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NOVEMBER 3, 1928
3
The Music Trade Review
Starr Receives Award at
Cincinnati Jubilee Show
Local Retail Branch of Starr Piano Sales Corp. Opens Radio De-
partment—Otto Grau Gives Duo-Art Concert at Hotel
Alms—Baldwin Factories Are Busy
resulted fatally on his temple; as it was he was
rendered first aid by Don Preston and a guide,
and when he reached camp, a doctor was sum-
moded who sewed up the wound. Lou Fontron
returned pluckily next day to the hunt and
shot a fine buck.
J. T. Fitzgerald, president of the-Fitzgerald
Music Co., returned from a several weeks' East-
ern trip. He was much pleased with the busi-
ness which had been done during his absence
and expressed himself as delighted to be back
in Southern California again.
The annual anniversary sale at the Platt
Music Co. came to a close on Monday last,
October 15. The sales for the seven stores
exceeded all previous records, and amounted in
the aggregate to a volume of between $600,000
and $700,000. The last day was most gratifying
in results, and added materially to the gross.
George B. Epstein, vice-president, telephoned
long distance to Ben Platt, in New York, de-
tails of the sale, receiving the latter's congrat-
ulations.
The most successful grand opera season in
Los Angeles has just drawn to a close. The
large Shrine Auditorium, which seats sixty-five
hundred people, was crowded night after night
with enthusiastic audiences. Phonograph record
departments in the various music stores sold
large quantities of operatic selections as a direct
result of the tie-up.
The Platt Music Co.'s Victor record depart-
ment was crowded on Monday, October 15,
when Tito Schipa, the famous tenor, paid a
visit there and autographed a number of his
records for purchasers.
INCINNATI, O., October 29.—The Starr Piano Sales Corp. received an official award lor its
exhibit of pianos at the 'recent industrial exposition which was known as the Music Hall
Golden Jubilee. "This, of course, was very gratifying," explained G. E. Hunt, retail manager,
who was in charge of the exhibit. "The display had a good sales value, and in addition it helped us
to develop a large number of high-grade prospects." W. L. White, formerly with the Butler Brothers
Piano Co., which recently discontinued business, has joined the local sales force of the Starr firm.
Charles J. Meinberg, manager, and other Starr
representatives, were at the Richmond, Ind., fac- Armbruster, the well-known Duo-Art artist.
Philip Wyman, manager of the publicity de-
tory the past week, to attend a sales conference
a'nd dinner. Plans of considerable importance partment of the Baldwin Piano Co., has been in
were made, it is stated, all of which will be New York City the past week, where he went
announced in due time. "We are having great to look over work c of artists. Recent visitors
success with the new Starr small grand," said Mr. at the Baldwin executive offices were Boris Os-
Hunt, "as shown by the fact that they are selling troski, prominent musician, of St. Louis, and C.
faster than we can get them, and we have a wait- G. Cosby, manager ofthe Baldwin store in that
ing list." As it has just added a radio department city. While here Mr. Ostroski made an ex-
the Starr Co. is taking steps to educate all of its tended visit to the Baldwin factories, where he
salesmen as to radio technic a p iid salesmanship took copious notes with a view to writing his
through the medium of frequent lectures by impressions. Due to an increased demand, the
activities in the company's manufacturing de-
experts.
A recent visitor at the Starr executive offices partment are getting greater each week, it was
was F. li. Beinkamp, former head of the Bein- stated.
kamp-Church Co., former piano dealers in this Dan F. Sumniey, who now handles the Hard- Milwaukee Music Dealers
city, but -who has retired from that business for man and the Cable pianos at both wholesale
in Schubert Week
and retail, has just returned from a trip through
the time being.
On the evening of October 23 R. E. Wells, Southern territory.
AIILWAUKEE, Wis., October 29.—Music, educa-
The E. M. Abbott Piano Co. has just received
district manager for Steinway & Sons, and Mrs.
tional and civic observances are planned for
Wells gave a dinner in the Queen City Club, in a large shipment of Majestic radio, in several Milwaukee during Schubert week, from No-
honor of Valdmir Horowitz, the pianist, and in models, for the Fall trade.
vember 18 to 25, to commemorate the one hun-
the course of a delightful evening that great
The Ohio Talking Machine Co. has just re- dredth anniversary of the death of the immortal
artist rendered a few impromptu numbers. Mr. ceived a supply of the three new Victor models, composer. Music dealers will co-operate dur-
Horowitz has been described as being "the most these being the 10-35 Automatic Orthophonic, ing the week with special displays in their win-
exciting pianist who has sat at the keyboard the 10-69 Automatic Electrola and the 9-54 dows and shops, and a special merchandise tie-
during the life of the present generation." On Automatic Electrola-Radiola.
up is being arranged.
the evening of October 23 he appeared with the
Cincinnati Symphony Orchestra in a concert at
Los Angeles Dealer Has
Music Hall.
Jones Co. in Waterloo
Close Call From Death
C. W. Browne, general manager of the Otto
WATERLOO, JA., October 29.—The Jones Piano
Grau Piano Co., has put a new note in the ex-
tensive advertising campaign he now is direct- L. E. Fontron Kicked by Horse While on Co., Des Moines, la., which handles the Ameri-
Hunting Trip—Fitzgerald Home From East ean Piano Co., Story & Clark and Wurlitzer
ing for that concern. The motif is "rill your
piano lines, has opened a piano department in
—Successful Platt Sale
home with melody," and all of the copy is an
the store of the Selzer Furniture Co., this city.
appeal to reason, and not mere conventional
assertions. Recent newspaper advertisements
Los ANGELES, CAL., October 19.—L. E. Fontron, This firm now has branches in Mason City,
of large size have been devoted to the Steck secretary-treasurer of the Martin Music Co., Marshalltown, Webster City and Adel, besides
grand and the Steck Duo-Art. An extensive narrowly escaped death week before last when Des Moines and Waterloo.
billboard campaign is to be started in a few hunting in the Grand Canon with Don Preston
days along the same line. A recent visitor at of Don C. Preston, Inc., Bakersfield. Mr. Fon- Aeolian Organ for Church
the Grau establishment was Harry Wunderlieh, tron was riding along one of the trails when
of the Schiller Piano Co.
he sighted a buck within range and proceeded
READING, I'A., October 29.—The Sunday School
Two recordings, made especially for the Otto to dismount when the saddle—through the of Grace Lutheran Church, of Shillington, a
Grau Piano Co., were a feature of a twilight looseness of the girths—suddenly turned with suburb, voted to present the church with a
concert, given in Hotel Alms on October 21, to him and nearly precipitated him on the ground, modern pipe organ. The organ will be installed
a gathering of people who are prominent in and as he recovered himself in a stooping by February 1, 1929, by the Aeolian Co. of
social circles. Those were "Indian Summer," position, the horse lashed out with his hind leg New York.
by Saar, and "Star Wishes," by Snodgrass, the striking him just above the eye and inflicting
lyrics of both being by George Elliston, and an ugly wound. Had the blow landed two
Consult the Universal Want Directory of
the D"o-Art accompaniment was by Robert inches further it would have quite possibly The Review.
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