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The Music Trade Review
Gulbransen Dealers Attend
Regional Meeting in Omaha
Company's Representatives From Nebrasil^a,
Kansas, Missouri and Colorado Gather for
Two-Day Business Conference
OMAHA, NEBRASKA, October 27.—Gulbransen
dealers of Nebraska, Kansas, Missouri and
Colorado gathered in this city on Tuesday and
Wednesday of this week' to attend the Gul-
bransen regional meeting similar to the meet-
ing held by the company for its dealers in other
sections of the country. They discussed trade
problems at length and gave much attention to
a, new selling plan worked out by the Gulbran-
sen organization and insuring more direct con-
tact with the public.
John S. Gorman, vice-president and sales
manager of the Gulbransen Co., presided at the
meeting and outlined the results of the investi-
gation which has been carried on by himself
and his associates during the year. He em-
phasized that the public, properly approached,
will buy pianos, and that the trade must face
the problem of meeting competition from with-
out rather than from within. He declared that
people of the nation were spending less than
1 per cent of their annual income on music, as
compared with 5 per cent for non-essentials
and 17 per cent for automobiles. He stated that
the piano merchants must increase their sales
staffs, adopt modern methods and provide at-
tractive window displays.
Walter Kiehn, advertising manager of the
company, spoke at two sessions. At the first
meeting he treated of the company's advertis-
ing campaign through the medium of news-
papers, outdoor signs and direct mail, including
window displays, while at the second session
he told in detail of the elaborate sales plans
which have been developed by the company for
the benefit of its dealers. He mentioned in-
c : dentally that the company is now ending its
eleventh year of steady national advertising.
W. G. Karmann, who covers the four States
for the Gulbransen Co., was in charge of the
display and demonstration of the various Gul
bransen instruments held at the Fontenelle Ho-
tel in connection with the business sessions.
The full line of Gulbransen products was shown
with special lighting and display arrangements.
Milwaukee Dealers in
Early Xmas Campaign
Wide Participation in Event by the Music
Trade—The Results That Are Received From
Holiday Promotion
MILWAUKEE, WIS., October 30.—Milwaukee
music dealers are entering into plans for the
early Christmas Shopping Campaign which
opens in Milwaukee on November 10, and in
which they will co-operate with other retailers
of the city to arouse a holiday spirit early in
the season, and so make for earlier shopping,
and for the increase of sales in their respective
houses.
The retailers will co-operate through the Mil-
waukee Association of Commerce retail division,
and according to present plans, they will aim
ince
to do as much work for the promotion of pie
holiday business in the period from November
10 to Thanksgiving Day, November 29, as is
possible.
While opinion of music men is divided to
some extent on the effect which the holidays
exercise in the music business, the general feel-
ing among retailers is that co-operation in the
Christmas Shopping Campaign will bring im-
mediate benefit during the holidays and that it
NOVEMBER 3, 1928
Three New Representatives
Join Sonora Organization
H. B. Haring, Eastern district sales manager
of the Sonora Phonograph Co., Inc., announces
the completion of the sales force in Zone two,
which covers Pennsylvania, Delaware and parts
of New Jersey, Ohio and West Virginia. The
territory is under the control of L. E. Hilduser,
Three New Sonora Representatives
1. J. G. Weir, 2. F. X. Donovan, 3. F. J. Hogan, Jr.
will probably result in substantial sales in tin as field sales manager, who has had three mem-
bers added to his staff, they being F. J. Hogan,
after-holiday period.
One music dealer commented that buying <>1 Jr., who will cover up-State Pennsylvania; J. G.
musical instruments as a Christmas gift, while Weir, for the Philadelphia territory, and F. X.
promoted, is not carried out as much as is Donovan, in the Pittsburgh territory. All three
expected each year, but he maintains that the men have had wide experience in the field of
Christmas promotion done by retail houses does music merchandising.
so much to connect up the holiday, the idea
of music and to impress upon the public the
desirability of owning a musical instrument,
that after-Christmas sees a large sum of Christ-
mas-gift money finding its way into the music
MILWAUKEE, WIS., October 29.—Music business
store.
is showing an upward trend this Fall, according
to Hugh M. Holmes, vice-president of the J. B.
Bradford Piano Co. "There is more activity,
more people are talking about purchasing, more
inquiry and more shopping around, but, of
course, there is a good amount of effort needed
GRAFTON, W. VA., October 27.—Judge Warren
15. Kittle, in the Taylor County Circuit Court, to sell merchandise. Pianos are moving along,
refused the motion of the Union Mortgage Co., especially in grands, and there is a nice busi-
of Charleston, W. Va., to dissolve an injunction ness, too, in small uprights, ' Mr. Holmes con-
held by H. U. Tobias, local music dealer, to tinued. "Radios are selling at a big rate, and
prevent the sale of his property under deeds combination business is good."
of trust. The court also refused the company's
motion to appoint a special commission in the
case, referring it to James C. Holt, attorney.
SAGINAW, MICH., October 27.—At a recent meet-
ing of the local division of the National Piano
Tuners' Association T. M. Wise, secretary of
tlii.' Detroit Division, spoke on the danger of
th.- untuned piano in the home and its evil
M. P. Moller, well-known pipe organ manufac- effect upon the child's musical education. A.
turer of Hagerstown, Md., has just announced V. Minifie, first vice-president of the National,
a new Moller "Artiste" reproducing pipe organ, and F. L. Donaldson, of Flint, also spoke.
designed for installation in fine homes. The
instrument is capable of being operated manual
Consult the Universal Want Directory of
The Review.
ly or through the use of rolls.
J. B. Bradford Co.
Reports Better Demand
Dealer Gets Injunction
to Save His Property
Saginaw Tuners Meet
M. P. Moller Announces
New Reproducing Organ
^ S T I E F F PIANO
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