Music Trade Review

Issue: 1928 Vol. 87 N. 10-SECTION-2

THE NEW YORK
Music Trade Review -- © mbsi.org, arcade-museum.com
PUBLIC LIBRARY -- digitized with support from namm.org
M T M I . LMMJC
1 wo Sections-
ion Two
MUSICAL MERCHANDISE
Section of the
MUSIC TRADE REVIEW
SEPTEMBER 8, 1928
What's the Answer?
HEORIZING may be considered an
entertaining pastime but surely it
has no place in the business practice of
today. Music merchants, like all business
men, realize that their plans of operation
must be based on facts rather than opinions.
G
Survival in the retail merchandising
field demands greater intelligence, greater
efforts and greater determination than ever
before.
Vitally essential to the progress and
continued independence of the small
merchant is the need of close and rigid
cooperation between the independent
wholesaler and the independent retailer.
Bruno is rounding out a century of
leadership. Almost 100 years of faithful
and exclusive service to the music mer-
chants of the United States. Bruno dealers
invariably receive trustworthy and purpose-
ful cooperation, and remember Bruno
pledges itself to refrain from competition
in the retail selling field.
Bruno recognizes the field of consumer-
sales as being the rightful domain of the
independent music merchants.
Think it over!
C. BRUNO & SON, Inc.
351-353 Fourth Ave.
1834
New York
Almost a Century of Dependable Service to the Music Trade
1928
I
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Musical Merchandise Section of The Music Trade Review
NOW
We're Creating a "Wholesale"
Business for Music Retailers
T
HIS Fall we are developing a good share of our ad-
vertising to "selling" the school teachers of the na-
tion on the value of the harmonica in school work.
Many hundreds of schools already have harmonica
clubs—many hundreds more use the harmonica in their
regular teaching of music and every day's mail brings in
new evidence that the harmonica is sweeping the Na-
tion's school authorities as it has swept the Nation's girls
and boys, men and women.
That means harmonicas bought by dozens and grosses
—not by twelfths of a dozen.
This Fall—beginning in September—the usefulness of
the harmonica in the school is being advertised to 326,-
818 teachers in the columns of their most important
publications; namely: "Normal Instructor & Primary
Plans," "American School Board Journal," "Journal of
National Educational Association."
Who Will Qet This
"Wholesale" Harmonica Business?
'Music for Everyone,
This advertising will sell more harmonicas in bulk than
have ever been sold before. It means "wholesale" trade
for the retailer! The dealer who gets the business will
be the dealer who begins NOW to let the teachers and
pupils in his community know that his store is head-
quarters for Hohner Harmonicas.
Right along, he'll be making a nice monthly profit on
a fast-moving item. AND—he'll be building up a fu-
ture business. IF—he gets busy NOW.
Use the Helps We Offer You
Everyone for Music"
Unique window and counter display assortments are pro-
vided for stores of all sizes. Ask your jobber, or write
us, about the one best suited to your needs. And get
started today—before someone else "beats you to it."
Put Yourself in Line to
Profit on the "Wholesale" Scale
NOW!
M. HOHNER, Inc., 114 East 16th Street, Dept. 65, New York
Canadian Address: Hough &. Kohler, 468 King Street, W., Toronto

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