Music Trade Review

Issue: 1928 Vol. 87 N. 25

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
DECEMBER 22, 1928
Many Trade Members at
Mehlin Funeral Rites
Funeral services for H. Paul Mehlin, the laU
head of Paul B. Mehlin & Sons, West New
York, N. J., were held at his home on Sunday
last in Maywood, N. J., where Mr. Mehlin had
lived for many years, during which time he
had been active in all civic matters pertaining
to borough affairs.
The services were conducted by the Rev.
Augustine Elmendorf, rector of Christ Epis-
copal Church, in the affairs of which Mr. Mehlin
had always been very active. Following the
Episcopal service a service was conducted by
the Hackensack Eodge of the B. P. O. E., of
which Mr. Mehlin was a. past exalted ruler.
More than one hundred members of this lodge
attended the services, which were conducted by
Colonel A. T. Holley, an old, intimate friend
of Mr. Mehliu's. In addition to the Elks dele-
gation there were more than 200 friends and
i datives present, which included a delegation
from Mehlin factory as well as a large number
ut members of the piano industry.
Interment took place in the Hackensack
Cemetery.
Simplicity in Display Gets Over a
Striking Message to Sidewalk Crowds
n p O O much is often crowded into a window
*• display, thus detracting from the effective-
ness of the plate-glass presentation that is al-
ways one excellent means of bringing prospects
|
The instrument featured in this display is
a Krakauer grand, one of the latest styles
put out by Krakauer Bros., New York
manufacturers. The A. B. Clinton Co. has suc-
The A. B. Clin-
'i ton Co., of Hart-
1 ford, Conn., Used
I this Simple Win-
|
dow Display tc
I Feature the Kra-
I
kauer Piano
Frederick Erion Dies
llllllililijIIIHIIIIilllllHUllllli
Was
Pioneer and Highly Successful
Dealer in Buffalo, N. Y.
Music
BUKKAU), N. Y., December 17.—Frederick Erion,
seventy-eight years old, pioneer music dealer
of this city, and chairman of the board of di-
rectors of Fred Erion & Co., operators of two
large musical instrument shops, died December
15 in his home in Linwood avenue after a year's
illness. Mr. Erion established the Erion Piano
Co. in 1902 on William street, and three years
later opened a second store on Broadway. Both
stores grew rapidly until they became leader
in the musical instrument field in this section.
Mr. Erion's four sons, Edward P., Arthur V\ .,
Walter C. and Fred J. Erion, joined their father
in his business enterprises as they became of
;ige, and for the past few years have relieved
him of much of the detail of the operation of
the stores. The eldest son, Edward, has been
president of the operating company for several
years. Two daughters also survive.
The funeral was held on December 17 with
burial in Forest Lawn cemetery.
Joins Kieselhorst Go.
ST. LOUIS, MO., December IS.- -Aiinouneenu nl
was made here to-day that O. B. Morrison,
for the past several years connected with tlu
Kimball Piano Co., of Detroit, has become
director of sales of the Kieselhorst Piano Co.
in this city. He will have supervision over
the disposal ' of the company's entire stock of
pianos.
Increasing business has made it necessary for
the Duncan Bros. Music Store, Oak Hill,
W. Va., of which S. E. Duncan is manager, to
move to larger quarters in the Hill Hotel
Building, that city.
j
J ince
1842
| cAmariceCs
I c Fbremost
I
'Piano
into the piano store. The A. B. Clinton Co., of
Hartford, Conn., one of the leading piano stores
of the country, uses its beautiful windows to
excellent advantage in the upbuilding of piano
business. No opportunity to reach the sidewalk
crowds is ever overlooked by this enterprising
concern.
Ned C. Strouse, manager of the store, is
largely responsible for the success of the com-
pany's window displays, which are always noted
for their simplicity, yet strong appeal to the
passer-by. The latest window display of the
Clinton store, reproduced herewith, is an excel-
lent illustration of the typical Clinton window
trim. The predominating keynote of simplicity
in the display makes a very strong appeal to
the spectator. It puts the piano in the lime-
light, yet there is a certain elegance to the
whole setting, homey and tasteful.
ccssfully retailed the Krakauer line for more
than thirty years and has been highly success-
ful in making this instrument extremely popular
in Hartford as well as New Haven, Conn.,
where they also operate a high-class music
store.
The Holmquist Musical Instrument Co.,
headed by ¥,. H. Holmquist, has opened a store
at 225 Dowd Block, Ft. Dodge, la., and will
specialize in band and orchestra instruments.
H. L. Darling in New Post
LJUKKALO, X. Y., December 17.—Hu'nter L.
Darling has been appointed manager of the
Robert L. Loud, Main street store. Dr. Dar-
ling has been actively associated with music
-tore operation for the past 15 years. He has
served as general manager of the Winter Piano
Co., at Erie, Pa., for the past seven years and
is widely known among the trade in the Great
Lakes region.
New Piano Department
The Parmelce-Dohrmann Co., Los Angeles,
Cal., which for some time past, has been han-
dling phonographs and radios with much suc-
cess, has opened an elaborate piano department
on the second floor of its store at 747 South
[•"lower street, that city.
^ S T I E F F PIANO
Will attract the attention of tkose
wko know and appreciate tone guatity
CHAS.M.STIEFF Inc.
StieffHall
~
Baltimore
Our Good-Will
Inventory
It shows a gratifying record of
old friends served and new pa-
trons won during the year of
1928. In thanking each and all
for the privilege and pleasure
thus afforded us, we extend the
warmest of greetings and the
sincerest of good wishes for a
Happy Christmas and a Bright
and Prosperous New Year.
SO. ACTON, MASS.
c
Jhe oldest
(Piano-forte in
(America to~day
owned and con"
trolled by the
direct decendents
of the founder
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
10
Two New Artistic Radio Models Are
Introduced to Trade by Jesse French
Large Production Program Planned by Western Piano Manufacturer on Barcelona
Console and Seville Consolette Types
/CHICAGO, ILL., December 17.—Jesse French
. . .
. , , - of
& Sons are . introducing
two new styles
the Jesse French radio as an addition to the
original Madrid Console Model introduced to
the public about' a month ago. The new styles
designed construction make it something out of
[ in
type
o ordinary
( ij nar
n t hj
s
this
type of of cabinet
cabinet. The
The
chapel window type of speaker opening may be
seen in the illustration of the Seville.
Jesse French & Sons officials have announced
th
DECEMBER 22, 1928
Enters Radio Field
John Kelly Joins Sales Staff of C. S. Tay, Inc.,
Chicago Distributors
CHICAGO, III., December 18.—John Kelly, who
was for many years associated with M. J. Ken-
nedy, retail dealer in the Republic Building,
has been appointed to the sales staff of C. S.
Tay, Inc., radio distributors. Mr. Kelly will
represent the company in northern Illinois.
As announced last week, Mr. Kennedy was
appointed sales manager of C. S. Tay Inc.,
and in commenting on the appointment, Mr.
Tay states: "Mr. Kennedy brings to the Tay
organization a wealth of merchandising ex-
perience. The Bosch line has proven so ex-
tremely popular and our business has grown
with such rapidity that it has become neces-
sary to increase and strengthen our organiza-
tion. It is, under these conditions, particularly
gratifying that we are able to obtain a man
of Mr. Kennedy's ability and popularity."
Koons Heads Baldwin Co.
Artists' Department
Walter E. Koons has been appointed by the
Baldwin Piano Co. as head of the artists' de-
partment activities of the company with head-
quarters at the Baldwin warerooms, 20 East
Fifty-fourth street, New York. Mr. Koons was
formerly associated with several prominent
musical magazines and has a wide acquaintance
among musicians.
Radio Helps Record Sales
Barcelona Console
have been brought out to meet the demand for
Spanish designs which these models reproduce.
The Barcelona Console, illustrated herewith
with doors closed, is a handsome piece of
cabinet work. Its massive beauty is enhanced
by hand carving designed by Bert Murrel of the
Jesse French craftsmen. Fancy burl walnut is
given a fine piano finish in the cabinet proper
and the effect is one of great richness and
beauty. The speaker opening, which is con-
cealed behind the doors in the illustration, is
adapted from the chapel window of the San
Jose Mission at San Antonio. It is covered
with a heavy hand-carved grille and is backed
with gold cloth. The Barcelona Console is 51
inches high, 26J/2 inches wide and 17H inches
deep.
The Seville Consolette, also pictured here,
consists of the table model mounted on a hand-
some speaker table. It is sold either as* a unit
or as separate pieces and advance orders in-
dicate that it will be extremely popular. The
delicate hand carvings and beautiful woods used
in the Seville and exceptionally heavy and well-
Targ & Dinner Music Go.
to Enter Radio Business
Well-Known Chicago House Will Move to
Larger Quarters at 425 South Wabash
Avenue in Order to Provide for Business
Expansion
CHICAGO, III., December 15.—The Targ &
Dinner Music Co., prominent wholesale music
house at 229 West Randolph street, this city,
announces its decision to enter the radio busi-
ness with the coming of the New Year. In
order tp take care of the business expansion
the company will move to new quarters at 425
South Wabash avenue in the near future, where
not only increased space will be available, but
shipping and service facilities much improved.
The new quarters will be occupied on December
26, following the installation of new fixtures and
equipment.
Seville Consolette
that advance orders on all three models have
been extremely gratifying and a large produc-
tion program is now well under way in the com-
pany's factories at Newcastle, Ind.
Lester Concert Grand for
Women's Symphony Orch.
PHILADELPHIA, PA., December 18.—The Women's
Symphony Orchestra, one of the leading musi-
cal organizations of the city, recently paid trib-
ute to the Lester Concert grand piano, through
the selection of a Lester Concert grand style J
for the use of the organization in concert.
There are eighty members in the orchestra, and
they give a notable series of concerts,
New Folder on Columbia-
Kolster Combination
The Columbia Phonograph Co. has just dis-
tributed folders which feature its newest crea-
tion in combinations—the Columbia electric
Viva-tonal and Kolster radio combination,
Model 980. The cover of the folder is futuristic
in design, and is done in contrasting shades of
Benday, with a black and white base.
The contents comprise an introduction; two
thumbnail photographs of the instrument
opened and closed; a three-quarter-page photo-
graph of the set when open for use; and a de-
tailed list of specifications. Each page, with
the exception of the cover, has a border of
three contrasting shades of Benday.
Krakauer Bros. Dividend
Krakauer Bros., New York, well-known piano
manufacturers, on December 15 declared the
thirty-sixth quarterly dividend of one and three-
quarters per cent on the preferred stock of the
company. Business with this concern has shown
steady improvement during the last few months.
AKRON, O., December 17.—Sales of talking
machine recordings have been stimulated as
the result of two sessions of broadcasting each
day from Station WADC, Akron. This has
been in progress for some time and dealers re-
port they noticed a sales pickup as soon as the
first broadcasting of the new records was made.
Dealers here co-operate with the local station
in supplying new discs each week. They say
dance records give them the biggest return
through the medium of the twice daily broad-
castings.
Loeb Co. Increases Staff
NEW ORLEANS, LA., December 17.—The rapidly
growing business of the Harry B. Loeb Piano
Co., Inc., necessitated the addition to the al-
ready large sales organization of Miss A. Pro-
vensel. W. J. Wright, vice-president of the
company, said that business is showing a de-
cided increase in the radio department with
pianos in next place.
Opens Branch in Olean
BUFFALO, N. Y., December 17.—The Ideal Fur-
niture Co., operators of a furniture and musical
instrument store in Corning, N. Y., has opened
its second retail establishment at 408 West
State street, Olean, N. Y. Earle W. Browne
of the Corning store has been transferred to
Olean as branch manager assisted by H. E.
Norris, formerly with Bradner's of Olean.
Here's One for the Book
LONDON, ONT., December 18.—Because a pur-
chase deal for a piano was made on Saturday night
and the defense in the suit of a local music
store, suing for defaulted payments, contended
that the deal had not been completed until the
piano was delivered about 1 o'clock Sunday
morning, County Judge Macbeth dismissed the
action.
The judge held that being a Lord's Day deal
it would not hold in law.

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