Music Trade Review

Issue: 1928 Vol. 87 N. 17

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 27, 1928
The Music Trade Review
Majewski Tells Factors in
Retail Salesmen's Success
Manager of Wholesale Department of Steinway & Sons Makes
Addresses to Salesmen in Sherman-Clay Stores on the
Pacific Coast—Brunswick Manager on Trip
citizens, particular attention being given to his
invention of the electric light. The President
also commented upon his service to the nation
during the period of the war, and closed with
a personal message as follows: "Noble, kindly
servant of the United States and benefactor of
mankind, may you long be spared to continue
your work and to inspire those who will carry
forward your cause."
The actual presentation of the medal was
made by Mr. Mellon, who in turn referred to
AN FRANCISCO, CAL., October 18.—There is a good deal of interest here in the first
visit to California of Roman de Majewski, manager of the wholesale department of Stein-
way & Sons. With P. T. Clay, president of Sherman, Clay & Co., and Theodore Cassabeer,
a director of Steinway & Sons, Mr. de Majewski had visited the Oakland, Stockton, Sacramento,
Fresno and San Jose branches and had given some talks to interested groups of piano sales-
men. To-day, in one of the many comfortable offices of the main store of Sherman, Clay &
Co. here, he was asked, for The Review, what
he had emphasized in his talks to the men who a week. They will meet in this city next Satur-
day afternoon, and it is expected that prelimi-
are selling the Steinway piano.
Acceding courteously to this request, Mr. nary plans will be perfected for the band con-
de Majewski emphasized the fact that in making tests to be held in connection with San Fran-
this Coast trip he was following many Coast cisco's 1929 Music Week. In the evening the
trips made by the late Ernest Urchs, one of bandmasters will be guests of the local asso-
the best-known piano men in America, vvhu was ciation of band and orchestra instrument deal-
for thirty-six years with Steinway & Sons. It ers, at Hotel Whitcomb.
was very modestly that Mr. dc Majewski said
Planning Mass Harmonica Band
he was here studying conditions, as part of his
Chester Rosekrans, director of Music Week
duties in carrying on the work of Mr. Urchs. activities, said to-day that he is about to make
Requisites for Piano Salesmen
an announcement, asking all the boys in the
Mr. dc Majewski would not discuss general city who have harmonicas, or can acquire them,
Thomas A. Edison
business conditions, but limited himself to to register with the San Francisco Civic Asso- ;i number of Mr. Edison's more important in-
Steinway & Sons and to their dealers. He said: ciation for participation in a great Music Week ventions including the incandescent light, the
"After all, in business, the best proof is actual Harmonica Band. It is believed that at least phonograph, the mimeograph, the stock ticker,
sales. Every year we increase our production a 500 boys can be trained to play in mass forma- the alkaline storage battery, the motion picture
little, but Sherman, Clay & Co. are doing their tion and this band will interest a large number camera and many others. In closing his ad-
bit. Like Steinway & Sons they are going of the youngsters in the Music Week activities. dress he said: "It is my privilege, Mr. Edison,
Brunswick Manager Leaving for Islands
ahead of previous sales records."
to present to you this medal as a token of the
In addressing the salesmen of Sherman, Clay
C. P. MacGregor, manager of the Brunswick high esteem and grateful appreciation of your
& Co. de Majewski said he had especially em- Panatrope division here, is leaving on Saturday country."
phasized two requisites for a successful piano next for the Hawaiian Islands, to visit the
Mr. Edison's face flushed with pleasure as he
salesman; (1)—Enthusiasm for the product he music dealers and give attention to recording took the medal from Mr. Mellon's hand and
is selling, and (2) knowledge of the product he artists.
turned it over at once to the care of Mrs.
is selling. Speaking for Steinway & Sons, he
Edison, acknowledging the gift in a few brief
said: "To-day we are in the fortunate position Thos. A. Edison Receives
words.
that the average piano salesman has both these
Mr. Campbell, acting for the British Ambas-
requisites. This is due to the many years of
Gold Medal From Congress sador, next congratulated Mr. Edison upon the
contact existing between Steinway & Sons and
honor shown him by his Government, and then
their agents." Speaking of their large Coast Notable Gathering in Orange When Inventor presented to him the first and original model
agent, Mr. de Majewski said: "At this time it is
Is Tendered Tribute of Nation—President of the Edison phonograph which Mr. Edison
early for me to make any statement, but I am
Coolidge Makes Address Over Radio
had loaned to the British Government forty-
much impressed with the beautiful, up-to-date
live years ago for exhibition in its Patent
and well-manned stores of Sherman, Clay &
At impressive ceremonies held in the labora- Office and Museum. The final speaker was Dr.
Co."
tory of Thos. A. Edison, in Orange, N. J., on John Grier Hibben, president of Princeton
To-night the manager of the wholesale de- last Saturday evening, October 22, and partici- University, who gave to Mr. Edison the tribute
partment of Steinway & Sons is leaving for pated in over the radio by President Coolidge, of scientific men.
Portland, Ore. He will visit the branches of and in person by Andrew W. Mellon, Secretary
Among those who attended the ceremonies
Sherman, Clay & Co., and will probably go on of the Treasury, Ronald Ian Campbell, Charge were Senator and Mrs. Walter E. Edge, Rep-
to Vancouver, B. C, visiting the Fletcher Music d'Affaires of the British Embassy, and other resentatives Randolph Perkins, Frederick D.
Co., Steinway dealers in British Columbia. He notables from both the United States and Eu- Lehidach and Franklin W. Ford, of New Jer-
expects to spend about three weeks on the rope, the distinguished inventor was formally sey; Major Gen. George S. Gibbs, U. S. A.;
Coast and will come back to San Francisco presented with a gold medal voted by Congress Rear Admiral L. R. deSteiger, U. S. N.; Mr.
before returning East, according to present as a tribute from the nation for his valuable and Mrs. Henry Ford, Mr. and Mrs. Harvey
contributions to the welfare of the people.
plans.
Firestone, Adolph S. Ochs, W. H. Meadowcroft,
Over the radio President Coolidge in a Samuel Insull, David Saranoff, H. B. Thayer,
Dealers and Bandmasters Will Dine
The meeting of the Bandmasters' Association lengthy address outlined the achievements of Lincoln Bush and members of Mr. Edison's
of Northern California which was to have taken the great inventor and of their practical im- family, as well as a number of his business as-
place here last Saturday has been deferred for portance in adding to the comfort of his fellow sociates.
S
ESTABLISHED 1862
L^UTEH
ONE OF AMERICAS
GRANDS
NEWARK. N. J.
FINE PIANOS
UPRIGHTS
THE LAUTER-HUMANA
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
Iowa Gulbransen Dealers
Convene in Des Moines
Hold Two-day Session Under Auspices of
Gulbransen Co. for Purpose of Discussing
Business Conditions and Future Plans
DES MOINES, IA., October 20.—Gulbransen mer-
chants from all sections of the State of Iowa
gathered at the Fort Des Moines Hotel here,
Wednesday and Thursday of this week, for a
two-day discussion of business problems, it be-
ing one of the regional meetings held in various
sections of the country under the auspices of
the Gulbransen Co.
The program in the main followed those of
previous meetings, although special attention
was given to the practice of merchants in buy-
ing used pianos in quantities and disposing of
them to their public in place of new instru-
ments. The fact was emphasized that this
practice is calculated to disgust the public with
the piano, and simply killed new business. It
was further emphasized that such relics are
of no. value to the young piano student, and
in fact place him under an unfair handicap.
John S. Gorman, vice-president and sales
manager of the Gulbransen Co., presided, and
again stressed his belief that all that was
needed in the industry was more man power to
keep closer contact with the public at large. It
had been demonstrated, he said, that, properly
approached, the public will buy pianos, but that
the present effort is too limited. Mr. Gorman
also emphasized the necessity for members of
the trade co-operating in order to meet the
coinpetition of the day from without rather
from within the industry.
Another speaker was Walter Kiehn, adver-
tising manager of the company, who explained
the elaborate selling plan which had been
worked out by the Gulbransen Co. through
actual contact with householders in more than
a score of towns and cities.
OCTOBER 27, 1928
In connection with the meeting there was an
elaborate display of the various Gulbransen
piano models including art grands, the Modern
Musical Miracle Reproducing Upright, etc., the
Gulbransen radio and the Gulbransen radio Gimbel Bros. Piano Department Features New
speaker were also shown in several models.
Instruments During Direct Mail Convention
in That City
Hardman Modernique Line
Shown in Philadelphia
Fred'k P Stieff Working
for Howard St. Extension
As Head of Local Merchants' Association He
Is Active in Plan for Highway Development
in Business Section of Baltimore
BALTIMORE, MD., October 22.—Frederick P.
Stieff, vice-president of Chas. M. Stieff, Inc.,
who has long been active in business affairs
in this city, is having a particularly busy time
now as president of the Howard Street Mer-
chants' Association, which is engaged in a cam-
paign to bring about the adoption of the plan
for the Howard Street Extension. The matter
will come up for public vote very shortly and,
if passed, will mean much in the development
of the principal business section of Baltimore in
connection with a series of cross highways al-
ready proposed. The move for the extension
has been under way for some years and unusual
efforts are being put forth to have it adopted at
this time.
Messick Now Represents
the Stradivara Go.
COSHOCTON, O., October 20.—W. V. E. Messick,
formerly president and sales manager of the
Art Novelty Co., Goshen, Ind., and who re-
cently disposed of his interests in that company,
has joined the sales organization of the Stradi-
vara Co., this city, manufacturer of piano
benches, rolls, cabinets, etc., and will represent
the Stradivara interests in Ohio, Michigan, In-
diana and Illinois.
PHII.ADEU'JHA, PA., October 21.—With the rec-
ord-breaking attendance at the eleventh Inter-
national Direct Mail Advertising Convention on
the twelfth floor of Gimbel Bros, last week and
at the Benjamin Franklin Hotel, the newest
creations of Hardman, Peck & Co., which
were especially featured for the week of the
session by Buyer-Manager Philip Hangen, at-
tracted a larger percentage of the convention-
ites to the piano department's exhibition of
these instruments.
The ensemble of Modernique pianos in-
cluded a Lee Simonson creation, originated by
the director of the Theatre Guild and called
"The Death of a Simile," an Edward J. Stei-
chen model, originated by this artist, whose
paintings hang in the Luxembourg and the
Metropolitan Art Museum, and whose baby
grand is termed the "Lunar Moth," and whose
larger grand is known as "Vers Libre"; and
two by Helen Dryden, who has featured an
upright and a grand known as the "Caprice."
These models are assembled in the Modern Art
Suite on the sixth floor of the store adjoining
the furniture and piano sections.
Shoninger for University
Word was received this week by the Shonin-
ger Piano Co., New York, from L. Gruenwald
Co., Inc., New Orleans, that it has just sold
to the Louisiana State University, at Baton
Rouge, a Shoninger piano for use in that
institution. This adds one more to the long
list of universities and colleges whore Shonin-
ger pianos are in use.
Instruments of Distinction
The POOLE
Style AA Grand
Early American Design
Brown Mahogany—Dull Finish
An exquisite period model — chased. Its
charm lies in beautiful lines rather than over-
ornate and meaningless decoration—a master-
piece worthy of the finest setting—and like all
POOLES priced right.
POOLE PIANO COMPANY
CAMBRIDGE A
BOSTON, MASS.

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