Music Trade Review

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The Music Trade Review
REVIEW
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secre-
tary and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald;
Assistant Treasurer, Win. A. Low.
B. BRITTAIN WILSON, Editor
CARLETOH C«ACE, Business Manager
W. H. MCCLEARY, Managing Editor
RAY BILL, Associate Editor
F. L. AVERY, Circulation Manager
E. B. MUNCH, Eastern Representative
SEPTEMBER 29, 1928
for stirring up general interest in the contest to the highest pitch.
The results thus far should encourage dealers in every locality to
get behind the movement and take full advantage of the oppor-
tunity for advertising it locally with a view to developing close con-
tact with prospective musical instrument buyers.
The slogan that is finally decided upon will, of course, be im-
portant, for it is expected to present in a few words what will
really be the sales appeal of an industry, but through proper co-
operation on the part of all members of the trade, much can be
accomplished during the period of the contest in centering public
interest on music and particularly musical instruments. It follows
that the man who thinks of musical instruments and the making
of music, while he is working on slogans, is not going to forget the
connection easily, particularly when he also has $1,000 in mind. It
is not often that individual music dealers have an opportunity of
talking about giving away $1,000 instead of taking it in exchange
for some of the products they sell.
The National Association Goes West
OR the first time in some years an official of the National
Association of Music Merchants is starting on a trip
WE8TERN DIVISION:
BOSTON OFFICE:
from the East Coast to the Pacific for the sole purpose
FRANK W. KIRK, Manager
JOHN H. WILSON, 324 Washington St.
E. J. NKALY
Telephone: Main 6950
of
meeting
with the members of the trade in the broad and rich
333 No. Michigan Ave., Chicago
Telephone: State 1266
territory West of the Rockies, bringing them greetings from the
national organization and acquainting them with its purposes and its
Telephone: Lexington 1760-71
Cable: Elbill New York
accomplishments. According to reports from the cities on the
Vol. 87
No. 13
September 29, 1928
Pacific Slope Delbert L. Loomis, executive secretary of the National
Association of Music Merchants, is to receive a most cordial
The American Music Industry is Honored Teception.
The Rocky Mountains in a sense, and unfortunately, still con-
N honoring Hermann Irion. president of the Music Industries
tinue
to represent more or less of a dividing line for the country's
Chamber of Commerce of the United States, by tendering
citizens,
and, despite the increased ease of communication, there
him a dinner in London recently, the Federation of British
still
remains
from 2,500 to 3,500 miles to be negotiated before the
Music Industries paid honor also to the entire trade on this side
West
Coast
tradesmen
can reach the Eastern centers. That these
of the water and took another distinctly forward step in promoting
1
men
are
interested
in
association
work and the betterment of the
a better understanding between the music tradesmen of the two
trade
is
strongly
evidenced
in
the
great success of the Western
great countries.
Music Trades' Association, and the active part they have taken in
The ramifications of both the American and British trade are
the affairs of the national organization, but to ask the rank and
world-wide; their problems are for the most part common ones, and
file of merchants to travel two-thirds of the way across the country
their efforts toward a solution of those problems and the develop-
to a convention, is manifestly unfair.
ment of a profitable business future follow along practically the
Not being able easily to come to the association, the associa-
same lines. It is fitting, therefore, that with so much in common the
tion has solved the problem by going to the dealers through the
members of the music industry in the two countries should seek to
medium of its executive secretary. It is confidently to be expected
meet upon the plane of friendship. In many of the markets of the that the tour will develop a new interest in the national association
world the two countries are strong competitors, but in modern busi- in the West and much additional support for those many activities,
ness it has been amply proven that competitors can still be friends.
promotional and otherwise, in which the national body, under the
In his address before the Federation Mr. Irion stressed this
able guidance of President C. J. Roberts, is at present engaged.
point of common interest most ably, and from all accounts gave
These activities are designed to benefit the retail music industry of
the members of the British music industry an excellent insight into
the country as a whole, and not designed for the sole benefit of
the ideas and ideals back of association effort in the United States. special groups. To carry on the work successfully, it is highly
In short, he took full advantage of the opportunity that was pre-
necessary that it receive national support, and this latest direct con-
sented to him to spread the doctrine of good will between music
tact established between the national association and the Far
trade representatives of the two English-speaking nations.
Western trade should be continued consistently and regularly.
This is not the first occasion upon which prominent members
What any association can accomplish, either of a constructive
of the United States have been honored by British trade bodies.
or defensive nature, depends upon the strength of that organization,
Richard W. Lawrence, when he was president of the Chamber,
and the strength lies in the representative character of its member-
and Mark P. Campbell, when head of the National Piano Manu-
ship and in the manner in which the membership supports the
facturers' Association, having been accorded unusual courtesies.
important movements morally and financially. The officers of the
It would seem fitting for the trade in the United States to unite
National Association of Music Merchants accept the term "Na-
in taking advantage of the first opportunity that presents itself to
tional" for what it really means and are earnest in their efforts to
extend similar recognition to prominent members of the British
have the music merchants' organization really representative of the
trade who have occasion to visit our country.
retail music industry of the country as a whole. It is to that end
that the Executive Secretary is being sent to meet with the Pacific
Coast trade and spread the message of the national body through
What the Slogan Contest Offers
the Far West.
(
ROM the flood of inquiries that have come to the offices
That there have been presidents of the national association
of The Review from both trade and public regarding the
from Pacific Coast centers as is the present vice-president, Shirley
details of the $1,000 slogan contest inaugurated by the Walker of San Francisco, may be accepted as recognition of the
Music Industries Chamber of Commerce, it is evident tfeat tfrere
trade in this important section, but direct contact with officials from
are already thousands of ambitious citizens in the country working
association headquarters in the East, must always be regarded as
on slogans which they hope will appeal to the noted trio of judges
being more impressive than contacts with local officials. It is to be
and, most important of all, capture the much-coveted^rize.
\
hoped that Mr. Loomis' tour will serve to strongly emphasize again
So far as compaigns go, this slogan campaign may be said.to;
the national character of the active organization which he so ably
be merely in its infancy, and there are yet two months remaining^ represents.
I
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