Music Trade Review

Issue: 1928 Vol. 87 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
New Radio Products Featured
At Fifth World's Fair
;m
Leading Manufacturers of Receivers, Parts and Accessories Dis-
play Their Lines at Madison Square Garden,
New York, During Current Week
ECORD attendances with wide acclaim from both press and public marked the event of
the Fifth Annual Radio World's Fair, during the past week, at Madison Square Garden,
New York, in which about 200 manufacturers and distributors of radio receivers, phono-
graphs, accessories and parts displayed their latest contributions to the radio-industry. Public
interest centered chiefly in the simplification features embodied in most of the receivers, includ-
ing the convenience of plugging in from a single house-socket, automatic tuning devices and
the new screen-grid tubes, which greatly en-
hance amplification. New effects in case de- tures. The Zenith chassis models E, F and G
were on display, the latter being all-electric.
sign in the larger models were also much in
Also shown were table models, 31, 33 and 333,
evidence and proved of great public appeal.
The exposition was officially opened on Mon- and elaborate cabinets in various period styles.
Attractive Columbia Exhibit
day evening, shortly after 8 o'clock, when
The Columbia Phonograph, Co., New York,
Thomas A. Edison, the eminent inventor, ad-
dressed the gathering inside the Garden as well had a most attractive exhibit, which included
as the radio audience on a large network from the new model 980 combination electric machine
the microphone in the specially built glass and radio receiver. One of the features of this
broadcasting studio in the basement. Mr. Edi- machine is a push-pull amplifier with two 250-
son was introduced in turn by Harvey Fire- volt tubes. Another attractive unit was the Co-
stone and Henry Ford, serving as a, surprise lumbia radio table model C2, equipped with
party for the radio audience as well as for Mr. seven tubes. Other models were the Cl, an-
Edison earlier in the evening, when a dinner other table unit, and three period cabinets, C5
in his honor was given at the Hotel Astor, at- in English XVIII Century, C4 in Georgian and
tended by the wives and relatives of the three C3 in early English design. A display of the
Columbia Master Works albums was also
men, (Will Rogers and other guests.
Mr. Ford in his introduction paid Mr. Edison shown in the Columbia booth. Working models
the fitting honor of being the founder and father were demonstrated during the week in the
of the present industrial age. His contributions wholesale branch of the company.
The Kolster Display
to radio development as well have been insuper-
able, Mr. Ford declared, in view of his discov-
The display of the Kolster Radio Corp., New-
ery more than fifty years ago of the principle ark, N. J., was located on the main floor and
of wireless communication, combined with his was in charge of Robert H. Frost, general
invention of the carbon telephone transmitter, sales manager. The principal models were
which is substantially the radio microphone of shown, including two table models, styles K-20
to-day. Mr. Edison's invention of the Edison and K-21, and the Kolster upright receivers
effect forty years ago is the foundation prin- K-22, K-23 and K-24.
ciple of radio tubes in present-day use. Mr.
New Sonora Line Shown
Edison was accompanied to the microphone by
The Sonora Phonograph Co., New York,
his son, Charles Edison.
showed an attractive line of the de luxe variety,
One of the features of the exhibits was a including model A-44, the Sonora Melodon with
laboratory display of television, as perfected radio in an (English Renaissance cabinet, the
by several individual enterprises. Those in A-40, also a combination instrument, the A-20,
charge of each of these exhibits were quick to being obtainable with or without the radio re-
emphasize the fact that merely laboratory ap- ceiver. The Sonora radio line included the
paratus was being shown to give an idea of A-36, A-30, A-32 and A-50. L. E. Hilduser, field
what the future has in store. No television in- sales manager, was in charge.
struments for the home have as yet made their
Extensive Bremer-Tully Exhibit
appearance on the market, although the demon-
A full line of Bremer-Tully radio receivers
strators expressed the belief that within five to and combinations with phonograph was ex-
ten years full radio movies, clear and from dis- hibited on the main floor booth of the Bremer-
tant points, will be feasible for transmission to Tully Manufacturing Co., Chicago. John Tully
American homes.
and Gilman Anderson were in charge of the
Dr. E. F. W. Alexanderson's televisor, devel- exhibit, which included the 8-22 combination
oped in the laboratory of the General Electric instrument. The radio receiver in this instru-
Co., at Schenectady, was prominently displayed ment is the same unit as the B-T 8-20, also
shown as a table model, and employs five tuned
in the basement of the Garden. The images of
radio actors were flashed on a screen about a stages, the Bremer-Tully patented Counterphase
foot square in full view of the show visitors in circuit, patented station indicator and other ex-
a darkened room across the aisle from the clusive features. Other models were the B-T
transmission point. The Westinghouse Electric 6-41, B-T 7-71 and B-T 8-21, a beautiful cabinet
& Manufacturing Co., East Pittsburgh, Pa., had with overlays of Carpathian elm with folding
apparatus in operation to show the progress doors of genuine walnut burl.
that has been made in the transmission and re-
The Victor Showing
ception of still pictures. Another television ex-
The Victor Talking Machine Co., Camden,
hibit was shown by the A. T. Carter Co., Chi- N. J., had an elaborate display, which included
cago.
the Electrola Radiola 726, automatic Electrola
1069 and 954 and the Victor Radiola 711. The
The Zenith Automatic Tuner
The Zenith' automatic tuner, shown in the booth was attended by Paul E. Carlson, Harry
booth of the Zenith Radio Corp., Chicago, in Attmore, Ivan Purinton, Arthur Pierce and
conjunction with the firm's improved receivers others.
and cabinets, pointed to a definite trend of the
The New Edison Products
industry with respect to improved tuning fea-
A display of Thomas A. Edison, Inc., Orange,
R
N. J., was shown in several connected booths
on the mezzanine, of wliich Alfred Hand, sales
promotion manager, was in charge. The dis-
play contained several de luxe cabinet com-
bination instruments, including the C-l and C-2,
the former being in an elaborate case of Italian
Gredenza design. Styles R-l a«d R-2, being
new Edison radios with dynamic speake.r.s, also
attracted much interest.
The Bush & Lane Line
The Bush & Lane Piano Co., Holland, Mich.,
showed an attractive line of radio receivers,
including the cabinet models, 11-C in modernis-
tic style, 10-C in Italian Renaissance, 9-C in
Louis XVI. The outstanding feature of the
Bush & Lane exhibit was the new Bush- & Lane
radio-phonograph combination. This • instru-
ment possesses as eight-tube receiver, having
dynamic cone speaker in combination with a
neutrodyne circuit and is calibrated for both
kilocycles and meters. William B. Tunstall was
in charge of the exhibit and was assisted by
Mitchell Golbert, who represents the company
at 17 West Sixtieth street, New York.
The Fansteel Products Co.
The Fansteel Products Co., North Chicago,
111., showed a complete line of its Balkite radios,
which were introduced to the trade some time
ago and created a strong impression. The out-
standing features of the exhibit included the
A-7 Highboy Model, the AC, and the A-5 table
models and a particularly fine selection of pe-
riod model cabinets made for the company by
Berkey & Gay, the prominent furniture manu-
facturers. Those in attendance included H. J.
Doughty, sales manager; Chester Jones, New
York district manager; A .C. Van Gunten, and
John H. Dunbaugh.
The Atwater Kent Mfg. Co., Philadelphia,
showed a comprehensive line of their entire
catalog, including models 40, 41, 43, 44 and 52
and speaker models E-2 and E-3. The Poo ley
cabinet line, made exclusively for Atwater Kent
sets, was shown in an adjoining booth.
Many other interesting exhibits covering
every range of radio activity were worthy of de-
tailed comment, but for the shortage of space.
The Radio Industries Banquet
The big social event of the week was the
Fifth Annual Radio Industries' Banquet, at the
Hotel Astor, on Tuesday evening, held under
the auspices of the National Association of*
Broadcasters, the Radio Manufacturers' Asso-
ciation and the Federated Radio Trade Asso-
ciation. Broadcasting of the entertainment was
carried on over £ complete coast-to-coast
link-up.
. ; •
The program included such eminent stars and
entertainment groups as the following: Mme.
Ernestine Schumann-Heink, through the 'cour-
tesy of the Radio Corp. of America; Paul
Whiteman and His Orchestra, through v tfrje
courtesy of the CeCo Manufacturing' Co., Inc.,
Charles Thomas, concert and opera baritone,
through the courtesy of the Fansteel Products
Co., Inc.; Fannie Brice, popular comedienne,
presented by the Crosley Radio Corp.; Vincent
Lopez and His Orchestra, presented by the
Kolster Radio Corp.; Moran and Mack, "Tire
Two Black Crows," whose services were se-
cured by the Grigsby-Grunow Co., manufac-
turers of Majestic radio sets, and Andy Sanella,
Spanish guitar; John Parker, tenor, and Ben
Selvin and His Orchestra, through the courtesy
of the CeCo Manufacturing Co., Inc. The an-
nouncers were Graham McNamee and Milton
Cross, for the National Broadcasting Co., and
Louis Witten. for the Columbia chain.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
REVIEW
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secre-
tary and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald;
Assistant Treasurer, Win. A. Low.

B. BRITTAIN WILSON, Editor
CARLETOrt CHACE, Business Manager
W. H. MCCLEARY, Managing Editor
RAY BILL, Associate Editor
F. L. AVERY, Circulation Manager
E. B. MUNCH, Eastern Representative
WESTERN DIVISION:
FJUUTK W. K I M , Manager
E. J. NIALT
333 No. Michigan Ave., Chicago
Telephone: State 1266
Telephone:
Vol. 87
I
BOSTON OFFICE:
JOHN H. WILSON, 324 Washington St.
Telephone: Main 6950
Lexington 1760-71
Cable:
Elbill New York
No. 12
September 22, 1928
The Possible Piano Shortage
T has not been so many years since it was a common occur-
rence for piano manufacturers and their representatives to
warn the dealer, about this time of the year, to place suffi-
cient orders to cover his requirements beyond the holiday season
on the claim that a shortage of pianos was in prospect, and unless
he took time by the forelock he was likely to lose sales because
sufficient instruments would not be available.
Even in those days the warning was regarded as a joke by
many dealers and they laughed right merrily, only to discover
about the first of December that the manufacturers had not been
simply crying wolf, but that it was really difficult to get pianos
as quickly as they were needed. It was the old story of trying to
force, beyond a certain point, a production that must be curtailed
for a number of months of the year because of seasonal buying.
This year the dealers are laughing again because some manu-
facturers and their travelers are predicting a piano shortage this
Fall. The dealers simply call attention to business conditions and
refuse to be serious about the warning. Yet they must take into
consideration the fact that in a majority of cases warerooms are
sadly understocked and have barely enough pianos to handle even
a poor run of sales, depending for replacements upon telegraphic
.orders.
It must be remembered, too, that many manufacturers have
refused to hold the bag during the past year or so, and have cur-
tailed production facilities right along the line. Even a slight spurt
of business between now and the first of the year is going to
mean that a great many manufacturers will be unable, and per-
haps unwilling, to speed up production to take care of a stimulated
demand that may be only temporary. This will mean that, for
Wisconsin Association
to Convene on October 2
MILWAUKEE, WIS., September 17.—The Wiscon-
sin Association of Music Merchants will hold
its annual meeting at the Milwaukee Athletic
Club on Tuesday, October 2. The meeting
this year will consist of a dinner and business
gathering, and the program of speakers is to
be announced later.
The date of the convention has been made
coincident with the Wisconsin Radio-Music
Exposition and the convention of the Wiscon-
sin Radio Trades Exposition, so that State
dealers belonging to both organizations may
be able to attend both of the conventions dur-
SEPTEMBER 22, 1928
the moment, at least the most popular styles of instruments will
be at a premium.
The ordinary dealer cannot be blamed for not warehousing
instruments on a chance that he may need them within the next
two or three months, but he should recognize the situation as it
exists, and in placing orders figure on a margin of safety that will
enable him to take care of the improved business that appears to be
in the offing. Anyway, an extra supply of pianos will stimulate
his sales organization to work just a little harder to move them.
So the plan has more than a single advantage.
A
Why the Carrying Charge
T the convention of the Music Merchants' Association
of Ohio, in Toledo, last week, Frazier Reams, a banker
of that city, offered a most logical explanation of the
necessity for the music dealer placing a carrying charge, in addi-
tion to interest, on all instalment accounts if he expected to real-
ize his rightful profit on his sales.
In substance Mr. Reams declared that under the instalment
plan the dealer was selling two distinct products, first, musical
instruments, and secondly, credit, and was as much entitled to a
fair profit on one as on the other. The man who buys on time,
he declared, must pay, and expects to pay for the privilege, for he
is spending not money on hand but unearned income, and realizes,
or can be made to realize, the fact that he is being granted credit
on an intangible.
The carrying charge has long been advocated in the music
industry, where, in many cases, it has been adopted with success
equal to that met with in other industries. In his discussion of
retail music store finances before the Ohio Music Merchants,
Mr. Reams presented some thoughts on the carrying charge and
other phases of financing that it would be well for many dealers
to study and digest.
1
^Studying the Problem of Distribution
HE announced intention of the Department of Com-
merce to give much attention to the study of retail
distribution and marketing with a view to gathering
information regarding distribution problems designed to prove of
real benefit to the small merchant is a matter of considerable gen-
eral interest, for what the department has already accomplished
with its surveys of the retail field has been enlightening in many
respects.
It is declared that mass production and the development of
the chain store have combined to bring about radical changes in
distributing conditions, changes that are not always readily under-
stood by the small independent merchant who must perforce learn
how to adopt himself to the new situation by the costly road of
experience. These new distributing problems are to be found in
the music trade just as they are in other industries, and it is to
be hoped that the information secured by the Government may be
of a practical character that can be utilized to good advantage by
those for whom it is intended.
Such matters as credit and delivery, gauging the potential
market, store location and planning, the training of the sales force,
and co-operative advertising, are all highly important in the retail
field. If the work of the Department of Commerce can help the
small retailer to guide his venture by the general experiences of
others, then he will enjoy a real advantage.
ing the one trip. Dealers will also have the
advantage of viewing the extensive displays at
the exposition, and of visiting radio, piano
and band instruments showings which will be
featured during the week.
Brodrib & Blair Buy
Woolley & More Business
MERIDEN, CONN., September
17.—The
ager. The business was established here nine
years ago by Thomas H. Woolley and Mr.
More was admitted to partnership in 1923. New
lines of musical instruments have been added
to the store, and alterations and expansion of
the warerooms are scheduled for the near
future.
Dissolve Partnership
Woolley
& More music house, located at Main and
Colony streets, has been purchased by Brodrib
& Blair, Inc., of Waterbury, New Haven and
New Britain. The store will be operated as
the fourth branch of the chain and Willard H.
More, of the old firm, will be retained as man-
A. W. Silversteen and S- M. Silversteen,
operating a music and jewelry store at 254
South Main street, Akron, O., have dissolved
partnership and have asked the court to appoint
a receiver to sell the business as a going con-
cern.

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