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The Music Trade Review
Kimmel Made Cleveland
Sonora Sales Force in
Manager for American Go.
Eastern District Announced
Will Have Charge of New Ampico Hall in That
City—New Merger Under Way—The Kra-
kauer in Cleveland
Atlantic Seaboard States to Be Divided Into
Five Zones With Field Sales Manager in
Charge of Each Under H. B. Haring
CLEVELAND, O., September 24.—Frank H. Kim-
mel has been appointed manager of Ampico
Hall, which opened this month at 1721 Euclid
avenue. Mr. Kimmel comes to Cleveland from
Washington, D. C, where he was manager of
the Arthur Jordan Piano Co. for about five
years. The main Ampico .showrooms will have
a large floor display of Mason & Hamlin,
Knabe and Chickering pianos as well as booths
for demonstrating the Ampico in these instru-
ments and in the J. & C Fischer, Marshall &
Wendell, Haines Bros, and Brewster pianos. A
recital hall with a capacity of 200 persons is
provided in conjunction with the warerooms.
The American Piano Co. is also opening an
uptown branch at Euclid avenue and East
Sixty-sixth street, which has unusual shopping
facilities.
Negotiations are in progress between the
Triangle Electric Co., of Chicago, and H.
Lesser & Co., whereby the Chicago concern
may purchase the five Cleveland stores and one
Akron branch of Lesser & Co. In the event
the deal is consummated, Lesser .& Co. will
remain in business and will open three more
stores in Cleveland and one in Youngstown.
Lesser & Co. recently added phonographs,
records, and sheet music in all of their stores.
The Cleveland branch of Lyon & Healy^
Inc., stressed the fact in a recent advertisement
that they are still selling the Krakauer piano,
the agency for which was formerly in the hands
of the Dreher Piano Co. for many years. The
Krakauer is used extensively in the Cleveland
schools and those of a number of towns in
Northern Ohio.
Harry Valentine, vice-president and general
manager of the Cleveland branch of Lyon
& Healy, Inc., has returned from a business and
pleasure trip to Chicago. Robert Jones, adver-
tising manager of the company, is back from
his vacation which he spent in Washington,
D. C, and the mountains of Pennsylvania.
A. J. Kendrick, general sales manager of the
Sonora Phonograph Co., has announced the
completion of the sales organization covering
Heaton Music Store
Holds Own Radio Show
COLUMBUS, O., September 24.—'Heaton's Music
Store held a radio show September 18, 19 and
20. All makes of radios and acessories handled
by the store were on display during the three
days and nights of the show. Special and un-
usual features added to the interest of the ex-
hibit. A large "Musical Balloon" was held
aloft from the roof of the store during the
three days of the show. Thousands of smaller
balloons were turned loose with interesting an-
nouncements attached.
Among the radio sets displayed were the
latest improved models of the Kolster, Atwater
Kent, R. C. A., Victor, radio and phonograph
combinations, Columbia combinations, Majestic
radio, Brunswick and many of the newest
models in loud speakers.
A very interesting picture demonstrating the
workings of Television and its possibilities was
shown in Heaton Hall through the courtesy of
the Ohio Bell Telephone Co.
Columbia Go. Issues
New House Organ
Columbia dealers have been receiving the first
issue of Magic Notes, the new house organ of
the Columbia Phonograph Co., New York. It
is a radical departure from the usual house pub-
lications and contains a wealth of material de-
sighed to assist dealers in making more sales.
Articles relating the methods and experiences
SEPTEMBER 29, 1928
assisted by P. H. McCulloch, who was associ-
ated with the Brunswick Co. for many years as
district manager. Zone No. 2, comprising Penn-
sylvania, Delaware and southern New Jersey,
as well as parts of Ohio and West Virginia, will
be in charge of L. E. Hilduser, who will make
his headquarters at the Sonora offices in Phila-
delphia. He has also had long experience in
the phonograph field with various companies.
Donald S. Rockwell, many years district man-
ager for the QRS Co., will be in charge of
:pu}siQ UJ3}SI*3 JOJ
1. H. B. Haring. 2. H. D. Berkley. 3. P. H. McCulloch. 4. L. E. Hilduser. 5. D. S. Rockwell
the Eastern district, which comprises the Atlan- Zone 3, comprising Maryland, Virginia, District
tic Seaboard States with the exception of New of Columbia and parts of West Virginia and
England, but including Alabama, West Virginia, North Carolina. He will make his headquarters
Michigan and Ohio. This territory will be in Baltimore.
divided into five zones, each with a field sales
Zone No. 4 will be in charge of H. D. Berk-
manager, and all under the control of H. B. ley, formerly with the Davega Co., in New
Haring as district sales manager. Mr. Haring York. He will cover South Carolina, Georgia,
is a man of wide experience in the phonograph Florida and Alabama and part of North Caro-
field, having been connected with the Columbia lina, with headquarters in Atlanta.
Phonograph Co. from 1919 to 1923, at which
Zone No. 5 will be covered by the very suc-
time he joined the Sonora Phonograph Co. as cessful Sonora distributors, the H. C. Schultz
district manager.
Distributing Co., Detroit, Mich., of which A. C.
Under the new plan Zone No. 1, comprising Schultz is president. Each of the field sales
New York State and northern New Jersey, will managers will be assisted by several sales rep-
be under the personal direction of Mr. Haring, resentatives.
of successful dealers and news notes form the
bulk of the material.
The new organ is edited by V. E. Moore, a
recent addition to the staff of the Columbia
Phonograph Co. Mr. Moore was until recently
a special representative of Cohen & Hughes,
former Victor distributor of Baltimore, Md.
Mathushek General Manager
to Make Southern Trip
John H. Gettell, general manager of the
Mathushek Piano Manufacturing Co., New
York, will leave on a Southern trip on Sunday
and will be gone about three weeks. Mr. Get-
tell expects to stop at the important centers
both going out and coming back.
He has been congratulated by his friends this
week on his success in winning the singles in
the Fall tennis tournament of the New York
Athletic Club.
Now Bradfield Music Go.
Ai/rus, OKLA., September 22.—A. F. Bradfield,
of Hobart, has purchased control of the
Appleby-Tatum music and radio store on East
Commerce street, this city. The establishment
will be operated as a branch of two other
Bradfield stores in Hobart and Mangum. The
name of the concern has been changed to the
Bradfield Music Co., and J. P. Madden has
been appointed general manager. The company
handles pianos, phonographs and radio mer-
chandise.
New Frederick Branch
PITCAIRN, PA., September 24.—The Frederick
Piano Co., of Pittsburgh, has opened a branch
warerooms in this town under the management
of O. D. Dunn. Pianos and talking machines
are handled.