882
46 This Years
Ago
Ad Ran in the
ZENITH RADIO
»150 to »900
KIESELHORST
F
TRi" 1 Company c «™'
Post-Dispatch
1007 Olive Street
ATWATER KENT
RADIOS
Ml7 Complete
KIESELHORST
in* company GULBRANSEN
The Little Piano With the
Big Tone
MINUET
$295 to $650
KIESELHORST
I k«ep the bett goodi and can afford
to sell at a small advance on factory
prices. J. A. Kieselfcorat, 2706 Market
Street.
In 1928 the Sons of the "Founder" Are Ever
Faithful to Jheir Father's Ideals and Promises
Let Us Serve You
KIESELHORST
Founded
J879
Company
531H.ST.M0
HUNTER AVE.
, PA
KIESELHORST
m?!> c o m p a n y
«zoo
1007 Olive Streel
VICTROLA
RCA RADIOLA
Prices $250 Upward
KIMBALL PIANOS
T W . Ar. Mora Kimb.ll Pi.no. I.
American Homat Tk.n Pianos
of Any Othar M.W.
Prices $325 Upward
KIESELHORST
Company c «»o*'
1007 Olive St.
BRUNSWICK
RCA RADIOLA
Prices *9S Upward
KIESELHORST
"%? Company
49th
Year
1007 Olive Street
For Rent
PIANOS
$2, $3, $4 MONTHLY
Six (ti tfcnrlt' Simt AUamtd M
Fuiun Pnrchmtr.
KIESELHORST KIESELHORST
"Sn*Company c «~"
1007 Olive Street
' Company
^
1007 Olive Street
How a Progressive Music House Told the Public of Its Long and Successful Record in Business
\ \ 7 I T H the coming of 1929 the Kieselhorst
V
* Co., of 1007 Olive street, St. Louis, Mo.,
of which K. A. Kieselhorst is the energetic head,
will celebrate the fiftieth anniversary of the
establishment of the business by J. A. Kiesel-
liorst, who at the outset and for many years
confined himself to the selling of pianos.
The company has not hesitated to tell the
people of St. Louis of its long service to the
music-loving public, and only recently ran a
special advertisement in the local newspapers
calling attention to the lines of pianos, phono-
graphs, radios and combinations handled. In
it there was reproduced, by way of contrast,
one of the advertisements run in the St. Louis
Post-Dispatch by the founder of the business
in 1882.
Music Trades' Diary and
Year Book for 1929 Issued
The Music Trades Diary, Directory and Year
Book for 1929 has just been issued by G. D.
Ernest & Co., Ltd., London, E. C, publishers of
the Music Trades Review of London. In ad-
dition to the diary itself, which should prove
most convenient, the volume contains much
general information of distinct value to the
music tradesman, including a directory of the
British music trades, a schedule of duties on
musical instruments imported into various
countries, general facts regarding the copy-
right and higher purchase laws, figures on im-
ports and exports, and other material of a
pertinent nature. The directory is sent post-
paid throughout Great Britain for 2s. 6d. and
abroad 3s. for cloth binding and 2s. and 2s. 6d.
respectively for paper cover.
Now Ogden Music Go.
OGDKX, UTAH, December 27.—The Lassen-Carrl
Music Co. has changed its name and hereafter
will be known as the Ogden Music Co. Articles
chancritiLr the name were filed this week.
AtAOE BY
THE R05& VALLEY MUJICC?.
1160.25 and $190.25 CompUu
llnme Demonstration
PIANOS
1007 Olive Street
Denver Music Merchants
Optimistic Over 1929
13
I he Aeolian Co. has arranged to open a new
branch store in the metropolitan district at 14
Main street, Yonkers, N. Y., with Russell \Y.
Elam as manager.
This latest Kieselhorst advertisement is re-
produced herewith and in itself tells better than
a lengthy article of the long and successful
career of this concern. There are many old-
established houses in the music trade—houses
that are still ^oin^ and growing, but even so
there are few that can point in their advertis-
ing to the record of the present generation in
upholding the ideals and policies of the founder.
Sherman, Clay Branch Moves
The Sherman, Clay & Co. branch in Modesto,
Cal., has been moved from 914 to 934 Eleventh
street, that city, where larger quarters are avail-
able. P. L. Currie is the manager.
The Hushwick Music Store, 998 Flushing
avenue, Brooklyn, N. Y., has been incorporated
by Tilli Hardi and others.
Consult the Universal Want Directory of
The Review.
ATLAS
"Around the World —
An AH Around Roll**
Greater Enjoyment
—Greater Profits—
List Price
Write for sample roll and bulletin of latest
popular Song Releases, Standard Songs,
Hymns, March Songs, Italian Word and In-
strumental Rolls, and the Master Series and
De Luxe Rolls of Operas, Overtures, Etc.
ATLAS PLAYER ROLL CO.
35-37 Fifth Street
Newark, N. J.
Phone Humboldt 1537
Philadelphia Office
200 So. Tonth Street
Pbon«: PenBTpacker 2H4
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MUSICAL MERCHANDISE
Conducted By Thomas W. Bresnahan
Vesey Walker Expands
Small Goods Business
MILWAUKEE, \\ IS., December 27.—Vesey Walker,
widely known musical' merchandise man and
bandmaster, has announced that he has incor-
porated his firm with a capitalization of $2(),00U,
and that he will move from his present location
on the second Boor at 310 Wisconsin avenue, to
new quarters which he has taken with
O'Connor-Lazar, the beautiful new showrooms
which have been arranged for the home of the
Baldwin, at Broadway and Mason street.
Mr. Walker has been conducting his business
under the name of the Vesey Walker Music
Shoppe, but following his incorporation the
name of the band instrument shop will go
under Vesey Walker, Inc.
Mr. Walker has been appointed agent lor the
Bucscher line in Milwaukee.
In commenting on his new move, Mr. Walker
believes that the location on Broadway in
"Music Row'' will be helplul in merchandising,
and in the promotion of high-grade goods.
Two New Departments for
So. California Music Co.
Los ANGELES, CAL., December 26.—The Southern
California Music Co. has installed two new
departments recently—a QRS motion picture
camera department and a Savage Health Motor
department. Both are under Scott Williamson,
manager of the Band & Orchestra & Stringed
Instruments Department, on the fourth floor.
Special salesmen are used to demonstrate, and,
due to the fact that both instruments are noise-
less—or, should we say, soundless, they can
be practically in the same room, only curtained
off from one another.
Classes for Harmonica
Instruction in Pueblo
PUEBLO, COLO., December 26.—Several classes for
harmonica instruction have been formed at the
Steel "Y" auditorium here with E. G. Barrow,
social secretary, in charge. Classes have been
formed for both boys and girls and a class for
parents of these same children has also been
organized, meeting every other Tuesday night.
Local boys and girls have been receiving in-
struction in harmonica playing for some time,
and at the last State fair both individual and
group harmonica prizes were won by Steel "Y. v
BACON
BANJOS
Reviewing Progress of the Year
in the Fretted Instrument Field
By Alfred F. Johnson, Secretary-Treasurer, American Guild of Banjoists, Mandolinists
and Guitarists
It would be well for us to go back over the
past twelve months to analyze our progress in
bringing the fretted instruments to the fore;
has its progress been normal or aggressive; is
its music on a better basis; are its teachers
better musicians, and have we encouraged more
students into our fold than ever before? One
thing is certain—fretted instruments and their
music are still very much in evidence with us,
and the spirit of this New Year will indeed be
very musical.
It takes all kinds of peoples to make this
world of ours; we should not convey or feel
ill toward those who do not see our viewpoint,
even if at times, in self-defense, we have to
voice our opinions rather strongly to convey
an opposite viewpoint. So let us bury the
hatchet for the time being and devote a little
time to reminiscence.
Because of the highly trained serious and
active players, critics, directors and teachers,
bent on educating the public to the higher con-
ceptions of the dignity of our fretted instru-
ment art, we can justly say that we have been
extremely aggressive these past twelve months
or more. For the simple reason that better
playing means encouragement for others, that
the teacher is in effect a missionary in the field
of music. The influence and importance of the
music teacher in our progress cannot be over-
estimated.
We are insistent and the Government makes
it obligatory, that the normal child shall attend
school. Through his academic years he is
taught the fundamentals of music and its ap-
preciation, and at the end of that time he should
know whether he wishes to continue this study
through his own initiative. How does this con-
cern us in the fretted instrument art?
Through our own aggressiveness we caused
netted instrument groups to be formed in
these public schools; we have organized our
own studio orchestras and bands, and we have
in general planted the fretted instrument seed
so deeply in this fertile field of younger stu-
dents that the efforts of the fretted instrument
fraternity has not been aggressive in vain.
The changing attitude on the part of the gen-
eral public is responsible for the greater at-
tendance at recitals; the greater evidence of
I'retted instruments on the stage, in the Vita-
phone and on phonograph records. Of greater
influence within this past year has been the
big percentage of fretted instrument radio pro-
grams.
Whether all of this music is of the proper
kind and most beneficial may be open to ques-
tion—but one thing is certain; our music pub
Ushers have taken a stronger and more sincere
interest in our art than ever before. Not only
those who are devoted solely to our particular
instrument but those publishers who never be-
iore considered us have realized the growing
influence and popularity of fretted instruments.
Is it not also convincing by the attitude taken
by the manufacturers that our art has pro-
gressed? A few years ago who would have
thought of paying hundreds of dollars for a
banjo! The manufacturers have spent much
of their time, patience and money to perfect
instruments worthy of our finest performers.
In summing up all that has been said, is it
not true that fretted instruments have through
their own aggressive supporters gained a
prominent position in the musical appreciation
of this country?
Club Donates Musical
Instruments to School
MASSILLON, O., December 26.—The instrumental
music department of the Massillon public
schools will become enriched to the extent of
four violins and four horn instruments because
of the kindness of members of the Exchange
Club.
Hearing about the need of instruments in the
department, members of the club started a fund
recently to purchase them. The instruments
are placed in the hands of students who are
musically inclined but, because of lack of
finances, cannot purchase the necessary equip-
ment. The donated musical instruments will
become the permanent property of the school
department.
The Hart Music Stores, Inc., 2611 Indiana
avenue, Chicago, has been incorporated to deal
in musical instruments, radios, cameras, etc.
The incorporators are Kdward Graff, Tda Silver-
man, Murray Miller.
Consult the Universal Want Directory of
The Review.
GRETSCH
for
Played by Leading
Musicians and Orchestras
Trade
Mark
MUSICAL MERCHANDISE
MUSICAL INSTRUMENT MAKERS
SINCE 1883
Sold by
Representative
MUMIC Merchants
The Fred Gretsch Mffc Ca
BACON BANJO CO., Inc.
6O Broadway Bn>oklyn,NX
GROTON, CONN.
14

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