Music Trade Review

Issue: 1928 Vol. 87 N. 25

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DECEMBER 22, 1928
Milwaukee Prepares for
Mid-West Market Week
MILWAUKEE, WIS., December 17.—Milwaukee
music jobbers are getting into line for the
second Midwest Market Week, which will be
held in Milwaukee from February 4 to 9.
Sixty-seven firms, including a number of
radio jobbers, have already joined the move-
ment to support the second Midwest Market
week. At the first Midwest Market week more
than 1,000 buyers from 187 towns and cities in
the Milwaukee trading territory were attracted
to local houses, and the retailers attending, in
addition to visiting their jobbers, took the op-
portunity of visiting Milwaukee retail stores and
exchanging ideas with the local dealers.
Merchandising conferences, with speakers of
note from all branches of business, will discuss
outstanding problems of retailing, and there
will be inspirational talks and addresses from
prominent men in advertising and merchandis-
ing fields, to give the attending retailers ideas
and suggestions to work with in increasing
their own sales, and improving their own busi-
ness.
Fred Yahr, of Yahr-Lange, Inc., distributors
of the Super-Ball Antenna, and other radio sup-
plies, was one of the pioneers in the organiza-
tion work for the first Midwest Market week,
and will also take an active part in the
February meeting.
The Music Trade Review
Ann Arbor Merchant Finds It Pays to
Sell Movie Cameras Along With Music
University Music House Gets Sales Results With Q R S Machines Finding Ready
Market Among His Music Patrons
A NN ARBOR, MICH., December 18.—Com-
ment has been frequently made that the
typical retail piano merchant is inherently con-
servative and not inclined to immediately take
How the Univer-
sity Music House
Effectively Sold
Movie Cameras
Through Plate
Glass Display
Philadelphia Cops May Owe
Pay Raise to F. J. Heppe
up every new selling device offered him. This is
easily understood when one considers the
patience and hard work necessary to imbue his
Piano Man Discovers Possible Solution of local public with the fact that anything he offers
Problem of Getting Sufficient Funds to In- for home entertainment is previously tested and
of accepted merit.
crease Salaries of Policemen
Comparatively few retail piano dealers have
as
yet perceived the sales possibilities in the
PHILADELPHIA, PA., December 18.—If the police
of Philadelphia in future make it a point to home movie camera. But a number of them,
salute Florence J. Heppe, head of C. J. Heppe after securing the agency for the Q. R. S.
& Son, whenever he is abroad, the honor will Movie Camera, have become highly enthusiastic
be well deserved, for it was Mr. Heppe who over sales possibilities as measured by their
recently solved the problem of getting more own success.
One of the first piano dealer agents for this
money to increase the salaries of the police.
new
instrument was the University Music
The Heppe store occupies a building which is
part of the Girard estate, left by Stephen House of Ann Arbor, Mich., and the show
Girard, a financier of Colonial times, for the window pictured herewith displaying the Q. R.
support of Girard College. Mr. Heppe found that S. Movie Camera and projector with explan-
such accumulation of funds was not needed atory bulletins shows what one dealer thinks
for the college could legally be used for civic
purposes, including the payment of police. He
presented the idea to Mayor Mackey, and the
matter is now in the hands of the Board of
City Trusts, which controls the Girard estate.
The well-known music house of Henton &
Knecht, 24 South Eighteenth street, Philadel-
phia, Pa., which has long been particularly
active in the band instrument field, recently
opened a special department for the purpose of
handling the new Sonora Co. products, includ-
GASTONIA, N. C, December 18.—The Kirby
Music Co., this city, recently held the formal ing phonographs, radios and combinations.
opening of radio broadcasting station WRBU, Both members of the company were prominent
which will be owned and operated by the com- bandsmen before they entered the business
pany. The station was officially dedicated by field, and it is felt that their selection of the
A. J. Kirby, head of the music company, and Sonora line was a distinct tribute to its qual-
talks were given by prominent city officials and ities.
representatives of local organizations. The
initial program was presented by members of
the various music clubs of the city. Programs
will be broadcast several times during each week
The D. Z. Phillips Music Co., Pueblo, Colo.,
although no official schedule has yet been will shortly move to new quarters at 621 North
arranged.
Main street, that city, where the company will
have four times as much space as at its present
location. Contracts have been let for the re-
modeling of the new quarters, which will be
The Mastin & Gardner Music Co., Bingham- most elaborate.
ton, N. Y., has moved to a new location at 78
Court street, that city. The business was
The Robertson-Hunsaker Music Co., Kansas
founded by' Arthur P. Gardner about eight City, Kans., has been incorporated with capital
years ago, and some three years ago he was stock of $10,000.
joined by Cecil V. Mastin, well-known local
teacher. The concern has enjoyed steadily in-
Consult the Universal Want Directory of
creasing business for some time. High class The Review. In it advertisements are inserted
lines are featured.
free of charge for men who desire positions.
Sonora Line for Henton
& Knecht in Philadelphia
Kirby Music Go. Opens
Radio Broadcasting Station
Pueblo Business Grows
Occupies Larger Quarters
of it, and the Q. R. S. Co. report that this
particular Michigan dealer's experience has
been duplicated by scores of others in different
parts of the country. Ann Arbor, for example,
has no special advantage over hundreds of
other communities, whose piano merchants have
the same sales possibilities if they possess the
enthusiasm and selling vigor of the organiza-
tion behind the University Music House.
Pratt Read
Products
keys actions
players
are shipped on time.
When we make a
promise you can
count on it.
When you want
quick service you
can get it.
We have over
200,000 sq. ft.
of manufacturing
space to back you
up with.
Write us at the
first opportunity.
PRATT, READ & CO.
Established i n 1 8 0 6
Tie PRATT READ PLAYER ACTION CO.
Deep River, Conn.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
DECEMBER 22, 1928
or should be, quite competent to develop the movement on a na-
tional basis successfully. It will have more ground to cover than
did the English trade, but in many other aspects the problem is
very similar and the details of the British contest might be studied
with considerable profit, with a view to adopting the successful
features and eliminating the faulty ones.
1
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secre-
tary and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald;
Assistant Treasurer, Wm. A. Low.
B. BRITTAIN WILSON, Editor
CARLETON CHACE, Business Manager
Win. J. DOUGHERTY, Managing Editor
RAY BILL, Associate Editor
F. L. AVERY, Circulation Manager
E. B. MUNCH, Eastern Representative
WESTERN DIVISION:
FRANK W. KIRK, Manager
E. J. NEALY
333 No. Michigan Ave., Chicago
Telephone: State 1266
BOSTON OFFICE:
JottN H. WILSON, 324 Washington St.
i, Telephone: Main 6950
Telephone: Lexington 1760-71
Cable: Elbill New York
December 22, 1928
Vol. 87
No. 25
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Jilugtc 3fabustrp Corbtal <©reet=
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The British Piano-Playing Contest
REAT BRITAIN may have followed the United States
in the adoption of the piano-playing contest idea, but
she has led the United States in the presentation of thar
contest plan on a countrywide basis and the results of the first na-
tional piano-playing contest, the finals of which were held in London
recently, should prove of distinct interest to those of our American
trade who see something in this type of contest beyond a local ap-
peal.
It is to be admitted that the two countries vary greatly in size,
but there would seem to be no particular reason why the zone or
area plan adopted in England could not be worked equally well in
this country. In fact, with our state divisions, the problem should
be considerably simplified, for instead of eighteen areas, as in the
British contest, the forty-eight states would be recognized as units
and preliminary contests held within their borders to determine the
state representative to compete in the national finals.
There are other features of the British plan that might well be
considered by those who arc enthusiastic about backing a national
contest on this side of the water. The idea, for instance, of having
the entrants play original compositions written specially, for the
contest by recognized composers, and thus placing each of the con-
testants on an equal basis, is on-e that is well worthy of thought and
there is sufficient creative talent in the country to make it entirely
feasible. The plan, too., of awarding substantial prizes to the teach-
ers of the winning contestants is also one that is worthy of emula-
tion in that it is calculated to arouse the interest of the teacher pro-
fession in the contest itself, and its success to the extent of en-
couraging talented pupils to enter.
Having launched the piano-playing contest plan as a local move-
ment, and profiting by experience, the music men of this country are,
What Is The Answer?
HE message of this editorial presentment is directed
to the man in the music business who to-day may be
wondering, perhaps, why sales in his establishment
are not what they should be at this season of the year. There
are a great number of dealers throughout the music trade who will
readily tell you in mournful tone that "business is rotten," to use
their exact expression. Pressed for further explanation, they
don't hesitate in the least to declare with much emphasis that the
underlying reason for slack sales in music is fundamental—the
public isn't buying.
Then, on the other hand, reports come in from all sections of
the country testifying to "splendid sales of pianos, talking machines,
merchandise and sheet music," in some of the high-class stores
where the sales curve can always be depended upon to maintain
its level.
What is the answer ?
Late this week the writer visited that old-established and re-
nowned music house of C. H. Ditson & Co., in New York. Walk-
ing through the various departments of this general headquarters
for "Everything in Music," we were instantly reminded of the
Christmas buying season. Clerks were intently waiting on patrons;
others hurrying here and there; in the sheet music section a large
force of sales clerks were attending to the 'needs of many people;
upstairs men and women were trying out various instruments, an
expensive accordion was being played to an elderly woman who
wanted it for her boy; a young girl was seated at a harp while
the salesman pointed out its qualities; still another woman was
asking to see the musical saw outfits; two young boys with their
mother wanted harmonicas. The store was fully alive with busi-
ness.
We stood and surveyed the entire picture and mentally asked
this question: "Why can't this be true of every other music
store ?"
The answer can be given in just a few words.
Quality merchandise, including everything musical; honorable
dealings; effective advertising, Proper Window Display and Mer
chandising Promotion Methods together with high-class salesman-
ship.
There's your answer. In the aforegoing paragraph you will
find the cornerstone of this Ditson success, that is within the reach
of any other high-class music merchant who really wants to go out
and develop his business along proper lines.
As long as the world exists people of all classes will have an in-
herent love for music and a desire to express it. The public will
buy, if properly approached. Ditson has proved this. The demand
is there, but it behooves the dealer to step forth and cultivate it.
The House of Ditson has furnished us with a most inspiring .mes-
sage this Christmas season, that should give every dealer not satis-
fied with his holiday sales results this year some splendid food for
thought in making his plans for 1929.
A
Now the Musical Bean Pot
CCORDING to news despatches a woman in California
was startled to hear snatches of an orchestral concert
coming from a pot of beans cooking on the stove, and
stirring the beans found that the reception of the music was much
improved. Can this musical bean pot mean more competition for
the music dealer?

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