Music Trade Review

Issue: 1928 Vol. 87 N. 21

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
18
The Music Trade Review
United States Chamber of Commerce
Makes Study of Wholesalers' Position
National Wholesale Conference, Meeting in Washington^ Studying Work of Whole-
;
saler and that of Manufacturer, etc., in Wholesale Selling
D. C, November 17.—Valid-
W ASHINGTON,
ity of the position occupied in the in-
patient for volume, have undertaken, in a pur-
suit of economic black magic, to dispense with
dustrial field by the wholesaler or jobber is be- the wholesaler's traditional service. Retailers,
ing studied by committees of the National eager for wider margins of profit, and consum-
Wholesale Conference, meeting this week in ers rendered suspicious of the hapless middle-
Washington, under the auspices of the United man by having absorbed much political pap
States Chamber of Commerce. The work has and quackery, have tinkered with the possibili-
been undertaken by a number of business men ties of an economic Utopia in which the mater-
of wide experience, representing many lines of of-fact wholesaler has no part.
commercial, industrial and financial activity and
"Wholesalers have been glad of the chance to
coming from all sections of the country, who get at the sources of all the hallucinations and
will deal not only with the work of the whole- to map out a course that would give due
saler but with the function of wholesaling as recognition to all the interests involved, par-
carried on by manufacturers, chain store and ticularly those of the consuming public."
mail-order house operators.
"Distribution is playing a part of growing
importance in merchandising," it is declared
by W. M. G. Howse, of Wichita, Kan., chairman
of the conference. "While there has been con-
stant hammering on production costs, there has
PHILADELPHIA, PA., November 19.—John J.
been neglect of selling costs. While making the Snyder, head of the firm bearing his name, 12
production of an article cost a penny less we South Twenty-first street, is having a heavy
have let it cost a nickel more to sell it, meet preholiday demand for the newest additions to
competition and induce consumers to buy it.
Holton band instruments, made by the Holton
"Partly through new developments, such as Band Instrument Co., and for which he is local
the chain store, and partly through some un- distributor. They are the new Lewellyn model
skillful tampering with the delicate machinery, trumpet with the improved intonation and its
this vast distributing process has got some of easy blowing features as well as perfected bril-
its gears thrown" out of mesh. Symptoms of liant tone qualities made in all finishes from
acute disorders which might become chronic brass to the de luxe grades, and the Weidoft
have become manifest.
model saxophone with additional keys to facili-
"Caught between the two great forces of pro- tate playing and to regulate Low D so as to
duction and consumption has been, among oth- bring it into tone and enhance intonation. These
ers, the wholesaler. Some schemes have been instruments have been growing in popularity
developed calculated to supplant him entirely in the Quaker City trade and the local section
in the distributive process. Manufacturers, im- covered by the distributors.
Holton New Models in
Philadelphia Demand
New Tenor Banjo in
the Gibson, Inc., Line
BACON
BANJOS
Estate Trust Building, where it had been demon-
strated for the dealers who now are featuring
the newest achievement, and with whom the fac-
tory salesman, E. Havenza, has been co-oper-
ating. The Jack Crawford Victor recording
orchestra, which is now filling an engagement
at the Arcadia Cafe, has added the Gibson banjo
to its string instrumentation.
Targ & Dinner Will
Move to New Quarters
CHICAGO, III., November 17.—The headquarters
of the Targ & Dinner Music Co., local distrib-
utor of musical merchandise, which have been
located at 229 West Randolph street, will
be moved to 425 South Wabash avenue on
December 26. The new location of the com-
pany will be in the center of the city's music
establishments and will offer it new and im-
proved facilities with which to serve the
trade. In order to make the moving of the
large stock of musical merchandise easier, the
company has issued a special December re-
moval clearance notice offering many articles
at special price reductions. In fact the book-
let catalogs practically the entire Targ &
Dinner line of musical instruments and ac-
cessories.
New Duplex Charleston
Cymbal Holder in Demand
ST. LOUIS, MO., November 19.—The Duplex
Manufacturing Co., of this city, is finding a
steady and increasing demand for the Duplex
Charleston cymbal holder which it recently
placed upon the market. This is designed to
meet the requirements of the modern jazz or-
chestra. The company has also recently added
a double cymbal floor stand to its Duplex dou-
ble cymbal holder.
Death of Chas. W. Bahls
PHILADELPHIA, PA., November 19.—H. A. Wey-
mann & Sons, Inc., have announced with pro-
found regret the death of Chas. W. Bahls, a
PHILADELPHIA, PA., November 19.—Following a
member
of the organization for twenty-five
round of the prominent musical organizations
years
and
for the last fifteen years manager of
and orchestras of the Quaker City, Factory
Representative E. Havenza, of Gibson, Inc., the company's wholesale Victor department.
manufacturer of the Gibson banjos, has brought Funeral services were held on Saturday after-
to the attention of the profession the latest noon and were attended by the officials of the
model of tenor banjo which the firm is introduc- Weymann house and members of the company's
ing. It is known as Gibson tenor banjo No. 6, staff.
and is constructed with the improved attach-
ment to the arm rest, which provides for a set
or adjusted pressure of the arm, giving softened
TOLEDO, O., November 12.—The Union Music
and expressive playing and when released allows
for volume of tone. The wood frame is of Co., dealers in Ludwig, Leedy and Buescher in-
novel two-tone effect, making an artistic design. struments recently equipped the Konkort Drum
It was brought out in the past month and in- and Bugle Corps with a complete outfit of Lud-
troduced here by the local distributors and wig drums and bugles. George Herry, manager,
branch of-Gibson, Inc., with offices in the Real stated the store has in prospect several similar
deals. The house has met with considerable
success in organizing and equipping bands for
lodges, industrial concerns, the Boy Scouts and
like organizations.
Played by Leading
Musicians and Orchestras
Equipping Many Bands
Sold by Representative
Muaic Merchants
BACON BANJO CO., Inc.
GROTON, CONN.
OlOESI AMD lAflGEST MOUSE IN IRE IRAK
p
WHOLESALE
O*MJV
CATALOG ON
APPLICATION
NOVEMBER 24, 1928
MUSICAL
CHAN
MERCHANDISE
ESTABLISHED 1
1 6
6 3
3 * *
ESTABLISHED
C
o
&
Son Jhc
CBruno
&Son
851*963 FOURTH AVE - N.V.C
63 FO
VICTOR
TALKING
MACHINES
BRUNO Merwr SECURITY
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 24, 1928
The Music Trade
Review
New Book on Organizing School Bands
and Orchestras From Pan-American Co.
Volume Is Excellent Contribution to Emphasizing School and Band Orchestra Value
to Both the Individual and the Community
TpLKHART, IND., November 17.—The Pan-
•'-' American Band Instrument and Case Co.
recently issued a booklet entitled "The School
Band and Orchestra and Its Relationship to
the Community," which has attracted wide at-
tention.
It is an excellent contribution to school
music exploitation in emphasizing the advan-
tages of school band and orchestras not only
to the individual but also to the community.
The forepart of the booklet points out the
complete manner in which the school band or
orchestra measures up to the standards of the
National Education Association, which have
become the foundation on which the work in
the public school system is based. These in-
clude health, command of the fundamental
processes, attainment of worthy home mem-
bership, preparation for a vocation, worthy use
of leisure, civic education and ethical char-
acter.
How and why has the school band movement
grown so rapidly to its present popularity?
What is there about this movement to attract
such interest? What do people see about it,
or feel about it, which makes them so perma-
nently enthusiastic for it, once begun? These
question are all answered in this interesting
book in relating the history of the famous
Joliet, 111., High School Band, which has for
the »past three years won the National High'
School Band Contest, making an unusual
demonstration of what can be done in organiz-
ing and promoting a school band.
The latter part of the book is really an or-
ganizers' manual showing how to develop, or-
ganize and finance school bands and orchestras.
It emphasizes the responsibility of the school,
the selection of material, balanced instrumenta-
tion, financing and other problems in connec-
tion with organization.
The booklet carries a convincing message
which is well illustrated with sketches and
photographs.
High School Orchestra
Buescher Metal Clarinets
Planning European Trip
Meet Immediate Demand
One Model With Albert System of Fingering
and Two with Boehm System of Fingering
Included in Line
J. E. Maddy Working Hard to Take Advantage
of Invitation to Have National High School
Orchestra Visit Europe Next Year
ELKHART, IND., November 17.—The new Bue-
scher True-Tone metal clarinet recently in-
troduced by the Buescher Band Instrument
Co. has been acclaimed by many leading mu-
sicians and teachers who highly praise the
qualities and workmanship of this new instru-
ment.
The type of metal clarinet being placed on
the market to-day, the company states, is by
no means a new idea. Clarinets of this na-
ture were made by band instrument manu-
facturers forty to fifty years ago, but the mu-
sicians refused to adopt them and they did
not, at that time, become popular.
The company, in designing and building
three models of metal construction, has en-
deavored to combine all the advantages of the
metal clarinet with the rich tonal beauty and
timbre of the wooden instruments and intro-
duces three models with two different systems.
Some musicians and teachers, especially
those of the old school, prefer the Albert sys-
tem, of fingering, and for these models number
710 has been designed. It is less expensive
than the Boehm system models, not because
a difference in quality, but because less
work is required to build the mechanism.
The other two models are designed after
the Boehm system, which is later and an im-
provement over the Albert system. The keys
have been so planned that they work in closer
conjunction with one another, eliminating
cross fingering in certain, passages and en-
abling greater technical efficiency. For this
reason it is the choice of many professionals
whose work calls for difficult passages.
Joseph E. iMaddy, of the University of
Michigan School of Music, Chairman of the In-
strumental Affairs Committee of the Music
Supervisors' National Conference, and moving
spirit behind the National High School Or-
chestra, is busily engaged in working out plans
for taking an all-American High School Or-
chestra of about ISO boys and girls to Europe
in July or August of next year. The purpose
will be primarily to play before the delegates
to the World Conference on Education at
Geneva and the Anglo-American Music Con-
ference at Lausanne, and it is probable that the
orchestra will play in a number of the larger
cities abroad.
The invitation to the National High School
Orchestra to visit Europe came from Percy A.
Scholes of London, the eminent British musical
figure, and Paul V. Weaver, of the University
of North Carolina, chairmen, respectively, of
the British and American Committees in charge
of the programs for the Lausanne meeting. The
big problem that faces Mr. Maddy is that of
securing funds to finance the trip, but it is be-
lieved that wealthy patrons of music will be
found to provide them.
Sutphin Takes the
National Silver Line
PHILADELPHIA,
PA., November
19.—Philadel-
READY-Greater Than Ever
Morris Modern Method for
Tenor Banjo
A new and complete revised edition of an
up-to-date method. Positively shows a new
idea in grafling of lessons with many added
features. Every teacher should see this new
TENOR BANJO method.
Price, $1.00
Published by
NICOMEDE MUSIC CO., Altoona, Pa.
OLIVER DITSON CQ
BOSTON, A1AS5
0
Manufacturers
Importers and Jobber* of
MUSICAL
MERCHANDISE
AttractWe Specialties
Modern Service
ESTABLISHED ISM
DURRO
VIOLINS
BOWS
STRINGS
AND
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacob son
NEW YORK
S-7'9 Union Souar*
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
Made from Genuine Calfskin
The Frederick Rogers Co.
17 Jackson Ave.
Middletown, N. Y.
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
phia's leading distribution house, E. Sutphin,
New Brunswick, N. J.
925 Arch street, has added another line to its
wide range. They are the metal string instru-
SEND FOR TRADE PRICE LIST OF
ments known as the National Silver Line, made
by the National Silver Guitar Co., Los Angeles,
for
The Rex Music Shop, Inc., Gary, Ind., has Violin, Viola,
been incorporated with capital stock of $10,000 of metal tenor guitars and mandolins, and
to sell musical instruments and radio. The in- Hawaiian and Spanish guitars with a dozen de-
'Cello and Bass
corporators are Don Whitman, Orville, Sheltort signs in the group. The new line is included in
the catalog which the Sutphin house sent to the MULLER & KAPLAN
154 East 85th St., N. Y.
and Mrs. P. M. Shelton.
trade last week. This catalog is complete in its
160 pages and shows the wide range of na-
tionally and internationally prominent manu-
With their fine selected old wood, lustrous oil varnish,
for musical instruments
facturers represented by the local distributors.
fine workmanship and brilliant, full and strong tone
NOSEK VIOLINS
GoldMedalStrings
are worthy of comparison with the works of Stradi-
varius and Guarnarius.
Send for literature and prices
Gold-plated Steel and
Wound Strings
JOSEPH BLECHA, Clarkson, Neb.
Consult the Universal Want Directory of
The Review.
Gibson Musical String Co.
Be
JJ*3! lle

Download Page 18: PDF File | Image

Download Page 19 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.