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Music Trade Review

Issue: 1928 Vol. 87 N. 13

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
The Music Trade Review
Kimmel Made Cleveland
Sonora Sales Force in
Manager for American Go.
Eastern District Announced
Will Have Charge of New Ampico Hall in That
City—New Merger Under Way—The Kra-
kauer in Cleveland
Atlantic Seaboard States to Be Divided Into
Five Zones With Field Sales Manager in
Charge of Each Under H. B. Haring
CLEVELAND, O., September 24.—Frank H. Kim-
mel has been appointed manager of Ampico
Hall, which opened this month at 1721 Euclid
avenue. Mr. Kimmel comes to Cleveland from
Washington, D. C, where he was manager of
the Arthur Jordan Piano Co. for about five
years. The main Ampico .showrooms will have
a large floor display of Mason & Hamlin,
Knabe and Chickering pianos as well as booths
for demonstrating the Ampico in these instru-
ments and in the J. & C Fischer, Marshall &
Wendell, Haines Bros, and Brewster pianos. A
recital hall with a capacity of 200 persons is
provided in conjunction with the warerooms.
The American Piano Co. is also opening an
uptown branch at Euclid avenue and East
Sixty-sixth street, which has unusual shopping
facilities.
Negotiations are in progress between the
Triangle Electric Co., of Chicago, and H.
Lesser & Co., whereby the Chicago concern
may purchase the five Cleveland stores and one
Akron branch of Lesser & Co. In the event
the deal is consummated, Lesser .& Co. will
remain in business and will open three more
stores in Cleveland and one in Youngstown.
Lesser & Co. recently added phonographs,
records, and sheet music in all of their stores.
The Cleveland branch of Lyon & Healy^
Inc., stressed the fact in a recent advertisement
that they are still selling the Krakauer piano,
the agency for which was formerly in the hands
of the Dreher Piano Co. for many years. The
Krakauer is used extensively in the Cleveland
schools and those of a number of towns in
Northern Ohio.
Harry Valentine, vice-president and general
manager of the Cleveland branch of Lyon
& Healy, Inc., has returned from a business and
pleasure trip to Chicago. Robert Jones, adver-
tising manager of the company, is back from
his vacation which he spent in Washington,
D. C, and the mountains of Pennsylvania.
A. J. Kendrick, general sales manager of the
Sonora Phonograph Co., has announced the
completion of the sales organization covering
Heaton Music Store
Holds Own Radio Show
COLUMBUS, O., September 24.—'Heaton's Music
Store held a radio show September 18, 19 and
20. All makes of radios and acessories handled
by the store were on display during the three
days and nights of the show. Special and un-
usual features added to the interest of the ex-
hibit. A large "Musical Balloon" was held
aloft from the roof of the store during the
three days of the show. Thousands of smaller
balloons were turned loose with interesting an-
nouncements attached.
Among the radio sets displayed were the
latest improved models of the Kolster, Atwater
Kent, R. C. A., Victor, radio and phonograph
combinations, Columbia combinations, Majestic
radio, Brunswick and many of the newest
models in loud speakers.
A very interesting picture demonstrating the
workings of Television and its possibilities was
shown in Heaton Hall through the courtesy of
the Ohio Bell Telephone Co.
Columbia Go. Issues
New House Organ
Columbia dealers have been receiving the first
issue of Magic Notes, the new house organ of
the Columbia Phonograph Co., New York. It
is a radical departure from the usual house pub-
lications and contains a wealth of material de-
sighed to assist dealers in making more sales.
Articles relating the methods and experiences
SEPTEMBER 29, 1928
assisted by P. H. McCulloch, who was associ-
ated with the Brunswick Co. for many years as
district manager. Zone No. 2, comprising Penn-
sylvania, Delaware and southern New Jersey,
as well as parts of Ohio and West Virginia, will
be in charge of L. E. Hilduser, who will make
his headquarters at the Sonora offices in Phila-
delphia. He has also had long experience in
the phonograph field with various companies.
Donald S. Rockwell, many years district man-
ager for the QRS Co., will be in charge of
:pu}siQ UJ3}SI*3 JOJ
1. H. B. Haring. 2. H. D. Berkley. 3. P. H. McCulloch. 4. L. E. Hilduser. 5. D. S. Rockwell
the Eastern district, which comprises the Atlan- Zone 3, comprising Maryland, Virginia, District
tic Seaboard States with the exception of New of Columbia and parts of West Virginia and
England, but including Alabama, West Virginia, North Carolina. He will make his headquarters
Michigan and Ohio. This territory will be in Baltimore.
divided into five zones, each with a field sales
Zone No. 4 will be in charge of H. D. Berk-
manager, and all under the control of H. B. ley, formerly with the Davega Co., in New
Haring as district sales manager. Mr. Haring York. He will cover South Carolina, Georgia,
is a man of wide experience in the phonograph Florida and Alabama and part of North Caro-
field, having been connected with the Columbia lina, with headquarters in Atlanta.
Phonograph Co. from 1919 to 1923, at which
Zone No. 5 will be covered by the very suc-
time he joined the Sonora Phonograph Co. as cessful Sonora distributors, the H. C. Schultz
district manager.
Distributing Co., Detroit, Mich., of which A. C.
Under the new plan Zone No. 1, comprising Schultz is president. Each of the field sales
New York State and northern New Jersey, will managers will be assisted by several sales rep-
be under the personal direction of Mr. Haring, resentatives.
of successful dealers and news notes form the
bulk of the material.
The new organ is edited by V. E. Moore, a
recent addition to the staff of the Columbia
Phonograph Co. Mr. Moore was until recently
a special representative of Cohen & Hughes,
former Victor distributor of Baltimore, Md.
Mathushek General Manager
to Make Southern Trip
John H. Gettell, general manager of the
Mathushek Piano Manufacturing Co., New
York, will leave on a Southern trip on Sunday
and will be gone about three weeks. Mr. Get-
tell expects to stop at the important centers
both going out and coming back.
He has been congratulated by his friends this
week on his success in winning the singles in
the Fall tennis tournament of the New York
Athletic Club.
Now Bradfield Music Go.
Ai/rus, OKLA., September 22.—A. F. Bradfield,
of Hobart, has purchased control of the
Appleby-Tatum music and radio store on East
Commerce street, this city. The establishment
will be operated as a branch of two other
Bradfield stores in Hobart and Mangum. The
name of the concern has been changed to the
Bradfield Music Co., and J. P. Madden has
been appointed general manager. The company
handles pianos, phonographs and radio mer-
chandise.
New Frederick Branch
PITCAIRN, PA., September 24.—The Frederick
Piano Co., of Pittsburgh, has opened a branch
warerooms in this town under the management
of O. D. Dunn. Pianos and talking machines
are handled.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBER 29, 1928
The Music Trade
11
Review
Hermann Irion Returns
From European Tour
Director of Steinway & Sons and President of
Music Industries Chamber of Commerce
Spent Three Months Abroad
Hermann Irion, director of Steinway & Sons,
New York, and president of the Music Indus-
tries Chamber of Commerce, returned from a
three months' European trip on Thursday, Sep-
tember 20. He sailed from New York on June
13 on the S. S. "Mauretania" and returned on
the same ship, when she made her record voy-
age from EngTand to America last week. Mr.
Irion was accompanied by his wife, Yolanda
Mero, concert pianist, and their daughter,
Elizabeth, and divided his time between busi-
ness and pleasure.
He spent three weeks in Hamburg, visiting
the Steinway factory there, and found condi-
tions very satisfactory. While in Germany he
also spent several weeks in the vicinity of such
cities as Munich, Dresden and Baden-Baden,
and heard many symphonic concerts as well
as operatic performances. In regard to busi-
ness conditions in Germany Mr. Irion stated
that the nation was now laboring to meet heav-
ier reparation payments required under the
Dawes plan than in previous years, but said
that the requirements are being met. The in-
stalment plan of selling is growing in Germany,
and will spread much more rapidly as soon
as proper legislation covering conditional sales
is provided. Mr. Irion and his family also
spent considerable time in Hungary, Switzer-
land and England, and visited many places in
those countries.
Pratt Read
Service
We maintain special
Repair Departments
for the convenience
of d e a l e r s a n d
tuners.
Send your work to
us for prompt at-
tention and careful
workmanship.
Piano Trade Facing
Shortage of Grands
By Gordon Laughead
Sales Manager, Wurlitzer Grand Piano Co.
T
H E piano trade is now facing a shortage of moderate-priced grand pianos.
A conservative estimate of the shortage from now to December 15 will
be from five to seven thousand instruments.
Articles with the subject "What is wrong with the piano business" recently
appearing in several trade journals show a lack of knowledge as to the true
condition of the piano trade.
Many merchants are so asleep that they couldn't recognize old man pros-
perity even if he came up and gave them a "sock in the nose" using the lan-
guage of the prize ring.
Perhaps these dealers never will awaken.
1928 is going to be a big year for profits with many Wurlitzer dealers. More
real profit can be made by the wide-awake dealer this Fall than ever before, if
he will just be alive to the genuine demand for small grand pianos and small up-
rights.
Never in the history of our trade has there been so much interest in the
art of piano-playing. Never in our history have so many beautiful homes been
completed, awaiting the installation of a grand piano.
Our business is not a sensational business, but it is a steady growing busi-
ness with no place for calamity howlers or people with weak knees.
Before 1929 is half over, instruments using perforated music rolls will be
revived through new inventions. Sales will be increasing. There will always
be large quantities of instruments using perforated music rolls sold despite the
fellow who is now disgusting the real people of our trade by preaching the
funeral oration over the open grave of the player. These same folks three
years ago tried unsuccessfully to bury the phonograph.
The shortage of grand pianos will not make life a paradise for the manu-
facturer as he can only try to hold the good will of his dealers by a fair distribu-
tion of his output. The wise dealer with foresight will anticipate his wants
and order now. A week later may be too late.
The Fall of 1928 is surprising us. 1929 should be a prosperous piano year.
Executive Committee
of Chamber Meets
Discusses Routine Matters at Gathering in New
York on Tuesday—Board of Directors to
Meet in Chicago on October 23
The meeting of the executive committee of
the Music Industries Chamber of Commerce
was held at the headquarters of the Chamber in
New York on Tuesday of this week. In addi-
tion to a number of routine matters the session
was devoted to a general discussion of finances,
and consideration was also given to the matter
of selecting a hotel in Chicago for the 1929
convention. This matter will finally be decided
at the meeting of the Board of Directors of
the Chamber to be held in Chicago on October
23. M. Hohner, Inc., the well-known harmonica
manufacturer, was elected to membership.
Those who attended the meeting included
Richard W. Lawrence, C. J. Roberts, Mark P.
Campbell, Herbert Simpson, Hermann Irion, C.
Alfred Wagner and Alfred L. Smith.
Write for our price lists on
key—action—player
repairs and materials
PRATT, READ & CO.
Established i n 1 8 0 6
The PRATT READ PLAYER ACTION CO.
Deep River, Conn.
Fitzgerald Music Co. Sues
the American Piano Co.
A summons and complaint in a suit for
breach of contract was served by attorneys rep-
resenting the Fitzgerald Music Co., of Los An-
geles, on George Urquhart, president of the
American Piano Co. The attorney for the Fitz-
gerald Co. declared that the American Piano
Co. had broken a contract with the Fitzgerald
Co. when it took its agency away from that
concern this Spring. Mr. Urquhart when asked
regarding the suit stated that the Fitzgerald
Co. had been handling the American Co. prod-
ucts under a franchise containing a thirty-day
cancellation clause which his company ex-
ercised. The action was brought in the Federal
Court in New York, and it is stated that dam-
ages to the amount of half a million dollars
will be asked.
Philip G. Oetting Sails
for Europe This Week
Philip G. Oetting, president of Philip W.
Oetting & Son, Inc., New York, sole American
agents for Weickert hammer-felts, sailed for
Europe on the S. S. "Berlin" on Saturday, Sep-
tember 22. He sailed direct to Bremen en route
to Leipzig, where he will have a general con-
ference with officials of the Weickert felt
works, returning in October. The increased de-
mand for Weickert piano felts in the higher
grades has made Mr. Oetting's visit necessary
at this time. He has made two other trips to
the Weickert plant within the past three years.
Steinway Traveler
on Trip Through West
Roman de Majewski, wholesale traveling
representative of Steinway & Sons, New York,
left this week on an extended trip through the
trade in the West. His first big stop is at Los
Angeles, from which he will go to San Fran-
cisco. He will then spend about six weeks
calling on the principal Steinway dealers in
cities along the West Coast.
William Greener was a recent visitor at the
executive offices of the Aeolian Co., New York.
Another recent visitor was F. A. Jenkins, of.
the F. A. Jenkins Music Co., Honesdale, Pa.

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