Music Trade Review

Issue: 1928 Vol. 87 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DECEMBER 1, 1928
The Music Trade Review
Cincinnati Dealers Fighting Action
Against Outside Door Demonstration
Eight Dealers to Fight Local Ordinance in the Higher Courts—Miami Music Co. Opens
New Store Under Management of M. Levine—Abbott Alterations
/CINCINNATI, O., November 26.—Alleging
that they have violated an anti-noise ordi-
nance by having talking machine or radio music
emanating from their places of business, or
from the outside, as the case may be, eight
local dealers were cited to appear in court. The
dealers cited intend to contest the ordinance in
higher courts through the radio division of the
Electric Club.
Leo J. Becht, music dealer, of 1126 Drott
avenue, in a suburb- known as Price Hill, has
been named respondent in involuntary bank-
ruptcy proceedings, filed in the United States
Court by the Schuster Electric Co., et al. Coun-
sel for creditors alleged that he has abandoned
his business, which is located in Wyoming, an-
other suburb, and cannot be found either there
or at his home. Judge Smith Hickenlooper
appointed United States Marshal Stanley Borth-
wick as custodian of Becht's assets.
At the store of the Otto Grau Piano Co. it
was reported by J. Fred Van Court, secretary,
that there is a gratifying increase in sales of
more expensive merchandise in general and
the Duo-Art in particular. Under the direction
of C. W. Browne, general manager, the com-
pany is doing a very large amount of advertis-
ing, and this, it was stated, is bringing excellent
results. A recent visitor at the Grau establish-
ment was Frederick Grebe, of Kranich & Bach.
The Miami Music Co. has opened up a store
at 1208 Main street, with M. Levine in charge.
This is a subsidiary of the A. & N. Music Co.,
of which William Apple is the head, and which
has six other stores in various parts of the city.
The E. M. Abbott Piano Co. has finished the
work of rearranging its store, which was done
in a manner which affords it considerably more
display space than before. A partition was
removed which cut off space on the west side
of the store and the general offices which were
on the north side of the store were put on a
balcony above, and thus the place was made
into one large, attractive room, with all mer-
chandise in plain view.
Charles J. Meinberg, manager, and George E.
Hunt, retail manager, of the Starr Piano Sales
Corp., went to Richmond, Jnd., on November
18 to attend a conference of executives and
heads of various local branches. The company
has adopted the plan of having one of these
conferences each month, and they are held on
Sunday, in order that a business day may not
be lost.
Now Eight Study Courses
in Bamberger Scholarships
tion of the committee in charge of all activities
that these scholarships have passed the experi-
mental stage and now rank among the impor-
tant cultural institutions of the State.
Judges of this series will, as before, be
selected from the realm of nationally prominent
musicians. Last year's honors were won by
Gertrude Perlman and A. Theodore Ullmann
in piano, and Lena Kaufman and Jack Yos-
kalka in violin. The presentations were made
by Governor A. Harry Moore.
Scope of Annual Offer Broadened in Order to
Encourage a Greater Number of Aspiring
Young Musicians, It Is Announced
The Bamberger Music Scholarships for 1928
29 will'provide eight study courses of two years
each instead of four courses of four years each,
it has been announced by Spaulding Frazer,
chairman of the Bamberger Music Scholarships
Committee. This action, Mr. Frazer stated, is
based on the feeling that after two years' en-
couragement students who have made ade-
quate advancement should be capable of win- Device Announced for New Ford Model A
Pick-up Body by the Bowen Piano Loader
ning further assistance. The scholarships will
Co., Winston-Salem, N. C.
he distributed in equal part to successful con-
testants of violin and piano.
WINSTON-SALEM, N. C, November 20.—The
As heretofore, two classes are stipulated for
each instrument. Class A for violin and piano Bowen Piano Loader Co. is now ready to ship
admits advance students who have attained at the new model of the Bowen one-man piano
their last birthday an age not exceeding twenty- loader and carrier produced for the new Ford
two years. Winners of this group will receive Model A pick-up body. The company for many
tuition in instruction (piano or violin) and years has manufactured a one-man piano loader
supplemental studies in the regular course at and carrier. This is attached to the back of a
the Institute of Musical Art in the City of Ford and the piano salesman, single-handed,
New York, for a period of two years. Class 1> may load the piano on the back of the runabout
is for less advanced students who have attained and unload and load it at will as he goes from
at their last birthday an age not more than house-to-house canvassing. R. J. Bowen, presi-
seventeen years. The fortunate contestants of dent of the company, states that the new model
this classification will receive two y-ears' in- which is now ready retains all the good points
struction by some teacher , or institution in ot the former loader and is simpler, more dur-
Newark or vicinity, to be selected by the able and more easily attached. It is also an-
Awards Committee. . In all events, the Com- nounced that for the present the price will
mittee will consider the candidate's preference. remain the same, including a moving cover of
Competition of the scholarships will be open eightcen-ounce material.
Mr. Bowen, in addition to his presidency of
to the residents of New Jersey in the Counties
of Essex, Morris, Passaic, Bergen, Hudson, the manufacturing concern, is a very successful
Union, Somerset, Middlesex and Monmouth. piano dealer as well. He maintains a fleet of
Enrolment, it was stated, will be honored on Fords equipped with his loader which he uses
or before December 20, 1928. The preliminary not only for canvassing with the piano itself,
auditions will take place in January, while final but also for carting pianos from . the, freight
decisions are scheduled to be rendered in station to the warerooms, and without the in-
March.
strument on the loader, for collection purposes.
No similar activity has so stimulated the During the period of time that the Bowen Piano
youthful musical aspirations of this area as Loader Co. has been in existence he has sold
these scholarships. Founded in 1926 by 1.. these loaders through the entire country. In
I'amberger & Co., they have since inspired, many instances he points out the original pur-
despite very high standards, the efforts of hun- chase of one model has resulted in recorders
dreds of talented applicants. It is the convic- of from six to twelve.
Bowen Loader Ready
for New Model Ford
Above is shown
the Queen Anne
Period Grand,
5' 2"
At the right
is shown the
Lyric Grand,
5' 7"
The Henry F. Miller
Sells Itself
get your customer seated at a
J sell UST
Henry F. Miller piano and it will
itself. She will be thrilled by
the beauty of its tones and will mar-
vel at the easy responsiveness of its
action. To play a Henry F. Miller
piano is to realize that here is an
instrument with the ability to give a
musician the full power of expres-
sion.
One glance at the Henry F. Miller
and one fleeting moment at its key-
board make it apparent that no ex-
pense has been spared and no thing
has been left undone to make it the
best possible piano that experience,
knowledge and skilled craftsmanship
can produce.
You can sell Henry F. Miller
pianos, for they have a wealth of
genuinely interesting and convincing
selling points. And the piano will
practically sell itself if you will get
your customer at the keyboard. Wise
dealers are quickly closing up terri-
tory on this famous old prestige
building piano. Write for informa-
tion today it you want a real leader.
nrrf
lianos
Choice of American Homes Since 1365
Henry F. Miller Piano Co., Boston, Mass.
Send For This
New Catalog
Just clip this coupon to your
'letterhead and mail to Henry
F. Miller Piano Company, Bos
ton, Mass., for new catalog and
full information.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
The Music Trade Review
REVIEW
(Jut December 8
Monthly
Magazine Issue
of
REVIEW
The Market for the Reproducing
Piano
One of the leading piano executives, identified with a
pioneer house in the reproducing piano's development,
analyzes the future of that instrument, and the market
which exists for it.
How Is the Advertising of
Your Store?
An advertising manager of one of the leading general
music stores in the country, gives her (yes—it's a lady)
ideas on musical instrument retail advertising. They
are ideas that are making sales.
Departmentize Your Store and
Increase Your Sales
A leading Texas general music store has an outside sales
force for pianos and an outside sales force for radio
and talking machines. Since this new policy, sales in
both departments have increased.
No More Free Trials for Radio
in the Home
Dealers are finding that this policy is being abused and
that it has come to create sales resistance instead of
decreasing it. Two well known dealers tell of their suc-
cess with sales on trial instead of demonstrations on
trial.
The Musical Merchandise Section
of the Review
"What Do You Do with Your Trade-ins"—the trade-in
policy of a leading band instrument house told by a lead-
ing band instrument manufacturer; "Hitting the Bull's-
eye''tells how to make an asset of your mailing list ;"4 per
cent of Town's People Enrolled in Wildwood Band"—
a striking story of a retailer's band organization work
in a small town.
IN ADDITION
A number of other merchandising articles covering every
side of the music merchant's merchandising activities, and
The Monthly Piano Technical Department, an exclusive
feature of The Review.
Out December 8
DECEMBER 1, 1928
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secre-
tary and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald;
Assistant Treasurer, Wm. A. Low.
B. BRITTAIN WILSON, Editor
CARLETON CHACE, Business Manager
W. H. MCCLEARY, Managing Editor
RAY BILL, Associate Editor
F. L. A VERY, Circulation Manager
E. B. MUNCH, Eastern Representative
WESTERN DIVISION:
FRANK W. K I K , Manager
E. J. NEALY
333 No. Michigan Avc, Chicago
Telephone: State 1266
BOSTON OFFICE:
JOHN H. WILSON, 324 Washington St.
Telephone: Main 6950
Telephone: Lexington 1760-71
Vol. 87
G
December 1, 1928
Cable: Elbill New York
No. 22
More Frankness Still Is Needed
EORGE URQUHART, president of the American
Piano Co., gave the thirty or more members of the
piano trade who attended the meeting of the New York
Piano Merchants' Association last week something definite to
think about regarding both the condition of their business and its
possibilities. It is unfortunate that more trade members, both
from New York and other sections of the country, were not privi-
leged to take part in the round-table discussion organized by Mr.
Urquhart and'hear at first hand his comments on the business as
he sees it. While it was evident that not all of those at the
dinner agreed completely with some of the business policies out-
lined by the speaker, there were none who did not appreciate his
refreshing frankness in analyzing the situation as it exists rather
than as some of the trade would like to believe it exists.
Mr. Urquhart has come into the piano business with the
viewpoint of the outside business executive. He is not cramped
by trade traditions, but regards the making and selling of pianos
in the same light that he would consider any other merchandise,
and believes that what have been proven to be sound business
practices in other industries apply with equal force to ours.
He stated frankly in his talk that there are too many piano
men who have assumed a hangdog beaten attitude which in it-
self makes it difficult to reorganize sales effort. He pointed out
that the answer to the problem did not lie in bemoaning the com-
petition for retail business that has developed so strongly out-
side of the piano trade, because that competition would become
stronger as the ingenuity of American inventors and manufac-
turers continued to develop. The answer was to recognize the
condition and set about meeting it by putting the retail house in
order.
Those of the old school who regard the piano trade somewhat
in the light of a big family with problems peculiar to itself are
inclined at times to resent comments and criticisms from those
who have come into the business from other industries. As a
matter of fact, however, the opinions of those who have had wide
and successful experiences in other lines should be welcome to
the piano man, for although he may not entirely agree with such
opinions, at least they encourage him to give thought to his own
business from a new angle. Success in any business depends upon
efficiency in manufacturing and distributing and there is no other
secret process to achieve the result.

Download Page 7: PDF File | Image

Download Page 8 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.