Music Trade Review

Issue: 1928 Vol. 87 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade
DECEMBER 1, 1928
15
Review
Letters of praise for the Silver Bell banjos
have never been so abundant. Below is one
from a professional, Lcc Warren, Drexel Hills,
Philadelphia, who writes as follows: "I am
Representative Leaders of Northern California writing to let you know that I bought a Silver
Form Organization—State Contest During Bell in Portland, Maine, last week. I had a
chance to sell my banjo. I liked the tone and
San Francisco Music Week
power of that particular instrument so well that
SAN FRANCISCO, CAL., November 22.—The school 1 bought it. It has 'guts' like iron. The tone
bandmasters of Northern California, who re- cuts through the rest of the band so that I
cently affected preliminary organization, met don't have to play loud and cover up any other
last Saturday and completed the details of instrument, and when I play the 'upper-regis-
permanent organization. E. J. Delano, of Sher- ter' I see why you have named it 'Silver Bell.'
man, Clay & Co., was in the chair and there The notes have a quality which can best be de-
was a good representation of the bandmasters scribed as 'bell-like.' "
present. A constitution and by-laws were
adopted, and it was resolved to adhere to the Pan-American Issues
national rules. Officers and directors elected
New Band Catalog
are, president, E. P. Alwyn, Princeton, Cal.;
vice-president, Thomas Willis, Sacramento;
secretary, Eugene Broe of Burlingame; treas- Full Line of Company's Instruments Described
and Illustrated as Well as Dealers' Helps and
urer, Earl Morton, Berkeley, and in addition to
Band Organizations.
the foregoing officers the board of directors in-
cludes George D. Ingrim of the Mission High
ELK HART, IND., November 24.—The Pan-Ameri-
School, San Francisco, member at large of the
can Band Instrument & Case Co., of this city,
board.
It was voted to accept the invitation of the has issued a new catalog covering its full line
San FVancisco Civic Association to hold a State of instruments, including saxophones, metal
school band contest in San Francisco during and zyloid clarinets, flutes and piccolos, trump-
the 1929 Music Week, as was done during the ets, cornets, trombones, French horns, altos,
past two annual music weeks. Delano said baritones, Sousaphone basses and Helicon
that the band contest committee in 1929 will basses, as well as several pages describing the
be practically the same as in the past and will company's line of band instrument cases.
The cover of this new publication is in pur-
include the local dealers in band instruments.
The only difference at the coming Music Week ple, gold and blue, and the illustrations include
will be that the contest committee will have a a picture of the firm's plant, a number of school
tie-up with the executive committee of the bands equipped with the Pan-American instru-
Northern California School Bandmasters' Asso- ments, and several color illustrations showing
ciation, and this will result in more co-opera- the instruments in use. The catalog also goes
tion, especially regarding some of the details with some detail into the problems confronted
by the retail dealer in organizing bands of
of the contest.
various types, telling of the company's educa-
tional department which develops band organi-
Telegraph Orders for
zation plans and methods and cooperates with
Silver Bell Banjos the Pan-American dealers in this work.
The company's national advertising as well
Demand for Bacon Banjo Co. Products Both as its local advertising for dealers' use is also
From Home and Abroad Indicate Improved described, and Sales Building Advertising, a
twenty-four page booklet prepared for the
Trade Conditions
dealer, is offered.
GROTON, CONN., November 24.—Telegraph and
cable orders for B. & D. Silver Bell banjos are "Vestris" Drummer Buys
being received daily by the Bacon Banjo Co.,
New Ludwig Outfit
this city, a sure sign of healthy trade conditions,
according to D. L. Day, treasurer and general
CHICAGO, III., November 24.—Edwin S. Con-
manager of the company. One nice order came
through recently from South Africa, and a ship- rad, drummer of the "Vestris" orchestra, who
ment of twenty-three banjos was made to Aus- lost his outfit when the "Vestris" went down,
tralia a short time ago. The Chicago Musical has purchased a complete new Ludwig outfit.
Instrument Co. sent in a telegraphic order for Ludwig & Ludwig, drum and banjo makers of
sixteen instruments, six of these being for Roy Chicago, also lost a shipment of instruments
Smcck stage model gold-plated Silver Bell being sent to South America.
banjos and four for Montana Special Silver
The Carroll Music Co., Houston, Tex., has
Bell instruments. Another telegram from
George Peate, Canadian distributor for the been incorporated with capital stock of $10,000
Bacon concern, ordered a Ne Plus Ultra Silver to engage in the retail music business. The
incorporators include Elwyn Carroll.
Bell plectrum model.
School Bandmasters in
Permanent Organization
Organizing New Band
A large band is being organized by the
Mechanicsburg, Pa., High School with Lloyd
Bender as director. The school will aid in
financing the purchase of instruments. Already
forty-three boys have enrolled in the organiza-
tion.
0
OLIVER D1TSON CQ
BOSTON . .MASS
Manufacturers
Dnport«ra and Jobbers «f
MUSICAL
MERCHANDISE
Attractir* Specialties
Modirn S a r • i c •
ESTABLISHED 18S4
DURRO
VIOLINS
BOWS
STRINGS
AND
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleiten & Jacobson
NEW YORK
B-T-9 Unimn Square
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
Made from Genuine Calfskin
The Frederick Rogers Co.
17 Jackson Ave.
Middletown, N. Y.
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bass
OLDEST AMD LAflSBT HOUSE IN 1HE1MDE
MULLER & KAPLAN
154 East 85th St., N. Y.
GoldMedalStrings
for musical instruments
Gold-plated Steel and
Wound Strings
Dependable
WHOLESALE
ONLY
CATALOG ON
APPLICATION
MUSICAL
MERCHANDISE
ESTABLISHED 1894
CBruno&Sonlnc.
951*963 FOURTH AVE - N.Y.C
Gibson Musical String Co.
VICTOR
TALKING
MACHINES
BRUNO Mcnnr SECURITY
"'K' 1 *
NOSEK VIOLINS
With their fine selected old wood, lustrous oil varnish,
tine workmanship and brilliant, full and strong tone
are worthy of comparison with the works of Strarii-
varius and Guarnarius.
Send for literature and prices
JOSEPH BLECHA, Clarkson, Neb.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted by Fred B. Diehl
De Sylva, Brown & Henderson Announce
Entrance Into Standard Music Field
Firm Begins Department With Number of Leading Composers of Concert Music
Listed in Initial Catalog Sent Out by this Firm
A NNOUNCEMENT has just been made by
De Sylva, Brown & Henderson, Inc., New
York, of that firm's entrance into the field of
standard music publication. Following in the
train of its success in the popular, show music
and theme song fields since the firm's organ-
ization less than two years ago, this new move
marks another important mile-post in the ca-
reer of the concern. Formation of the new de-
partment has been in progress for the past
few months, during which time a sizable stand-
ard catalog has been gathered, comprising the
works of some of the best-known composers in
the concert field.
Some of the composers whose works are rep-
resented in the new department include Charles
Wakefield Cadman, Oley Speaks, Geoffrey
O'Hara, Frank Grey, Lily Strickland, and oth-
ers are being secured. Leo Edwards has been
appointed manager of the standard department
and will build up a staff capable of exploiting
concert music in the proper way. Mr. Edwards
was responsible for introducing "Guns," a force-
ful,
descriptive
composition
by
Geoffrey
O'Hara, recently in a gorgeous production at
the Roxy Theatre in New York.
The success of De Sylva, Brown & Hender-
son as music publishers in the short space of
about twenty months has won the admiration
of the entire trade. The firm owed its start to
the talents of the three members of the firm,
B. G. De Sylva, Lew Brown and Ray Hender-
son, as song writers, the first dozen songs ex-
ploited having been written exclusively by
them. Later, due to Robert Crawford, presi-
dent of the company, and his assistant, Dan
Winkler, in the sale-promotion end of the firm,
MORE PROFIT ™" DEALER
OUR NEW RETAIL PRICE OF
TWENTY CENTS PER COPY
Shows a Profit of
Nearly 2 0 0 % !
OUR LINE GROWS BETTER AND SELLS
BETTER EACH YEAR!
SEND IN YOUR ORDER FOR 50 NEW
NUMBERS AND 20c CATALOGS TODAY
W0RUFD F A M O U S
MC&INLEY
* TWENTY CENT
MUSIC
r
ree Catalogs with
stock orders.
\lVe pay for your
ISKINLEY
D M U S I C co.nn
•!iVH EAss T T C H I C A G O
the company branched out with many big hits
by outside writers.
The next steps were in the production field,
"Good News" being the initial publication of
Robert Crawford
this sort, which is still selling over a period
of fifteen months. The company has published
the hit songs and scores for four new musical
comedies this Fall, and in addition has released
theme songs for nearly a dozen large photo-
plays. It is as a result of this experience that
New Musical Show
Scores
Song: Hits from the new GEORGE WHITE
"SCANDALS"
I'M ON THE CREST OF A WAVE
WHAT D'YA SAY?
PICKIN' COTTON
AMERICAN TUNE
WHERE YOUR NAME IS CARVED
Song Hits from "HOLD EVERYTHING'
YOU'RE THE CREAM IN MY COFFEE
DON'T HOLD EVERYTHING
TO KNOW YOU IS TO LOVE YOU
TOO GOOD TO BE TRUE
Sons: Hits from "THREE CHEERS"
POMPANOLA
BECAUSE! YOU'RE BEAUTIFUL
MAYBE THIS IS LOVE
TWO BOYS
Sons Hits from "JUST A MINUTE"
ANYTHING YOUR HEART DESIRES
HEIGH-HO, CHEERIO
PRETTY, PETITE AND SWEET
THE BREAK-ME-DOWN
YOU'LL KILL 'EM
WE'LL JUST BE TWO COMMUTERS
I'VE GOT A COOKIE JAR BUT NO COOKIES
Son* Hits from "GOOD NEWS"
VARSITY DRAG
BEST THINGS IN LIFE ARE FREE
JUST IMAGINE
GOOD NEWS
LUCKY IN LOVE
HE'S A LADIES' MAN
A GIRL OF THE PI BETA PHI
HAPPY DAYS
De Sylva, Brown & Henderson, Inc.
745 Seventh Ave.
New York City
16
De Sylva, Brown & Henderson, Inc., comes in
for a large share of discussion in popular music
circles, and too much credit cannot be given to
Robert Crawford as head of the enterprise.
Robbins Corp. Leads in
Vitaphone Royalties
Receives Practically One-tenth of Music Roy-
alties Paid Out by the Vitaphone in Past
Year
The Robbins Music Corp., New York, is re-
ceiving the congratulations of the trade in
securing for the second successive year the
highest Vitaphone royalty earnings assigned to
any music publisher. The Robbins organiza-
tion leads the list on the point computation
system, each point representing the use by
Vitaphone of a selection being valued at $30.73.
This year the sum of $9,526 or practically one-
tenth of the entire $100,000 paid out by Vita-
phone to seventy-five separate publishers was
earned by the Robbins Music Corp. Last year
the Robbins concern received $8,777 out of a
total of $93,599. The two-year record is a com-
pliment to J. J. Robbins' pioneering work in
picture music, for, whereas the other publishing
firms had extensive catalogs of popular hits to
offer, the Robbins contributions were chiefly
standard, demonstrating the substantiality of a
musical catalog of this nature.
Discussing the latest Vitaphone statement
Mr. Robbins had the following to say: "The
results are especially significant when it is
taken into consideration that the men who built
the foundation of our catalog, such as Erno
Rapee, Dr. William Axt and others, have used
less of their music in synchronizing than have
other synchronizers.
It is, therefore, not a
case of these men showing partiality to their
own compositions.
Caroline I'm Lonely
Appealing New Waltx
Write for special introductory
prices; obtainable in sheet
music and dance orchestration
SELLS QUICKLY ON DEMONSTRATION
EMILY HALL BEGGS, Publisher
201 East State St.
Oakdale, Pa.
Three Beautiful
Picture Theme Songs
CROSS ROADS
LOVE DREAMS
LIVE AND LOVE
Theme Song of "Show People"
Theme Song of "Alias Jimmy Valentine"
I
l J
Theme Song of "The Masks of the Devil"
ROBBINS Music CORPORATION
799 Seventh Avenue. New York

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