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The Music Trade Review
Platt Music Co., Los Angeles, Makes
Increase of $1,000,000 in Its Capital
Wiley B. Allen Featuring Mason & Hamlin in Special Campaign—Leslie E. Elliott Re-
turns to Employ of Barnes Co.—Radio Association Meeting
T OS ANGELES, CAL., November 24.—A
^~* series of very high-class advertisements,
idealistic in conception and accomplishment,
have recently been run by the Wiley B. Allen
Co., in the morning newspapers, setting forth the
perfections of the Mason & Hamlin piano. E.
Palmer Tucker, president and sales manager,
spent a great deal of time and thought on
planning these advertisements which required
skillful draughtsmanship in their completion.
Mr. Tucker states that sales of Mason & Ham-
lin pianos during the last month have exceeded
those of any previous ones.
The Platt Music Co. is increasing its capital-
ization by $1,000,000 and a new issue of com-
mon stock is being floated. The sale of this
stock is being made through the well-known
bond brokers Alvin H. Frank & Co. and it is
understood that it has already been over-sub-
scribed by several thousands of dollars. Pro
rata allotments of stock are being arranged.
It is understood that the stock will be quoted
on the stock exchange at $27.50 per share.
Walter Poulton, Pacific Coast manager of the
pipe organ department of Rudolph Wurlitzer
Co., reports the sale of two large, high-priced
Wurlitzer Orchestral-Cathedral pipe organs to
the "talkies." One of these instruments was
installed in William Fox Movietone Studios,
the other in Warner Bros. Vitaphone studios.
Mr. Poulton stated that William Fox has en-
gaged Albert Hay Malotte, eminent organist,
on a three-year contract.
The Aeolian pipe organ, which has for some
time been in the Aeolian studios of the Birkel
Music Co., has been sold to the Mission Play.
The latter has become an annual institution and
is held in a very handsome theatre in San
Gabriel ten miles away from Los Angeles ad-
joining the old mission church of that name.
The Aeolian pipe organ, which will be replaced
in the Birkel Music Co.'s building by a still
finer instrument, has been heard regularly over
broadcast station KFI for some time, and has
delighted thousands of listeners-in.
Leslie E. Elliot, who has been away from
the Barnes Music Co. for nearly three years,
has returned and is at present a member of
the phonograph and radio sales departments.
He is a stockholder in the company and de-
clares himself to be greatly impressed with the
new store which has now been occupied by
the Barnes Music Co. during the past two
months.
Margaret De Mers who is in charge of the
Brunswick record department of the Barnes
Music Co., states that the making of Brunswick
records by local talent has enhanced sales to a
large degree. "Sonny Boy," sung by Al Jolson,
still leads in sales which Miss De Mers ascribes
to the fact that it is an identical reproduction
to that heard in the talking picture, "The Sing-
ing Fool." She anticipates larger sales of
records by Harry Richmond who is reported to
be under contract with the Vitaphone.
The Radio Manufacturers and Radio Manu-
facturers' Agents' Division of the Radio Trades
Association of Southern California held their
last bi-monthly meeting at Sherman Oaks in
the San Fernando Valley. The members
gathered at the new plant and broadcasting
towers of Los Angeles Evening Express Sta-
tion KNX which they inspected and then par-
took of a luncheon as the guests of station
manager Naylor Rogers and Messrs. Bundy and
Albright at the new Sherman Oaks Auditorium.
H. E. Sherman, Jr., general manager of the
Los Angeles Radiola wholesale agency of the
Leo J. Mayberg Co., president of the Radio
Trades Association of Southern California, was
away from Los Angeles for ten days making a
hasty trip to Chicago and return.
Many New Stores Opening Through the Trade
' I V HE Baldwin Piano Co. branch, Milwaukee,
Wis., at present located at 90 East Wisconsin
avenue, will move to new and larger quarters
in the University Building, Mason street and
Broadway, that city, on December 1.
The capital stock of M. Goldsmith's Music
Co., Brooklyn, N. Y., has been increased from
$1,000 to $25,000.
The Perry Music Co. has opened warerooms
in the Pattee Hotel block, Perry, la.
A. G, Seigman, music dealer of 116 West
Franklin street, Hagerstown, Md., has sold his
business to the newly reorganized K. & B.
Music House, with headquarters at 4 South
Tacoma street, that city, and has retired from
business.
Lloyd & Co., Inc., 7 Main street, Champaign,
111., has been incorporated with capital stock
of $72,000 to engage in the selling of musical
instruments, books, etc.
The Hollenberg Music Co. store at 606 Main
street, Pine Bluff, Ark., has opened a radio de-
partment. The store does business throughout
southeast Arkansas.
The Elmhurst Majestic Co., 101 South York
street, Elmhurst, 111., has been incorporated
with capital stock of $20,000 to deal in talking
machines radio receiving sets, etc. The incor-
porators are E. E. Williams, E. W. Kessler
and M. E. Williams.
Grinnell Bros, have arranged to open a new
branch store in the Storl Building on West
High street, Bryan, O.
A new music store and gift shop has been
opened in the First National Bank Building,
Rosenberg, Tex.
Clyde O. Knight has opened a new music
store, at 627 St. Joe street, Rapid City, S. D.
He was formerly in the music business in
Williston, N. D.
The Fry Music Shop, Vincennes, Ind., has
moved from 429 Main street to 409 Main street,
that city, where larger quarters are available
for the company's line of pianos, phonographs
and radios.
The Lake-Eberhardt Co., Philadelphia, has
been incorporated under the laws of Delaware
to deal in electrical musical instruments.
Harold Graves who handles Baldwin pianos,
Brunswick phonographs and radio receivers in
Chico, Cal., has moved to new quarters at 4434
Third street that city.
The Toupin Music Shop, has been opened in
Lake Linden, Mich. It has the distinction of
DECEMBER 1, 1928
being the first music store ever opened in that
town.
Ted Collins, a well-known band and orchestra
leader of Pomona, Cal., has joined the staff of
the Wiley B. Allen Co. store in that city as
salesman.
McCoy's Inc., well-known music house with
several stores in Connecticut, has moved its
Torrington branch to new and larger quarters.
The Hillgrove Parts & Service, Inc., has been
incorporated in LeGrande, 111., by George F.
Rezek, John E. Rezek and Harry LeBahn, for
the purpose of engaging in the manufacture and
sale of radios, phonographs, etc.
The recently organized Mallory Piano Co.,
Inc., has leased a store in the building at 390
Broadway, Long Island City, where one of the
chain of stores planned by the company will
be opened.
Claude Buckpitt, music dealer of Elmira, N.
Y., has completed the alterations and enlarge-
ment of his store at 154 Lake street, that city.
The Mallory Piano Corp. has opened a store
at 20 Warburton avenue, Yonkers, N. Y.
W. R. Long, has joined the piano sales staff
of the Bush & Gerts Piano Co., Dallas, Tex.
He is well known in the territory and has been
connected with several of the leading piano
concerns in that city.
LeRoy Stremlau has purchased the phono-
graph and radio store of W. L. Becker, LaSalle,
111.
The Van Fossen Music Co. recently held the
formal opening of its new store in Perry, la.
The Easy Payment Music Co., Neon, Ky., has
been incorporated with capital stock of $10,000
by H. M. Hoskins, G. W. Hoskins and Enoch
Smallwood.
Frank Frankenberg, head of the Silver State
Music Co., Pueblo, Colo., is one of those
actively engaged in the movement for the de-
velopment of a symphony orchestra in that
town.
James Wallace will shortly open a new music
and radio store on Tillson street, Hillsboro, 111.
Mrs. M. L. Pintner has opened a music store
at West Twenty-fifth street and Memphis ave-
nue, Cleveland, O. She was formerly in busi-
ness with her husband, who passed away sev-
eral years ago.
The O. K. Houck Piano Co., Memphis, Tenn.,
installed a baby grand Duo-Art piano in the
"Home Beautiful," built by the Commercial
Appeal, and furnished in the most modern
manner for the benefit of prospective home
buyers and owners.
Cleveland Dealers Giving
Radio Broadcast Concerts
CLEVELAND, O., November 26.—-Music and radio
dealers of Cleveland's south side are broadcast-
ing an hour of music each week over station
WTAM. The headliners of the program are
the four Hruby brothers, all of whom are mem-
bers of the Cleveland Symphony Orchestra.
There are fifty merchants sponsoring the con-
certs, and time on the station has been con-
tracted for six months. The south side of
Cleveland has more music and radio stores than
practically all the rest of the city, due to its
population being comprised of European races
noted for their music-loving propensities.