Music Trade Review

Issue: 1928 Vol. 87 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 3, 1928
The Music Trade Review
H. P. Harrison Elected President of
Oregon Radio Trades Association
Other Officers Are H. W. Brown, Vice-President; H. A. Killam, Treasurer; and M. E.
Harris, Secretary—Plans Under Way to Widen Activities
ORE., October 25.—Interest in
P ORTLAND,
the work of the Oregon Radio Trades Asso-
ciation among the retailers of radio will be in-
creased and have a wider scope, if H. 1\ Harri-
son, newly elected president, has his way about
it. Mr. Harrison recently said: "The Associa-
tion in the past has been functioning most satis-
factorily for the jobber, but the retailer has not
taken as much interest in its affairs as hu
should. Many of the smaller dealers have not
thought it necessary to attend the meetings, and,
worse yet, many of them do not even belong to
the Association. It is my aim to go after big'
and little alike and show them the 'why and the
wherefore' of the Association work."
The active membership of the Oregon body
is about thirty-five at present, and Mr. Harrison
hopes to bring this up to about seventy before
many months. The Association was organized
at the inception of radio and the membership
embraces all the various branches of the in-
dustry. Those connected with the organiza-
tion have at all times been on the alert to lend
aid or to perform any service that might better
Victor Go. Issues Report
for Third Quarter of Year
Slight Dropping Off in Net Income for Quar-
ter, Although Nine Months' Total Shows
Gain Over 1927
N, N. J., October 29.—The financial state-
ment of the Victor Talking Machine Co. for
the third quarter of 1928, released to-day, shows
a net income for the three months, after de-
ductions for depreciation and provision for
Federal income taxes, of $1,807,729.89, as com-
pared with $2,063,517.88 for the same period of
1927.
The net income for the first nine months,
ended September 30, 1928, amounted to $4,646,-
617.48, equivalent after preferred stock dividends
to $4.50 per share of common stock outstanding
at the end of the period, as compared with net
income for the corresponding nine months of
1927 of $4,069,753.74, equivalent on the same
share basis to $3.69 per share of common stock.
In presenting the statement to stockholders
attention is called to the net earnings of the
Gramophone Co., Ltd., of England, which, after
payment of preference dividend, amounted to
(about) $5,330,629, against (about) $3,623,996
for the year ending June 30, 1927. The Victor
Co. owns 850,000 ordinary shares of the Gramo-
phone Co., on which 60 per cent has been paid
up.
Sonora Go. Launches
Broadcast Programs
Starts Series This Week Over Columbia Broad-
casting System Embracing Twenty-one Sta-
tions—Will Be Regular Feature
v ;s
The Sonora Phonograph Co., manufacturer of
Sonora Melodon radios, phonographs, loud
speakers, records, etc., has joined the ranks of
t'hose manufacturers broadcasting over the
radio, the first Sonora program being put on
the air on Wednesday evening of this week,
October 31, over the Columbia broadcasting
system and direct from the recording studios
of the Sonora Co. in New York. The broadcast
was sent out over a chain of twenty-one sta-
tions, including WABC and 2XE, New York;
WOR, Newark; YVNAC, Boston; WEAX,
Providence; WCC, Bridgeport; WFAM, Phila-
delphia; WSBL, Syracuse; WMAK, Buffalo;
radio conditions in and about Portland. In fact,
the Radio Association is one of the most active
of the many and various associations which
function in Portland. But Mr. Harrison feels
that the number interested can be doubled with
little effort. The new president reports that the
regular monthly meetings will be continued
during the Winter months, and that the officers
and directors will meet when the occasion war-
rants. The election of officers for the com-
ing year was as follows: President, H. 1*.
Harrison, manager of the radio and phono-
graph department of the J. K. Gill Co.; vice-
president, H. W. Brown, of the Electric Corp.;
H. A. Killam, of Killam, Inc.; M. E. Harris
of Radio Headquarters, treasurer and secre
tary respectively. The board of directors is as
follows: J. W. Condon, Jr., of Condon Co.,
Inc.; M. A. Dobbin, of Marshall-Wells Co.; L.
YV. Finch, of Star Electric Co.; W. C. Brown,
of YV. C. Brown Radio Service; Joseph Hallock,
of Hallock & Watson; C. W. Hunter, of Hunter
Radio, Inc., and E. 15. Lucas, of the Stubbs
Electric Co.
WLBW, Oil City, Pa.; YVSPD, Toledo; WHK,
Cleveland; WGHP, Detroit; WOWO, Ft.
Wayne; WBDM, Chicago; KMOX, St. Louis,
and KMBC, Kansas City.
The program was well varied and included
selections by the Sonora Symphony Orchestra,
the Sonora Salon Group and the Picadors, Un-
popular dance orchestra. Vocal selections were
also interspersed with the instrumental num-
bers.
Victor Go. Representatives
Meet With Frederick Go.
UNIONTOWN, PA., October 29.—G. L. Richardson,
Southeastern district sales manager for the Vic-
tor Talking Machine Co., Miss E. Weemer, Red
Seal record expert, also from the factory, and
Howard Tangert, Pittsburgh district Victor
representative, held a special meeting of the
managers and sales staff of the W. F. Frederick
Piano Co. stores at the White -Swan Hotel. W.
F. Frederick, president of the Frederick Co.,
addressed the meeting. H. F. Schnitzler, a Vic-
tor representative, also from Camden, was at
the meeting.
Frank Black Directs
Seiberling Broadcast
Frank Black, pianist and musical director of
the Sonora Phonograph Co., is also director of
the Seibje.rlrn-g-.-Hour, a regular feature over the
National Broadcasting Co.'s Circuit, and which
was sent out over a coast-to-coast hook-up for
the first time on Thursday of this week, No-
vember 1. Mr. Black himself took part in the
broadcast, directing and accompanying the
Revelers, who appeared on the program as the
Seiberling Singers.
Armstrong Grand for
State Teachers' College
The Snyder Music Co., Witkes-Barrc, Pa.,
was instrumental recently in installing an Arm-
strong grand piano, Style C, in the State Teach-
ers' College, at Bloomsburg, Pa. A letter of
appreciation from Mrs. Marion E. A. Miller,
director of the college, was received by the
Snyder Music Co., representative for the Arm-
strong as well as Mason & Hamlin, Knabe and
Chickering pianos at Wilkes-Barre, 'following;
the deal. The letter follows:
"Just a word of appreciation of the Arm-
strong Harpsichord grand piano. We like it
very much as to tone and action. The case is
very attractive. Thank you."
Equity Receiver Appointed
for Schleicher & Sons
Nathan R. Margold has been appointed re-
ceiver in equity for Schleicher & Sons, Inc.,
dealers in pianos and musical instruments, at 152
Fourth avenue, and Third avenue at 149th street,
New York. The liabilities of the company are
given at $75,000 and assets as $105,000, con-
sisting mainly of instalment accounts. The
business was established seventeen years ago.
Clark Store in Watertowri
The new store of the Clark Music Co., at
3 Public Square, Watertown, N. Y., which is
opening in November, will have an auditorium
with a capacity of 100 persons, to be known as
Ampico Hall. The store under the direction of
R. L. Hollingshead handles Mason & Hamlin,
Knabe, Chickering, Armstrong, Fischer, Haines
liros. and Marshall & Wendell pianos.
Mallory Co. Chartered
The Mallory Piano Co., Inc., Brooklyn, N. Y.,
lias been incorporated with a capital stock of
$150,000 under the laws of Delaware to engage
in a general retail music business. The officers
of the company arc A. L. Miller, A. V. Lane
and C. S. Pcabbles. The company has opened
for business at 316-20 Livingston street,
Brooklyn.
Pratt Read
Service
We maintain special
Repair Departments
for the convenience
of d e a l e r s a n d
tuners.
Send your work to
us for prompt at-
tention and careful
workmanship.
Write tor out price lists on
key—action—player
repairs and materials
PRATT, READ & CO.
Established i n 1 8 0 6
The PRATT READ PLAYER ACTION CO.
Deep River, Conn.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
NOVEMBER 3, 192S
REVIEW
Out JNovember 1 0
Monthly
Magazine Issue
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
of
President, Raymond Bill; Vice-presidents, T. B. Spillane, Randolph Brown; Secre-
tary and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald;
Assistant Treasurer, Win. A. Low.
B.
BRITTAIN WILSON,
CAFLETON CHACE, Business Manager
my>FVIFW
WIALY 1 0 "
Player Prospects Need
No Accents
If you believe that the player-piano can only be sold in
communities of foreign-born, this article, the actual ex-
perience of a piano merchant, is going to open your
eyes. He has found that the American is just as good
a player buyer as ever.
National Contest in Piano Playing
Endorsed
The biggest propaganda opportunity which has ever been
at the disposal of the piano industry. What has been
accomplished in contest work and what can be accom-
plished by a national contest.
Music, the Gift of Christmas
Gifts
The music merchant's holiday campaign has a before
and after. The before consists of selling musical in-
struments for actual gifts; the after, is getting the
Christmas money spent in his store. Think that over!
How Heppe Sells
Radio
The House of Heppe in Philadelphia is doing a big radio
business. A description of the canvassing methods it
uses and the results which it is achieving.
The Musical Merchandise Section
of The Review
"Here Is Your Market"—an analysis of the band instru-
ment market and the way Weymarin & Son handle it.
"Store and School"—why each of these is vitally neces-
sary to the other. "By the Way," a new department by
C. V. Buttelman, whose work is well known to readers
of The Review—and still more.
\
IN ADDITION
A number of other merchandising articles covering every
side of the music merchant's merchandising activities, and
The Monthly Piano Technical Department, an exclusive
feature of The Review.
Out November 10
Editor
W. H. MCCLEARY, Managing
RAY BILL, Associate Editor
F. L. AVERY, Circulation
E. B. MUNCH, Eastern
Representative
WESTERN DIVISION:
FRANK W. KIXK, Manager
E.
J.
N«AIY
333 No. Michigan Are., Chicago
Telephone: State 1266
Telephone:
Vol. 87
1
Editor
Manager
BOSTON O F F I C E :
JOHN H. WILSON, 324 Washington St.
Telephone: Main 6950
Lexington 1760-71
Cable: Elbill New York
November 3, 1928
No. 18
The Work of the RMA
HE rapid stabilization of the radio industry and the
manner in which it has won and is winning public
confidence is due in no small measure to the activities
of the Radio Manufacturers' Association, which has been and is
laboring earnestly to rid the industry of questionable methods and
confusing terms, and to keep the public informed as to what they
may expect to receive when they buy a radio receiver of a cer-
tain description.
One of the most important moves of the Association has been
to insist upon an accurate description of the electrically operated
set, which was particularly necessary at the time because of the
presence in the market of receivers operating direct from the house-
current socket and others operating from the socket but through
the medium of eliminators and other accessories. The question
was not as to the relative value of the two methods of control
and operation, but rather one of acquainting the buying public with
the difference, so that they might make their purchases intelligently
and not be misled.
The Radio Manufacturers' Association has also worked to clean
its own house, and in the adoption of definite manufacturing
standards has done much not alone to keep the manufacturer in
line with trade progress, but to protect the ultimate buyer to the
extent of getting merchandise of some definite quality value.
Still another action of the RMA, which reflects to the credit
of the industry as a whole, is its campaign to keep the public
properly informed regarding the progress of television. Without
some authoritative check-up the publicity given this newest inven-
tion would lead prospective radio buyers to hesitate and wait un-
til they could secure television and radio combined—the last word.
By having published the facts in the case, and pointing out that
it would be some years before television reaches the commercial
stage, the RMA has enabled the prospective customer to buy with
confidence.
In view of what is being done in organizing and stabilizing
the radio industry from within the thousands of music merchants
who feature radio should keep in close touch with what the RMA
is doing. They owe it to themselves and to their businesses to
know what is what, for radio has passed the point where it is a
haphazard, uncertain factor. The dealer who has had the experi-
ence of stocking up with unsatisfactory products because of his
own ignorance or because he was misled by an unscrupulous rep-
resentative of the jobber or manufacturer will particularly appre-
ciate the efforts being made to put the radio business on a fixed,
definite basis,

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