Music Trade Review

Issue: 1928 Vol. 87 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBER 15, 1928
The Music Trade
New York Yankees Get Hohner Harmonicas
and Become Fans for These Instruments
Everybody on the Team, From Babe Ruth Down to the Bat Boy, Tries Out His Skill
—Now They Are Leading the League Once More
A CCORDING to an article appearing in
•^*- the New York Evening World, two
dozen harmonicas were recently presented to
the Yankees by Eddie Mayo's harmonica gany
at the Stadium. Everything will be tuneful and
sweet from now on, says the article, which
follows:
"If the Yanks blow the pennant, they will at
least have the satisfaction of knowing that it
was blown through the reeds of first class har-
monicas. Slumping or thumping, they can bury
their woes under a flock of sharps and flats
from the chromatic scale after the ball game.
"The club house was a bedlam within a few
minutes after the Yankees had been presented
with the harmonicas. You see, the boys hadn't
really decided upon the same song as a starter
and discord was the natural or musical result.
Soon they got down to business and sprightly
melodies were pouring forth from their instru-
ments.
"In the event that the Yankees lose the pen-
nant, they plan to hire themselves out for
dances and entertainments to make up the
financial deficiency with their wide assortment
of talents. The only backward pupil is Miller
Huggins. He grabbed for his harmonica as
though it were an old friend. One toot and it
was quite evident that Huggins was just a man-
ager. He was all wet as a musician.
" 'Do you think,' he asked wistfully after an
hour of workout, 'that I could master a har-
monica?'
" 'Well, Hug,' he was told, 'you're a little old
to begin. Your lungs aren't as flexible as they
were when you were younger. Oh, you can
yell loud enough on the ball field and in the
club house, but you must have delicate breath-
ing for a harmonica. Why don't you stick to
managing? You're doing pretty well as it is.'
" 'Maybe I will, but I'd sure like to play one.'
"He went on tooting his harmonica in a
frightful fashion. It was sad, but quite evident
that he could never get anywhere with it, except
a few trips before a magistrate.
"The most apt pupil is Charlie O'Leary of
the Chicago O'Learies. He has mastered both
chromatic and diatonic scales. Pat Collins, Doc
Woods and Babe Ruth can bother the reeds
better than the average player, but they are far
behind O'Leary. Mark Koenig is a wonder on
the piano, but helpless with a harmonica be-
cause of his inability to go to his left where
the bass notes should be.
"Babe Ruth was quite embarrassed when he
exhaled through his harmonica. The Babe has
mastered all the common ditties and began at
once on 'Home, Sweet Home.' He discovered
BACON
BANJOS
very shortly, however, that his instrument was
composed of all minor notes and chords and
sounded a bit Russian. Is was a special in-
strument.
"'This thing is broke!' he exclaimed. 'Gimme
a good one and I'll show you how everybody
else tries to play it.'
"The Yankees and their harmonica orchestra,
which surely will be organized before the next
Western trip, should rival Ruth and Gehrig as
a drawing card. Eddie Mayo, who leads a har-
monica orchestra, has volunteered instruction
to the more advanced pupils, which means that
Huggins is out.
"Mayo once held the Metropolitan A. A. U.
cross country championship and titles for
shorter distances. It was during races that he
learned how to whistle. Through whistling he
got on the radio and then came the Mayo Har-
monica Band. He felt that the Yankees needed
something to get them out of their slump."
Sears-Roebuck Opens
Music Section in Salt Lake
SALT LAKK CITY, UTAH,
27
Review
September 7.—Sears,
Roebuck & Co. have just opened a complete
retail department store in the building at State
and Broadway, occupied as a department store
for many years by the Auerbach Co. A music
department, carrying a general line of music
merchandise, has been opened under the man-
agement of R. E. Runswick, for some years
associated with different local music stores, in-
cluding Beesleys, but of late leader of the or-
chestra in the Pantages Theatre in this city.
Milton G. Wolf Opens
Own Offices in Chicago
CHICAGO, I I I . , September 8.—Milton G. Wolf,
"The Banjo Man," well known to the trade in
the West, opened his new headquarters in Suite
816, Kimball Building, on September 1. Here
Mr. Wolf handles Vega and Ludwig banjos,
as well as heads, strings, picks and other ac-
cessories.
Deagan Marimbas in
Special Duco Colors
J. C. Deagan, Inc., Chicago, 111., manufacturer
of the Deagan Marimba, announces to the trade
that its popular Marimba can now be had in
beautifully finished and attractive Duco colors.
These include royal blue, mandarin red and Nile
green, while all metal parts are finished in lustro
gold.
NEW!—Slide Trombone Players
Lozano's Slide Trombone Method
Contains scientific tone production, special exercises,
ear training, novelty brakes, jazz endings, solos, duets,
a collection of novelty imitations such as: to laugh,
to cry, to yelp, to bark, roar, moan, .-iuto horn, flutter
tongue, caw, sneeze, baby cry, the hat, mouthpiece
effects, funnel effects, etc.
A $25.00 value for only $1.00.
Order Now
Published by
NICOMEDE MUSIC CO., Altoona, Pa.
0
OLIVER DITSON CQ
BOSTON, .MASS
Manufacturers
Importers and Jobbers of
MUSICAL
MERCHANDISE
Attractive
Modern
ESTABLISHED 1834
DURRO
BACON BANJO CO., Inc.
GROTON, CONN.
VIOLINS
BOWS
STRINGS
AND
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
NEW YORK
5-7-9 Union Square
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
Made from Genuine Calfskin
The Frederick Rogers Co.
17 Jackson A T . .
MiddUtown, N. Y.
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.
SEND FOR TRADE PRICE LIST OF
Played by Leading
Musicians and Orchestras
Sold by Representative
Music Merchants
Specialties
Service
for
Violin, Viola,
'Cello and Bass
MULLER & KAPLAN
154 East 85th St., N. Y.
Gold Medal Strings
for musical instruments
Gold-plated Steel and
Wound Strings
Gibson Musical String Co.
Be
K lle
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted by Fred B. Diehl
Theme Song of the Moving Pictures
Proves to Be New Type of Hit Number
I CAN'T DO WITHOUT YOU
GET OUT AND GET UNDER THE
MOON
REMEMBER ME TO MARY
WHAT A NIGHT FOR SPOONING
TEN LITTLE MILES FROM TOWN
BACK IN YOUR OWN BACKYARD
SOMEBODY SWEET IS SWEET ON
ME
LONELY LITTLE BLUEBIRD
WE LOVE IT
OLD PALS ARE THE BEST PALS
AFTER ALL
WHEN ELIZA ROLLS HER EYES
'CAUSE I FEEL LOW-DOWN
BEAUTIFUL
HEART
FACE,
HAVE A
Dan Winkler, of DeSylva, Brown & Henderson, Describes the Long Selling Hit Num-
ber That Has Developed in This Type of Promotion Work
' I A HE nature of hit songs and non-hits has
always baffled analysis on the part of song
writers, the retail trade and the publishers
themselves. Just what qualities a song must
possess in order to be a "natural" hit, striking a
real popular demand as soon as it is heard, has
never been satisfactorily explained by anyone
connected with the art of concocting tunes or
by those whose business it is to sell them in
sheet music form. There is, however, a form
of classification of hits possible, once the pub-
lisher knows that he has one, according to Dan
Winkler, sales promotion manager of De
Sylva, Brown & Henderson, Inc., New York.
•Mr. Winkler states that hits fall in one or
the other of two classes—fast songs or linger-
ing songs. An example of the first class, an
over-night variety of hit song, is "Constanti-
nople" which was a popular novelty this Sum-
mer from the moment it was introduced. This
is the sort of hit that grows of its own accord
and requires little working on it by the pub-
lisher.
The slower variety of hit is generally as big
if not even a bigger money maker for the pub-
lisher as it gradually reaches the ears of every
music lover in the country during the six and
often twelve months of popularity it enjoys.
What this type of number lacks in snap and
'TAINT SO, HONEY, 'TAINT SO
I'M AFRAID OF YOU
writers producing the lasting type of song hit
are Lew Pollack and Erno Rapee. They have
to their credit "Charmaine," theme for "What
Price Glory" and "Diane," theme of "Seventh
Heaven," both of which sold well in the lead
of the sheet music market for a full year. Since
then they have written half a dozen others, out-
standing among them being "Little Mother
(Mutterchen)" and "Angela Mia." The Pollack-
LEV rOLLACH
MOTHER OF MINE, I STILL HAVE
YOU
HELLO MONTREAL
MY HEART KEEPS ON SPEAKING
OF LOVE
MORE PROFIT £ DEALER
OUR NEW RETAIL PRICE OF
SONG IS ENDED
TWENTY CENTS PER COPY
(I m cryin' 'cause I know I'm)
LOSING YOU
NEW UNIVERSAL DANCE
FOLIO No. 15
WORLD'S FAVORITE SONGS
PETERSON'S UKULELE METHOD
"SIDEWALKSofNEWYORK"
(East Side
-
West Side)
This- song will take precedence on the air this sea-
son over every other melody. It will be rendered
by every conceivable voice and instrument. Pre-
pare now for the demand. New edition contains
campaign choruses, saxophone and ukulele arrange-
ORDER FROM YOUR
NEAREST JOBBER
Paull-Pioneer Music Co.
119 Fifth Ave.
New York
Shows a Profit of
Nearly 2 0 0 % !
L e w Pollack
novelty it makes up for in melodic appeal and
wholesomeness. This is the kind of song that
dealers find it profitable to tie up with, as the
orchestra's and radio entertainers likewise fea-
ture it over a period of time.
Mr. Winkler named "Angela Mia," theme
song for "Street Angel," as a splendid example
of the lingering hit, which outlives the quick
hit by six to eight months. In fact, with the
development of photoplays in the past two or
three years, the theme song generally becomes
a lasting hit, if it has hit qualities to start with.
The campaign of the motion picture producer
and the exhibitor, coupled with slide versions
for organists and the publishers campaign with
the music dealers, all work to the same end, i. e.,
making the song reach the widest possible
audience and appeal to the greatest possible
number of music lovers.
It is generally conceded in music publishing
circles that one of the greatest teams of song
28
OUR LINE GROWS BETTER AND SELLS
BETTER EACH YEAR!
SEND IN YOUR ORDER FOR 50 NEW
NUMBERS AND 20c CATALOGS TODAY
FAMOUS
HeKIN LEY
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