Music Trade Review

Issue: 1928 Vol. 87 N. 17

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, T. B. Spillane, Randolph Brown; Secre-
tary and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald;
Assistant Treasurer, Wm. A. Low.
B.
BRITTAIN WILSON,
Editor
GARLETON CHACE, Business Manager
W. H. MCCLEARY, Managing
RAY BILL, Associate
F. L. AVERY, Circulation
Editor
E. B. MUNCH, Eastern
WESTERN DIVISION:
FRANK W. K n x , Manager
E.
J.
NIALY
Editor
Manager
Representative
BOSTON O F F I C E :
JOHN H. WILSON, 324 Washington St.
Telephone: Main 6950
333 No. Michigan Ave., Chicago
Telephone: State 1266
Telephone:
Vol. 87
A
Lexington 1760-71
Cable: Elbill New York
No. 17
October 27, 1928
The Meetings in Chicago
T the meeting in Chicago this week the Board of Con-
trol of the National Association of Music Merchants
decided to hold a national piano-playing tournament
with the recommendation that the committee appointed communi-
cate with all cities in which contests have been held with a view
to having them send their local prize winners to Chicago in June
to play in competition before the music industries convention. It
is a step well taken and marks the culmination of a movement
for such a national contest that has been under discussion for
several years and which was finally brought to a head only recently.
It was in 1923, following the convention in Chicago at which
the hrst national high school band contest was held, that The
Review editorially advocated a national piano-playing contest.
Prominent members of the trade were quick to see the logic of
the idea. But at that time they were not sufficient in number to
ijnsure the success of the move. It has taken, in short, five years
ior the trade itself to reach an agreement on a* venture which was
entirely feasible at the time of its proposal. Certainly if a con-
test can draw bands made up of forty or fifty boys, each from all
sections of the country, it is not beyond the realms of possibility
to bring to a common center perhaps a dozen single pianists. It
is to be hoped that the plan of the National Association, coupled
Lay ton Bros. Open New
Warerooms in Montreal
Special Musical Program Offered by Old-estab-
lished Canadian Concern to Mark Important
Event
MONTREAL, CAN., October 24.—A'nother achieve-
ment in the history of the house of Lay ton
Bros.,. Ltd., was consummated with the opening
of the large premises constituting their east
end warerooms at 868 St. Catherine street east.
Both floors of the new establishment were gay
.with baskets of flowers, gifts of the firms
represented by Layton's in this city and of
many other friends.
A special inaugural program was given,
attended by throngs of visitors who called to
tender their congratulations. A special broad-
cast of the ceremonies was arranged by Station
CFCF, consisting of musical selections played
by the orchestra under the direction of J. J.
dagnier, and the official opening address of
1', R, l,ayton, president <>f. tlic company, Y. P,
OCTOBER 27, 1928
with the initial effort put forth by the Chicago trade, will meet
with the success it deserves.
From the association standpoint the Board of Control meet-
ing in Chicago was also important. In the first place it was agreed
that the music industries convention would be held in Chicago
during the week of June 3, 1929, at the same time as the annual
convention and trade show of the Radio Manufacturers' Associa-
tion, but at a different hotel. It is felt that the many music
merchants who handle radio, and they are in fact well in the
majority, will welcome an opportunity of combining two conven-
tions in one trip to Chicago, and that there are many matters in
common between the radio manufacturers and the music industry
that might be worthy of discussion at a joint meeting.
Thert are, of course, those who sense the danger that the radio
show will draw attendance from the music industries meeting,
but the answer to this is to make the program so interesting and
important that regular attendance will be worth while.
Another good move was the adoption of the revised consti-
tution and by-laws which again places the Association on the in-
dividual membership basis. The idea of building up the national
organization through the establishment and affiliation of local
bodies was no doubt put forth with full sincerity, and under dif-
ferent conditions might have worked out. The fact that it did
not and that the Association officers have been broad enough to
realize that fact and return to the old policy is distinctly to their
credit and calculated to revive national interest in the body.
The local association idea as a means of building up the
national body in giving it direct contact through such sectional
units with retailers in all parts of the country would have been
perfectly sound had the local Associations themselves been devel-
oped in sufficient numbers, or had they been representative of
all sections of the country. It was found, however, that despite
earnest efforts on the part of the national executives the develop-
ment of local bodies was too slow and too uncertain to be de-
pended upon, and the result was a tearing down rather than a
building up of the National Association status.
What has been accomplished by the very active president and
equally active secretary of the Merchants' Association during the
past year leads to the belief that although the individual member-
ship plan to which the body has reverted is not in any sense perfect,
it at least can be developed on a much broader and more success-
ful basis than heretofore, and the revision of the by-laws makes
this course possible.
On the whole the executive meetings in Chicago proved well
worth while, and little time was wasted apparently in getting at
the bottom of Association problems and handling them fearlessly
and well. It is one thing to arouse and maintain association en-
thusiasm when business conditions are flourishing, but quite an-
other to develop that enthusiasm when the situation is not so
promising. What has been done, therefore, reflects directly to
the credit of the Association executives for their faith in the
industry and its future.
Bouvier, directing manager of the branch, also
spoke over the radio, and Mayor Beaubien, of
Outremont, paid a notable tribute to Mr. Lay-
ton for his philanthropy towards the blind and
for his great business ability.
In his address, Mr. Layton said. "The board
of management of Layton Bros., Ltd., are ex-
ceedingly glad to open their east end warehouse
to-day. I feel that this is a red-letter day. It
is nearly forty-one years ago that the founda-
tion stones of the business were laid in this
city. The business has grown from strength
to strength until to-day it is one of the largest
musical merchandise houses in the Dominion."
The new branch is a spacious and most at-
tractive establishment, with pianos and Victor
orthophonics on the ground floor, which has
been divided into several large salons, while
on the main floor arc demonstration rooms with
artistically arranged radios and other music
producing machines.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
tree of charge for men who desire positions,
Seiberling, Lucas Piano
Department for Brassfield
PoKTiANii, ORK., October 20.—The piano depart-
ment of the Seiberling, Lucas Music Co., has
been taken over by B. R. Brassfield, who has
moved his piano department to the Fourth
street store from the Powers furniture store
where he has been located for the past year.
Mr. Brassfield was formerly manager of the
Wiley B. Allen' Portland branch when they
closed out their agencies in the Northwest and
has since operated a piano department of his
own. He has taken Walter White as his assist-
ant. Mr. White was formerly with Mr. Brass-
field in the Wiley B. Allen branch as piano
salesman and Ampico technician.
Buys Into Martin Co.
W. L. Womack has purchased an interest in
the Martin Music Co., Pine Bluff, Ark., and the
company has changed its name to the Martin-
Womack Music Co,
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 27, 1928
The Music Trade Review
of New Orleans, La., daughter of Mr. and Mrs.
Harris Hyman of that Southern city. Mr.
Steinert is the son of Mr. and Mrs. Rudolph
Steinert of New Haven, Conn. Miss Hyman
Is Appointed Assistant to Vice-President of is a graduate of Wheaton College and has
Firm—Formerly With Cheney Sales Corp. lately returned from abroad. At the present
time she is visiting friends in this city. Mr.
and the Aeolian Co. of New York
Steinert is a graduate of Yale, class of '23, and
G. Dunbar Shewell, formerly president of the is a member of the Yale Club of Boston, the
Cheney Sales Corp. and until recently connected Unicorn Country Club and the Boston Athletic
with the Aeolian Co. as Eastern representative, Association. The wedding is to be some time in
December.
G. Dunbar Shewell With
the Welte-Mignon Corp.
Columbia Phonograph Co.
Issues 1929 Catalog
New Volume Replete With Information Re-
garding Records and Those Who Make Them
—Also Features New Instruments
G. Dunbar Shewell
has joined the Welte-Mignon Corp. as assistant
to the vice-president.
Mr. Shewell has wide experience in the piano
industry, which, together with the reputation
as a composer-pianist, should make him a de-
cided asset to the Welte-Mignon Corp.
When interviewed concerning his new posi-
tion Mr. Shewell was enthusiastic about the fu-
ture of the Welte-Mignon Corp., especially in
regard to the great possibilities of the new
Welte-Mignon Musicalle.
The Musicalle is a cabinet containing eight
records and the silent mechanism for control-
ling them. It is connected with the piano by a
small, easily concealed cable. A tablet, scarcely
larger than a small book of verse, operates the
Musicalle—resting inconspicuously on a table
or stand in your library, your dining-room, or
wherever you wish. The Welte-Mignon
mechanism may be installed in straight grand
pianos of any make with Musicalle cabinet to
match, or the Musicalle may be obtained with
the Welte-Mignon reproducing piano.
An interesting fact to the trade is that Mr.
Shewell is the son-in-law of the late C. J.
Heppe, and was for many years connected with
the well-known firm of C. J. Heppe & Son in
Philadelphia.
Taylor M. & F. Go. Opens
New Store in Columbia
COLUMBIA, MO., October 20.—The Taylor Music
& Furniture Co. held the formal opening of its
new quarters here recently; displaying a com-
plete stock of pianos, phonographs, radio and
home furnishings. The store utilizes three large
floors and has one of the largest stocks of musi-
cal instruments in Central Missouri. The lines
of pianos handled include the Mason & Hamlin,
Knabe, Chickering, J. & C. Fischer, the Ampico,
Cable, Story & Clark and Gulbransen instru-
ments. •
Engagement of Alan
Steinert Is Announced
October 23.—The engagement
was announced a few days ago of Alan Steinert,
New England manager of the Eastern Talking
Machine Co., and Miss Claire Newman Hyman
BOSTON, MASS.,
The new 1929 catalog of the Columbia Phono-
graph Co., New York, has just been published
and will be ready for general distribution
shortly. The volume is clothed in a futuristi-
cally designed cover and is a veritable mine of
information with respect to music and musi-
cians. The general listing is alphabetical,
coupling at least four times each double disc
record, containing two separate compositions.
The artists are also included in this list.
Other helpful references in the volume are a
piano record listing with respective artists, a
sacred selection listing, and a dance and popu-
lar song record group. A detailed list of the
Masterworks artists and their recordings is
found in a separate section which is tinted.
Lastly is a roster of serious composers fol-
lowed by a section entirely given over to Col-
umbia Viva-tonal phonographs and Columbia
radio sets.
New Ludwig Representative
to Gover the West
W. W. Forbish Joins Ludwig & Co. Staff and
Will Have Headquarters in Chicago—Com-
pany Abreast of Year's Quota
W. T. Brinkerhoff, general manager of Lud-
wig & Co., New York, announced this week the
appointment of W. W. Forbish as Western
representative, who will make his headquarters
in Chicago.
F. E. Edgar, sales manager of the company,
returned home this week from a most success-
ful Western trip, and is at present visiting sev-
eral important cities in the East.
To The Review this week Mr. Brinkerhoff
expressed himself as highly pleased with the
progress the company has made during the last
eight months. "At present," he says, "we are
w r orking on a full-time schedule, and there has
been a splendid demand for the new models
which we introduced in the Spring. That the
Ludwig line has gained in popularity and is
filling the requirements of a large number of
representative dealers throughout the country
is shown by the fact that we have opened 200
new accounts since the first of the year. This
certainly shows progress, and I have every rea-
son to believe that by the end of the year we
will reach the quota in production that we set
down at the first of the year. Dealers are find-
ing our period models most successful instru-
ments to handle because they are not only at-
tractive in appearance and artistically finished,
but also because of the improvements we have
made in manufacturing facilities, whereby we
are able to produce them to retail at a popular
price without detriment to quality."
Music Houses Exhibit
at Texas State Fair
October 20.—Attractive booths of
tlie Whittle Music Co. and Baldwin Piano Co.,
both of this city, were centers of interest for
thousands of visitors at the Texas State Fair
held here during the past w r eek. Miss Madeline
Durham, daughter of David Durham, manager
of the piano department of the Whittle con-
cern, acted as hostess in this company's booth,
a feature of which was a midget upright piano
with a case done in modern decorative style.
DALLAS, TEX.,
Meier & Frank Co. Stage
Home Economics Show
PORTLAND, ORE., October 20.—The Meier &
Frank Co., staged a Home Economics Show
the early part of October, which was held on
the sixth floor of the department store, and
was visited by many thousands during the ex-
position. The electrical and radio departments
received the greatest attention, the latter espe-
cially occupying about a fourth of the space
allotted to exhibitors. The radios exhibited in-
cluded Radiolas, Freshman, Majestic, Kolster,
Atwater Kent and the Brunswick.
Those Attractive Little
Holland Uprights!
R dealers wonder how we do it. They say they
O J have
never heard such tone nor seen such cabinet
work at the moderate price.
Of course you want to make the most out of your sales
efforts. These little uprights constitute wonderful
mediums for volume piano business. Every dealer in
unoccupied territory owes it to himself to get complete
information about them.
Write us to-day. It will take you but a minute to do
so and it may prove a very big thing for your business.
Holland Piano Manufacturing Co.
Metropolitan Bank Building
Minneapolis, Minn.
Factory and shipping point, Menomonie, Wis.

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