Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
In Two Sections—Section Two
MUSICAL MERCHANDISE
Section of the
MJSIC TRADE REVIEW
JULY 14, 1928
The "Third Dimension"
HEN speaking of music, art or
science, the term "third dimen-
sion" is frequently introduced, it
being a basic factor having to do with the
principles of length, breadth and depth.
In business we also have three dimen-
sions : the first two—length and breadth—
construed to mean the elements of price
and goods; and the other—depth—the all-
vital point representing practices and
ethics.
To all independent music dealers, the
last is of paramount importance. Consider
carefully, then, its true significance, and
apply the "third dimension" test to your
jobber's service by asking a few pertinent
questions, namely:
Is your jobber serving you faithfully to
the full measure of your rightful due?
Does he refrain from encroaching on
your selling preserves?
Does he actually compete with you,
and is he strictly a wholesaler?
BRUNO can answer all of these questions
to the pleasure and satisfaction of every
retail merchant. And so, literally speak-
ing, it can be said that "BRUNO MEANS
SECURITY."
Think it over!
C. BRUNO & SON, Inc.
351-353 Fourth Ave.
1834
New York
Almost a Century of Dependable Service to the Music Trade
1928