Music Trade Review

Issue: 1928 Vol. 87 N. 19-SECTION-1

Music Trade Review -- © mbsi.org, arcade-museum.com
•HEMEWYORKi -- digitized with support from namm.org
PUBLIC LIBRARY
MAGAZINE
NUMBER.
I
i
Section 1
November 10, 1928
In Two Sections
REMEMBER that you can
select unlimited pro-
gram groups for tin
Musicalle horn the in-
comparable
WEI.TI:
MIGNON Library of over
three thousand Master
Recordings . . . clas-
sical music,
modem
music, orchestral musn .
ballets and dance . . .
a program to suit evei ,
mood
and occasion.
At the touch of a button . . .
without moving from your chair . .
The Amazing New
WELTE-MIGNON Musicalle
makes possible for the first time an hour of uninter-
rupted music by the great pianists of the world . .
RN BACK the calendar twenty-four
years. . . From the House of Welte
came the announcement in 1904 of an
instrument which exactly reproduced the play-
ing of the master pianists. . . .
Such simplicity of operation has never before
been achieved in musical reproduction. Every
annoying interruption is banished . . . no
dials to turn . . . no rerolling
no changing of records.
Today—twenty-four years later—the WELTE-
MIGNON Corporation announces the second
truly great and significant step in the progress
of musical reproduction . . . the WELTE-
The Musicalle is a cabinet containing eight
records and the silent mechanism for control-
ling them. It is connected with the piano by
a small, easily concealed cable. A tablet,
scarcely larger than a small book of verse,
operates the Musicalle—resting inconspicuously
on a table or stand in your library .
your "music room . . . your dining room
. . . wherever you wish.
MIGNON
Musicalle.
. . . A woman relaxes in the soft depths of
her favorite chair . . . On the table by her
side re Us a small tablet with eight ivory but-
tons . . . She presses one . . . From her
superb piano, a WELTE-MIGNON, flow the
magic strains of a Chopin Nocturne . . .
Paderewski is playing. . . Silence for a mo-
ment . . . the silence of appreciation . . .
She touches another button, choosing at ran-
dom . . . Josef Hofmann—playing Mendels-
sohn's "Rondo Capriccioso." In modern mood
she turns to Gershwin . . . "The Rhap-
sody in Blue" . . . For an hour or more, she
revels in the world's great piano music . . .
never moving from her chair . . .
. . . .
This is the new
WELTE-MIGNON
Musicalle
Of course, there will be times when you
yourself desire to play. Remember that the
Musicalle leaves your piano wholly at your
disposal—unaffected in appearance, action or
tone.
The Musicalle together with
Welte-Mignon
Reproducing Mechanism installed in other
makes of Grand Pianos. Prices on request.
The Musicalle is patented and controlled ex-
clusively by the Welte-Mignon Corporation
The New Instrument That Immortalizes the Playing of the Masters
WELTE-MIGNON CORPORATION
WILLIAM C. HEATON, Wholesale Sales Manager, Piano Division
665 Fifth Avenue
New York City
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
NOVEMBER 10, 1928
A PIANO WITH AN
UNUSUAL SALES APPEAL
The New Weser Style C
Four Feet High
Meets in every respect the requirements of the present day piano
purchaser.
Beautiful burl walnut case, artistically finished, ap-
peals to the eye immediately.
Case design, one that will harmonize with any mod-
ern home surrounding.
Size, permits its use in the most limited space.
These Features Combined with a Superior Tone Quality of
Established Reputation Create a Retail Sales Appeal of Unusual
Value. Style C May Also Be Secured as a Player Piano.
Write us about this model at once.
WESER BROS., I N C
520-530 West 43rd St.
NEW YORK

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