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SEPTEMBER 22, 1928
The Music Trade Review
Lee S. Roberts Now Member
of Sherman, Clay Staff
Will Work on Duo-Art Sales and Broadcasting — Company Mak-
ing Many Sales to Theatres and Hotels—Heine
Piano Co. Opens New Branch
Victor Dealers See New
Products in Philadelphia
Nearly 1,000 Retailers From Philadelphia Dis-
trict Attend the Display and Demonstration
of New Products in That City Last Week
PHILADELPHIA, PA., September 17.—Several hun-
dred dealers in the Philadelphia territory at-
tended the meeting held at the Bellevue-Strat-
ford Hotel, on Monday, at which the new auto-
matic Victrolas, including Electrolas and Radi-
ola combinations, were displayed and demon-
strated under the auspices of the Victor Co. in
co-operation with its local distributors, the
Philadelphia Victor Distributors, Inc., and H.
A. Weymann & Son, Inc. Luncheon was served
between the morning and afternoon sessions,
and in the evening the dealers were the guests
of the' Victor Co. and the wholesalers at a
banquet.
The sessions were attended by President E.
E. Shumaker, of the Victor Co.; Edward Mar-
ket, Philadelphia representative of the company;
E. L. Richardson, Southeastern district sales
manager, and Lloyd >Egner, all of whom took
a part in the program. The distributors were
represented by Louis Buehn, president; Harry
A. Ellis, vice-president; Frank Reinick, secre-
tary; Raymond Boldt, record manager, and
others of the Philadelphia Victor Distributors,
Inc., together with Herbert Weymann, A. E.
Weymann, Chas. W. Bahl, Walter Macht and
members of the H. A. Weymann & Son's staff.
AN FRANCISCO, CAL., September 13.—Lee S. Roberts is now with Sherman, Clay & Co.'s
piano department, helping with sales of the Duo-Art and also assisting in the firm's broad-
casting activities. Mr. Roberts, who is known throughout the country as a song composer,
has during the past few years devoted much of his time and activity to piano merchandising.
In announcing Mr. Roberts' new connection with Sherman, Clay & Co., Harald Pracht, retail
piano sales manager for the company in San Francisco, mentioned at the same time that Sher-
man, Clay & Co. have just sold two Steinway
grand pianos to the Pantages Theatre. The proprietor of the Union Music Co., said that
Mark Hopkins Hotel, one of the features of demand is good with him, radio being the best
the city's downtown skyline, has just purchased line at present, but the outlook is promising.
its thirteenth Brambach baby grand piano. The L. F. Goelzlin, proprietor of the Pacific Music
Brambachs are installed in the de luxe suites Co., said that he considers the Fall outlook
promising for business. At present there is a
of the hotel.
great deal of interest in the various lines of
Baldwin Co. to Feature Its Tenor
The sixth annual San Francisco grand opera portable phonographs reported by the dealers
season opens on Saturday evening next in the in those lines.
new Dreamland Auditorium. The opening bill is
"Aida" with Edward Johnson singing Rha-
dames. This tenor uses and endorses the Bald- Instrumental Instruction
win piano, and the Baldwin house here is pre-
for Milwaukee Schools
paring to feature Johnson as a Baldwin artist
The Weidelman Music Store, Hancock, Mich.,
in its advertising, and also to give him quite a School Board Arranges for Instruction in Piano,
formerly the McLogan-Pearce Music Store, has
liberal amount of publicity on the programs of
Band and Orchestra Instruments at Ten been entirely remodeled and redecorated.
the grand opera season.
Cents a Lesson
Radio Trade Associations All Helping
National Radio Week, September 17 to 22,
MILWAUKEE, WIS., September 17.—School music,
will have the stars and the entire Eastern pro- both through the organization of bands and
ceedings relayed to the Pacific Coast through the organization of classes, is perhaps the
the Pacific Radio Trade Association, all having greatest factor for the ultimate development of
contributed. Locally the programs will be sales by the music dealers, according to a con-
broadcast from KPO and KGO.
sensus of the trade here.
According to practically all the music dealers,
The piano men, managers of band instrument
interest in radio continues very good, and radio departments and small goods sections in local
sales are quite brisk. Attendance at the Pacific music houses, all have expressed the thought
Radio Show, given in August at the Civic Au- that this season will see more work than ever
ditorium, under the auspices of the Pacific done for the promotion of music business
Radio Trade Association, had a 35 per cent through the schools, and more necessity than
greater attendance than that of last year. Dur- ever for such work. Band instrument depart-
ing the week the show remained open there ment men are noting that with the mechanical
were some 75,000 people in attendance, and it music used in connection with moving pictures
is computed that of these 50,000 were paid ad- and decreasing the number of theatre orches-
missions.
tras the idea of selling orchestral music for
HIGH QUALITY
the_ home is the central thought which will be
Mechanical Expert Makes Long Trip
used.
Fred C. Buell, mechanical expert for the
SKILLED WORKMAN-
Welte Mignon (Licensee) action, has just re-
Strong support and co-operation have been
turned to headquarters of the Western Piano accorded to the plan of the Milwaukee school
SHIP and
Corp., from an 8,000-mile automobile trip board b> which music lessons in piano, violin,
which was one of business and pleasure com- and band and orchestral instruments will be
FINE MATERIALS
bined. Leaving San Francisco, Mr. Buell vis- given in the graded and high schools of the
ited Los Angeles, and then swung northeast, city at a nominal lesson cost.
found in all
traveling via Denver, Col., Montana and the
Musical instruction in these instruments will
Pacific Northwest.
be given at ten cents a lesson, or $2 for a
PRATT READ
semester course of 20 weeks. Instruction in
Heine Piano Co. Opens New Branch
wind
instruments
will
be
given
in
the
Roosevelt
Miss Zona Browne, piano sales manager for
PRODUCTS
the Heine Piano Co., has returned this week Junior High School each Saturday morning;
and
piano
and
violin
lessons
from
3.30
to
5
from Los Angeles, where she acted as manager
for the branch of the Heine Piano Co., at 140 o'clock in the afternoon any day during the
South Broadway, during the regular manager's week, and at any school where enrolment war-
vacation. She was encouraged on her first day rants it. Additional classes will be conducted
there by the sale of three new pianos, all Saturday mornings in the Fourth street school.
Write u* NOW
to people who "dropped in." Miss Browne is
The requirements for the course, in Milwau-
quite enthusiastic for the outlook of a new kee, are that any child must be at least nine
branch which the company opened at 1511 years old before he may enroll. A siaff of
Western avenue, Los Angeles, while she was forty instructors under the direction of Her-
in that city. This branch, which is situated in man F. Smith, director of public school music,
a desirable residence district, is carrying Henry will teach the classes.
PRATT, READ & CO.
F. Miller pianos, Gabler pianos and other Heine
As soon as any child becomes more than
1804
Piano Co. lines. The new branch was opened average in proficiency he will be allowed to
last Monday. ,
play in bands and orchestras which will be
The Pratt Read Player Action Co.
organized in the schools. During the last
Dealers More Optimistic
Several of the well-known music merchants semester more than 2,000 boys and girls were
Deep River, Conn.
of this city take quite an optimistic outlook enrolled in classes and more are expected dur-
regarding the coming season. D. A. Hennessey, ing the term just started.
S
GRAND
KEYS
ACTIONS
PLAYERS