Music Trade Review

Issue: 1928 Vol. 87 N. 24

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
CHICAGO AND THE MIDDLE WEST
Frank W. Kirk, Manager, 333 North Michigan Avenue, Chicago
M. J. Kennedy Named Sales
Manager for Radio Jobber
Well-Known Member of Music Trade Takes
Important Post With Chicago Wholesale
House
CHICAGO, III., December 10.—Matt J. Kennedy
has been appointed sales manager of C. S. Tay,
Inc., 17 South Des Plaines street, Chicago, dis-
tributors of the Bosch radio, DeForest and
Cunningham radio tubes, Jensen Dynamic
speaker and Carryola portable talking machines.
In joining C. S. Tay, Inc., Mr. Kennedy re-
enters the wholesale trade and brings to the
company wide experience in wholesale as well
as retail merchandising.
Mr. Kennedy has been connected with the
music trade for the past twenty-five years and
was for many years local wholesale piano repre-
sentative with headquarters in the Republic
Building, Chicago. He is also familiar with
retail radio merchandising, for previously to
joining C. S. Tay, Inc., Mr. Kennedy conducted
a retail music business. He was secretary and
prominently identified with the National Asso-
ciation of Piano Merchants for several years
and has taken an active interest in local as
well as national trade movements.
C. S. Tay, Inc., was formerly known as the
Tay Sales Co., and is one of the oldest radio
distributors in the city. The company has en-
joyed a steady growth and do-es a large busi-
ness with the music trade.
Radio Technicians Needed
MILWAUKEE, WIS., December 11.—The Wiscon-
sin Radio Trade Association has announced that
there is need for many radio service men to
fill various positions throughout the State, and
that those seeking these positions will be given
an examination each Tuesday morning at 421
Twenty-seventh street. Advance notice must
be given to the Wisconsin Radio Trade Asso-
ciation offices in the Kessclman Building at
Broadway and Mason streets.
Eschenbaum Buys Store
Wm. Eschenbaum, of LaSalle, 111., has pur-
chased the stock and business of Grove's Music
store, 633 Second street, that city, and plans to
open a conservatory in connection with the
store. Arthur Groves, from whom he bought
the business, has become manager of the music
department of McFarland & Co., Burlington, la.
Buys Sohmer Grand
C. L. Sleininger, advertising manager of
Bremer-Tully Manufacturing Co., has pur-
chased a Sohmer grand from the Bissell-
Weiscrt Co., Chicago.
Consult the Universal Want Directory of
The Review In it advertisements are inserted
free of charge for men who desire positions.
L
U
D
A. G. Gulbransen Discusses Prosperity in
Country and Piano Trade Conditions
Industrial Leader Points Out Much Constructive Work Must Be Done to Build Up
the Instrument in Public Eye
By A. G. GULBRANSEN, President Gulbransen Company, Chicago
HpHE President of the United States, in his more prices and terms. The piano merchant
final annual message to the people of this has set for himself a mark to shoot at that is
country, refers to the unprecedented prosperity far, far away. Ordinarily that would be a very
that the country is enjoying at the present time. commendable thing. But in this case he first
He points out in detail the economic factors shot at the mark of two-year terms, but that
that are responsible for the well-being of our didn't satisfy him. So lie shot at a new mark
people in this day.
and that was the one of three years. Still not
But, picking up a metropolitan daily news- satisfied, he drew his arrow back a little farther
paper and glancing over its piano advertising, and hit the four-year mark, and now some of
one gains the impression that the people of them are advertising that they have hit the five-
this nation are poverty-stricken.
year mark. Down payments have been mis-
Apparently their purses are so slim that they handled in the same way.
cannot be expected to place more than a very
On the one hand, the President of the United
few dollars down on the purchase of a piano. States comments on the outstanding prosperity
Terms, furthermore, must apparently run of the people. On the other hand, the piano
from two and one-half to five years. Yes, there merchant advertises year after year to a people
is no question but that the people are in a who are apparently poverty-stricken. Who is
very bad way!
correct?
There is inconsistency somewhere, and I think
I know where it is. Low down payment and
long terms have come to be a habit with the
piano dealer. You may turn over the pages of
a daily newspaper any day of the week, any
week of the year, one year to another, and you Finds Good Demand for Grands and Uprights
will find the same piano advertising staring you
With Smaller Size Instruments Predomi-
in the face. You will find the same headlines,
nating
the same offers told in the same old way.
Many of the piano dealers and manufacturers
NEWCASTLE, IND., December 10.—H. Edgar
seem not only to have the idea that the people French, president of the Jesse French &
of this nation are poverty-stricken, but that Sons Piano Co., of Newcastle, Ind., recently
they will respond to a hackneyed appeal.
returned from an extensive automobile tour
Merchants in other lines are constantly offer- accompanied by Mrs. French, Mrs. Jesse
ing the public something new in the way of a French, Jr., and Mrs. Jesse French, Sr. The
product in the way of utility. They apparently party drove across Kentucky to Abingdon, Va.,
go on the basis that the public has intelligence. to visit Mr. French's daughter, who is attend-
Not so, however, with many of the piano ing the Martha Washington College. A beauti-
houses. If the public has an impression that ful trip was taken across the Cumberland Gap
pianos have little value, that they can be bought section, stops were made at Elizabethton,
for practically nothing, there is no one to blame Kingsport, Tenn.; Bristol, Tenn.; Athens, Tenn.,
for that impression except the piano trade it- and Atlanta.
self. Apparently everything is being done to
From Atlanta the party went to Montgomery,
tear down values. Very little is being done to Ala., where Mr. French went on South by train
build up the thoughts that the piano is the to Mobile and returned via Memphis and Nash-
basic musical instrument for the home, that ville, while the ladies drove home.
piano study helps children, that there are new
In speaking of his observation of the piano
styles, new colors, new types of instruments business Mr. French said: "I found practically
for the modern home, that a new era of beauty all dealers reporting that sales of grand and
in pianos is here now.
upright pianos were fair with the smaller size
The advertising man who sits down to write instruments predominating. Upon my return I
copy finds a greater number of points about found a corresponding condition in our own
which to write concerning the piano than of shipping department except that our Italian
probably 90 per cent of the other commodities and Hepplewhitc models are selling better than
on the market. There are many different angles they are in the Southern cities."
of approach—sound, constructive thoughts that
appeal to the emotions and logic of people.
Any product that has the ability to touch
the emotional side of people has a very distinct
advantage.
Practically none of this is made use of in
are far more than
retail advertising. The cry is price, terms and
merely good plates.
H. E. French Visits Piano
Merchants in Southland
Badger Brand Plates
W
I G
They are built cor-
rectly of the best
material and finish,
and are specified by builders of quality
pianos.
Grands—Uprights—Player Pianos—Reproducing Pianos
American Piano Plate Co.
of the Highest Quality in Straight and Period Models
Manufacturers BADGER BRAND Grand and
Upright Piano Plates
Ludwig & Co*, 136th St, and Willow Ave-, New York
Racine, Wisconsin
11
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12
The Music Trade Review
"Get a Member" Campaign Is
Started by Merchants Ass'n
Suggestion Presented by President Roberts Meets With Hearty
Approval Throughout Trade—Three Executives Are
First to Respond With Memberships
DECEMBER 15, 1928
Chicago Piano Club
Plans Christmas Party
A special Christmas party will be held by the
Chicago Piano Club on Monday, December 31.
A special dinner will be served at 12 p. m. and
will be followed by a number of entertainment
features.
Through the co-operation of local music pub-
lishers and radio artists the club arranged one
of the most entertaining programs ever pre-
sented at the December 10 meeting. The art-
ists who appeared included Lillian Dawson,
Balaban & Katz Theatres; Jack Perry, tenor,
and Eddie Freckman, accompanist, Irving Ber-
lin Co.; Egbert Van Alstyne, popular song
writer, and Clem Dacy; Zez Confrey, song
writer and pianist, and Art Linneck, of KYW.
HE "Get One Member" campaign, recently inaugurated by the National Association of
Music Merchants, has brought an instant response irom several members of this Associa-
tion. Already Messrs. Carl A. Droop, of Washington; Shirley Walker, San Francisco, and
At. V. DeForeest, Sharon, Pa., executive members of the Association, have led the way in this
movement, each being responsible for a new name on the membership list.
The plan went into operation a few weeks ago when President C. J. Roberts sent a special Death of President Will Not
communication to the entire membership, invit-
Affect Geneva Organ Co.
ing every member to secure at least one new Foreest and other members of the Association,
several years ago, during which a large number
member each in the immediate future.
It is officially announced that the recent un-
For the purpose of facilitating this work the of new members were added to the roster of
expected death of Henry Hogans, president of
executive office supplied each member with a the National Association.
the Geneva Organ Co., Geneva, 111., will cause
list of "prospects" in the various cities. It will
no changes in the business policies. The business
be interesting to the members of the Associa- Holds Anti-Noise Ordinance
will be continued along the same lines which
tion to learn that the first new member was
have marked the success of the company by
of Cincinnati Invalid two
secured by Carl A. Droop, treasurer of the
of the surviving sons, Walter and Charles
Association, of Washington, D. C, and was re-
ceived almost by return mail. A very enthu- Municipal Judge in Dismissing Complaints Hogans, who hold important executive posi-
Against Radio Dealers Declares Measure tions and for years have been running the fac-
siastic letter was also received from Mr. Droops
tories.
Discriminates in Favor of Hucksters
brother, Edward H. Droop, a member of the
The Geneva Organ Co. recently introduced a
advisory board and one of the past presidents
fine
residence organ made on the same stand-
CINCINNATI,
O.,
December
10.—Judge
A.
L.
of the Association.
It will be remembered that at the closing ses- Luebbers, in Municipal Court, Wednesday, in ard of high quality as the Geneva church, thea-
sion of the last convention Edward H. Droop dismissing complaints made against several tre and public auditorium organs. The com-
notified President Roberts from the floor of radio dealers in the downtown district, held pany will continue to make the Geneva resi-
the convention that he wished to propose a that the anti-noise ordinance of City Council is dence organs as well as the larger organs of
two, three, four and five manuals. Walter and
new member, George A. Vose of Boston, who invalid and cannot be enforced.
The ordinance, according to Judge Luebbers, Charles Hogans will give their entire time to
was present at the session, and at the time
was sitting alongside of Mr. Droop. On that who upheld demurrers filed by Attorney John the company's interests.
occasion President Roberts complimented the 1 W. Driskill, counsel for the Radio Dealers' Sec-
house of Droop on the wonderful support tion of the Cincinnati Electric Club, is discrimi- Gulbransen Co. Announces
which the Association has always received from natory and invalid. It discriminates against
New Radio Advertisements
the radio dealers, in that it excuses newsboys
the members of that house.
The second executive to send in a new mem- under fifteen years of age, hucksters and ped-
The Gulbransen Co. announces that the first
ber was Shirley Walker of San Francisco, one dlers, who may be shouting their wares on the
of a group of radio advertisements featuring
of the vice-presidents of the Association. Mr. street, and certain other persons.
Judge Luebbers called attention to the fact the 1929 Gulbransen models have been issued.
Walker, however, took occasion to send in four
new members and indicated in his letter that that Cincinnati is a music-loving town, and The advertisements are one column by seven
he had several additional "live prospects" which recently completed a successful campaign for inches, two columns by eight inches and three
he anticipated securing in the near future. Mr. the Fine Arts fund, and that music did not columns by eight and one-half inches. The
Walker's activity in assisting the executive sec- constitute a nuisance. If the ordinance were largest of the three is in an outstanding mod-
retary in his work in connection with new mem- valid it would be necessary for soundproof ernistic style that will attract attention on the
berships has already been the subject of com- buildings to be constructed in order that deal- newspaper page. In all of the Gulbransen radio
ers might demonstrate their instruments to advertising the new term will be used—"Queen
ment in news articles in the trade papers.
M. V. DeForeest, who is on the advisory prospective customers without the sound reach- of the Air."
board, and a past president of the. Association, ing the street. Dance halls and other places
was the third to send in a new member. Mr. of amusement would come within the scope of
The Faith & Stringer Music Co. has been
DeForeest is a past master in the art of in- nuisances, in the event the sound of the music opened in Central City, Ky. The store will
creasing Association membership. The trade reached the street and adjoining buildings, ac- handle pianos, phonographs, musical merchan-
still remembers the tour made by Mr. De- cording to this ordinance.
dise and sheet music.
T
THE REVIEW'S UNIVERSAL "WANT" DIRECTORY
scrutiny, and who are business getters. Good
salary and commission to right parties. See
Mr. Denning, Baldwin Piano Co., 20 East 54th
street, New York City.
NY member of the music trade may
forward to this office a "position
L
wanted" advertisement intended
for this Department, to occupy four
lines agate measure, and it will be in-
serted free. Replies will also be for-
warded without cost. Additional space
charged at the rate of 25c per line. If
bold-faced type is desired, the cost for
same will be 25c a line, 7 words to a line.
"Help Wanted" advertisements will be
charged for at the rate of 25c per line.
Cash must accompany order.
Business Opportunities and For Sale
advertisements inserted as display space
only at $7.00 per single column inch.
All advertisements intended for this
department must be in hand on the Sat-
urday preceding date of issue.
TO PIANO MANUFACTURERS AND
JOBBERS—Having discontinued styles in
pianos, player-pianos, grands and reproducing
pianos, which they are closing out at a big
discount for cash, write Box 3293, Music Trade
Review, 420 Lexington Avenue, New York
City. Uprights must range from 3 feet 8
inches to 4 feet 6 inches.
WANTED—Two outside salesmen who are
not afraid to work; whose past record will stand
POSITION WANTED—Superintendent with years ex-
perience, scale and piano draftsman and inventor. Thorough
piano mechanic. Address Box No. 3291, The Music Trade
Review, 420 Lexington Avenue, New York City.
A
POSITION WANTED—By expert on reproducing
pianos. Capable of handling ah classes of service ami
fine tuning on players, straights and grands. Two years'
experience in Palm Beach Winter Colony.
High-class
service assured. Address Box No. 3294, care The Music
Trade Review, 420 Lexington Avenue, New York City.
POSITION WANTED—Experienced in all departments
of retail piano selling:, strong closer, ability to sell and
demonstrate straight pianos.
Desire management of
branch store in East. References. Salary or commission
basis. Address Box No. 3286, care The Music Trade
Review, 420 Lexington Avenue, New York.
POSITION WANTED—Experienced tuner and repairer
wants connection with reliable music house. South pre-
ferred. Strictly sober and reliable. Married. Address
Box No. 328S, care The Music Trade Review, 420 Lex-
ington Avenue, New York.
POSITION WANTED—A-l piano tuner, repairer of
grands, uprights, actions, Ampicos, players, small goods,
some refinishing, IS years' experience. Conduct business
on own account and have dealers' patronage. Pacific
States preferred. Fair violinist. Address Box No. 3284,
care The Music Trade Review, 420 Lexington Avenue,
New York.
POSITION—Thoroughly capable tuner and technician,
member N. A. P. T., would like to hear from reliable
dealers in south or southwest who are willing to pay for
first class service. Pneumatic and expression work a
specialty. Address Box 3281, Music Trade Review, 420
Lexington avenue, New York City.

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