Music Trade Review

Issue: 1928 Vol. 87 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DECEMBER 1, 1928
5
The Music Trade Review
The dealers plan to continue their campaign
to better reception conditions. They have
asked the co-operation of receiving set owners
to aid them in accomplishing their purpose.
Listeners who experience interference other
than that caused by atmospheric conditions
should report the trouble to the dealer who sold
them their set.
Members of the Association and their sales-
President of the National Association of Music Merchants Believes men
met at the Congress Hotel for a banquet
and
a general get-together meeting. Fred
Efforts Along These Lines Best Suited to Solve
Voss, of the Pueblo Music Co., presided.
During the evening dealers and salesmen dis-
Problem of Increasing the Association
cussed problems relative to the business. The
principal address was given by Harry Mitchell,
of the Knight-Campbell Music Co.
RESIDENT C. J. ROBERTS, of the National Association of Music Merchants, is of the
A representative of the Southern Colorado
opinion that the much-desired increase in the membership of the Association can be brought Power Co. was present at the meeting and told
about easily if each present member would pledge himself to bring in at least one new the part his company is playing in bettering
member before the next annual convention in Chicago next June, pointing out at the same radio conditions here. He also discussed the
time that with dues reduced to $10, which will carry the new member right through the year various causes of interference.
1929, there should be no difficulty in interesting dealers generally.
Dealers at the meeting reported that their
"For some time it has seemed to me that one
recent rules adopted governing demonstrations
of the methods by which we can convey December 1. Prof. Agnew takes the place of of radio receiving sets to prospective custom-
through the spoken word the importance of Dr. Frank Crane, who died recently, and will ers has proven a success. They agree that the
every reputable retail music merchant in the
rules will continue.
country becoming a part of the promotional
The plan provides that no set will be demon-
work which the National Association is carry-
strated unless the prospective customer has a
ing on is through the Association's own mem-
permanent aerial. The prospective customer may
bers," stated Mr. Roberts. "Everybody knows
either build the aerial himself or employ the
that the manner in which membership in vari-
dealer to erect it. A fixed price for building
ous lodges, social clubs and other business or
aerials has been fixed by the dealers.
social organizations is increased is through
Dealers in the Association are Pueblo Music
members speaking to their friends or acquaint-
Co., Silver State Music Co., Knight-Campbell
ances who may be eligible. I doubt very much
Music Co., D. Z. Phillips Music Co., Walker
if many of our members have any idea of the
Radio Co., Nelson Radio Co., Calkins-White
possibilities for very greatly increasing mem-
Bros. Furniture Co., Pryor Furniture Co., L.
bership in our Association, which lies in activ-
D. Meriel Radio Co., Colorado Supply Co.,
ity which they could, if they would, undertake
"Doc" Dill, Winch-Slayden, Knebel Sporting
for the benefit of the Association and the trade
Goods Co. and the McClellan Battery & Tire
at large. It does not mean the expenditure of
Station.
a great deal of time or energy.
"The very gratifying interest in the Associa-
tion's activities which was manifested during
Liebling, Kimball Artist,
the recent trip of our Executive Secretary, Mr.
Injured by Fall
Loomis, to certain places in the Far West,
shows what may be done with our Association.
SAN FRANCISCO, CAL., November 24.—George
In some cities where we had had only one
Liebling,
international pianist-composer, after
member, and in some cases none at all, it was
achieving a notable success in appearing in a
possible to record 100 per cent membership in
Prof. Hugh E. Agnew
i | number of concerts in his Pacific Coast tour,
the Association. While I have said that each | j
co-operate
with
S.
A.
Rothafel
(Roxy)
and
has had to postpone his present engagements
one of our individual active members should
bring in one new member between now and Frank Presbrey in deciding the winner of the on account of injuring his hip in a recent fall.
He was taken to the Mt. Zion Hospital, in San
the next convention in Chicago, I am not plac- contest.
Francisco, and from latest reports is recovering
ing a limit upon the number each member may
rapidly and will soon be able to resume his
secure and I have in mind making some proper Pueblo Radio Dealers Work
future engagements. After fulfilling his con-
acknowledgment at the time of the convention
engagements on the Pacific Coast Mr.
For Better Reception cert
to those members who secure the largest num-
Liebling will return to Chicago and give a
ber of new members in the Association prior
to the convention. We are not offering cash Engage Radio Specialist and Enlist Co-opera- recital at Kimball Hall.
tion of Power Company in Move—Adopt
prizes, but I can assure our members that ex-
Rules Governing Demonstrations
ceptional success in bringing in new members
Consolidated Co. Opens
will receive its due reward."
New Radio Department
PUEBLO, COL., November 24.—Continuing their
to better radio reception conditions in
Prof. Hugh E. Agnew Named drive
SALT LAKE CITY, UTAH, November 23.—The Con-
Pueblo, members of the Pueblo Radio Dealer-
Slogan Contest Judge ers' Association report that many causes of in- solidated Music Co. has opened a large radio
department which takes up the entire fourth floor
terference have been eliminated.
Prof. Hugh E. Agnew, of the Department of
Through the efforts of a radio specialist, en- of its building on South Main street. H. C.
Marketing of New York University, has been gaged by the Association, the source of inter- King, with the company for the past twelve
appointed a member of the Contest Committee ference that has marred reception in many years and secretary for some time past, will
of the $1,000 Music Slogan Contest being con- sections of the city has been eliminated. The have charge of the new department. It is one
ducted by the Music Industries Chamber of
noise has been located by a test set built for of the best radio departments in the mountain
States.
Commerce and which will come to a close on the purpose.
Roberts Urges Members to
Each Bring in New Member
P
NEWARK. N. J
ESTABLISHED t8S2
ONE OF AMERICA'S
GRANDS
FINE PIANOS
UPRIGHTS
THE LAUTER-HUMANA
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
H, G. Gerdsen Declares
Public Is More Musical
Minneapolis Dealer Also Finds That More Con-
fidence Is Shown in Instruments That Are
Nationally Advertised and Priced
MINNEAPOLIS, MINN., November 24.—H. G. Gerd-
sen, the Straube piano dealer of this city, re-
ports business conditions improving and a fa-
vorable outlook for the continued sale of pianos.
"The piano situation now," stated Mr. Gerd-
i
|
1
| |
H. G. Gerdsen
§ |
sen, "is somewhat different from what is has
been during the many years that I have
been in business. The public is more musical,
which also means more critical. People seem
to prefer nationally advertised, nationally priced
goods. They have more confidence in the sta-
bility and worthiness of pianos merchandised in
that manner. Something of an unusual nature
likewise arouses their curiosity and interest.
"The Sonata Model Straube grand piano is
a type of instrument that makes a strong appeal
Before seeing that piano I myself thought that
on account of being only four feet four inches
long it would look 'stubby,' but the style is
very attractive. That is certainly a wonderful
little instrument. Because of the ample string
length which the Straube Duplex Overstrung
Scale permits the tonal quality is excellent and
very even. The Conservatory Model Straube
grand piano, which is a larger instrument, is
equally unusual."
Mr. Gerdsen has been in business for the past
twenty-nine years, and has developed a wide
and favorable reputation. Part of his time he
has devoted to tuning and technical work which
lias qualified him very thoroughly in judging
the structural as well as musical qualifications
of a piano.
Victor Go. Introduces New
Goin-Operated Instruments
An. Orthophonic Victrola and an Electrola,
Both Coin-Operated, to Be Ready for Ship-
ment About December 1
The Victor Talking Machine Co. has an-
nounced placing on the market of two new
coin-operated instruments, one an Orthophonic
Victrola, listing at $550, and the other an Elec-
trola, at $950, the latter instrument being
equipped with a modern dynamic power speak-
er. Each instrument is equipped for coin
operation, and may be operated from wall boxes
placed at convenient points about the restau-
rant or store.
Shipments of the new instruments will be
made about December 1, and an attractive
broadside has been issued for the dealer's bene-
fit, setting forth the outstanding features of
the new coin-operated instruments, and giving
a brief survey of the market, which includes
restaurants, confectionery stores, dance halls,
small hotels, pool rooms, waiting rooms, etc.
Postponed Wedding Saves
Piano Man From Shipwreck
CLEVELAND, O., November 24.—Delayed wed-
dings, as a rule, are not viewed with enthusiasm,
but the fact that Ted Goodman, president of the
Goodman Music Co., was compelled to post-
pone his marriage for a week probably saved
him and his bride from an unpleasant experience
if not from death. The wedding took place
last Sunday, but had been scheduled for the
previous Sunday, at which time arrangements
had been made for Mr. Goodman and his bride
to sail on the ill-fated "Vestris."
George W. Braunsdorf, Inc.
New
Style
Direct Manufacturers of
Also — Felts and
Cloths, Furnished
in Any Quantity
Punching!
Washers
BRIDLE STRAPS
TUNERS' TRADE SOLICITED
5814-37th Ave.
L
U
D
WoocUide, L. I., N. Y.
W I G
Grands—Uprights—Player Pianos—Reproducing Pianos
of the Highest Quality in Straight and Period Models
DECEMBER 1, 1928
Stockton Music and Radio
Trades Association Formed
First Move of New Organization Will Be to
Secure Better Radio Reception—Trouble
Shooter to Be Engaged Permanently
STOCKTON, CAL., November 23.—The Stockton
Music & Radio Trades Association was organ-
ized here this week with some fourteen local
firms listed as members. Ray Durk, of Sher-
man, Clay & Co., was elected president; L. J.
Kitt, treasurer, and Geo. Turner, KWG, and
A. H. Green, KGDM, publicity committeemen.
The Association voted as its first step to-
wards comprehensive service to all radio own-
ers in the city the employment of a perma-
nent trouble shooter who will be on hand to
answer all calls connected with improper re-
ception.
His chief duty will be to locate electrical in-
terference such as shorted power lines, im-
proper dynamo brushes and the like, and the
Association will aid set owners in gaining their
adjustment.
The newly formed organization voted to in-
vite G. T. Lundlee, Ellis Marks and Stewart
Upson, of Kimball & Upson, officers of the
Sacramento Music & Radio Trades Association,
lo meet with the local Association at a dinner
meeting November 27 to aid the Stockton body
in perfecting by-laws and other organization
details.
Those present at the first meeting were R. E.
Durk, Sherman, Clay & Co.; J. E. McCarty,
Bright Spot Electrical Co.; A. H. Green, Pef-
ier Music Co.; S. Chabin, Montgomery Ward,
Stockton; J. W. Reed, Radio Exchange; G. A.
Turner, KWG; L. J. Kitt, I.. J. Kitt; F. H.
Blewctt, F. H. Blewett Co.; I... Abrams, Stock-
ton Dry Goods; C. L. Gould, Gould's Radio &
Electric Shop; V. J. Derwin, Wilson-Schultz
& Co.; G. R. Wishart, Yost-Dohrmann Co.; W.
E. Yost, Yost-Dohrmann Co.; L. R. Shipley,
John Breuner Co.; O. R. Bowman, Sherman,
Clay & Co.; W. K. Lark, Lauxen & Catts.
Columbia Issues
New Race Catalog
The new Race Catalog, issued by the Colum-
bia Phonograph Co., for the coming year is a
mine of Race record information, and should
prove a valuable aid to dealers and their cus-
tomers.
The cover, done attractively in two contrast-
ing colors, features five of Columbia's exclusive
rtace artists. There is an alphabetical listing of
artists on the first page. This is followed by
the recordings of individual artists together
with their photographs and a short story about
each. On the last page appears an index of
the selections.
WHEN CHANGING AGENCIES
Consider the Old Reliable
BOARDMAN 6c GRAY
Ludwig & Co*, 136th St- and Willow Ave-, New York
FIANOS FOB YOUR LEADER
Strictly First Class Since 1831
Full Protection
Given Agents
Albany, N. Y.
Jf3he
^andappreciate tone guality
y
owned f andcdn~l
trolled
hifihej
of* the founder

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