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JULY 7, 1928
The Music Trade Review
Gross Places Pianos in
Cincinnati Ideal Homes
Cincinnati Music House Places Chickering, Mason & Hamlin and
Marshall & Wendell in Ideal Houses—Canfield Piano
Co. Takes the A. B. Chase Line
yon, Ernest B. Daulton, who recently became
assistant musical director in the New York
recording laboratory of the Brunswick Co., was
in the city the past week, visiting his parents.
The company has just received three of the
new Exponential type Panatropes, which are
mechanically operated. It is also showing a
new table-model straight radio, and soon will
have on exhibition a console type of straight
radio which it is expected will sell very well.
New Balkite Distributor
MILWAUKEE, Wis., July 3.—The Morley-Murphy
Co., 454 Milwaukee street, has been named dis-
tributor for Balkite and Eveready radio receiv-
ers for the Milwaukee and Wisconsin State
territory.
INCINNATI, O., July 2.—For the sixth consecutive time the George P. Gross Piano Co.
has been chosen to place pianos in "ideal" homes that are thrown open to the public
by the builder each week.
Last Sunday the company had a piano in each of four of
these ideal homes, the instruments being two Chickerings, one Marshall & Wendell and one
Mason & Hamlin. On other occasions they showed the Fischer and the Straube.
M. E. Simms, formerly connected with the A
"Next Sunday we will have a piano in each of three of these new and completely furnished
T. Simms Piano Co., Charleston, W. Va., ha?
'ideal' homes, and this will make our sixth con-
joined the staff of the piano department of the
secutive exhibit in these places in as many mote culture, and that music is an essential of
weeks," explained Carl J. Rist, manager for the culture is a thing that they teach. Mr. Daulton's Galperin Music Co., that city.
Gross Co. "The homes are furnished with the
best of everything and in complete harmony, and
with a fine piano in a place where it is bound
to be seen this has proved to be good publicity
to us. Besides making several sales which we
can trace to the ideal home exhibits, we have
developed a large number of prospects." In
speaking of the business outlook, George P.
Gross, head of the company, said: "It seems
to me that the outlook is encouraging in every
way. Naturally, there will be a business lull
this Summer, but this does not mean that buy-
ing is going to cease altogether. At any rate
we shall not really lose any time, because we
will devote the time to developing prospects
and doing preliminary work for our Fall cam-
paign."
The Canfield Piano Co., of which Walter Can-
field is the head, has made arrangements to
handle the A. B. Chase line of pianos and is
now displaying some very handsome grands of
that make. The company also has recently re-
ceived a very large shipment of Cable-Nelson
pianos.
G. E. Hunt, retail manager of the local branch
of the Starr Piano Co., has just returned from a
fishing trip to Buckeye Lake, Ohio.
Dan F. Summey, who now is offering the
Cable line and the Hardman line at both whole-
sale and retail, has had his activities curtailed
very much the past two weeks because he has
been compelled to serve on a petit jury, listen-
Come to the Leipzig Trade Fair August 26
ing to damage suits and other civil cases.
The retail sales force of the local branch of
1770 American buyers visited the last trade exposition at Leipzig,
Steinway & Sons, of which firm R. E. Wells
Germany.
They found new ideas, and new business-building mer-
is district manager, has been increased by the
chandise. They made money. They made friends. They had a
addition of Seymour J. Whitney, who is well
known to the trade and in musical circles.
good time.
William Graul, head of the William R. Graul
More of them are coming for the Fall showing—August 26th
Piano Co., who was sent away about three
to September 1st. They will see the wares of the important music
weeks ago by his doctor, because of a threat-
ened nervous breakdown, is reported to be re-
manufacturers of Europe. Over 200 exhibitors will show all types
covering.
of instruments.
"We have had excellent results from the ex-
hibition of the Brunswick in the different 'ideal'
Plan now to come. Let us help you make your trip abroad
homes that various builders have been keeping
more profitable and pleasurable. Let us tell you about special
open to the public for inspection the past few
travel rates, air transportation, free visa, and special accommo-
weeks," said E. B. Daulton, manager of the
dations.
local branch of Brunswick-Balke-Collender.
"We showed the Panatrope Radiola combina-
Write us right away. Leipzig Trade Fair, Inc., 11 West 42nd
tion in four different 'dream' homes the past
Street,
New York.
week, and they certainly did catch the fancy of
visitors, as we know from inquiries received. A
point that should not be overlooked by dealers
. in talking machines, and also by dealers in
pianos, is the fact that the thousands of men
and women who visit these 'ideal' homes get
the idea these instruments are standard, or
necessary requirement, even though they
be something of a luxury. In other words, the
visitors see a talking machine in the home, and
therefore they regard it as a necessary adjunct,
if one is to be 'stylish' and 'up-to-date,' which
For 700 Years — T h e larket Place of Europe
is a thing that all women desire. These com-
pletely equipped homes are doing much to pro-
C
PROFITS
await you in Germany
LEIPZIG TRADE FAIR