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The Music Trade
Los Angeles Association
Discusses Phonograph Radio
Sales Possibilities and Future of That New
Product the Chief Subject at Recent Associa-
tion Meeting
Los ANGELES, CAL., November 1.6.—The Novem-
ber general meeting of the Music Trades Asso-
ciation of Southern California took place No-
vember 14 and, at the suggestion of C. H. Mans-
field, associate sales manager of the Platt Music
Co., vice-president of the Association, the dif-
ferent managers of the phonograph wholesale
houses reported on the situation as it appeared
to them, in regard to combination phonograph
radios.
Irving Westphal, Los Angeles manager of
the Panatrope division of the Brunswick-Balke-
Collender Co., drew attention to the arrival of
new combination phonograph radio models, the
sale of which not only meant larger volume
individual sales for the dealers as compared
Review
with the sales of straight radios, but resulted
in the sales of records which were becoming
extra attractive when tied to and identical with
selections and songs heard and seen in movie-
tone.
W. H. Lawton, local manager of the Colum-
bia Phonograph Co., quoted Louis Sterling as
saying that the business is still in its infancy;
he stated that the sales of records this year as
compared with those of a year ago showed an
increase of 2>i l /i per cent. J. M. Spain, South-
ern California manager of the California Victor
Distributing Co., urged the sale of combination
radio phonographs as larger unit sales; he drew
attention to the tremendous improvements in
electrical amplification and recordings. F. G.
Scarfield, recently appointed Los Angeles
sales manager of the Sonora Co., also expressed
confidence in the future of the combination in-
struments and the increased sale of records. He
was followed by D. M. Keith, vice-president
of Pacific Wholesale, Inc., distributors of Okeh
and Odeon records and Sparton radios. Dr.
M. T. Whiting, from the KNX—Paramount—
The "Capital" Radio Reproducer
Is a real profit producer—
No. 103
$1540
No. 100
Jobbers and Distributors
—Every table finished in beautiful,
dull walnut
—A unit sold to you at a price which
permits your selling them at pop-
ular prices.
To be able to buy this type of
radio reproducer for $15.40 gives
you the edge on every other job-
ber and distributor in your terri-
tory! Here is the newest scientific
development in radio reproduc-
tion-—and it is built into the new-
est thing in radio! If you hesita r .e
you may find yourself lagging
behind—if you write or wire now
you'll find yourself way out in
front! Isn't it worth the differ-
ence in profit to act now?
—A non-directional reproducing unit
which brings a perfect flood of
perfect sound
—A unit which brings every nuance
of tone to every listener-in
—A unit employing the advanced
exponential principle
—A unit built into cabinets suitable
for any standard size receiving set
—A unit built into end-tables—the
first end-table reproducing unit
Our Piano Benches and Music Roll Cabinets also offer worth-while profit possi-
bilities—inquire about them!
Capital Furniture Mfg. Company
Noblesville, Indiana
Los Angeles Evening Express, gave a most
interesting talk on movietone and music in
general.
During the evening E. A. Geissler, vice-presi-
dent and general manager of the Birkel Music
Co., past president of the Music Trades Asso-
ciation of Southern California, proposed a silent
toast to the memory of R. K. Maynard, of the
Schultz Co., a member of the Association, who
recently passed away at his home in South
Pasadena. At the same time Mr. Geissler
coupled the name of the late Howard Wurlitzer,
who, he declared, had for many years been
so prominent in music trade endeavors. The
members rose to their feet and silently drank
the toast.
Los Angeles Radio Trade
Engages Trouble Shooter
Los ANGELES, CAL., November 16.—The board of
directors of the Radio Trades Association of
Southern California has engaged the services
of G. R. Walters, radio expert, on a regular
salary basis, to act as special investigator of
causes of radio interference. It is believed that
with the co-operation of the public utility cor-
porations, which has already been promised,
certain districts where interference is specially
prevalent and prevents sales of radios can be
cleaned up and cured. There is, however, one
form of interference that is difficult to eradicate
and that is the kind which is caused through
the use of X-Ray and other electrical instru-
ments by doctors. Unless these instruments are
screened they can cause no end of trouble in
a neighborhood and, unless a local ordinance
exists, as is the case in some cities, the only way
a cure can be effected is through a kind neigh-
borliness or public-spiritedness on the part of
the operator by means of an adequate screen-
ing.
Talking Machine Men
Have Executive Secretary
TO YOU
$15.40, with the regular dis-
counts, is our price to you on
each of these new "Capital"
Non-Directional Radio Repro-
ducers!
What does it mean to you
to have this type of radio re-
producer for $15.40?
NOVEMBER 24, 1928
Announcement was made at the regular
monthly meeting of the Talking Machine and
Radio Men, Inc., of New York, New Jersey and
Connecticut, held at the Cafe Boulevard, New
York City, on November 21, of the appoint-
ment of Robert J. Kelly as executive vice-presi-
dent and secretary. Mr. Kelly has opened tem-
porary offices at 55 West Forty-second street,
and is planning to increase the membership
greatly and make the organization a more pow-
erful one. Mr. Kelly is an experienced news-
paperman and organizer, and was at one time
connected with the New York Evening Post
and the Newark Star-Eagle and Ledger as well
as many drive campaigns.
Handling Columbia Line
PHILADELPHIA, PA , November 19.—A complete
musical instrument department featuring pianos,
radios and talking machines has been opened by
the Wilkes-Barre Household Outfitting Co..
The new department which was opened a fort-
night ago will be under management of Sol
Drieson, of the firm, and is to occupy the first:
floor of the furniture house at 306 Lackawanna
avenue, Wilkes-Barre. Radros included in the
new lines of the Columbia Phonograph Co.,
Columbia combinations and records will be
stocked.
New Philco Distributor
PHILADELPHIA, PA., November 19.—A radio sec-
tion to be devoted to the distribution of the
Philco radios, made here by the Philadelphia
Storage Battery Co., is to be added to the
wholesale jobbing house of the United Music
Stores, 619 Cherry street.