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The Music Trade Review
Piano Accordion School Making Sales
for Walker Musical Exchange, Milwaukee
Out of First Group of Twenty Students in School, Seventeen Continued Instruction
After the Close of the Free Lesson Period
UKEE, WIS., September 12.—That
the factor behind increased band instru-
ment sales during the Summer months is the
development of farm and small town business is
the opinion of A. S. Arnstam, president of the
Walker Musical Exchange.
"During the past two years we have had the
unusual experience of having a big boom in
Summer business," he said. "This is due to
the fact that much of the business done is in
(he country, on the farm, and with small towns,
in bands and with individuals.
"This is real business, for these people pay
cash, and they buy first grade instruments," Mr.
Arnstam points out. "On the whole I believe
there is good room for development in farm
business, but most particularly during the Sum-
mer. It is at this time, that the farmer with
his crops coming in feels more like spending his
money more freely.
"Another thing is that the farmer can be sold
quality. He likes things which are really good,
and if he is convinced of the merits of the in-
strument, and shown how a first class instru-
ment is worth its price, he will buy."
One of the successful features of the Walker
Musical Exchange during the past year, and
which will be continued on a good scale during
the coming season is the piano accordion school
which is under the direction of William Radkc,
a charter member of the Milwaukee Musicians'
Union.
With every piano accordion of $200 or over,
purchased from the Walker Musical Exchange,
the purchaser receives 15 lessons on the instru-
ment. Mr. Arnstam states that out of 20 stud-
ents, 17 have wished to continue these lessons
after receiving the first group of 15, and they
continue their course at the regular price of
$1.50 per lesson.
With the opening up of Fall business, a num-
ber of Fall promotion plans are in the offing.
The Walker Musical Exchange has announced
that with the opening of the Fall season it will
resume the broadcasting of a program featuring
the shop and its instruments by the Walker
Musical Exchange Saxophone Sextette, which
will go on the air for an hour each week over
radio station WISN.
The members of the girls' band, organized by
Mr. Arnstam last year, have been meeting with
success on the road, and they recently played
at an Associated Press banquet at Superior
where President Coolidge was in attendance.
Summer Park Concerts
Create Sales for Music
mer music program for Milwaukee. "As an
illustration," he continued, "a manufacturer
whose home is on the south side took occasion
to protest to me about Mitchell Park being
placed third. This man, a busy executive, told
me that he had attended 'sings' in all the parks
and that in his opinion Mitchell Park was fully
up to the other leaders. A wealthy Milwaukee
woman told me that for three weeks she had
attended all the sings in all the parks, and simi-
lar comments have frequently been made, all
showing the interest people have taken."
Edmund Gram, W. J. L. Meyer, Miss Edna
Wilk, Miss Lillian Way and other members of
the Milwaukee Civic Music Association acted
as judges. The plaque given by the Milwaukee
Journal to the park given highest ranking in
the Park Board Community Singing League is
awarded this year to Lake Park.
Frederick Carberry, Head of Milwaukee Music
Work in City Parks, Tells of Reaction From
Season Just Closed
MILWAUKEE, WIS., September 10.—The park
band concerts and "sings," which have been
carried on in Milwaukee during the Summer
months, are the best preparation for Fall busi-
ness, in the opinion of Milwaukee music deal-
ers, who find that they are entering the Fall
season with a considerable improvement in
activity as compared with last year.
Community music is looked upon by mem-
bers of the local trade as one of the best means
of building up a basic, genuine interest in music,
and the band concerts and "sings" in the Mil-
waukee parks have gone far in accomplishing
this locally, in the opinion of local music men.
Frederick Carberry, who has directed the
"sing," at the close of the 1928 series of con-
certs pointed out that the attendance has con-
sistently increased, and that the quality of the
concerts has also shown improvement.
"I am constantly being surprised by the way
the sings have taken hold of Milwaukee people,"
said Mr. Carberry in commenting on the Sum-
Radio Broadcast Begun
by Bacon Banjo Co.
The Bacon Banjo Co., Inc., Groton, Conn.,
manufacturer of "Silver Bell" banjos, started
its broadcasting program last Tuesday evening,
September 4, from 9 to 9.30 p. m. over station
WTIC, at Hartford, Conn. Many well-known
banjo artists will take part in the programs.
Dependable
ONLY
CATALOG ON
APPLICATION
BRUNO AYe™? SECURITY
MUSICAL
MERCHANDISE
Some of these are Fred Bacon and His Silver
Bell Factory Boys; W. C. Keppel and His
Banjo Sextet; Jos. F. Pizzitola and His Strum-
mers; R. J. Amenta and His Silver Bell Club;
Stephen St. John and His Banjo Orchestra;
Joseph Consentino, tenor banjo soloist, and
others. The program will run for eight con-
secutive weeks every Tuesday evening.
Music Exhibits at
Wisconsin State Fair
MILWAUKEE, WIS., September 10.—The music
industries were represented in the exhibits and
entertainment at the Wisconsin State Fair held
in Milwaukee last week, with radios and band
instruments being especially featured. Edmund
Gram, Inc., furnished an orchestra featuring a
piano, string instruments and saxophones in
one of the popular exhibit buildings. A big ex-
hibit of display band instruments was arranged
at the State Fair by the Frank Holton Co.,
manufacturer at Elkhorn, Wis., and Kellogg
radio sets were exhibited with successful re-
turns by the Standard Radio Co., distributor of
the line in Wisconsin.
Zumer & Go. Enlarging
and Reconstructing Plant
CHICAGO, I I I . , September 11.—M. Zumer & Co.,
Inc., for the past twenty-five years a well-
known leading drum and banjo head concern
of this city, has made arrangements for addi-
tional space and the reconstruction of their
present plant at 2\iS-$7 South Racine avenue.
Already a large new Kewanee boiler and other
new machinery have been installed. Since the
re-incorporation of the company fourteen
months ago, Jacob M. Zumer, president, is en-
thusiastic over the progress made in the manu-
facture and sales of drum heads and rawhides
and is anticipating a good Fall trade from all
sections.
School Band Contest
in New Philadelphia
NEW
PHII.AHEI.PHIA, O., September 10.—A ju-
venile band contest will be a feature of the
annual Tuscarawas County fair to be held here
next month. Already a s o r e of high school
bands in this area have entered the competition.
Senator W. G. Nickels, of this city, will give a
silver loving cup. This, in addition to $50 in
gold, will be given the winner. There will be
second and third awards. Each band is to play
three numbers of its own selection. Music deal-
ers in this section say the contest will mean
much to stimulate interest in musical merchan-
dise among juveniles.
J. M. Wolff Leaving
Upon Long Auto Tour
CHICAGO, I I I . , September 1.—J. M. Wolff, who
was associated with the Conn Chicago Co. for
four years and recently with the Tom Brown
Music Co., is leaving to-day on an extended
automobile tour through the country. He is
taking a leave of absence for a period of a year
on account of ill health. Mr. Wolff is well
known to the trade as the author of the "Wolff
Tenor Banjo and Harmony Manual," the
"Wolff Ukulele Method," and is also the in-
ventor of an attractive and convenient portable
banjo stand distributed by the Continental
Music Co., Chicago.
OLDEST AND 1A06BT HOUSE IN IMEISAOf
WHOLESALE
SEPTEMBER 15, 1928
Smith With Consolidated
ESTABLISHED 1834
VICTOR
TALKING
MACHINES
CBruno&Son&ic.
BRUNO M
Smith, player in local orchestras, has been
added to the band and orchestra department
staff of the Consolidated Music Co.
351-353 FOURTH AVE - N.V.C
SALT LAKE CITY, UTAH, September 7.—Norman