Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
OCTOBER 13, 1928
EFINEMENT that brinqs
increased radio profit
Balkiu- A-:> —77ie Table Model.
Walnut cabinet, by Berkey &
Gay.
Balkite A-3 — The same, in a sim-
ple, but sightly, all-metal case.
Balkite A-7— Housed in a beauti-
fully hand-carved ualnut cabinet
by Iterkev & day. Completely
equipped, including dynamic
speaker.
$ 1 7 5 . 0 0 fo 8-l-.">
Less tubes
C A B I N E T S
B Y
Derk ey
Engineering refinement—that sums up
Balkite Radio. Refinement that is obvious
in the exterior elegance of the cabinets,
in the simplicity of the chassis, in the
quality of reception. Refinement that has
produced radio that is not competitive
with any other line you sell. Instead it
opens up a new market, the same market
that is served by a fine car.
Balkite gives you a higher unit of sale
to offer to that portion of the public that
demands finality in its purchases. A re-
ceiver to offer to those who want authen-
tic furniture — Balkite is housed bv
Berkey & Gay. A receiver that dupli-
cates in a simple engineering job the
kind of reception that heretofore has
been confined to the laboratory. A re-
ceiver to serve a market that has never
been properly served in radio before—
a market that increases your volume.
Balkite is so simple, dependable and
fool-proof that your profit is clear—
service is reduced to a minimum.
Again, Balkite makes your lower-
priced line easier to sell. Properly shown
and demonstrated it results not only in
direct Balkite sales, but raises the priee
average of other purchases in your
store.
Balkite engineering refinement
brings your radio profit to a maximum.
Fansteel Products Company, Inc., North
Chicago, Illinois
FANSTEEL
die Radio