Music Trade Review

Issue: 1928 Vol. 87 N. 1

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
The Music Trade Review
Chicago and Middle West
(Continued from page 11
San Gabriel Valleys. Their co-operative selling
organizations are very well managed and the
producers get fair prices for the products of
their labor.
"I am^particularly charmed with Pasadena as
a place to live, for though it may sound over-
enthusiastic, I think the city is the most beauti-
ful and attractive residential place that I know
of in any country in the world. I base that
judgment on my personal knowledge of all the
famous cities in Europe or other foreign coun-
tries, as well as the United States."
New Grosvenor Lines
The Grosvenor Music Co., 1022 Wilson
avenue, Chicago, has recently added a number
of new lines of pianos including E. Gabler &
Bro., A. B. Chase Piano Co., Emerson Piano
Co., Lindeman & Sons Piano Co. The com-
pany also continues to feature the Hazelton
Bros line.
York Telegraph wrote: "Here is the true artist.
He eliminates as much as he may, and gives you
the highlights. Like a master painter whose can-
vas is admirable for its simplicity, and the master
composer and master writer—Reisman's dance
music throws out the claptrap.
"His music is like an alluring woman, whose
language is restrained, but whose eyes and hands
and manner are eloquent."
In the Trade
The Mathushek Piano Co. store, formerly lo-
cated at 31 West Main street, Meriden, Conn.,
has moved to new quarters at 81 West Main,
which have been completely remodeled and
renovated.
Stockholders and directors of the Lee Piano
Co., Lynchburg, Va., following a recent mect-
JULY 7, 1928
Bradshaw's Straube Window
Ties Up With Advertising
Georgia Music House Finds Out That Public
Recognizes Instruments That Are Nationally
Advertised
FITZGERMLD, GA., June 30.—The Bradshaw Music
Co. of this city, one of the prominent music
houses of the South, reports excellent results
in the sale of pianos through the medium of a
Straube window display featuring the Artist
Model.
The arrangement, as shown in the photo-
graph, combines simplicity with unusual attrac-
tiveness. O. L. Bradshaw states that the
Straube grand is a piano possessing many un-
usual characteristics highly appropriate for
window display, and the favorable impression
which the Straube makes upon the public who
Henry L. Mason Reports
Record Month for Company
Henry L. Mason, president of the Mason &
Hamlin Co., New York, returned recently from
an extended trip of five weeks through the
Middle West and South, visiting many of the
American Piano Co. dealers whom he found,
he said, to be enthusiastic over the new Ameri-
can Piano Co., franchise plan. Mr. Mason was
royally entertained, and in Birmingham, Ala.,
was the guest of honor at a banquet attended
by seventy-five leading musicians.
Upon his return Mr. Mason stated that May,
1928, was the largest month in orders and ship-
ments of Mason & Hamlin units both straight
grands and Ampicos, in all the company's
historv.
Reisman and Orchestra
at the Waldorf-Astoria
Leo Reisman and his orchestra, Columbia artists,
have been engaged for the Waldorf-Astoria Hotel
for the Summer. Following his opening of the
prominent hotel, the music critic of the New
American
PIANO WIRE
"Perfected"

"Crown"
American Steel tic Wive
Chicago - New York
Company
Bradshaw Music Co. Straube Display
ing, have announced the continued operation of
the concern. Ben L. Sykes has been elected
president and Mrs. E. M. Anderson secretary-
treasurer.
The Teller Music Co., Inc., Louisvilje, Ky.,
has been incorporated with a capital stock of
$10,000 to engage in a general music business.
Henry Teller, Regina V. Teller, Hazel Tellis
and Hattie E. Atwell are the incorporators of
the company.
view the instrument through the window leads
people into the store to make inquiry.
"A good many of our people," stated Mr.
Bradshaw; "read about the Straube in the Good
Housekeeping Magazine, Ladies' Home Journal
and other national publications, and placing a
Straube in the window gives even the timid
ones an opportunity to see the piano before they
enter the store."
Recently the Bradshaw Music Co. placed a
Straube grand in the Fitzgerald High School.
THE REVIEW'S UNIVERSAL "WANT" DIRECTORY
A
NY member of the music trade may
. forward to this office a "position
wanted" advertisement intended
for this Department, to occupy four
lines agate measure, and it will be in-
serted free. Replies will also be for-
warded without cost. Additional space
charged at the rate of 25c per line. If
bold-faced type is desired, the cost for
same will be 25c a line, 7 words to a line.
"Help Wanted" advertisements will be
charged for at the rate of 25c per line.
Cash must accompany order.
Business Opportunities and For Sale
advertisements inserted as display space
only at $7.00 per single column inch.
All advertisements intended for this
department must be in hand on the Sat-
urday preceding date of issue.
ing. Our 1928 program calls for expansion of
sales effort and there is now an opportunity for
men of the right calibre to join this growing
organization on a favorable working basis. If
you are lodk|ng for a permanent opportunity
rather than just a job, write us for an appoint-
ment giving your experience, reference and
photograph if convenient. Gulbransen Com-
pany, 3232 Chicago avenue, Chicago, 111.
OUTSIDE PIANO SALESMEN—Crew Cap-
tains and Canvassers—Attention. $30,000,000
chain store piano organization has recently
amalgamated with chain store furniture organ-
ization. Result, piano crews added furniture to
line with marvelous results. Great future for
piano men in this far-seeing program. The two
lines blend perfectly; double volume easy;
WHOLESALE SALESMEN WANTED— hence, double income. Salary and commission.
We would like to get in touch with several Address Box 3254, Music Trade Review, 420
high-grade piano salesmen who have had suc- Lexington avenue, New York City. Interview
cessful experience in wholesale and retail sell- granted every applicant (New Jersey).
WANTED—Ampico rolls, cheap. Wallace,
119 Chorlton Road, Manchester, England.
POSITION WANTED—Piano salesman desires position
with a first-class house. Aged 32. Best of references.
Address Box 3255, The Music Trade Review, 420 Lexington
Avenue, New York.
POSITION WANTED—By a high-class, thoroughly ex-
perienced man as manager with reliable house. No pref-
erence as to location. Address Box 3256, The Music
Trade Review, 420 Lexington Avenue, New York City.
POSITION WANTED—By wholesale sales manager,
well-known in trade. Is offering services to a manufacturer
who wants to increase his dealer organization and the sale
of products through dealers already established. Address
Box 3253, Music Trade Review, 420 Lexington Avenue,
New York City.
POSITION WANTED—Expert tuner and repairman,
factory and store experience, desires connection with live
music, dealer. Prefer to locate in city of 50,000 or less.
Best of references. Address Box 3252, Music Trade Ke-
view. 420 Lexington Ave., New York City.
POSITION WANTED—Experienced tuner and repairer
wants position with reliable music house. Strictly sober
and reliable. Married. Address Tuner, 664 S. Jefferson
Ave.. Marshall. Mo.
POSITION WANTED—Experienced high class, practical
floor salesman, strong closer, open for connection with
high grade piano house. Wholesale or retail. References.
Address Box 3251, Music Trade Review, 420 Lexington
Avenue, New York City.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MUSICAL MERCHANDISE
Conducted By Thomas W. Bresnahan
Selmer Clarinets Are Used Entirely
in the St. Louis Symphony Orchestra
Pearson Piano Co. and the Rose City Music
House will co-operate. A nominal charge of
twenty-five cents, to show intent of purpose, and
which includes the purchase of the fife and
four fife band lessons, is made.
Robert L. Shephard
Resigns From Buescher Go.
Will Become Connected With Chicago Agency
Upon Return From European Trip in Sep-
tember
Clarinet Group of
the St. Louis
LXKHART, TND., July 2.—Robert L. Shephard,
who for the past five years has headed the
advertising department of the Buescher Band
Instrument Co., manufacturer of Buescher
True-tone saxophones and band instruments, has
resigned his position to join a Chicago adver-
tising agency. Before opening his new desk
Symphony
Orchestra, which
uses Selmer
Instruments
^Illlllllllllllllllllllllllllllllllllllllllllllllllllillllillllllllllllllllllllllllllrr.
I^
IND., July 2.—The City of St.
iL Louis is rightfully proud of its fine Sym-
phony Orchestra, the reed section of which has
long attracted favorable notice. This remark-
able clarinet group is headed by Rocco Zot-
tarelle as principal clarinetist, Clarence L. Ges-
ner, second clarinet, and Chas. Camacho, bass
clarinet. Toni Sarli, a clarinetist of national
fame, was the principal with this orchestra for
a great many years and always played Selmers.
In fact, these instruments have been used ex-
clusively in the clarinet section of this orchestra
since about 1912 with invariable satisfaction to
the players.
Convention Exhibit Opened
New Accounts for Lange
ment sales all along. The influence of the
school tournament, and the district, city and
State school band tournaments has been seen
in the increased call for instruments.
"With warmer weather coming along there
will be a big call for ukuleles and harmonicas.
Banjos will have an increased sale during the
Summer, for at this time many young boys
take up this instrument, and learn to play it,
while others buy a better instrument so they
can get engagements for playing at Summer
dances, etc. While Summer may not be the
ideal time for big demand the sales on band
instruments have not fallen off, and they com-
pare very favorably with last year."
Well-known Banjo Manufacturer Reports Good
Results From Meeting Before Going on Va-
cation Trip
William L. Langc, manufacturer of Para
mount, Orpheum, Langstile, Banner Blue and
Challenger banjos, 225 East Twenty-fourth
street, New York, left last week for a motor
trip through New England. He was accom-
panied by Mrs. Lange, and plans spending a
short vacation in Manchester, Vt., where he
will try his luck on the famous Ekwanok Golf
Course. Before leaving Mr. Lange expressed
to a reporter of The Review great satisfaction
over the results of his exhibit at the Hotel
Commodore during the convention, stating that
he has already opened several important new
dealer accounts for Paramount banjos as a
direct result of the convention.
Fife Band in Newcastle
NEWCASTLE, IND., July 2.—W. K. Baxter, rep-
resenting the Musical Education Association
of Chicago, is undertaking the organization of
a fife band for children of the city, and the
All Band Instrument in
Demand, Says Niemiec
Robert L. Shephard
in September he plans spending a vacation in
Europe.
Mr. Shephard leaves behind him a record of
success in the Buescher organization as an ad-
vertising expert of rare ability, for his con-
tributions to Buescher advertising have raised
it to a high place in the musical instrument field.
Some of his best work has been as editor of
Truetone, the Buescher house organ, which has
become one of the most interesting of musical
publications.
DRTTFCH
for
Despite Supposedly Dull Season Manager of
Flanner-Hafsoos States Volume of Sales Is
Good
Trade
Mark
MUSICAL MERCHANDISE
MILWAUKEE, WIS., June 30.—"Band instrument
business is very good, although this is supposed
to be a dead season for instruments," according
to A. J. Niemiec, manager of the band instru-
ment, department at the Flanner-Hafsoos Music
House, Inc., store. "Business is really very
good, and the demand is not centered in saxo-
phones, or on one particular instrument, but
it is heavy on all instruments.
"School business has been increasing instru-
MUSICAL INSTRUMENT MAKERS
SINCE 1883
The Fred Gretsch Mffc Co.
6O Broadway Brooklyn.NY
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