Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
OCTOBER 20, 1928
ERE'S
where we change "pianissimo
to "crescendo"
the Mason & Hamlin Piano, though rec-
ognized as supreme by the musical profession, has never
been insistently brought to the attention of the great
buying public.
But now comes a change. The forte pedal of widespread
advertising is to be applied.
On the opposite page is reproduced the first advertise-
ment of the powerful campaign just beginning. Eleven great
magazines will carry this advertisement into practically every
"preferred-prospect" home in the United States. Tour pros-
pects will see it. Can they fail to read it?
Read it yourself,
now, and judge.
IN YEARS PAST
MASON & HAMLIN COMPANY
NewYork
•
•
Boston
This advertisement itv'// appear in
the following magazines;
October
COUNTRY L I F E
-
-
- September
T O W N & COUNTRY
-
- November
VOGUE
-
September 2()th
SPUR
-
-
-
-
-
-
-
.-
-
-
October
HOUSE & G A R D E N
-
-
October
HARPER'S BAZAR
-
-
October
VANITY FAIR -
October
HOUSE BEAJUTIFUI.
October ,///
AMERICAN H E B R E W -
ETUDE
-
-
-
-
ARTS & DECORATIONS
-
-
October
- November