Music Trade Review

Issue: 1928 Vol. 87 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 3, 1928
The Music Trade
Tonk Bros., Inc., Chicago, Issues New
Catalog Listing All Lines Carried
Volume, Which Is Forty-sixth Edition of Firm's Catalog, Has 252 Pages Describing
and Illustrating Thousands of Items for the Dealer's Stock
, ILL., October 27.—The musical
^* merchandise trade is offered one of the
most complete sales manuals ever prepared in
the new catalog issued by Tonk Bros, Co., larg-
est exclusive wholesaler of musical merchandise
in the Middle West. This has been brought
about by Tonk Bros, in recently acquiring the
wholesale musical merchandise department of
Lyon & Healy.
The catalog, in listing and describing thou-
sands of instruments and accessories, runs 252
pages and can be used by the dealer as a
permanent counter sales book. The high
standards of this well-known concern, which
has served the trade for the past thirty-live
years, are emphasized in the quality and selec-
tion of the lines depicted in the new catalog,
which is the company's forty-sixth edition.
The book is bound with a heavy dark red
leather cover with the Tonk name printed in
gold letters. The stock used throughout is oi
the highest standard, while the instruments are
illustrated with beautiful half-tones as well as
colored plates, bringing out the details to the
best advantage.
In the preface the company thanks the
"Tonk" dealer for the part he has taken in
establishing the high standing of the company's
name and welcomes the new dealer with an
offering of a complete stock of reliable musical
merchandise coupled with individual service and
attention.
The following pages arc convincing proof of
the time and effort that have been spent to
make this catalog a great sales aid for the
dealer. They contain a complete review of
every line of musical merchandise clearly de-
scribed and illustrated.
The booklet is divided into sections, the first
being devoted to listing and showing the vari-
ous lines of accordions including the German,
Italian and Polish models of the well-known
15
Review
Hohner line as well as Hohner piano keyboard
accordions. This section also includes various
lines of concertinas.
The company's shop service lor plating and
repairing instruments is next explained. The
company handles repair work for all band and
orchestra instruments as well as all types ot
stringed instruments.
The band instrument department follows and
includes in addition to other lines of band in-
struments the well-known Pan-American line.
Band instrument cases and furnishings are also
listed.
The banjo section carries an equally large
number of lines including the Sterling, Regal,
Tonk Special and Tonk Supra tenor and plec-
trum banjos, as well as Ludwig and Washburn
professional lines. Cases, bags and furnishings
are likewise found in connection with this
section.
The woodwind instruments arc introduced
with the Pan-American line, together with 1.
Lott clarinets and V. Kohlert's Sons clarinets.
A complete line of drums, drummer's supplies,
and tyinpani are found, including the Ludwig
Junior Orchestra drums and all-metal separate
tension drums.
The next division shows the various lines of
guitars with such well-known makes as the
Washburn Dc Luxe guitar, Regal tenor guitars,
Weissenborn steel guitars, and the famous Roy
Smeck Vita guitars.
There is just as complete a stock of Hohner
harmonicas and one of the most complete
assortments of ukuleles in the world embracing
various models of the Washburn, LeDomino,
Roy Smeck Vita-Uke and Weissenborn lines.
Following the many novelties and accessories
the last section of the book is devoted to violins,
violoncellos and violas including the Tonk vio-
lins, Antonio-Lovcri, and other hand-made
violin lines.
READY—Greater Than Ever
Morris Modern Method for
Tenor Banjo
A new and complete revised edition of an
up-to-date method. Positively shows a new
idea in grading of lessons with many added
features. Every teacher should see this new
TENOR BANJO method.
Price, $1.00
Published by
NICOMEDE MUSIC CO., Altoona, Pa.
D
OLIVER DJTSON CQ
BOSTON. MASS
Manufacturer*
Importers and Jobber* of
MUSICAL
MERCHANDISE
Attractive
Modern
Specialties
Service
ESTABLISHED 1834
DURRO
VIOLINS
BOWS
STRINGS
AND
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
5-7-9 Union Square
NEW YORK
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
tra instruments this Fall. Free lessons for be-
ginners have done much to stir up a demand
Made from Genuine Culjskin
lor used instruments and lower-priced goods,
The Frederick Rogers Co.
and the Hausner firm is practically cleaned out
Rose Music Co. Stages Banjo Concerts With on this type of merchandise. Mr. Hausner re-
17 Jackson Ave.
Middletown, N. Y.
Fred J. Bacon—Hausner Offering Free Les- cently had a Buescher window display, ar-
sons to Beginners
ranged by a local window trimmer, which at-
tracted a great deal of attention and led to
ST. PAUL-MINNEAPOLIS, MINN., October 26.— direct sales. Among recent visitors from the
The latter part of September and early October trade were Bob Selander, representing the Slin-
ushered in a noticeable increase in musical in- gerland Banjo Manufacturing Co.; Fred Wag-
strument business, according to P>. A. Rose, ner, who travels for the Tonk Bros. Co., and
proprietor of the music store bearing his also Sam Hirshman and Fred Bass.
name. A banjo show early in October, spon-
sored by Mr. Rose with Frederick J. Bacon,
proved a great success and a stimulant to sales.
The Gould Silverbell Banjo Club, assisted by
Mr. Bacon, gave a series of concerts in the store,
which was crowded at all hours, the event at- Saxophonists and Clarinetists Pay Tribute to
National Musical String Co.
tracting much attention to the display of Silver-
Economy of This Well-known Product in
bell banjos. Mr. Rose is interested in the fact
New Brunswick, N. J.
Itr, Use
that the Fall has witnessed a revival of violin
sales. All schools are busy with band and
CLF.VELAND, OHIO, October 27.—The G. K.
SEND FOR TRADE PRICE LIST OF
orchestra activities, and the Rose concern has Lefcbyre Co., manufacturer of the Lefebvre
just outfitted a fifty-piece band at Hastings, permanent composition reed, reports a growing
for
Minn.
appreciation among saxophonists and clari-
Violin,
Viola,
Harry Anderson, manager of the Rose offices, netists for the economy of this well-known
'Cello
and
Bass
attended the Conn convention at Elkhart, Ind., product. The Lefebvre reed is made of a spe-
recently, and vyas enthusiastic over the meet- cial composition of hard rubber, impervious to
154 East 85th St., N. Y.
ings. Among the recent trade visitors at the moisture. It is made in all degrees of flexibil- MULLER & KAPLAN
Rose establishment were Sam Hirshman, of the ity, so that the player may be permanently
Henry Stadlmair Co.; Fred Bass, of the Fred suited to a reed that is just right. One of the
Gretsch Manufacturing Co.; "Smiling" Dave features of this type of reed is the instantaneous
for musical instruments
Davidson, who sells Ludwig drums, and H. response of tones above high C, which will re-
Gold-plated Steel and
spond to the slightest breath. In like manner
Sorenson, of J. C. Deagan, Inc.
Wound Strings
G. A. Hausner has enjoyed a large share of the low notes can be played without any extra
Gibson Musical String Co. B * K l l e
>.
the public school business on band and orches- exertion.
Twin Cities Dealers
Report Fall Demand
Black Diamond
Strings
Growing Appreciation for
Lefebvre Go. Reeds
THE WORLD'S BEST
Gold Medal Strings
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted by Fred B. Diehl
Theme Songs, Music Publishers and the
Relation of the Picture Producers
One of the Leading Music Publishers States His Views on This New Development in
the Field of Musical Composition Exploitation
A
GREAT deal has been said in these col-
umns and elsewhere concerning the
growing importance of motion picture theme
songs to the music publishing industry, and
consequently to the retail music trade. At
present a veritable scramble is in progress in
which music publishers and picture producers
are vying with one another in the attempt to
form suitable, lasting alliances for the future, en-
titling individual producers to musical copy-
rights held by individual publishers for use in
sound films.
Although still in a formative stage the result-
ing arrangements are sure to bring photoplay
music to a higher plane than ever before in
the tens of thousands of picture theatres
throughout the country. With at least one ap-
propriate theme song for every picture pro-
duced, music dealers may look forward not only
to more best sellers of the heart-appeal variety
but also to an organized exploitation of each
song with the national showing of each pic-
ture.
Numerous problems are now involving the
publishers in making these new affiliations with
the picture people and the matter of royalties
on sheet music sales is one of the more im-
portant ones. We are presenting herewith the
views on this topic of an executive of one of
the leading music publishing houses. His an-
alysis of the situation follows: "With the wide-
spread synchronization of theme songs in mo-
tion pictures a new development and a new
problem confronts the publishers of this type of
song. In the beginning of the theme song era,
the producers of motion pictures were quite
willing and even glad to incorporate into their
n
Songs That Really
Sell
Outstanding Sellers in
Our Popular Catalog
THAT'S HOW I FEEL ABOUT YOU
YOU'LL NEVER KNOW
ARE WE DOWNHEARTED? NO!
FOR OLD TIMES' SAKE
(That's Just My Way of) FORGETTING
YOU
BLUE GRASS
MOONLIGHT MADNESS
synchronization a song submitted by the pub
lishers for the advertising value their picture
would get from the exploitation of the song
by the publishers, figuring that every copy of
music distributed by the publisher was just so
much good advertising for their film. Spurred
on by the success of 'Charmaine,' 'Ramona,'
'Angela Mia' and other theme songs they are
now no longer contented with the mere adver
tising and exploitation hook-up, but insist that
the publishers pay them a royalty on each copy
sold, and in some instances have asked for an
advance payment for the privilege of having
the song used in their picture.
"This places the theme song in exactly the
same position as a song from a musical comedy.
It has long been the practice of publishers to
pay a substantial cash advance for the publish-
ing rights to a musical comedy score, and in
addition the royalty paid on this class of music
is two or three times as much as the royalty
paid on popular songs, the producer of the
musical comedy sharing in this royalty as well
as the lyric and melody writer of the score.
"The same condition now exists with theme
songs, and it is only a matter of a very short
time when theme songs will be placed (if in
fact they are not already) in the same price
category as show music.
"So highly do the motion picture producers
regard the potential value of songs synchro-
nized with their films that several of them are
going into the music publishing business for
the express purpose of publishing all songs
used in their pictures. Two of the big pro-
ducers have already made this step; Famous
Players-Paramount having just formed a music
publishing alliance with Harms, Inc., the new
company to be known as Famous Music Co.,
Inc., and the Metro-Goldwyn-Mayer Co. having
affiliated with the Robbins Music Corp. and
in the future is going to publish all their theme
songs through this house. Other deals are
pending between some of the big producers and
publishers for exclusive publication rights,
while other producers are preferring, for the
time being, to be free lancers and award the
synchronization rights to the publishers who
will pay the biggest royalty and who can de-
liver the most intensive exploitation campaign.
Dealers say —
It's the easiest thins
in the world to sell.
WORLD-FAMOUS
McKINLEY
MUSIC
SONNY BOY from "THE SINGING FOOL"
ANGELA MIA from "STREET ANGEL"
SOME DAY, SOMEWHERE (We'll Meet
Again) from "THE RED DANCE-
MARION (Love theme)
Ifrom
DESTINY (Dramatic theme) [ "4 DEVILS'
JUDY from "ROMANCE OF THE UNDER-
WORLD"
De Sylva, Brown & Henderson, Inc.
-
"Sally of My Dreams"
Secured by DeS. B. & H.
Another theme song has been secured by
De Sylva, Brown & Henderson, Inc., New York,
which now has an array of such numbers, the
new one being ' 'Sally of My Dreams,'" by
William Kernell. This song is used as theme
for the William Fox picture, "Mother Knows
Best," featuring Madge Bellamy, Barry Norton
and Louise Dresser. This photoplay, made with
the Movietone, is the first picture of its kind
with talking sequences at the dramatic points
of the story. The film will be given its na-
tional release shortly and a campaign will be
started on it by the publishers similar to the
i.nes already under way on "Sunny Boy,"
"Angela Mia," "Marion," "Destiny," "Sonic Day,
Somewhere" and others.
Handles Sheet Music
PKRRY, I A., October 29.—The first sheet music
department to be conducted in this city for
many years will be one of the features of the
new music store of E. C. Van Fossen, which
will be opened shortly on Third street.
NOW READY
METROPOLIS
Introduced and featured by Paul White-
man in all of hi* concert appearances.
Hear the Whiteman Victor record No.
35933 (Part 1 and Part 2) and No. 35934
(Part 3 and Part 4)!
Acclaimed by music critics as the logical
succeesor to the "Rhapsody in Blue."
List Price
ROBBINS MUSIC CORPORATION •
799 Seventh Ave
With the Wonderful Catalog,
Fin* Cabinet, Graded
Counter Portfolios,
Display Signs,
etc.,
IT SELLS
ITSELF!
Our Great Picture Theme
Songs
745 Seventh Ave.
All of which is going to add to the cost of
theme songs, and, while they are popular in
character, will eventually take them out of the
popular-price range and put them in the price
class of show music."
New York
16

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