Music Trade Review

Issue: 1928 Vol. 87 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted by Fred B. Diehl
Theme Songs, Music Publishers and the
Relation of the Picture Producers
One of the Leading Music Publishers States His Views on This New Development in
the Field of Musical Composition Exploitation
A
GREAT deal has been said in these col-
umns and elsewhere concerning the
growing importance of motion picture theme
songs to the music publishing industry, and
consequently to the retail music trade. At
present a veritable scramble is in progress in
which music publishers and picture producers
are vying with one another in the attempt to
form suitable, lasting alliances for the future, en-
titling individual producers to musical copy-
rights held by individual publishers for use in
sound films.
Although still in a formative stage the result-
ing arrangements are sure to bring photoplay
music to a higher plane than ever before in
the tens of thousands of picture theatres
throughout the country. With at least one ap-
propriate theme song for every picture pro-
duced, music dealers may look forward not only
to more best sellers of the heart-appeal variety
but also to an organized exploitation of each
song with the national showing of each pic-
ture.
Numerous problems are now involving the
publishers in making these new affiliations with
the picture people and the matter of royalties
on sheet music sales is one of the more im-
portant ones. We are presenting herewith the
views on this topic of an executive of one of
the leading music publishing houses. His an-
alysis of the situation follows: "With the wide-
spread synchronization of theme songs in mo-
tion pictures a new development and a new
problem confronts the publishers of this type of
song. In the beginning of the theme song era,
the producers of motion pictures were quite
willing and even glad to incorporate into their
n
Songs That Really
Sell
Outstanding Sellers in
Our Popular Catalog
THAT'S HOW I FEEL ABOUT YOU
YOU'LL NEVER KNOW
ARE WE DOWNHEARTED? NO!
FOR OLD TIMES' SAKE
(That's Just My Way of) FORGETTING
YOU
BLUE GRASS
MOONLIGHT MADNESS
synchronization a song submitted by the pub
lishers for the advertising value their picture
would get from the exploitation of the song
by the publishers, figuring that every copy of
music distributed by the publisher was just so
much good advertising for their film. Spurred
on by the success of 'Charmaine,' 'Ramona,'
'Angela Mia' and other theme songs they are
now no longer contented with the mere adver
tising and exploitation hook-up, but insist that
the publishers pay them a royalty on each copy
sold, and in some instances have asked for an
advance payment for the privilege of having
the song used in their picture.
"This places the theme song in exactly the
same position as a song from a musical comedy.
It has long been the practice of publishers to
pay a substantial cash advance for the publish-
ing rights to a musical comedy score, and in
addition the royalty paid on this class of music
is two or three times as much as the royalty
paid on popular songs, the producer of the
musical comedy sharing in this royalty as well
as the lyric and melody writer of the score.
"The same condition now exists with theme
songs, and it is only a matter of a very short
time when theme songs will be placed (if in
fact they are not already) in the same price
category as show music.
"So highly do the motion picture producers
regard the potential value of songs synchro-
nized with their films that several of them are
going into the music publishing business for
the express purpose of publishing all songs
used in their pictures. Two of the big pro-
ducers have already made this step; Famous
Players-Paramount having just formed a music
publishing alliance with Harms, Inc., the new
company to be known as Famous Music Co.,
Inc., and the Metro-Goldwyn-Mayer Co. having
affiliated with the Robbins Music Corp. and
in the future is going to publish all their theme
songs through this house. Other deals are
pending between some of the big producers and
publishers for exclusive publication rights,
while other producers are preferring, for the
time being, to be free lancers and award the
synchronization rights to the publishers who
will pay the biggest royalty and who can de-
liver the most intensive exploitation campaign.
Dealers say —
It's the easiest thins
in the world to sell.
WORLD-FAMOUS
McKINLEY
MUSIC
SONNY BOY from "THE SINGING FOOL"
ANGELA MIA from "STREET ANGEL"
SOME DAY, SOMEWHERE (We'll Meet
Again) from "THE RED DANCE-
MARION (Love theme)
Ifrom
DESTINY (Dramatic theme) [ "4 DEVILS'
JUDY from "ROMANCE OF THE UNDER-
WORLD"
De Sylva, Brown & Henderson, Inc.
-
"Sally of My Dreams"
Secured by DeS. B. & H.
Another theme song has been secured by
De Sylva, Brown & Henderson, Inc., New York,
which now has an array of such numbers, the
new one being ' 'Sally of My Dreams,'" by
William Kernell. This song is used as theme
for the William Fox picture, "Mother Knows
Best," featuring Madge Bellamy, Barry Norton
and Louise Dresser. This photoplay, made with
the Movietone, is the first picture of its kind
with talking sequences at the dramatic points
of the story. The film will be given its na-
tional release shortly and a campaign will be
started on it by the publishers similar to the
i.nes already under way on "Sunny Boy,"
"Angela Mia," "Marion," "Destiny," "Sonic Day,
Somewhere" and others.
Handles Sheet Music
PKRRY, I A., October 29.—The first sheet music
department to be conducted in this city for
many years will be one of the features of the
new music store of E. C. Van Fossen, which
will be opened shortly on Third street.
NOW READY
METROPOLIS
Introduced and featured by Paul White-
man in all of hi* concert appearances.
Hear the Whiteman Victor record No.
35933 (Part 1 and Part 2) and No. 35934
(Part 3 and Part 4)!
Acclaimed by music critics as the logical
succeesor to the "Rhapsody in Blue."
List Price
ROBBINS MUSIC CORPORATION •
799 Seventh Ave
With the Wonderful Catalog,
Fin* Cabinet, Graded
Counter Portfolios,
Display Signs,
etc.,
IT SELLS
ITSELF!
Our Great Picture Theme
Songs
745 Seventh Ave.
All of which is going to add to the cost of
theme songs, and, while they are popular in
character, will eventually take them out of the
popular-price range and put them in the price
class of show music."
New York
16
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade
NOVEMBER 3, 1928
17
Review
three months' trip across the country. Mr.
Fischer spent most of his time in the West,
but also covered the South and Eastern Canada.
He reports doing a good business in practically
Vice-President of G. Schirmer, Inc., and Former severy section and states that he developed a
Head of Music Division of Library of Con- substantial increase in his road sales this year
gress, Succumbs to Operation
as compared to last year's Fall trip. Mr. Fischer
found the trade particularly interested in two
Oscar G. T. Sonneck, vice-president of G. specialties, both piano solos, "Crapshooters,"
Schirmer, Inc., music publishers, editor of the by Eastwood Lans, and "Flame Dance," by
Musical Quarterly, and one of the foremost James P. Dunn. The firm's secular and sacred
authorities on music in the United States, died songs are also selling well in most parts of the
in St. Vincent's Hospital, New York, on Tues- country, he stated.
day evening from the effects of an operation for
appendicitis.
Mr. Sonneck, who was fifty-five years old,
was born in Jersey City and received a
thorough musical education in Germany where
he spent over ten years in study, including a
Charles K. Harris, veteran composer and
year at Heidelberg, an,d four at the University publisher, has been engaged by two New York
of Munich, in addition to studying under a radio stations for a series of broadcasts, in
number of famous masters.
which he sings and plays some of his best-
In 1902 Mr. Sonneck was appointed chief of known ballads. One of these periods is called
the Music Division of the Library of Congress the American Hour, conducted on Sunday eve-
and held that post for fifteen years during nings from Station WHN; the other period is
which time he performed services of the great- the Old Timers' Hour from WMCA on Wed-
est value to students of music. Through his nesday evenings, his first engagement here hav-
efforts there was assembled in the Congres- ing been on October 31. Mr. Harris is singing
sional Library one of the finest music collec- request numbers only, among them being his
tions in the world, including some particularly ballad, "Would You Care?" which has recently
valuable material regarding American patriotic been reissued to meet popular demand. An-
and folk songs. He was a prolific writer on other of his newer songs is "The Last Dance
musical subjects, and took an active part in the at the Ball." His programs will also include
work of various musical organizations, going to such favorites as "Hello Central," "Break
Europe on several occasions as delegate. At the News to Mother," "For Old Times' Sake"
the time of his death he was a member of the and "After the Ball."
executive committee of the Society for the Pub-
lication of American Music.
Mr. Sonneck is survived by his widow and his
mother, who is in Germany. Funeral services
were held at the Plaza Funeral Home later in
the week.
A detailed analysis of the original score of
J. S. Zamecnik for the Paramount picture, "The
Wedding March," starring Erich Von Stroheim,
has been released- io -motion picture exhibitors
throughout the country through Paramount
Picture News. This is expected to focus the
Joseph Fischer, son of George Fischer, of the attention of the picture industry on the theme
r-landard music publishing firm of J. Fischer song, "Paradise," as well as the high points of
& Bro., New York, returned recently from a the score itself. The analysis was prepared by
S. M. Berg, general manager of the sound pic-
ture department of the Sam Fox Publishing Co.,
New York and Cleveland, to which Mr. Zamec-
is under contract and which is releasing the
The Song you've had so many calls for nik
song "Paradise" in sheet music form.
O. G. T. Sonneck, Noted
Musical Authority, Dies
Charles K. Harris in
Radio Broadcasts
You CAN'T CO WnoNC
WITH A N Y FEIST SONG?
A NEW HIT y
The Writers of'Ramm>ji
LWOLFE GILBERT.
> and.
MABEL
WAYNE
RE A
REAL
[SWEETHEART
h IRVING CAESAR. &>
Big Smash!
Zamecnik Picture Score
Praised by Paramount
Joseph Fischer Back
From Three Months' Trip
I
WOLFE GILBERT
MABEL
HignUpIn >
The ilit Class'
HERE IT IS!
and thought it was an old one.
BUT ITS NOT—IT'S NEW
and A NATURAL
"Sidewalks of New York"
in Times Square Movietone
Perhaps the most sensational exploitation ol
the campaign song, "Sidewalks of New York,"
during the past month has been the presentation
of the song in the free Movietone show several
times each evening in the open air at Forty-
sixth street and Broadway, New York, under
the auspices of the Democratic National Com-
mittee. Following the appearance of leading
Democratic orators on the Movietone, Homer
Rodeheaver, choir leader for Billy Sunday, loads
the crowd in singing this Al Smith song. The
crowds on their way to and from theatres
respond quickly and thousands swell the churn--
of "East Side. West Side."
L (JIELPME
FIND MY MAN]/
ROY TURK &•
FRED
LONESOME IN,
IEMOONUCHT
BENEE RUSSELL
BAER.
'and Catchy/}
Triangle Songs on Records
M.WriWAWUKWS
Watch It Grow
M. WITMARK 6c SONS
165O BROADWAY
NEW YORK
Several Okeh record releases of songs pub
lished by the Triangle Music Publishing Co.,
New York, have been showing up big in sales,
among them being "Dusky Stevedore" and
"Pake Your To-morrow and Give Me To-day,"
as sung by Emmett Miller. Mr. Miller was
formerly with Al. G. Fields Minstrels and is
well known all over the country. Mr. MillerV
record of "I Ain't Got Nobody Much and No
body Cares for Me," also a Triangle release,
lias been one of the biggest sellers in the Okeh
catalog^...
Too BUSY
!
i y NED MILLER, and,
CHESTER COHN^
LEO. F E I S T I N C
231 w. 4 0 ST NEW YORK

Download Page 16: PDF File | Image

Download Page 17 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.