Classic Mode

Music Trade Review

Issue: 1928 Vol. 87 N. 20

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
CHICAGO AND THE MIDDLE WEST
, v . Frank W. Kirk, Manager, 333 North Michigan Avenue, Chicago
R. J. Cook President of
Chicago P. & O. Ass'n
Stock, conductor of the Chicago Symphony Or-
chestra, is chairman. Many other local organ-
izations have taken an active part in the Schu-
bert Centennial movement sponsored by the
Columbia Phonograph Co. These activities have
led to an appreciation of Schubert music and
dealers report a good demand for it in various
forms including records of the Columbia Mas-
tcrworks series.
J. V. Sill, of Kimball Co., First Vice-President; Henry Hewitt,
of M. Schulz Co., Second Vice-President; Walter Kiehn,
Chicago Manufacturers' Ass'n
Holds Annual Election
Secretary; and Adam Schneider, Treasurer
R
J. COOK, vice-president and general manager of the Cable Piano Co., was elected
president of the Chicago Piano & Organ Association at the annual meeting held Thurs-
* day, November 8, at the Great Northern Hotel. He succeeds Roger O'Connor, of Kra-
nich & Bach. The other officers, who were unanimously elected, were J. V. Sill, W. W. Kim-
ball Co., first vice-president; Henry Hewitt, M. Schulz Co., second vice-president; Walter Kiehn,
Gulbransen Co., secretary, and Adam Schneider, treasurer.
The retiring president, Roger O'Connor,
called the meeting to order after luncheon with the Daily News series of ads on the piano and
the reading of the reports of the various officers announcement of Radio station WGN'S third
and committees. The reports of President year of piano lessons on the air in the Chicago
Roger O'Connor, Secretary J. V. Sill, Eugene Sunday Tribune of October 28. These major
Whelan, of the Piano Promotion Publicity Com- stories in the papers mentioned and a few
mittee, and Walter Kiehn, of the Committee minor mediums have had circulation in excess
on Music Promotion, all emphasized the active of 9,000,000.
part the Chicago Piano & Organ Association
"Aside from the promotion given the piano
had taken during 1928 in launching and com- in the daily press the school teachers are en-
pleting an extensive music promotion cam- couraging piano study in every school where
paign.
class instruction has been initiated. Some won-
Among the outstanding accomplishments was derful messages are being given to the children
included the installation of group-piano instruc- on the value that piano playing will have to
them now and in their later life. This is also
tion in the Chicago public schools. Details of
the activities were given in the following re- having its effect on the reaction that boys have
toward taking up the study of the piano.
port by Walter Kiehn:
"The teaching fraternity in Chicago has been
"From the standpoint of music promotion
the year 1928 has been the greatest period in practically unanimous in its endorsement of the
the history of the Chicago Piano & Organ As- plans worked out by Superintendent Bogan and
sociation. It was during the present year that Music Supervisor Dr. Browne. Small groups
the Chicago public schools made two very im- of principals have been told of the work and
portant moves—first the adoption of the class- have shown their sincere interest in it. They
instruction idea, and second the appointment of have carried the message on to the teachers.
one of the most capable supervisors of music The work is spreading in the schools as quickly
as the classes can be formed. Eventually it
in the country, Dr. J. Lewis Browne.
"B. B. Ayres has functioned as chairman of is the hope of your committee that there will be
the Committee on Music Promotion and in the no charge at all in the schools, not even a nomi-
committee's work has had the whole-hearted co- nal one, for the piano instruction. This is a
operation of the balance of the membership. matter which might well be watched by the
Contacts have been had at various times, too succeeding committee, for only in that way will
numerous to mention, with the school officials. piano class work in Chicago be brought to its
Every effort has been made to impress upon fullest development.
educators the importance of piano education in
"Another interesting point is that hundreds
the public schools.
of grade teachers are taking up the study of
"In order to have every possible contingency class teaching in the music schools. One school
taken care of, your committee, prior to the ac- alone reports 160 public school teachers en-
ceptance of the principle of class instruction by rolled in its classes devoted to this work."
Applications to join the Association were ac-
the School Board, sought pledges from manu-
facturers and merchants .that t.hey would sup- cepted from Louis Schoenwald, of. Ampico Hall,
ply pianos to the schools on a loan basis, if that and R. A. Burke, of the Story & Clark Piano
were necessary. It was our desire to be pro- Co. Deep regret was expressed at the loss of
tected in case the School Board was favorable two members during the past year, J. O.
Twichell and F. S. Spofford.
to the idea but might make a contention that
enough pianos were not available for the work.
In taking the gavel R. J. Cook, the newly
"As a result the local trade was canvassed elected president, made a,plea for co-operation
for pledges of such instruments and a total of among the members in continuing the work on
150 were promised. Individual pledges were music promotion on as great a scale during
from three to twenty instruments, and not one 1929 as has been accomplished during the past
'
••:
: • • • , • " ' .
man approached rejected the plea for this co- year. ,
operation. While it has not been necessary for
us to ask that these pledges be made good, nor
will it; be, it is pleasing to record the fact that
co-operation has been so whole-heartedly given.
"The news of the adoption of class piano les-
Chicago paid homage to Franz Schubert at a
sons in the local schools was widely heralded
by the News, Tribune, Journal, Examiner, centennial memorial meeting of the German
American, and several of the papers had three Club held Sunday, November 11, at the Mor-
to five items on the subject at various times. rison Hotel. Plans were made for a cycle of
Schubert festivals under auspices of the Schu-
Other outstanding publicity in the interest of
music promotion during the past year includes bert Centennial Committee, of which Frederick
Schubert Celebration Is
Widespread in Chicago
15
Officers Include G. B. Luflin, President; F. S
Bassett, Vice-President; J. G. Gorman, Sec-
retary and Adam Schneider, Treasurer
At the annual meeting of the Chicago Piano
Manufacturers' Association held recently at the
Great Northern Hotel, Geo. B. Luflin, factory
superintendent of the W. W. Kimball Co. was
elected president. Fred S. Bassett of the M.
Schulz Co., was chosen vice-president; John
S. Gorman of the Gulbransen Co., secretary,
Ed Leveille, assistant secretary and Adam
Schneider, treasurer. The executive committee
consists of the following: George J. DowlingJ
the Cable Co.; C. N. Kimball, the W. W. Kim-
ball Co., John H. Parnham, the Everett Piano
Co.; Frank F. Story, Story & Clark Piano Co.,
and E. R. Jacobson, Straube Piano Co.
John J. Buttell Joins
the Jones Piano Co.
Becomes Vice-President and General Manager
of Des Moines Concern—E. S. Sears Heads
Company's Wholesale Department
DKS MOJNICS, I A., November 12.—John J. lint-
tell has joined the Jones Piano Co., 915 Walnut
street, as vice-president and general manager.
The president of the company is DeWitt Jones,
son of the founder of the business, Edward H.
Jones, with whom Mr. Buttell was connected
some twenty-eight years ago before traveling
for an Indiana piano manufacturer.
E. S. Sears, of Omaha, has also joined the com-
pany's staff as manager of the wholesale di-
vision, the company wholesaling musical in-
struments to a large part of Iowa. E. Paul
I ones is secretary and treasurer of the com-
pany.
Marks Hoover's Election
With Straube Piano Sale
Whether Fred Haller, piano dealer of Water-
town, N. Y., voted for Hoover or not, he evi-
dently had enough faith in the promised pros-
perity resulting from that gentleman's election
to go out on Election Day and sell a Style L
Straube piano. He plans to keep right on
selling Straube's through the entire new ad-
ministration.
Buys Bay Equipment
The factory assets of the H. C. Bay Co.,
bankrupt, of Bluffton, Jnd., were sold recently
to Theodore Friedeberg, of the Manhattan
Machinery Exchange of New York City, for
the sum of $95,000. These included lumber,
machinery and other equipment. Another nieet^
ing for the sale of the real estate will be held
early in December at the offices of Referee in
Bankruptcy Parkin, at 137 South LaSalle street,
Chicago.
{Continued on page 16)
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
16
The Music Trade Review
Chicago and Middle West
would measure up in quality with its other
products.
(Continued jrom page 15)
The Jesse French Radio employs eight re-
ceiving and amplifying tubes (with a rectifier
tube in addition). The frequency amplifier and
detector comprise one untuned and four tuned
stages, using two 171 A, one 227 and five 226
New Eight-tube Receivers, Richly Cased, to Be tubes. The rectifier uses a 280 tube. Push-pull
Introduced to the Trade on November 17— amplification and an output transformer are fea-
tures. The set is self-contained with power
Some Features of New Product
supply built in. All transformers, choke coils
The Jesse French & Sons Piano Co., New and the condenser block are wax sealed as pro-
Castle, Ind., will enter the radio field on No- tection against moisture.
The single dial, which is illuminated, tunes
vember 17 with the new Jesse French radio, an
instrument of high quality mechanically, and the radio. For the gaining of selectivity several
offered in a number of unusually attractive broadly tuned radio frequency stages rather
than fewer sharply tuned stages are used. The
exceptionally acute selection of the set is one
of its strong features.
The set has full electric operation (light
sockets) 60-cycle 110-voIt AC current.
The wiring of the set is through or in the
base and it is mounted on a heavy steel base
which makes it exceptionally sturdy. The buyer
may have a choice of either a dynamic speaker
or magnetic, the dynamic speaker, however, is
slightly higher in price.
Jesse French Radio Now
Ready for the Market
Lester Piano Go. Launches
New Series of Concerts
Lester Ensemble Made Up of Prominent Artists
of Philadelphia Using That Instrument Now
Giving Interesting Series of Programs
cases designed and built in the Jesse French &
Sons case department. The first model to be
shown is the Madrid Console, forty-eight inches
high, twenty-seven inches wide, sixteen and one-
half inches deep, and following the Spanish
style, being finished in hi-lited lacquer.
When it was decided to enter the radio field
the company made a careful investigation of
various circuits with a view to finding one that
Badger Brand Plates
are far more than
merely good plates.
They are built cor-
rectly of the best
material and finish,
and are specified by builders of quality
pianos.
American Piano Plate Co.
Manufacturers BADGER BRAND Grand and
Upright Piano Plates
Racine, Wisconsin
NOVEMBER 17, 1928
Giving Teachers Proper
Idea of Group Instruction
C. M. Tremaine Finds That Booklet on Con-
ducting Piano Classes Has the Effect of Giv-
ing Teachers New and Correct Aspect
The open hostility with which a number of
music teachers have greeted the group-instruc-
tion idea for the piano is based upon a miscon-
ception of the plan which car. be corrected if
proper efforts are used, according to C. M. Tre-
maine, director of the National Bureau for the
Advancement of Music, who has found that this
can be accomplished frequently through the
medium of the booklet: "Guide for Conducting
Piano Classes in the Schools," prepared by the
piano committee of the Music Supervisors' Na-
tional Conference and distributed by the
Bureau.
An example of the impression created by tin-
booklet is found in a letter received from C. V.
Reavley, a prominent music teacher of Chicago,
111.
Alford & Fryar Piano Go.
Remodel Quarters
CANTON, O., November 12.—Extensive alterations
have been completed in the store of the Alford
& Fryar Piano Co., according to C. M. Alford.
head of the firm. They include converting the
second floor into a music auditorium, which will
be available for concerts, recitals, meetings of
music clubs and such events. The piano d o
partment will be maintained on the third floor,
this floor having been completely revamped for
the piano salon. Radio will be merchandised
on the main floor of the store. The building
now housing the store, in Fourth street N. W.,
was recently acquired by the Alford & Fryar
Piano Co.
PHILADELPHIA, PA., November 12.—The Lester
Piano Co. of this city is giving a series of high-
class concerts featuring prominent artists who
use the Lester piano, among them being Mary
Miller Mount, accompanist; Wilbur Evans, bass
baritone, and winner of the Atwater Kent
prize last year; Jeno De Dontah, violinist, and
Edouard V. Hargrave and Judson Kldridge,
pianists, and all prominent in Quaker City musi-
cal circles. The group is known as the Lester
Ensemble and gave its first concert of the series
at Beaver College, Jenkintown, last Wednesday
PHILADELPHIA, PA., November 12.—Having re-
evening, and this week will appear at the New cently dissolved the Base Piano Co., under a
Century Club, at Twelfth and Walnut streets. receivership, the head of the old firm Jacob
The programs offered are well diversified and Rosenfelt has again opened for business at the
calculated to appeal to a wide range of taste.
same address, 1115 West Girard avenue. The
Base Piano Co. became involved in bankruptcy
proceedings several months ago and its assets
were disposed of by sale under receivership.
L. M. Cronson, manager of the radio depart- The 're-opened business is conducted as the
Tonas Piano Co.
ment of C. J. Heppe & Son, Philadelphia, and
E. D. Cameron of the Cameron Piano Co.,
Allentown, were among the speakers at a meet-
ing of dealers held under the auspices of the
Pierce, Phelps Co., of Philadelphia, distributors
UNION CITY, N. J., November 12.—The Hyde
for the Majestic radio. The session w r as held Radio Store will shortly be opened at 696 Ber-
in Harrisburg and was followed by another genline avenue, as a branch of the Hyde Music
meeting in Wilkes-Barre.
Co., of 301 Central avenue, Jersey City.
Opens Jonas Piano Go.
Talk to Radio Dealers
Hyde Opens Radio Store
THE REVIEW'S UNIVERSAL "WANT" DIRECTORY
A
NY member of the music trade may
, forward to this office a "position
wanted" advertisement intended
for this Department, to occupy four
lines agate measure, and it will be in-
serted free. Replies will also be for-
warded without cost. Additional space
charged at the rate of 25c per line. If
bold-faced type is desired, the cost for
same will be 25c a line, 7 words to a line.
"Help Wanted" advertisements will be
charged for at the rate of 25c per line.
Cash must accompany order.
Business Opportunities and For Sale
advertisements inserted as display space
only at $7.00 per single column inch.
All advertisements intended for this
department must be in hand on the Sat-
urday preceding date of issue.
WANTED—Experienced salesman for retail
musical instrument department. Exceptional
opportunity.. Give full details, experience and
salary desired in first letter. Write Box 3287,
Music Trade Review, 420 Lexington Avenue,
New York City.
WANTED—Manager of ability who has
money to invest in one of the leading music
stores of the country, and to take full charge
of same. Address Box 3289, Music Trade Re-
view, 420 Lexington Avenue, New York City.
WANTED—Part time wholesale connection
for State of Minnesota and surrounding terri-
tory, with privilege "to 'retail line in home city.
Address Box 3290, Music Trade Review, 420
Lexington Avenue, New York- City.
POSITION WANTED—Have been for 20
years in charge Eastern business for one of
largest piano manufacturers. Experience covers
every phrase of piano business, clerical, collec-
tions, administrative, selling, executive. Gap-
able of taking charge of any branch of business.
Have thorough knowledge of Eastern territory
and enjoy confidence of many of most success-
ful dealers. Address Box 3288, Music Trade
Review, 420 Lexington Avenue, New York City.
POSITION WANTED—Experienced tuner and repairer
wants connection with reliable^ music house. South pre-
ferred. Strictly sober and reliable. Married. Address
Box No. 3285, care The Music Trade Review, 430 Lex-
ington Avenue, New York.
POSITION WANTED—Experienced in all departments
of retail piano selling, strong closer, ability to sell and
demonstrate straight pianos.
Desire management of
branch store in East. References. Salary or commission
basis.
Address Box No. 3286, care The Music Trade
Review, 420 Lexington Avenue, New York.
POSITION WANTED—A-l piano tuner, repairer of
grands, uprights, actions, Ampicos, players, small goods r
some refinishing, IS years' experience. Conduct business
on own account and have dealers' patronage. Pacific
States preferred. Fair violinist. Address Box No. 3284,
care The Music Trade Review, 420 Lexington Avenue,
New York.
POSITION—Thoroughly capable tuner and technician,
member N. A. P. T., would like to hear from reliable
dealers in south or southwest who are willing to pay for
nrst class service. Pneumatic and expression work a
specialty. Address Box 3281, Music Trade Review, 420
Lexington avenue, New York City.

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