Music Trade Review

Issue: 1928 Vol. 87 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MUSICAL MERCHANDISE
Conducted By Thomas W. Bresnahan
Musical Manufacturers and Dealers
Hold Joint Meeting in New York Zone
William J. Haussler Discusses General Conditions and the Slogan Campaign—Smaller
Retail Dealers Made Eligible to Membership in Dealers' Organization
A J O I N T meeting of th£ Associated Musical
**• Instrument Dealers of New York, Inc., and
the Musical Merchandise Manufacturers' Asso-
ciation (Eastern District) was held at the Fifth
Avenue Hotel, New York, last week, when the
chief speaker was Wm. J. Haussler, president
of the National Musical Merchandise Associa-
tion, who reviewed present conditions in the
small goods business and gave considerable
attention to a discussion of the slogan cam
paign.
The Associated Musical Instrument Dealers,
by the way, have contributed a substantial fund
to the slogan campaign, and are distributing
many thousands of the slogan leaflets to their
customers. Slogan circulars in lots of 100 are
furnished free to dealers who write for them to
the headquarters of the Association, 10 East
34th street, New York. The Association which
sends 400 window posters to metropolitan deal-
ers each month, devoted the October poster to
the slogan under the caption "$1,000 For a
Thought."
The Associated Musical Instrument Dealers
have arranged a plan whereby the smaller retail
dealers in the metropolitan district may become
associate members of the organization at a
nominal fee, and thus derive the same benefits
from promotional work as are enjoyed by the
regular members who are active in the Associa-
tion's work.
The interest shown in the work of the Asso-
ciation is indicated by the fact that some
twenty-five dealers were in attendance at the
meeting, among them being H. C. Lomb, VVav-
erly Musical Products Co.; Wm. J. Haussler,
C. Bruno & Son, Inc.; A. J. Neumann, N. Y.
Band Instrument Co.; L. H. McQuestion, Lan-
day Bros., Inc.; M. J. Kalashan, M. J. Kalas-
han Co.; Albert Houdlett, Albert Houdlett Sons,
Inc.; Abe Halpin, Shut-tite Products; Fred
Gretsch, Fred Gretsch Mfg. Co.; Henry Gerson,
Carl Fischer, Inc.; Arthur Cremin, N. Y. School
of Music, Inc.; B. J. Schultz, Gretsch & Bren-
ner; Jack Schwartz, and Herman Cohen, J.
Schwartz Music Co., Inc.; Benj. H. Schwartz,
Henry H. Myer, Chas. Singleton and Sam D.
Feiffer, C. Bruno Son, Inc.; Phil Nash and E.
E. Strong, Fred Gretsch Mfg. Co.; John J. D.
Taylor, Waverly Musical Products Co.; J. R.
McCarthy, Wm. L. Lange, L. A. Elkington, L.
A. Elkington; Epi. H. Stathopoulo, Epiphone
Banjo Corp.; H. L. Hunt, Chas. H. Ditson &
Co.
it has been announced by A. E. Claggett, super-
intendent of the schools. E. J. Gatwood,
formerly of Peabody College, Nashville, Tenn.,
is supervisor of music at the school, and is in
charge .of the course. The Oakwood High
School will send students to Columbus to par-
ticipate in the all-State chorus and orchestra
contests to be held in December.
New Line of Music Pins
by General Specialty Co.
CHICAGO, 111., October 27.—The General Spe-
cialty Co., 4320 North Claremont avenue, which
introduced to the trade novel miniature banjo
and saxophone pins, announces the addition of
several new numbers which have been de-
signed to supply the numerous requests for
pins characterizing the various musical instru-
ments. The line now embraces pins depicting
the emblem of the American Federation of
Musicians, an eighth note on staff, a clef, a
grand piano, four lyres as well as the saxo-
phone and banjo.
In making the announcement of the addition
to the line the company points out that there
is not only a ready profit in the sale of these
novel pins, but also the fact that purchasers
who wear the pins arouse the interest of the
people with whom they come in contact. This
naturally directs interest to the dealer's store.
Idaho Holds State-Wide
Harmonica Contest Held
Contest on Harmonica
in Sioux City, la. Grossman Bros. Music Co.
Sioux CITY, IA., October 26.—A harmonica con-
Floyd Ashley Declared State Champion After
Takes on Martin Line
Two Preliminary Trials and Final Contest— test was staged here this week by the Sioux
Emmett Harmonica Band Plays
BOISE, IDA., October 27.—The State-wide har-
monica contest conducted at the Egyptian The-
atre, this city, under the auspices of the Capital-
News was brought to a satisfactory conclusion
last week, following two preliminary trials and
a final competition. Floyd Ashley, twelve-year-
old Emmett boy, was declared the champion
harmonica player of the State, winning a cash
prize of $25, awarded by the Egyptian Theaire,
and a gold harmonica, presented by the Samp-
son Music Co. The second prize, a tenor banjo
from the latter company, was awarded to Evan
Duffield, of Nampa. Farris Craner, of Emmett,
was awarded a reed accordion by the music
department of the Falk Mercantile Co., as third
prize. This young man as well as the champion
is "a* member of the Harmonica Band or Em-
mett, which played ensemble selections every
evening during the competition hours.
Kenneth Smith and Roy Smith, brothers of
Boise, who won the first preliminaries, were
awarded a ukulele, presented b y ' the Popma
Music Co., and a harmonica, presented by the
Falk Mercantile Co., as fourth and fifth prizes,
respectively. W. T. Lockwood, manager of the
Boise Chamber of Commerce, made the awards,
and the judges were A. E. Nelson, representing
the Falk Mercantile Co., F. R. Popma, repre-
senting the Popma Music Co., and Mr. Jeffries,
representing the Sampson Music Co.
Long & Co., Wheeling, W. Va., have been
incorporated with a capital stock of $40,000 t<>
deal in furniture and musical instruments.
City Journal in conjunction with Charles Ben-
nington and his New York Newsboys, a har-
monica band, appearing during the first half
of the week at the New Orpheum Theatre. Be-
fore the contest members of this band broad-
cast several popular selections over the Jour-
nal's radio station, KSCJ. Six local boys were
contestants in the competition at the station,
and it was arranged that they be judged by the
radio audience. '
Dayton High School to
Teach Instrumental Music
DAYTON, O., October 22.—Oakwood High School
this year is offering for the first time a course
of individual instruction in instrumental music,
CLEVELAND, O., October 29.—The Grossman Bros.
Music Co. has taken on the line of Martin guitars,
mandolins and ukuleles and will distribute them
in the Clevela'nd territory. The company has
also entered the phonograph field and is distribut-
ing the entire line of Allen portables and also
Phon-Link Pick Ups. It reports a wonderful in-
crease in business in Okeh and Odeon records a'nd
has added two more salesmen to the force. Gross-
man Bros. Co., which is also distributor for
Buescher band instruments, is receiving a num-
ber of orders for gold-plated saxophones and
trumpets.
The Perlman Piano Co., Brooklyn, N. Y., has
just leased the store at 923-925 Kings Highway,
that city, for ten years at an aggregate rental
of $440,000.
MUSICAL MERCHANDISE
MUSICAL INSTRUMENT MAKERS
SINCE 1883
The Fred Gretsch
6O Broadway Broo
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
14
The Music Trade Review
Mirick Method of Band Teaching Is
Brought Out by tihe Gamble Hinged Co.
New Method a Complete and Detailed Exposition of Necessary Steps in Starting and
Training a Band or Orchestra for Beginners in that Work
PHll'AGU, ILL., October 27.—A new easy
^ way to organize, train and direct a success-
ful beginners' band is introduced with the new
Mirick Method of instrumental instruction, pub-
lished by the Gamble Hinged Music Co., 67
East Van Buren street, Chicago.
One of the features of this is a guarantee of
attaining progress easily and quickly without a
confusing mass of musical theory to be mem-
orized. The Mirick Method is a complete de-
tailed step-by-step guide for successfully direct-
ing the instructor as well as the pupil in start-
ing H band and orchestra for beginners.
The author of this work, Galen C. Mirick, is
the director of instrumental ensemble music at
the Upper Iowa University, Fayette, la. As a
normal instructor of public school music he has
developed many excellent supervisors who have
had great success with their pupils in instru-
mental competitions throughout the country.
The author has made each lesson clear, con-
cise and practical with only those exercises
securing results being retained. With the
aim of having the student play an instrument
rather than learn a mass of unrelated technical
knowledge all non-essentials have been elim-
inated.
The system embodies many features which
guarantee success. For instance, the players'
interest is secured and maintained through
rhythmic and colorful exercises. The beginner
feels that he is playing real compositions rather
than class drills, all of which makes him anxious
to master each lesson.
The lessons are in loose-leaf form inserted
in a bound book. The class is given one lesson
BACON
BANJOS
Played by Leading
Musicians and Orchestras
Sold by Representative
Music Merchants
BACON BANJO CO., Inc.
GROTON, CONN.
at a time. All lessons are self-explanatory,
being written in plain, clear language, the text
accompanying* each exercise making the usual
technical difficulties easy. This insures correct
and beneficial home practice.
In addition to complete routine directions for
rehearsals, this new book answers all questions
relative to the course and gives a clear exposi-
tion of the technic of the baton and much val-
uable information on the care of the various in-
H. C. Lomb, President of Musical Instrument & Accessories Manufacturers, and Alfred
L. Smith, of Chamber of Commerce, Principal Speakers
/CHICAGO, ILL., October 27.—The first Fall
^ meeting of the Association of Musical Mer-
chandise Manufacturers was held Thursday
evening, October 25, at the Auditorium Hotel.
The Association had as guests H. C. Lomb,
president of the National Association of Musi-
cal Instrument & Accessories Manufacturers,
and Alfred L. Smith, secretary. The latter, in
reviewing the meeting of the National Associa-
tion held recently in the East, emphasized the
promotional work that is under way to promote
fretted instruments.
Mr. Lomb read his address delivered ;it the
National meeting stressing such important
points as creating a market by encouraginim-
playing among young people; possibilities of
tlu 1 export trade as a virgin field; the impor-
tance of the slogan contest in stimulating an
interest in music and the work of the National
lUireau for the Advancement of Music in pro-
moting fretted instruments and drums.
Alfred L. Smith further, explained the work
that has been done in promoting the $1,000
Slogan Campaign in sending out letters to deal-
ers with display cards, advertising literature,
etc. He appealed to the members of the Asso-
ciation to co-operate in distributing the circu-
lars to the dealers as an aid in selling them
upon the importance of the contest in stimulat-
ing interest in music.
Mr. Smith pointed out that a number of
dealers had distributed thousands of circular-
in their communities and many returns were
being received suggesting slogans. He urged
the manufacturers to co-operate with the
Bureau in stressing the importance of the cam-
paign among their dealers.
Plans for promoting the slogan campaign in
p
CATALOG ON
APPLICATION
BRUNO /He™? SECURITY
struments. This manual enables the most in-
experienced director to organize and lead a
band and orchestra successfully.
The musical exercises, the logical sequence
of text and the general instructions have met
with the whole-hearted approval of the most
critical professional band leaders. Among the
well-known artists and music supervisors who
have endorsed the system are Clay Smith, trom-
bone virtuoso, composer and critic; Lloyd
Swartley, instrumental music supervisor, Le
Mars, Iowa, and Palmer J. Clark, director of
music, University of Chicago.
The system will no doubt stimulate a new in-
terest in band and orchestra playing and opens
a wide field for educatiotial work. Although the
Mirick Method has just been announced hun-
dreds of organizations have adopted it.
Ass'n of Musical Merchandise Makers
Holds First Fall Gathering in Chicago
OLDEST ANDUUKBT HOUSE IN1K1BA0E
WHOLESALE
NOVEMBER 3, 1928
MUSICAL
MERCHANDISE
EHABUSHCO IB&+
CBruno &Son Jbe
351-353 FOURTH AVE-N.V.C
VICTOR
TALKING
MACHINES
Chicago were discussed and a motion was
passed making an appropriation to be used in
purchasing folders for distribution by the local
Association.
Mr. Smith also showed charts that had been
prepared for the members of the National Asso-
ciation depicting the trend of the industry.
Rexcraft Bugle Contests
in Thirty-eight Cities
Winners in Each Contest Will Participate in
Commemorative Ceremonies on Armistice
Day—200 Contests in 1929
The capital cities of thirty-eight States will
have held individual competitions for the third
annual bugle competition prior to Armistice
Day on November 11. These are held under
the auspices of the Roy Scout councils of each
capital and are fostered by Rexcraft, Inc.,
Brooklyn, N. Y., manufacturer of the well-
known Rexcraft official Boy Scout bugle, which
awards three fine prizes to the three winners
in each city.
1'iit- champion bugler in each contest, beside
winning the beautiful silver Rexcraft Trophy,
has the honor of taking a prominent part in the
Armistice Day program before the governor of
his State. The luckiest scout of all, however,
will be the winner of the contest in Washing-
ton, D. C, who will be accorded the honor of
sounding "Taps" on his Rexcraft trophy, fol-
lowing two minutes of silence at the grave of
the Unknown Soldier in Arlington Cemetery
on Armistice Day. These thirty-eight contests
this Fall, followed by nearly 200 similar bugling
contests in other of the larger cities and cen-
ters during the early part of 1929, are only a
part of the national advertising program of
Rexcraft, Inc., reaching a million scouts.

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