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The Music Trade
DECEMBER 22, 1928
Band Instrument Sales
Henry Busse Becomes
Rise in Milwaukee, Wis.
Granada Orchestra Leader
Special Window Displays of Conn Products
Bring Heavy Holiday Buying—High-Priced
Goods Predominate
15
Review
SAN FRANCISCO, CAL., December
17.—Henry
Busse, Paul Whiteman trumpet star, Conn
trumpet enthusiast and Victor recording artist,
is the new Granada orchestra leader, and he
and the Conn Co. have been well to the fore
MILWAUKEE, WIS., December 18.—A heavy busi-
ness on band instruments during the pre- in local newspapers of late. Some of the
advertising was quite in the style of Paris news
holiday season is reported by A. J. Niemiec, purveyors, but the featuring ran ahead of any
manager of the band instrument department for French publicity. Busse was with Paul White-
Flanner-Hafsoos Music House, Inc.,
man from 1916 until two months ago when he
Mr. Niemiec has been featuring special accepted the leadership of the Metropolitan
window displays of Conn gold instruments, Theatre orchestra in Los Angeles, and from
against backgrounds suggestive of their use for there he came to his new position at the
gift purposes and for the translation of the Granada Theatre. The advertisements showed
holiday spirit.
him buying hats, coats, etc., at local stores and
"We have been very busy on Christmas buy- also with Conn instruments.
ing this year, and there has been a big demand
for instruments for gifts," Mr. Niemiec said.
Praises Vega Trumpet
"We have noticed a lot of shopping, and there
is also a lot of buying, and buying of the
BOSTON, MASS., December 18.—The Vega Co.,
higher-priced instruments, too.
of 155 Columbus avenue, this city, is in receipt
"The trend of buying instruments for non-
of a letter from Walter M. Smith, head of the
players continues to be noticed. For instance,
Walter M. Smith School for Cornet and
we sold ten saxophones alone, in one day, to
Trumpet, of this city, in which Mr. Smith voices
parents of children who did not know how
his praise of a Vega trumpet.
to play an instrument.
"Surely anyone who listens to the tone of
"Another demand which has been notable
during the Christmas season is for high-priced the new Vega Medium Bore Trumpet," writes
banjos. We have found these to sell very Mr. Smith, "must be impressed by its wonder-
ful quality, purity and volume. I have played
readily."
The Flanner-Hafsoos Music House features many fine instruments, all of which I have
the Epiphone lines, and Mr. Niemiec reported thought at the time were close to perfection,
some very satisfactory sales of the models re- but here is an instrument that more closely
tailing above $300, and also a great number of approaches the unattainable than any it has
ever been my fortune to play. I could write
$150 instruments.
pages concerning perfect intonation, ease of
blowing, clarity of tone, and all those things
an artist might desire, but I sum it all up in a
Rolmonica in Demand
few words, that the new Vega surpasses any
Buegeleisen & Jacobson, Sole Distributors, Re- other trumpet I have every played, in any one
port Heavy Sales of Novelty Instrument and every one of the qualities that go to make
a beautiful instrument."
Orders for Rolmonicas received by Buege-
leisen & Jacobson, Inc., New York, sole dis-
Consult the Universal Want Directory of
tributors for this product, so exceeded the The Review.
manufactured output during the past few weeks
that several hundred music stores were unable
to secure these instruments for the holiday
trade, according to Samuel Buegeleisen, head
of the company. Mr. Buegeleisen states that
the Rolmonica Corp., of Baltimore, Md., Manu-
facturer of this product, has been forced to
build an annex to its factory to meet the in-
creased demand, which is of such a character
as to indicate long duration.
"We are very pleased with our campaign on
the Rolmonica and we have every reason to
feel that increased business on this item will
be secured by the trade for several years to
came," Mr. Buegeleisen added. "We have late-
ly secured distribution rights for the Rolmonica
for the entire world, which places us in an
excellent position to give service to everybody
in the trade," he stated.
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