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News Number
THE
VOL. 87. No. 22
REVIEW
Published Weekly.
Federated Business Publications, Inc., 420 Lexington A?e., New York, N. Y. Dec. 1,1928
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Sherman-Clay Radio Tie-Up
With Pacific Coast Football
Pacific Coast Music House Furnishes Radio Sets for Public Hear-
ing on Coast Big Game—Concord Piano Co. Opens
Radio Section—Stewart Perry a Visitor
AN FRANCISCO, CAL., November 22.—Thousands of alumni and friends of California and
Stanford Universities are pouring into the city for the annual football clash next Saturday.
Every store window in the downtown district is decorated with the Blue and Gold of
California and the Cardinal of Stanford, and tickets to the California Stadium are practically
unobtainable, while the few in the hands of scalpers are bringing fantastic prices. In this
emergency Sherman, Clay & Co. have come to the assistance of the thousands who cannot see
the game, working in co-operation with the
Board of Supervisors of the city and county simultaneous production on December 20 in
of San Francisco, through the Auditorium Com- San Francisco, New York, Boston, Philadelphia,
Los Angeles and numerous other cities with
mittee.
Special radio equipment and power amplifiers symphony orchestras. Accompanying Ernest
Bloch to the Board of Supervisors were a group
are being installed for the free broadcast of
the game at the Civic Auditorium. The big of prominent citizens who are patrons of music
game will come over the air direct from Cali- in the city. Shirley Walker went in his official
fornia Memorial Stadium. The public will hear capacity as president of the Retail Merchants'
the cheers, the bands, the rooting sections and Association and the Music Trades Association
the audience at the Auditorium will see the of Northern California.
plays simultaneously with those taking place at
The Edison Phonograph Co.'s branch here
Berkeley by means of a gigantic football field has been receiving some stock, but there are
placed within view of every seat. Score boards not yet nearly enough of the new machines
like those at the California Stadium are being to fill all the orders booked. There are two
erected, and the Auditorium will be divided combination machines, radio and phonograph,
into two sections, Stanford and California. and two new radio receiving sets. Great in-
Sherman, Clay & Co. are installing and will oper- terest is being shown by the dealers in all four
ate all the radio equipment and the power of the new r/iachines. Keeping just enough for
amplifiers and they are answering all telephone demonstration purposes, the instruments are
inquiries. Admission is free. It is a great being sent out as fast as they arrive, but they
boost for radio and Sherman, Clay & Co. are cannot at present take care of all the demand.
telling the story in very extensive local adver-
George Braun, of the Concord Piano Co.,
tising.
says that the piano business is improving, and,
At the San Francisco Conservatory of Music, in his opinion, pianos are coming into favor
where Ernest Bloch is head of the piano de- more strongly than ever. A few days ago Mr.
partment, it is said that his favorite piano is the Braun installed a Starr grand piano in the Cali-
Steinway. Shirley Walker, of Sherman, Clay fornia House, where the Harmony Singing So-
& Co., also says that Bloch is a Steinway ciety was celebrating Frederick Schiller's forty-
artist. Mr. Walker was one of the participants fifth anniversary as pianist and conductor, the
when the Board of Supervisors last Monday, featured soloist on the occasion being Miss
at their regular session, unanimously congratu- Clare Harrington. Braun says he has been in-
lated Ernest Bloch, San Francisco composer, vestigating radio for seven years as a proposi-
who has been awarded the prize offered by tion for the music dealer. On the advice of
Musical America for the best symphony by an others and following his own opinion he has
American composer. This followed a resolu- kept out of it. He thinks that now, with the
tion adopted last week, commending him for socket attachment, radio has become a more
his work. Bloch's symphony "America" was stable commodity, hut he still thinks that sud-
chosen from more than ninety others, the den changes are apt to occur, following new
judges being a large group of leading musicians inventions. He believes that a radio dealer,
to be on the safe side, should not buy over a
of the country. The composition will be given
S
thirty-day supply of radio merchandise.
W. W. Reed, secretary of the Heine Piano
Co., who is in charge during the absence in
the East of Mr. and Mrs. Heine, says that the
piano business has shown a tendency to pick
up recently. James Robinson, who opened the
first Los Angeles branch for the Heine Piano
Co. and operated it for three years, is now
back with the home office here, where he is
well known as a piano salesman. He says they
have been selling Brunswick combinations re-
cently in addition to pianos, and the demand
is encouraging. Robinson says that in his
work he finds a lot of people, in buying pianos,
are sold on terms. They should be sold on
the idea of music in the home. This, however,
is coming, in his opinion, for many parents are
beginning to realize that radio will never re-
place the piano, and they are increasingly
anxious for their children to learn to make
music for themselves instead of getting it out
of the air.
Stewart Perry, representative of the A. B.
Chase Piano Co., has been here calling on
Sherman, Clay & Co., which carries this line.
Holding Classes in Bevitt
Method in Portland, Ore.
PORTLAND, ORE., November 23.—Zay Rector
Bevitt, of San Francisco, originator of the
Bevitt System of Piano Playing by Harmony
Diagrams, is holding normal classes at the
Sherman, Clay & Co. store, where the music
teachers of Portland are receiving this valuable
instruction through the courtesy of Sherman,
Clay & Co. Classes opened November 8 and
will continue on through to the middle of De-
cember. Special night classes are being pre-
sented for those who are unable to attend the
day work, and this is meeting with the hearty
approval of many who on Mrs. Bevitt's previ-
ous visits to Portland could not take advan-
tage of her instruction on account of other
duties. This is the third visit Mrs. Bevitt has
made to Portland and with each visit the in-
terest in her work has increased. Many teach-
ers have adopted her method in their teaching
and with each visit she adds many new recruits
to tlie cause.
The Mallory Piano Stores have opened a
new branch at 20 Warburton avenue, Yonkers,
N. Y.