Music Trade Review

Issue: 1928 Vol. 87 N. 16

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
OCTOBER 20, 1928
NOVEMBER & DECEMBER
The Harvest Months of Baby Grand Sales
Reap to the
Fullest, this Year
With the Timely Sales Building
BRAMBACH
November Campaign
A forceful carefully planned, intensive selling campaign, that crystallizes, for
d/1
the dealer, the entire 1928 Brambach program of national advertising, at a
time when people are thinking of and buying Baby Grand Pianos.
.
The complete campaign prospectus is on your desk now or will reach you in a
few days. Plan to use it — reserve now the small amount of newspaper space it
will require — only 154 inches for the complete nine ads. Send in your order for the
literature and direct-by-mail material.
Dealers located in territories where the Brambach is not represented are
invited to ask for the details of this campaign and the many other advantages of
the Brambach Line.
BRAMBACH PIANO COMPANY
Mark P. Campbell, President
609 West 51st Street,
New York City
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 20, 1928
The Music Trade Review
Seattle Trade Plans Piano
Group Teaching in Schools
the leg rigid sideways as well as up and down.
The new leg plate is manufactured by the
Straube Co. to special order, the Black Hawk
Foundry & Machine Co., of Davenport, la., do-
ing the work. The foundry company devoted
several pages in its house organ recently to an
illustrated description of the new plate.
')
Funds Being Raised for Purchase of Keyboards for Use in This Sherzer Co. Opens Radio
and Phonograph Section
Work, Sherman, Clay & Co. Furnishing Fifty—August
PHILADELPHIA, PA October 15.—After more
Lutz Heads Local Music and Radio Body
than forty years' association with the piano in-
V
dustry of Philadelphia the Sherzer Piano Co.,
539 North 8th street, is planning to extend its
business to include other lines of trade commod-
ities. There has been added a talking machine
and radio section featuring the Kolster, which
later will be extended to other well-known
makes of radio. Columbia phonographs also
are carried in stock.
EATTLE, WASH., October 11.—The Seattle Radio & Music Trades Association held its
annual meeting and banquet last week at the Chamber of Commerce with about one hun-
dred and sixty-five radio and music dealers and their ladies present. W. H. Graham, presi-
dent, acted as chairman. Harry J. Martin, chairman of the radio group, reported its activities for
the past year. Fifty-two framed copies of the code of ethics were sold and many unframed
copies mailed to out-of-town dealers. Seven hundred and fifty salesmen's code of ethics cards
were distributed. Regardless of the fact that
this is the newest group, it is the largest. James Mason & Hamlin Plant
Seiberling Singers
Sipprell spoke of the code of ethics and what
on Overtime Schedule
it had done for the radio industry in the entire
on Columbia Records
Northwest as well as Seattle. He also com-
mented upon the splendid co-operation of the Increased Production Necessary to Take Care
The Seiberling Rubber Co. effected a tie-up
of Increased Demand Particularly for Small with Columbia in one of its recent Saturday
Association as compared to that shown by asso-
Grands
ciations in the East as well as the others on
Evening Post advertisements. It listed the
the Pacific Coast.
Seiberling Singers' latest Columbia release, "At
Announcement was made this week by the Dawning" and "Japanese Sunset," record No.
Constructive suggestions were offered by O.
H. Spindler, of Sherman, Clay & Co., who urged Mason & Hamlin Co., Boston, that an over- 1475-D-10-inch, as a part of the copy in its three-
the immediate establishment of class piano in- time schedule has been in force in most of its page tire advertisement. At the same time the
struction in the high schools in order to create factory departments for the past few weeks. Columbia Phonograph Co. issued window
and stimulate an interest in the piano. Key- The unusual demand for the Mason & Hamlin, streamers also playing up the latest release of
boards for practice are necessary to continue this Fall, particularly the small grand, style A the Seiberling Singers.
this work, so therefore Sherman, Clay & Co. and style AA Ampico, has made this necessary.
agreed to furnish fifty keyboards at a cost to Rather than speed up production during regular
Philadelphia Radio Show
them of $575. Among the members present a hours at the expense of the quality of its
fund of almost $400 was raised to be used to product, the 'Mason & Hamlin Co. has pre-
PHILADELPHIA, PA., October 15.—Television, the
purchase the twenty keyboards necessary to ferred to run on extra time in order to comply
equip one school. As soon as enough additional with the ideals of perfection which has always newest art, will be demonstrated at the Phila-
delphia Radio Show, which opens here next
money is secured the second school will be been the inspiration of its craftsmen.
equipped, etc.
Henry L. Mason, president of the company, week at the 108th Field Artillery Armory,'
The report of the secretary-treasurer, L. C. states that Mason & Hamlin dealers have found Broad street and Susquehanna avenue. The:
Warner, showed that the financial conditions a decided impetus given to their sales with the Show opens October 22, with a week's program
were good with a substantial net surplus. Other recent appearance of the national magazine ad- included in the exhibits of the latest improve-
reports heard were W. H. Graham, chairman of vertisements. This advertising, coincidental ments in the radio field as perfected by the vari-
piano group; A. S. Cobb, chairman of the with the improvement in case design of the ous manufacturers of the nation. The television
phonograph group, and Gus Middleton, chair- smaller grands, is responsible, he states, for the demonstration will be under Dr. Kober, who
recently was associated with Dr. E. F. Alex-
stimulated sale of these instruments.
man of the small goods group.
anderson, a leading exponent of the television
Arthur B. Miller, who is proprietor of the
art. The opening ceremonies will be on Mon-
Pacific Music House and sole representative for
day morning when Mayor Harry A. Mackey of
the Soprani accordion throughout the entire Straube Piano Go.
Philadelphia will preside. There are 250 ex-
United States and Canada, gave a very interest-
New Grand Leg Plate hibitors
in the Show.
ing talk on this line of goods.
A nominating committee consisting of E. R. Improved Fastening Device for Grand Legs
Designed by Company Insures Firmne|s and
Mitchell, Liberty Music House, chairman; L. C.
Burke Now With Larkin
Rigidity
Warner, Warner Co., and C. H. Spindler, Sher-
BINGHAMTON, . N. Y., October 13.—James J.
man, Clay & Co., presented the following slate
The Straube Piano Co., Hammond, Ind., Burke, who resigned recently as manager of the
which was elected by acclaim: President,
August Lutz, Pacific States Electric Co.; vice- which has incorporated a number of new and local store of the Buckingham & Moak Co.,
president, (Ed. Kelly, Hopper-Kelly Co.; second interesting structural features in its pianos, has has assumed the management of the piano de-
vice-president, James Sipprell, University Music recently added to the list a new way of fasten- partment of the Larkin Music House, at 94
Co.; secretary-treasurer, H. T. Howell, of the ing the legs under the cases of grand pianos, Chenango street, which handles the Baldwin
Howell Piano Co.; chairmen of the various and the method has been hailed by dealers who line of pianos. Mr. Burke was for four years
groups: C. E. Doner, Doner Piano Co., chair- have seen it as solving what at times is a dif- sales manager of the piano department in the
John Wanamaker store in New York, and came
man of piano group; Gordon Prentice, Sunset ficult problem.
Electric Co., radio group; L. D. Marsh, Colum-
The new fastening device consists of a leg to Binghamton one year ago.
bia Phonograph Co., phonograph group; Gus plate in two parts, one mortised into the piano
Middleton, Sherman, Clay. & Co., small goods legs and the other into the case. Through the
Consult the Universal Want Directory of
group; C. J. Heinz, Sherman, Clay & Co., sheet medium of vertical and lateral angle flanges The Review. In it advertisements are inserted
music group.
there is formed a full bearing wedge that holds free of charge for men who desire positions.
S
ESTABLISHED 1S62
U3S.UTER-
NEWARK, N. J.
ONE OF AMERICA'S;'HNE. PIANOS
GRANDS
UPRIGHTS
THE LAUTER-HUMANA

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