Music Trade Review

Issue: 1928 Vol. 87 N. 24

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
The Music Trade Review
"Get a Member" Campaign Is
Started by Merchants Ass'n
Suggestion Presented by President Roberts Meets With Hearty
Approval Throughout Trade—Three Executives Are
First to Respond With Memberships
DECEMBER 15, 1928
Chicago Piano Club
Plans Christmas Party
A special Christmas party will be held by the
Chicago Piano Club on Monday, December 31.
A special dinner will be served at 12 p. m. and
will be followed by a number of entertainment
features.
Through the co-operation of local music pub-
lishers and radio artists the club arranged one
of the most entertaining programs ever pre-
sented at the December 10 meeting. The art-
ists who appeared included Lillian Dawson,
Balaban & Katz Theatres; Jack Perry, tenor,
and Eddie Freckman, accompanist, Irving Ber-
lin Co.; Egbert Van Alstyne, popular song
writer, and Clem Dacy; Zez Confrey, song
writer and pianist, and Art Linneck, of KYW.
HE "Get One Member" campaign, recently inaugurated by the National Association of
Music Merchants, has brought an instant response irom several members of this Associa-
tion. Already Messrs. Carl A. Droop, of Washington; Shirley Walker, San Francisco, and
At. V. DeForeest, Sharon, Pa., executive members of the Association, have led the way in this
movement, each being responsible for a new name on the membership list.
The plan went into operation a few weeks ago when President C. J. Roberts sent a special Death of President Will Not
communication to the entire membership, invit-
Affect Geneva Organ Co.
ing every member to secure at least one new Foreest and other members of the Association,
several years ago, during which a large number
member each in the immediate future.
It is officially announced that the recent un-
For the purpose of facilitating this work the of new members were added to the roster of
expected death of Henry Hogans, president of
executive office supplied each member with a the National Association.
the Geneva Organ Co., Geneva, 111., will cause
list of "prospects" in the various cities. It will
no changes in the business policies. The business
be interesting to the members of the Associa- Holds Anti-Noise Ordinance
will be continued along the same lines which
tion to learn that the first new member was
have marked the success of the company by
of Cincinnati Invalid two
secured by Carl A. Droop, treasurer of the
of the surviving sons, Walter and Charles
Association, of Washington, D. C, and was re-
ceived almost by return mail. A very enthu- Municipal Judge in Dismissing Complaints Hogans, who hold important executive posi-
Against Radio Dealers Declares Measure tions and for years have been running the fac-
siastic letter was also received from Mr. Droops
tories.
Discriminates in Favor of Hucksters
brother, Edward H. Droop, a member of the
The Geneva Organ Co. recently introduced a
advisory board and one of the past presidents
fine
residence organ made on the same stand-
CINCINNATI,
O.,
December
10.—Judge
A.
L.
of the Association.
It will be remembered that at the closing ses- Luebbers, in Municipal Court, Wednesday, in ard of high quality as the Geneva church, thea-
sion of the last convention Edward H. Droop dismissing complaints made against several tre and public auditorium organs. The com-
notified President Roberts from the floor of radio dealers in the downtown district, held pany will continue to make the Geneva resi-
the convention that he wished to propose a that the anti-noise ordinance of City Council is dence organs as well as the larger organs of
two, three, four and five manuals. Walter and
new member, George A. Vose of Boston, who invalid and cannot be enforced.
The ordinance, according to Judge Luebbers, Charles Hogans will give their entire time to
was present at the session, and at the time
was sitting alongside of Mr. Droop. On that who upheld demurrers filed by Attorney John the company's interests.
occasion President Roberts complimented the 1 W. Driskill, counsel for the Radio Dealers' Sec-
house of Droop on the wonderful support tion of the Cincinnati Electric Club, is discrimi- Gulbransen Co. Announces
which the Association has always received from natory and invalid. It discriminates against
New Radio Advertisements
the radio dealers, in that it excuses newsboys
the members of that house.
The second executive to send in a new mem- under fifteen years of age, hucksters and ped-
The Gulbransen Co. announces that the first
ber was Shirley Walker of San Francisco, one dlers, who may be shouting their wares on the
of a group of radio advertisements featuring
of the vice-presidents of the Association. Mr. street, and certain other persons.
Judge Luebbers called attention to the fact the 1929 Gulbransen models have been issued.
Walker, however, took occasion to send in four
new members and indicated in his letter that that Cincinnati is a music-loving town, and The advertisements are one column by seven
he had several additional "live prospects" which recently completed a successful campaign for inches, two columns by eight inches and three
he anticipated securing in the near future. Mr. the Fine Arts fund, and that music did not columns by eight and one-half inches. The
Walker's activity in assisting the executive sec- constitute a nuisance. If the ordinance were largest of the three is in an outstanding mod-
retary in his work in connection with new mem- valid it would be necessary for soundproof ernistic style that will attract attention on the
berships has already been the subject of com- buildings to be constructed in order that deal- newspaper page. In all of the Gulbransen radio
ers might demonstrate their instruments to advertising the new term will be used—"Queen
ment in news articles in the trade papers.
M. V. DeForeest, who is on the advisory prospective customers without the sound reach- of the Air."
board, and a past president of the. Association, ing the street. Dance halls and other places
was the third to send in a new member. Mr. of amusement would come within the scope of
The Faith & Stringer Music Co. has been
DeForeest is a past master in the art of in- nuisances, in the event the sound of the music opened in Central City, Ky. The store will
creasing Association membership. The trade reached the street and adjoining buildings, ac- handle pianos, phonographs, musical merchan-
still remembers the tour made by Mr. De- cording to this ordinance.
dise and sheet music.
T
THE REVIEW'S UNIVERSAL "WANT" DIRECTORY
scrutiny, and who are business getters. Good
salary and commission to right parties. See
Mr. Denning, Baldwin Piano Co., 20 East 54th
street, New York City.
NY member of the music trade may
forward to this office a "position
L
wanted" advertisement intended
for this Department, to occupy four
lines agate measure, and it will be in-
serted free. Replies will also be for-
warded without cost. Additional space
charged at the rate of 25c per line. If
bold-faced type is desired, the cost for
same will be 25c a line, 7 words to a line.
"Help Wanted" advertisements will be
charged for at the rate of 25c per line.
Cash must accompany order.
Business Opportunities and For Sale
advertisements inserted as display space
only at $7.00 per single column inch.
All advertisements intended for this
department must be in hand on the Sat-
urday preceding date of issue.
TO PIANO MANUFACTURERS AND
JOBBERS—Having discontinued styles in
pianos, player-pianos, grands and reproducing
pianos, which they are closing out at a big
discount for cash, write Box 3293, Music Trade
Review, 420 Lexington Avenue, New York
City. Uprights must range from 3 feet 8
inches to 4 feet 6 inches.
WANTED—Two outside salesmen who are
not afraid to work; whose past record will stand
POSITION WANTED—Superintendent with years ex-
perience, scale and piano draftsman and inventor. Thorough
piano mechanic. Address Box No. 3291, The Music Trade
Review, 420 Lexington Avenue, New York City.
A
POSITION WANTED—By expert on reproducing
pianos. Capable of handling ah classes of service ami
fine tuning on players, straights and grands. Two years'
experience in Palm Beach Winter Colony.
High-class
service assured. Address Box No. 3294, care The Music
Trade Review, 420 Lexington Avenue, New York City.
POSITION WANTED—Experienced in all departments
of retail piano selling:, strong closer, ability to sell and
demonstrate straight pianos.
Desire management of
branch store in East. References. Salary or commission
basis. Address Box No. 3286, care The Music Trade
Review, 420 Lexington Avenue, New York.
POSITION WANTED—Experienced tuner and repairer
wants connection with reliable music house. South pre-
ferred. Strictly sober and reliable. Married. Address
Box No. 328S, care The Music Trade Review, 420 Lex-
ington Avenue, New York.
POSITION WANTED—A-l piano tuner, repairer of
grands, uprights, actions, Ampicos, players, small goods,
some refinishing, IS years' experience. Conduct business
on own account and have dealers' patronage. Pacific
States preferred. Fair violinist. Address Box No. 3284,
care The Music Trade Review, 420 Lexington Avenue,
New York.
POSITION—Thoroughly capable tuner and technician,
member N. A. P. T., would like to hear from reliable
dealers in south or southwest who are willing to pay for
first class service. Pneumatic and expression work a
specialty. Address Box 3281, Music Trade Review, 420
Lexington avenue, New York City.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DECEMBER 15, 1928
Photographs the Touch
of Prominent Pianists
Win. Braid White on Behalf of American Steel
& Wire Co. Opens Temporary Laboratory
for That Purpose in New York Last Week
Win. Braid White, Acoustic Engineer of the
American Steel & Wire Co., and technical editor
of The Review, maintained a special laboratory
in the Steinway Hall Building, New York, last
week, for the purpose of making phonographic
records of the touch of various prominent
pianists in order to secure data of value in the
manufacture of suitable strings, actions and
other piano parts. The touch of the various
pianists was recorded on a film by means of the
Westinghouse Osiso, each artist being required
to strike a note with a heavy blow, then again
more softly and finally distinctly pianissimo.
Among the pianists who appeared at the
laboratory during the week were Ernest Schel-
ling, Vladimir Horowitz, Alexander Siloti, Sig-
ismund Stojowski, Gustave L. Becker, Yolanda
Mero, Carolyn Beebe, John Erskine, Olga
Samaroff and Muriel Kerr.
Much interest is being evinced in scientific
circles regarding this analysis of piano touch
and, through the efforts of Ernest Hutcheson
and John Erskine, the Juilliard Foundation
plans to hold a conference in February for a
discussion of the subject. While in New York
Mr. White attended the annual session of the
American Society of Mechanical Engineers, be-
ing chairman of the Wood Industries Division.
New Starr Baby Grand
Popular in Philadelphia
PHILADELPHIA, PA., December 10.—Ben Witlin,
Eastern district sales manager for the Starr
Piano Co., was in town last week and reported
a strong demand for the new style 40 Starr
Baby Grand, which is being featured by a num-
ber of dealers. He has also been showing the
trade the Starr radio cabinet equipped with
Peerless speaker and designed to accommo-
date various popular types of radio receivers.
One style of cabinet is equipped with a dynamic
speaker.
No Change in Lit Bros.
Music Department Managers
Following the taking over of Lit Bros, de
partment store of Philadelphia by the City
Stores Co. it was announced that the manage-
ment of the music department of Lit Bros, will
remain unchanged. Bernard J. Munchweiler is
the buyer for the department, and Milton Cohen
is in charge of the piano department. Bram-
bach and Behr Bros, pianos will be featured as
in the past.
John A. Krumme Resigns
John A. Krumme, for a number of years a
member of the wholesale traveling staff of
Hardman, Peck & Co., New York, has resigned
from this company, effective on December 31
next. Mr. Krumme, who makes his home in
La Crosse, Wis., announces he has formed no
definite plans for the future, but will spend a
few weeks at his home enjoying a much-needed
rest.
Gives Piano to Church
The Music Trade
13
Review
Sonora Phonograph Co, Contracts for
Record Radio Broadcasting Hook-up
Popularity of Sonora Hour With Public and Trade Encourages Company to Enlist
Services of Entire Columbia Chain of Forty-three Stations
D L. DEUTSCH, president of the Acoustics
'Products Co and the Sonora Phonograph
Co., New York, announced this week that those
organizations had just signed a contract for
what is believed to be the largest regular com-
mercial radio hook-up on record, which will em-
brace some forty-three stations of the Colum-
bia chain located in all sections of the country,
and will on occasion take in also several sup-
plementary stations.
"The Sonora Hour has proved so popular
among lovers of the better music," said Mr.
Deutsch, "and our dealers have been so en-
thusiastic about the broadcast that we have de-
cided to extend is so as to cover the entire
country.
Commencing with our program of
Thursday, December 27, we shall use the com-
plete Columbia chain of forty-three stations.
While there have been as extensive hook-ups
as this for the broadcasting of national events,
we are informed that this new Sonora contract
calls for the largest hook-up ever used by a
commercial organization.
"We are glad to have the opportunity of
presenting the Sonora programs to radio fans
throughout the United States. We believe that
Sonora's offering will now be within the'reach
of every radio set in the country, which means
that every music-lover will now be able to re-
ceive this outstanding musical presentation
every Thursday
evening at 9.30 Eastern
Standard Time.
"One item of unusual interest deserves special
mention. In the course of the Sonora program
the announcer invites all listeners-in to visit
their Sonora dealers on Thursday evenings
while this program is being broadcast, and on
Friday afternoons. We are suggesting to deal-
ers that they arrange special demonstrations on
those occasions, thus creating a very effective
tie-up with the broadcast. A large number of
our dealers have adopted this suggestion, and
are picking up the Sonora programs on one or
other of the new Sonora radios—with excellent
results both as to the reception of the programs
and as to sales."
It is understood that the artists who appear
on the Sonora broadcasts are those artists
whose music will shortly be available in per-
manent form on Sonora records.
It has been estimated that the original Sonora
contract, which provided for a weekly broadcast
over a period of three years, represented a prob-
able expenditure of more than a million dollars
for time and talent, and this new contract will
nearly double the expenditure for time alone.
As hitherto, the Sonora program will orig-
inate in the Sonora recording laboratories in
New York City, and be carried by remote con-
trol to the key stations of the Columbia chain
for transmission.
There follows the list of stations included in
the new Sonora hook-up which will give sonic
idea of its scope:
Eastern Group: WOR, Newark, N. J.;.
WABC, New York; WNAC, Boston, Mass.;
WCAO, Baltimore, Md.; WBKW, Buffalo, N.
Y.; WJAS, Pittsburgh, Pa.; WICC, Bridgeport,
Conn.; WEAN, Providence, R. I.; WFAN,
Philadelphia, Pa.; WFBL, Syracuse, N. Y.;
WLBYV, Oil City, Pa.; WMAL, Washington,
I). C.
Middle West Group: WHK, Cleveland, O.;
VVSPD, Toledo, O.; WHHP, Detroit, Mich.;
WBBM, Chicago, 111.; KMBC, Kansas City
Kan.; WADC, Akron, O; WKRC, Cincinnati,
().; WOWO, Fort Wayne, lnd.; KMOX, St.
Louis, Mo.
Southern Group No. 1: KRVA, Richmond,
Va.; WWNC, Asheville, N. C; WTAR, Nor-
folk, Va.
Southern Group No. 2: WLAC
Nashville, Tenn.; WBRC, Birmingham, Ala.;
VVDOD, Chattanooga, Tenn.; WREC, Mem-
phis, Tenn., Southern Group No. 3: KTHS,
Hot Springs, Ark.; KFH, Wichita, Kan.; KFJF,
Oklahoma City, Okla.; KRLD, Dallas-Fort
Worth; KTSA, San Antonio, Tex.
Far West Group: KMTR, Los Angles, Cal.;
KYA, San Francisco, Cal.; KEX, Portland,
Ore.; KLZ, Denver, Col.; KJR, Seattle, Wash.;
KGA, Spokane, Wash.; KDYL, Salt Lake City,
Utah.
BRITAIN'S BEST
"MUSIC TRADES D I A R Y -
DIRECTORY and YEAR BOOK"
1929 Edition
Ready December 1st
A Complete Reference Book for the
MUSIC and ALLIED TRADES
Comprising
CLASSIFIED DIRECTORY A unique feature of this list is its specialized
compilation of verified and selected names and addresses of manufacturers
and dealers at home and abroad.
YEAR BOOK This section is characterized by its concentration on infor-
mation of real value on subjects needing continuous reference to by those
interested in Music Industries.
DIARY Spacious for notes, and in convenient arrangement of one veek
to the opening; also memoranda space
Paper Bound
PRICE—POST FREE ABOARD
2/6
Cloth Bound
I'ublished bv
ALTOOIYA, PA., December 10.—The Broad Ave-
nue Presbyterian Church was given a surprise
last Sunday morning by the gift of a grand
piano from Mr. and Mrs. Arthur E. Winter,
in the memory of Mr. and Mrs. F. A. Winter,
parents of Mr. Winter, who is owner of the
Winter Music House, Steinway dealers.
G. D- ERNEST & CO., Ltd., 5 Duke Street
Adelphi, London, England
Proprietors of the "MUSIC TRADE REVIEW" the Most Influential
Music Trade Journal in Great Britain
.3/-

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