Music Trade Review

Issue: 1928 Vol. 87 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
14
The Music Trade Review
Mirick Method of Band Teaching Is
Brought Out by tihe Gamble Hinged Co.
New Method a Complete and Detailed Exposition of Necessary Steps in Starting and
Training a Band or Orchestra for Beginners in that Work
PHll'AGU, ILL., October 27.—A new easy
^ way to organize, train and direct a success-
ful beginners' band is introduced with the new
Mirick Method of instrumental instruction, pub-
lished by the Gamble Hinged Music Co., 67
East Van Buren street, Chicago.
One of the features of this is a guarantee of
attaining progress easily and quickly without a
confusing mass of musical theory to be mem-
orized. The Mirick Method is a complete de-
tailed step-by-step guide for successfully direct-
ing the instructor as well as the pupil in start-
ing H band and orchestra for beginners.
The author of this work, Galen C. Mirick, is
the director of instrumental ensemble music at
the Upper Iowa University, Fayette, la. As a
normal instructor of public school music he has
developed many excellent supervisors who have
had great success with their pupils in instru-
mental competitions throughout the country.
The author has made each lesson clear, con-
cise and practical with only those exercises
securing results being retained. With the
aim of having the student play an instrument
rather than learn a mass of unrelated technical
knowledge all non-essentials have been elim-
inated.
The system embodies many features which
guarantee success. For instance, the players'
interest is secured and maintained through
rhythmic and colorful exercises. The beginner
feels that he is playing real compositions rather
than class drills, all of which makes him anxious
to master each lesson.
The lessons are in loose-leaf form inserted
in a bound book. The class is given one lesson
BACON
BANJOS
Played by Leading
Musicians and Orchestras
Sold by Representative
Music Merchants
BACON BANJO CO., Inc.
GROTON, CONN.
at a time. All lessons are self-explanatory,
being written in plain, clear language, the text
accompanying* each exercise making the usual
technical difficulties easy. This insures correct
and beneficial home practice.
In addition to complete routine directions for
rehearsals, this new book answers all questions
relative to the course and gives a clear exposi-
tion of the technic of the baton and much val-
uable information on the care of the various in-
H. C. Lomb, President of Musical Instrument & Accessories Manufacturers, and Alfred
L. Smith, of Chamber of Commerce, Principal Speakers
/CHICAGO, ILL., October 27.—The first Fall
^ meeting of the Association of Musical Mer-
chandise Manufacturers was held Thursday
evening, October 25, at the Auditorium Hotel.
The Association had as guests H. C. Lomb,
president of the National Association of Musi-
cal Instrument & Accessories Manufacturers,
and Alfred L. Smith, secretary. The latter, in
reviewing the meeting of the National Associa-
tion held recently in the East, emphasized the
promotional work that is under way to promote
fretted instruments.
Mr. Lomb read his address delivered ;it the
National meeting stressing such important
points as creating a market by encouraginim-
playing among young people; possibilities of
tlu 1 export trade as a virgin field; the impor-
tance of the slogan contest in stimulating an
interest in music and the work of the National
lUireau for the Advancement of Music in pro-
moting fretted instruments and drums.
Alfred L. Smith further, explained the work
that has been done in promoting the $1,000
Slogan Campaign in sending out letters to deal-
ers with display cards, advertising literature,
etc. He appealed to the members of the Asso-
ciation to co-operate in distributing the circu-
lars to the dealers as an aid in selling them
upon the importance of the contest in stimulat-
ing interest in music.
Mr. Smith pointed out that a number of
dealers had distributed thousands of circular-
in their communities and many returns were
being received suggesting slogans. He urged
the manufacturers to co-operate with the
Bureau in stressing the importance of the cam-
paign among their dealers.
Plans for promoting the slogan campaign in
p
CATALOG ON
APPLICATION
BRUNO /He™? SECURITY
struments. This manual enables the most in-
experienced director to organize and lead a
band and orchestra successfully.
The musical exercises, the logical sequence
of text and the general instructions have met
with the whole-hearted approval of the most
critical professional band leaders. Among the
well-known artists and music supervisors who
have endorsed the system are Clay Smith, trom-
bone virtuoso, composer and critic; Lloyd
Swartley, instrumental music supervisor, Le
Mars, Iowa, and Palmer J. Clark, director of
music, University of Chicago.
The system will no doubt stimulate a new in-
terest in band and orchestra playing and opens
a wide field for educatiotial work. Although the
Mirick Method has just been announced hun-
dreds of organizations have adopted it.
Ass'n of Musical Merchandise Makers
Holds First Fall Gathering in Chicago
OLDEST ANDUUKBT HOUSE IN1K1BA0E
WHOLESALE
NOVEMBER 3, 1928
MUSICAL
MERCHANDISE
EHABUSHCO IB&+
CBruno &Son Jbe
351-353 FOURTH AVE-N.V.C
VICTOR
TALKING
MACHINES
Chicago were discussed and a motion was
passed making an appropriation to be used in
purchasing folders for distribution by the local
Association.
Mr. Smith also showed charts that had been
prepared for the members of the National Asso-
ciation depicting the trend of the industry.
Rexcraft Bugle Contests
in Thirty-eight Cities
Winners in Each Contest Will Participate in
Commemorative Ceremonies on Armistice
Day—200 Contests in 1929
The capital cities of thirty-eight States will
have held individual competitions for the third
annual bugle competition prior to Armistice
Day on November 11. These are held under
the auspices of the Roy Scout councils of each
capital and are fostered by Rexcraft, Inc.,
Brooklyn, N. Y., manufacturer of the well-
known Rexcraft official Boy Scout bugle, which
awards three fine prizes to the three winners
in each city.
1'iit- champion bugler in each contest, beside
winning the beautiful silver Rexcraft Trophy,
has the honor of taking a prominent part in the
Armistice Day program before the governor of
his State. The luckiest scout of all, however,
will be the winner of the contest in Washing-
ton, D. C, who will be accorded the honor of
sounding "Taps" on his Rexcraft trophy, fol-
lowing two minutes of silence at the grave of
the Unknown Soldier in Arlington Cemetery
on Armistice Day. These thirty-eight contests
this Fall, followed by nearly 200 similar bugling
contests in other of the larger cities and cen-
ters during the early part of 1929, are only a
part of the national advertising program of
Rexcraft, Inc., reaching a million scouts.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 3, 1928
The Music Trade
Tonk Bros., Inc., Chicago, Issues New
Catalog Listing All Lines Carried
Volume, Which Is Forty-sixth Edition of Firm's Catalog, Has 252 Pages Describing
and Illustrating Thousands of Items for the Dealer's Stock
, ILL., October 27.—The musical
^* merchandise trade is offered one of the
most complete sales manuals ever prepared in
the new catalog issued by Tonk Bros, Co., larg-
est exclusive wholesaler of musical merchandise
in the Middle West. This has been brought
about by Tonk Bros, in recently acquiring the
wholesale musical merchandise department of
Lyon & Healy.
The catalog, in listing and describing thou-
sands of instruments and accessories, runs 252
pages and can be used by the dealer as a
permanent counter sales book. The high
standards of this well-known concern, which
has served the trade for the past thirty-live
years, are emphasized in the quality and selec-
tion of the lines depicted in the new catalog,
which is the company's forty-sixth edition.
The book is bound with a heavy dark red
leather cover with the Tonk name printed in
gold letters. The stock used throughout is oi
the highest standard, while the instruments are
illustrated with beautiful half-tones as well as
colored plates, bringing out the details to the
best advantage.
In the preface the company thanks the
"Tonk" dealer for the part he has taken in
establishing the high standing of the company's
name and welcomes the new dealer with an
offering of a complete stock of reliable musical
merchandise coupled with individual service and
attention.
The following pages arc convincing proof of
the time and effort that have been spent to
make this catalog a great sales aid for the
dealer. They contain a complete review of
every line of musical merchandise clearly de-
scribed and illustrated.
The booklet is divided into sections, the first
being devoted to listing and showing the vari-
ous lines of accordions including the German,
Italian and Polish models of the well-known
15
Review
Hohner line as well as Hohner piano keyboard
accordions. This section also includes various
lines of concertinas.
The company's shop service lor plating and
repairing instruments is next explained. The
company handles repair work for all band and
orchestra instruments as well as all types ot
stringed instruments.
The band instrument department follows and
includes in addition to other lines of band in-
struments the well-known Pan-American line.
Band instrument cases and furnishings are also
listed.
The banjo section carries an equally large
number of lines including the Sterling, Regal,
Tonk Special and Tonk Supra tenor and plec-
trum banjos, as well as Ludwig and Washburn
professional lines. Cases, bags and furnishings
are likewise found in connection with this
section.
The woodwind instruments arc introduced
with the Pan-American line, together with 1.
Lott clarinets and V. Kohlert's Sons clarinets.
A complete line of drums, drummer's supplies,
and tyinpani are found, including the Ludwig
Junior Orchestra drums and all-metal separate
tension drums.
The next division shows the various lines of
guitars with such well-known makes as the
Washburn Dc Luxe guitar, Regal tenor guitars,
Weissenborn steel guitars, and the famous Roy
Smeck Vita guitars.
There is just as complete a stock of Hohner
harmonicas and one of the most complete
assortments of ukuleles in the world embracing
various models of the Washburn, LeDomino,
Roy Smeck Vita-Uke and Weissenborn lines.
Following the many novelties and accessories
the last section of the book is devoted to violins,
violoncellos and violas including the Tonk vio-
lins, Antonio-Lovcri, and other hand-made
violin lines.
READY—Greater Than Ever
Morris Modern Method for
Tenor Banjo
A new and complete revised edition of an
up-to-date method. Positively shows a new
idea in grading of lessons with many added
features. Every teacher should see this new
TENOR BANJO method.
Price, $1.00
Published by
NICOMEDE MUSIC CO., Altoona, Pa.
D
OLIVER DJTSON CQ
BOSTON. MASS
Manufacturer*
Importers and Jobber* of
MUSICAL
MERCHANDISE
Attractive
Modern
Specialties
Service
ESTABLISHED 1834
DURRO
VIOLINS
BOWS
STRINGS
AND
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
5-7-9 Union Square
NEW YORK
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
tra instruments this Fall. Free lessons for be-
ginners have done much to stir up a demand
Made from Genuine Culjskin
lor used instruments and lower-priced goods,
The Frederick Rogers Co.
and the Hausner firm is practically cleaned out
Rose Music Co. Stages Banjo Concerts With on this type of merchandise. Mr. Hausner re-
17 Jackson Ave.
Middletown, N. Y.
Fred J. Bacon—Hausner Offering Free Les- cently had a Buescher window display, ar-
sons to Beginners
ranged by a local window trimmer, which at-
tracted a great deal of attention and led to
ST. PAUL-MINNEAPOLIS, MINN., October 26.— direct sales. Among recent visitors from the
The latter part of September and early October trade were Bob Selander, representing the Slin-
ushered in a noticeable increase in musical in- gerland Banjo Manufacturing Co.; Fred Wag-
strument business, according to P>. A. Rose, ner, who travels for the Tonk Bros. Co., and
proprietor of the music store bearing his also Sam Hirshman and Fred Bass.
name. A banjo show early in October, spon-
sored by Mr. Rose with Frederick J. Bacon,
proved a great success and a stimulant to sales.
The Gould Silverbell Banjo Club, assisted by
Mr. Bacon, gave a series of concerts in the store,
which was crowded at all hours, the event at- Saxophonists and Clarinetists Pay Tribute to
National Musical String Co.
tracting much attention to the display of Silver-
Economy of This Well-known Product in
bell banjos. Mr. Rose is interested in the fact
New Brunswick, N. J.
Itr, Use
that the Fall has witnessed a revival of violin
sales. All schools are busy with band and
CLF.VELAND, OHIO, October 27.—The G. K.
SEND FOR TRADE PRICE LIST OF
orchestra activities, and the Rose concern has Lefcbyre Co., manufacturer of the Lefebvre
just outfitted a fifty-piece band at Hastings, permanent composition reed, reports a growing
for
Minn.
appreciation among saxophonists and clari-
Violin,
Viola,
Harry Anderson, manager of the Rose offices, netists for the economy of this well-known
'Cello
and
Bass
attended the Conn convention at Elkhart, Ind., product. The Lefebvre reed is made of a spe-
recently, and vyas enthusiastic over the meet- cial composition of hard rubber, impervious to
154 East 85th St., N. Y.
ings. Among the recent trade visitors at the moisture. It is made in all degrees of flexibil- MULLER & KAPLAN
Rose establishment were Sam Hirshman, of the ity, so that the player may be permanently
Henry Stadlmair Co.; Fred Bass, of the Fred suited to a reed that is just right. One of the
Gretsch Manufacturing Co.; "Smiling" Dave features of this type of reed is the instantaneous
for musical instruments
Davidson, who sells Ludwig drums, and H. response of tones above high C, which will re-
Gold-plated Steel and
spond to the slightest breath. In like manner
Sorenson, of J. C. Deagan, Inc.
Wound Strings
G. A. Hausner has enjoyed a large share of the low notes can be played without any extra
Gibson Musical String Co. B * K l l e
>.
the public school business on band and orches- exertion.
Twin Cities Dealers
Report Fall Demand
Black Diamond
Strings
Growing Appreciation for
Lefebvre Go. Reeds
THE WORLD'S BEST
Gold Medal Strings

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