Music Trade Review

Issue: 1928 Vol. 87 N. 20

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
10
Music Slogan Contest
Now in Last Stage
Time Limit for Entries for $1,000 Prize Ex-
pires on December 1—New Judge to Be
Selected to Replace Late Dr. Crane
The $1,000 Music Slogan Contest being con-
ducted by the Music Industries Chamber of
Commerce has something less than two weeks
still to run, closing on December 1, a,nd although
the response from all over the country has been
NOVEMBER 17, 1928
fhe Masterworks of- Schubert—his songs, sym-
phonies, chamber and piano music—and these
records, together with this book, constitute a
complete guide to the life and works of the
Master of Melody."
Ben Reynolds & Go. Plan
New Business Building
WASHINGTON, PA., November 12.—Ben Reynolds
& Co., have let contracts for the erection of a
modern two-story building at 116-118 North
Apartment
Upright 4'
The Judges in the
|
Slogan Contest:
|
Frank Presbrey
j
and S. L. Rothafel §
("Roxy")
The Backbone of the
Piano Business
OU sell pianos to music teachers
Y
—perhaps occasionally even to
the master pianist—but we all real-
ize that the real backbone of the
piano business is that vast majority
of customers who simply want the
very best piano for their home.
We are proud of the commendation the
Henry F. Miller has had from well-known
artists—but deep down in our hearts we
take far greater pride in the fact that the
Henry F. Miller piano so completely meets
the desires of those people who want an
ideal piano for the home—and so fully
meets the musical needs of th& family and
the ideals of the children.
There is a great deal of satisfaction in
selling a piano with such beauty of design,
purity of tone and responsiveness of action
that the whole family looks upon it as a
masterpiece—and there is profit in selling
such pianos, for it is a wise dealer that
gives the public what it wants—a good
piano for the home at a moderate price.
Get full information about the prestige and
profit in handling this famous old depend-
able line of pianos.
quite satisfactory in some particulars, there still
remains a last-minute opportunity for dealers
to distribute the slogan folders and otherwise
advise their patrons and prospects of the con-
test.
The death in Nice, France, recently of one
of the contest judges, Dr. Frank Crane, the
noted writer, necessitates the selection of a
third judge to take his place in acting with
S. L. Rothafel ("Roxy") and Frank Presbrey,
the two others on the committee of award. The
•contest committee of the Chamber will meet
soon to consider the matter of a third judge,
and their selection will be announced as soon
as possible after they shall have received his
acceptance.
As the task of passing upon the thousands of
slogan entries will be a huge one, the judges
have already entered upon labors preliminary
to selection of the winner, and it is hoped that
by systematizing the work of passing judgment
they may be able to complete their task in time
to have the name of the winner of the $1,000
prize announced very soon after the first of
the year.
It is considered significant of the widespread
interest in the slogan contest that the entries
are being received from persons in widely sepa-
rated areas of the country, and that they rep-
resent practically all elements of the popular
tion, including professional and business work-
ers, persons in the mechanical trades and men,
women and children generally.
Schubert Biography
Commends Columbia Co.
Jtenrrfjiutf
• IJianos
New Volume Published by Dodd, Mead & Co.
Has Foreword by Louis Sterling and Refers
to Columbia Masterworks Series
Choide of American MomeSSinx 18C& r
JHenry F. Miller Piano Co., -Boston, Mass.
R3
New Catalog
Just Out
Just clip this coupon to your
letterhead and mail to Henry
F. Miller Piano Company,
Boston, Mass., for complete
information
Dodd, Mead & Co. have just issued the
official biography of Franz Schubert for the
Schubert Centennial, sponsored by the Colum-
bia Phonograph Co. The book, by Oscar Bie,
eminent German scholar, carries a foreword, by
Louis Sterling, chairman of Columbia's Board
of Directors, and an introduction by Otto H.
Kahn, chairman of the Advisory Body of the
Schubert Centennial.
The jacket has likewise a brief "Story of
the Schubert Centennial," concluding with this
passage: "Simultaneously with the issuance of
this book, the organizers of the Centennial, the
Columbia Phonograph Co., have issued as a
memorial a Centennial Series of recordings of
1
Main street to house the company's growing
business. The front of the building will be of
limestone with bronze trimmings and there will
be two display windows downstairs and one on
the second floor. The interior arrangement calls
for one large room for the display of the com-
pany's line which includes Mason & Hamlin,
Knabe and Checkering pianos, together with
other instruments of the American Piano Co.
line, the Victor line of Victrolas and combina-
tions, King band instruments, Leedy drums,
etc.
The company was established 28 years ago
by Ben Reynolds, who has long been selling
musical instruments in the Washington territory
for various prominent concerns. The business
was moved to the present location shortly after
its establishment, and the premises have been
remodeled and enlarged several times in the
past.
Fowler Music Go. Installs
Radio Service Department
The W. 1'. Fowler Music Co., Chickasha,
Okla., has recently installed a radio service de-
partment with over $2,000 worth of equipment
to make it possible for the company to service
all types of radio receivers. The department is
in charge of Claude Harmon :\nd Roy Hartman,
both experienced radio men.
Capehart in Philadelphia
PHILADELPHIA, PA., November 12.—The Cape-
hart Automatic Phonograph Corp., with factory
and general offices in Huntington, Ind., has
acquired an Eastern District headquarters in
this city at 9 Walsan Way, 1309-11 Walnut
street, from which the appointment of local
dealers will be effected. W. P. Loomis has been
made district manager. A New York office has
also been opened as a subsidiary at 12 West
45th street with F. K. Stehle, in charge.
Heads Radio Department
CANTON,
has been
Cleveland
charge of
this week
O., November 12.—Albert I. Click, who
identified with the radio business in
for a number of years, will be in
a new radio department to be opened
by the Economy Furniture Co.
Consult the Universal Want Directory of
The Review.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
NOVEMBER 17, 1928
Pratt-Read Player-Action Co. Brings
Out New Unitype Form of Player-Action
New Action, Invention of Wm. B. Tunstall, Combines Simplicity of Form Together
With Accessibility and Highly Responsive Control
A FTER over a year of development and test far ahead of the ordinary present-day player as
^"^ an entirely new type player-action has been to-day's ordinary player 'is to the old, cumber-
placed on the market by the Pratt-Read Player- wme, huge players of twenty-five years ago.
The New Pratt-Read Unitype Player-Action
Action Co., Deep River, Conn. This is the
Unitype player-action, manufactured under the
patents of Wm. B. Tunstall.
Viewing this new player-action in the piano,
the entire bottom half of the piano is as clear
of obstructing player mechanism as in an ordi-
nary straight instrument. There are no bellows
in front of the strings, and access to them is
entirely unobstructed, as the illustration shows.
Another radically different point is the action
structure itself with its single row of pneumat-
ics and the pumping and equalizer bellows
fixed to the vacuum chest above the keys. Also
there are no large tubes in the player, the small
tracker tubes being the only ones in the entire
action.
"It is not too much to say," stated K. 1).
Moore, vice-president of the company, to The
Review this week, "that in compactness and ad-
vanced development the Unitype player is as
WHEN CHANGING AGENCIES
Consider the Old Reliable
BOARDMAN 6c GRAY
PIANOS FOR YOUR LEADER
Strictly First Class Since 183T
Full Protection
Given Agents
Alhanv
rt.iu«lliy,
N
Y
ii. A .
ir
valves, pouches or vents as experience shows.
"The name I'nitype is registered in the U. S.
Patent office. As it implies, the Unitype is a
unit player. Haeh corresponding tracker tube,
pouch, valve and even the vent is in an indi-
vidual unit; and the tube connection for each
note runs directly from the tracker bar to the
unit without passing through any channel board
whatsoever.
"Now in every player made heretofore the
valve, when operated, has to be forced to its
opposite position against the flow of air. Not
so in the Unitype. The Unitype is the only
player in which the valve always travels in
the same direction and with the flow of air.
The great advantage this gives for power, tight-
ness and rapidity of operation is obvious. This
valve system is protected by a separate patent
under which we have exclusive rights. It is a
great step forward. Then, too, our valves are
made of Moncl metal, which is non-corrosive,
and our unit block is molded out of a solid
piece of hard maple. Hard wood is used
throughout the action.
"The player-piano needs a new deal. It can't
be expected to keep its place in this fast-moving
age of mechanical development by sticking t o
the theories and designs of fifteen years or
more ago. Now, just as in automobiles, you
must have something new and better for less
money. The Unitype player is the answer.
"The new player has been in actual use
through a number of outlets for some time, not
only in player-pianos, but in coin-operated in-
struments in which, of course, the wear and
tear is much greater. Unusual and severely criti-
cal tests to which a new type of mechanism
would naturally be put have been met with
satisfaction, and the Unitype player has as a
result been put in regular production and is
now offered to the music industry. We will be
glad to give any information desired to those
who write for it."
Cunningham Goes a Hunting
Besides the wonderful space-saving and weight-
saving feature of making the pumps a part of
the top action the elimination of all the pos-
sible leakage at the terminals of the usual big
tubes by eliminating the tubes themselves, and
the non-obstruction of the strings, another fea-
ture of the advancement and importance is the
elimination of all the channel boards which in
ordinary players cause cross-leaks between
I'll II.ADI.I.I'H IA, P A . , November
12.— P. J. Cun-
ningham, head <>f the i unningham Piano Co. r
manufacturer of the (iiranl and Cunningham:
pianos, who is on a hunting trip in the Canadian
wilds, will return to his desk this week. H e has
licen on the hunting tour for the past fortnight ac-
companied by M r s . C u n n i n g h a m and their t w o
dau ^liters.
George W. BraunsdorS, Inc.
Direct Manufacturers of
New
Style
Also — Felts and
Cloths, Furnished
in Any Quantity
TUNERS' TRADE SOLICITED
Woodside, L. I., N. Y.
Punchings
Washers
BRIDLE STRAPS
5814-37th Ave.
L
U
D W I G
Grands—Uprights—Player Pianos—Reproducing Pianos
of the Highest Quality in Straight and Period Models
Ludwig & Co*, 136th St. and Willow Ave., New York

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