Music Trade Review

Issue: 1928 Vol. 87 N. 16

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 20, 1928
The Music Trade Review
San Francisco Plans for
Its Music Week in 1929
Preliminary Announcements Show Great Expansion of Activities
During This Event—Theodore Cassebeer Is Visiting the
Branch Stores of Sherman, Clay & Co.
S
AN FRANCISCO, CAL., October 11.—When Delbert L. Loomis, secretary of the National
Association of Music Merchants, spoke this week at a dinner of the Music Trades Associa-
tion of Northern California he enlivened his discourse by telling of an international contest
for the best essay on elephants. The British competitor told of hunting elephants, the French-
man described their love affairs, the German viewed the creature from a scientific angle, and the
American wrote his essay on: "Bigger and Better Elephants."
One is reminded of this story by the first an-
nouncements of San Francisco's 1929 Music deal of activity in establishing contacts with
music merchants. In all his visits he was
Week by Chester W. Rosekrans, director of
Music Week activities. San Francisco is to accompanied by Ray B. Miller, secretary of the
have a bigger and better Music Week. So Music Trades Association of Northern Cali-
successful were the band, piano and choral con- fornia. On Monday, October 8, visits were paid
tests this year that they will all be retained as to the Oakland dealers, following a luncheon at
features of Music Week in 1929, and will be the Athens Club, Oakland. On Tuesday calls
made bigger. Announcement of the music to were made on Sherman, Clay & Co., meeting
be prepared for the piano contest has been Richard Ahlf, head of the firm's piano depart-
made by the music selection committee. There ment and other officials. Other well-known
will be six age classifications there, ranging members of the music trades visited were Mor-
from six to twenty-one years. There will be Icy P. Thompson, Pacific Coast representative
preliminary contests with the finals taking place of the Baldwin Piano Co.; H. C. Hanson* of
during the week of May 5 to 11 in the Civic the Hanson Music House, and J. Raymond
Auditorium. The public school bandmasters of Smith, of the J. Raymond Smith Music Co.
Northern California are to meet in this city
on Saturday to formulate plans for the band
contests.
New Features for Music Week
Since its inception the director of Music
Week activities has been Chester W. Rosekrans.
The San Francisco Civic Association directs
Music Week for the city, and Mr. Rosekrans
is in charge of the Association's activities.
Splendid co-operation has always been given to
the city's music week by leading music mer-
chants, and in this respect history will repeat
itself in 1929. Shirley Walker, of Sherman,
Clay & Co., is on the board of directors and is
also vice-chairman of the executive committee
and George Q. Chase, president of Kohler &
Chase, is also a member. After paying his re-
spects to the splendid work done for music
week and for the city by local music merchants,
Mr. Rosekrans announced two new music week
features for 1929; not only will there be band
contests for grammar and high schools, but
there will also be important orchestra contests
for high schools and for amateur orchestras.
It is believed that the orchestra contests are
a new feature in any Music Week. There will
be one contest for San Francisco high school
orchestras, competing among themselves; an-
other contest for San Francisco amateur or-
chestras and a third contest for Northern Cali-
fornia out-of-town amateur orchestras. Still
another series of contests will be for high
school choral and glee clubs.
Two Music Trade Secretaries Visit Dealers
Although the visit of Delbert L. Loomis, sec-
retary of the National Association of Music
Merchants, was brief, it was marked by a great
11
Calling on George Q. Chase, an interesting visit
was made to the "Fun Method" piano school,
operated by the music house in its fourth floor.
Mr. Loomis left by an evening train for Port-
land, Ore., where he was to meet Shirley
Walker. After calling on dealers in leading
cities of the Northwest, they will--go to Chicago
to attend the directors' meeting of the National
Music Trades Association.
Planning Visit to Firm's Branches
Theodore Cassebeer, of Steinway & Sons, has
returned from visiting the Yosemite Valley and
Roman de Majewski, of Steinway & Sons,
arrived to-day from the East. Accompanied by
P. T. Clay, president of Sherman, Clay & Co.,
they will visit the Oakland store of the firm
this evening and Mr. Majewski will give a talk
to the employes. To-morrow Mr. Clay will
drive the visitors to the Fresno branch. They
will then go on to Del Monte for some golf
over the week-end, and on Monday will drive
back to this city, later driving to visit the Sacra-
mento and Stockton branches.
Damage Not Yet Determined
The extent of the damage done to Sherman,
Clay & Co.'s warehouse and shop on Harrison
street by the fire of last Saturday evening has
not yet been fully determined. The pianos on
the first floor were new and had not been taken
out of their packing cases. The firm has been
fortunate in securing another warehouse for
temporary use and the damaged pianos are
being unboxed there. The shop on the second
floor was wiped out with all the pianos there.
The Victor Talking Machine Co. occupied one
of the fireproof sections and Robert Bird said
to-day that it lost practically nothing.
Acoustic Products Corp.
Elects New Directors
30 next year. The rate of conversion was fixed
at four shares of common for one share of
preferred.
Officers Also Appointed at Special Meeting of
Stockholders Held Recently—Plans An-
nounced for Common Stock Conversion
Q R S Go. Making
Phonograph Records
At a special meeting of the stockholders of
Acoustic Products Corp., held last week, Robert
LeRoy, E. F. Gillespie and R. G. Martin were
elected directors for a term of one year; the di-
rectors elected for a two-year term were A. J.
Drexel Biddle, Jr.; Adam Stein, Jr.; A. D. Men-
des and John R. Dillon, while the following
were elected for a three-year term: P. L.
Deutsch, Harris Hammond, John S. Snelham
and Victor C. Bell.
A special meeting of the newly elected di-
rectors was held on the same day, at which the
following officers were duly appointed: Chair-
man of the Board, Harris Hammond; President,
P. L. Deutsch; Vice-President, Adam Stein, Jr.;
Secretary, Robert LeRoy, and Treasurer, W. B.
Puckett.
A further special meeting of the preferred and
common stockholders was held at which a res-
olution was adopted on the recommendation of
the directors providing for an amendment of
the certificate of incorporation. This amend-
ment gives preferred stockholders the privilege
of converting their preferred shares, including
any dividend arrearages that may exist at date
of conversion, into common stock. The period
during which this privilege may be exercised is
limited to the six months, April 1 to September
PHILADELPHIA, PA., October IS.—With the re-
organization of the Philadelphia management of
the Q R S Co., 1017 Sansom street, which re-
cently was completed, the firm is forging ahead
with its innovations in record distribution as
well as music rolls. The local offices and ware-
houses under the recently appointed Manager
Horace Jones, who was transfered here from
the Boston office, announced the release of the
new Q R S records last week. The new records
are chiefly race recordings by prominent artists
such as Clarence Williams, the South Carolina
Quartet and a list of sales-pulling "blues." They
have been selling well since their introduction
to the Philadelphia trade with many repeat or-
ders on the initial allotments.
Death of Miss Ethel Neal
BUFFALO, N. Y., October 15.—Sympathy of the
trade at Buffalo is being extended to Mr. and
Mrs. Benjamin E. Neal, whose daughter, Ethel,
died just as she was scheduled to enter her
senior year at Lafayette High School. Miss
Neal had been ill for some time prior to her
death. Her father is a member of the firm of
Neal, Clark and Neal, music dealers.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
The Music Trade Review
FLVIEW
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secre-
tary; and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald;
Assistant Treasurer, Win. A. Low.
B. BWTTAIN WILSON, Editor
CARLETON CHACE, Business Manager
W. H. MCCLEARY, Managing Editor
RAY BILL, Associate Editor
F. L. AVERY, Circulation Manager
E. B. MUNCH, Eastern Representative
WESTERN DIVISION:
BOSTON OFFICE:
FRANK W. KIRK. Manager
E. J. NIALY
JOHN H. WILSON, 324 Washington St.
333 No. Michigan Ave., Chicago
Telephone: State 1266
Telephone:
Lexington 1760-71
Vol. 87
I
Telephone: Main 6950
Cable: Elbill New York
No. 16
October 20, 1928
i
A Good Sign for the Future
HOSE of the trade who believe there should be a
radical change in the general construction of the piano
in order to provide a medium for a more popular ap-
peal for the instrument may be perfectly right in their surmise
that it is only by some such radical departure that this basic musical
instrument can again win its proper place in public favor. That is
a matter for debate.
The critics, however, on many occasions condemn severely the
piano manufacturers for what they term their lassitude and lack of
progressive spirit. Some few years ago that criticism was probably
very just in most cases but quite recently there has come a distinct
awakening and rare indeed is the piano manufacturer who is not
working earnestly on the problem of bettering his product both in
musical quality and case design. It is true that very little of a radi-
cal nature has so far resulted from this activity, but that there has
been a steady improvement in the instrument as at present consti-
tuted is unquestioned.
It is declared that one of the fundamentals of success is to
have the courage to recognize a fault and to correct it. This piano
Many Piano Merchants
Selling Residence Organs
Geneva Organ Co. Reports Franchise Taken
by Many Dealers—Company Also Busy on
Larger Installations
GENEVA, I I I . , October 13.—In addition to the
now well-known Geneva residence organ the
plant of the Geneva Organ Co. is busy with a
number of larger instruments. Recent installa-
tions of the larger organs included one for the
Wm. Woods College, Fulton, Mo., three manu-
als; another three-manual organ for the Con-
gregational Church in St. Joseph, Mo., and a
three-manual organ for the Wesley Foundation
Church in Madison, Wis.
Two manual organs have just been finished
for the Stein-McClure Funeral Parlors in Kan-
sas City, Mo., and the Ochlers' Undertaking
Parlors in Des Plaines, 111., respectively.
Henry Hogans, head of the company, is
gratified at the interest displayed in the Geneva
residence organ by a number of piano mer-
chants who have hitherto not handled this type
of instrument and who, after investigation of
the merits and modest price of the Geneva
OCTOBER 20, 1928
manufacturers have been able to do, and while they can seldom
produce anything so far in advance of the market as to create a
great stir, they are accomplishing much in giving the public some-
thing better and finer for the money it is spending. It is a good
sign for the future.
I
Why Not Meet Together?
HE efforts being made by the Radio Manufacturers'
Association to have the National Music Industries
Convention of 1929 held in Chicago at the same time as
the trade show and convention of the radio men are deserving of
consideration on the part of the music tradesmen for the reason
that it bespeaks a closer affiliation between the various divisions of
the music producing and distributing industries.
It is pointed out logically that, as a great many music mer-
chants now handle radio receivers and are anxious to keep in touch
with the latest developments in the field, it should be to their inter-
est to have the several association meetings held in one city and
during the same week at a saving of time and expense. Inasmuch as
at its last convention in Chicago the National Association of Music
Merchants invited radio dealers to join with them in their organiza-
tion, an opportunity for closer co-operation between the two divi-
sions of the music industries should be considered seriously at the
executive meeting of the music trade associations to be held in
Chicago this month and at which final convention plans will be
made.
L
Again a Score for Service
AST week The Review had something to say editorially
regarding its extensive news gathering facilities. In
the same issue its superiority in this particular was well
exemplified by the manner in which the various meetings held in
honor of Delbert L. Loomis, executive secretary of the National
Association of Music Merchants, in the course of his tour of the
Pacific Coast was covered. The Review was not content to publish
a routine story of his fir-st meeting in Los Angeles held a week be-
fore, but through its established news service covered the San
Francisco meeting on Monday evening of last week and the Port-
land, Ore., meeting on Wednesday evening, the latter being held
only a few hours before The Review went to press.
The visit of Mr. Loomis to the Pacific Coast trade is a matter
of genuine importance so far as it affects organized association in-
terests and activities. It is properly to be regarded as news, and
The Review took that view of it, being the only paper in the field
to make an effort to cover the San Francisco and Portland meetings
the same week in which they occurred. It is just an example of
the service that The Review is rendering to its readers constantly.
J
organ, have secured franchise to represent it in
their territories. This is a logical development,
for, as a matter of fact, some of the largest
retail piano houses in the country have for
years represented the Geneva Co. with great
satisfaction to themselves, and have been able
to secure contracts for large installations in
their local territories.
Warner Heads American
Advertising Departments
Will Have Full Charge of Both Retail and
National Advertising of American Piano Co.
in Future
Consolidation between retail and national ad-
vertising departments of the American Piano
Co., New York, was effected this week, accord-
PHILADELPHIA, PA., October 15.—The first radio ing to an announcement by the company mad'e
department to be featured in conjunction with on October 15. Under the new arrangement,
its piano business was inaugurated by Charles
Robert Warner, advertising manager, will have
M. Stieff, Inc., in the Philadelphia store, at 1717 full responsibility for both departments. He
Chestnut street, under management of James will be assisted by Ben N. Pollak, who has been
A. Spencer. The new radio department, which
working with him in the past. Stanton B.
will be for the present confined to the Quaker
Fisher, will work under the direction of Mr.
City store, will carry the Crosley, Amrad and
Warner.
Philco Radios, distributed here by the Motor
The American Piano Co. operates a chain of
Parts Co., 818 North Broad street. It is under retail stores under the name of Ampico Hall at
management of Daniel A. Sadler.
the following addresses: 584 Fifth avenue, New
York; 130 East Fordham road, New York; 61
Glick's Music Shop, formerly on Division Flatbush avenue, Brooklyn, N. Y.; 146-10 Ja-
street, Albany Park, 111., handling sheet music, maica avenue, Jamaica, N. Y.; 21 Central ave-
phonographs and radio, has held the formal nue, Newark, N. J.; 1721 Euclid avenue, Cleve-
opening of its new quarters at 3358 Lawrence land, O.; 395 Boylston street, Boston, Mass.,
and 234 South Wabash avenue, Chicago, 111.
avenue.
Stieff Handles Radio

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