Music Trade Review

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The Music Trade Review
SEPTEMBER 15, 1928
of the promotion campaign free to carry on the national advertis-
ing, publicity and the other work, without being handicapped with
the necessity of handling the details of contests and group instruc-
tion. At the same time it would leave open a channel for the
utilization and adoption of such new ideas and suggestions as
might develop in the course of the campaign. It would seem that
there is no surer way than this of definitely assuring the co-
operation of the majority of the merchants and of the manufac-
turers in this general work of trade betterment."
(Registered in the U. S. Patent Office)
The way, pointed out by The Review at that time, has at
Published Every Saturday by
last been definitely followed, and this co-operation, which was
and is so essential to the success of all piano-promotion work, has
Federated Business Publications, Inc.
been finally attained. In the present case, that of group-piano
at 420 Lexington Avenue, New York
instruction in the country's schools, the direct work with the music
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secre-
tarjr and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald;
school supervisors is being carried on by the Bureau for the Ad-
Assistant Treasurer, Win. A. Low.
vancement of Music, and the indirect work with the dealer by the
Promotion Committee of the National Piano Manufacturers' Asso-
B. BRITTAIN WILSON, Editor
ciation. These two organizations, while they are directly working
CARLETOJI CHACE, Business Manager
W. H. MCCLEARY, Managing Editor
for the same end, find their activities separate and distinct in the
RAY BIL% Associate Editor
F. L. AVEUY, Circulation Manager
fields
wherein they work. While the Promotion Committee's work
E. B. MUNCH, Eastern Representative
is essentially commercial, that of the Bureau is quite different in
its approach. Yet the work of each is supplementary to the work
WESTERN DIVISION:
BOSTON OFFICE:
of
the other, and neither, in the present state of conditions, could
FRANK W. KIRK, Manager
JOHN H. WILSON, 324 Washington St.
Telephone: Main 6950
E. J. NEALY
perform
it fully without the experience, facilities and facts that
333 No. Michigan Ave., Chicago
Telephone: State 1266
each possess. Both deserve to be congratulated at finally working
Cable: Elbill New York
Telephone: Lexington 1760-71
out a plan where all this is available for the general betterment
of the piano industry, both from the standpoint of the manufac-
Vol. 87
No. 11
September 15, 1928
turer and the dealer.
Similar congratulations are due for their work which has
i Compromise to Secure Co-ordination been accomplished with the school music supervisor. If in the
HE report on another page of this issue from C. M. future piano instruction is to be a recognized part of the school
curricula, making such study available to every pupil gratuitously,
Tremaine, director of the Bureau for the Advance-
ment of Music, on the results achieved thus far in it is the key man, the supervisor, who must be convinced not only
of the utility of such instruction to the children in his charge, but
enlisting the interest of the music supervisors in group-piano in-
struction in the schools, while highly important in itself, is not of the facility with which it may be given. The work thus far
accomplished, according to the report printed on another page of
nearly so important as the simultaneous announcement that the
this issue of The Review, has gone a considerable way to that end,
Music Advancement Bureau is working in complete co-operation
and considering the comparatively short time during which the
with the Piano Promotion Committee of the National Piano Manu-
campaign has been carried on, the results may be said to be even
facturers' Association.
astonishing.
In February, 1927, an editorial in The Review, entitled "Com-
If the piano is to be brought back to its rightful place in the
promise to Secure Co-ordination," called for just such co-opera-
estimation of the great American public, it can only be accom-
tive action on 1 the part of these two organizations. At that time
plished through the solidarity of the industry itself, working with
The Review said : "A plan could be considered for enlisting the
the fullest co-operation towards that given end. Cross-purposes
services of Mr. Tremaine and his Bureau directly in the manufac-
and pet plans must be sunk in the effort for the greater good,
turers' campaign. . . . This would result in close co-ordination
and the strenuous competition which comes from the hundreds of
of both the work of the Promotion Committee and of the Bureau,
other articles, all seeking their share of the public's surplus in-
allowing each to profit by the experience and activity of the other
to a mutual end. Such sums as might be diverted from the pro- come, confronted and fought with 100 per cent of the industry
motion fund to the Bureau would be infinitesimal compared to the participating in a fight that benefits every member, whether he
be manufacturer, merchant or salesman or whatever his capacity
amount that would be required to duplicate even partially the exist-
mav be.
ing machinery of the Bureau itself. It would leave those in charge
REVIEW
1
Woodford-Herring Store
Opens in Wichita, Kan.
WICHITA, KAN., September 8.—A. P. Woodford
Grinnell, of Grinnell Bros., Detroit, and William
Schmoller, of the Schmoller & Mueller Piano
Co., Omaha. Mr. Schmoller visited the Aeolian
offices on his return from Europe via New
York.
and Ira Herring have opened a new piano store
at 1017 West Douglas avenue, under the name
of the Woodford-Herring Piano Exchange.
Mr. Woodford has been engaged in the music
business in Wichita for the past twenty-five
years, and is thoroughly familiar with the retail
music trade. His partner, Mr. Herring, was
formerly an actor, and is now a resident of this
city. A complete stock of new instruments has
been placed on display.
cord Piano Co. reports good business with
Stultz & Bauer pianos in period grands. George
Braun, manager of the Concord Piano Co., says
that it is advertising this line
Visitors at Aeolian Go.
Frederick Grebe in West
Among the recent visitors at the executive
offices of the Aeolian Co., New York, were the
following: R. W. Daynes, of the Consolidated
Music Co., Salt Lake City; F. N. Farrar and
William H. Daniels, of Denton, Cottier &
Daniels, Buffalo; H. S. Jones, of the Clark &
Jones Piano Co., Birmingham, Ala.; E. W.
Frederick Grebe, traveling representative for
Kranich & Bach, New York, left the city last
week for Toledo to attend the annual conven-
tion of the Music Merchants' Association of
Ohio. Following the convention sessions, Mr.
Grebe will make a few calls on the trade in
this vicinity.
Stultz & Bauer Period
Models Selling Well
SAN FRANCISCO, CAL., September 8.—The Con-
Pittsburgh Radio Show
From October 1 to 6
PITTSBURGH, PA., September 10.—The Pittsburgh
Radio Show will be held in Duquesne Garden,
October 1 to 6, under the auspices of the Pitts-
burgh Radio Trade Association, A. A. Buehn,
president of the Association, has announced.
Throughout that week one of the most elabo-
rate displays of radio apparatus in the annals
of the industry will be exhibited to the resi-
dents of Pittsburgh and vicinity. The best the
nation has to offer in radio, both in talent and
in manufacturers' products, will have part in
making the show surpass the success of last
year, according to Mr. Buehn, who is of the
opinion that the Pittsburgh Radio Show will
surpass any other show held outside of New
York. James A. Simpson is director of the
show. The A. & P. Gypsies, Roxy and His
Gang, Graham McNamee, Dewey Bergman's
Orchestra, Harry Reser, of the Cliquot Club
Eskimos, the Sylvania Foresters, Frank Munn
and other talent will be at the show during the
week,