Music Trade Review

Issue: 1928 Vol. 86 N. 9

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
MARCH 3, 1928
Victor T. M. Co. Sales
$46,886,842.11 in 1927
Co.; Roussellott-Luebtow Music Co.; Orth
Music Co.; Schefft's Victrola Shops; Edward
Gram, Inc.; Kesselman-O'Driscoll Co.; Gitzel's
Music Store, and the Buech Saxophone Shop,
all of this city.
New Mutual Finance Go.
Is Launched in Boston
Net Income of $7,269,523.03, After Deducting Dividend Require-
Several Prominent Members of Music Trade
ments on Prior Preference and Convertible Preferred
Directly Interested in the New Venture De-
signed to Cut Financing Costs
Stocks, Showed Earnings ,of $8.93 on Common
CCORDING to the report issued last week by the Victor Talking Machine Co., and cover-
ing its activities for the fiscal year ending December 31, 1927, the first year of operation
under the new capitalization of the company, the twelve month period proved unusually
successful, the net income being $7,269,523.03.
The net profit of $7,269,523.03, is equal, after deducting annual dividend requirements of the
prior preference and convertible preferred stocks, to $8.93 per share of common stock; and after
deducting also the annual prior preference stock
sinking fund appropriation, to $7.83 per share year this department has been further strength-
ened and much important work has been under-
of common stock.
In transmitting the report of the board of taken.
"The outlook for 1928 is favorable, and your
directors, E. E. Shumaker, president of the Vic-
tor Co., calls attention to the fact that net sales company is entering the new year with large
of $46,886,842.11 for the year exceeded those of manufacturing schedules, adequate facilities and
1926 by $224,738.38. He also states that direct a competent organization."
export business of the company showed sub-
stantial growth during the year, and repre-
sented approximately 15 per cent of the total
sales for 1927. Included in the item of "other
income" (income not derived from net sales of
the company) are dividends of $538,310.75 from Veteran Music Merchant Succumbs to Paralytic
Stroke—Was Sixty-five Years Old and Had
shares owned by the Victor Co. in the Gramo-
Been in Music Business for Thirty Years
phone Co., Ltd., of England, and $40,008 re-
ceived on shares owned in the Victor Talking
PITTSBURGH, PA., February 27.—Thomas E. Mc-
Machine Co'., of Canada, Ltd.
The financial position of the company, as set Causland, for more than thirty years engaged in
forth on the consolidated balance sheet, shows the piano business in Pittsburgh, died on Febru-
current assets of $29,740,664.63 against current ary 24 at 1 a. m. following a paralytic stroke.
liabilities of only $4,860,378.83. The president Mr. McCausland was stricken some months ago,
also points out that the investment in foreign but managed to recuperate sufficiently to visit
affiliated companies of $7,714,205.98, is an in- his place of business at 330 Liberty avenue for
crease of $3,969,205.49 over December 31, 1926. a few hours daily. Later he was affected with
This increased investment is represented by tailing eyesight and lost the use of one eye.
payments on stock owned in The Gramophone Finally he was compelled to go to the hospital,
Company, Ltd., and the acquisition of additional where he failed to respond to treatment, and
shares in the Victor Talking Machine Co., of death ensued. Mr. McCausland was sixty-five
years of age and was widely known to the
Canada, Ltd. It includes also an investment of
$317,299.04 in the Victor Talking Machine Co., music trade of western Pennsylvania, eastern
of Japan, Ltd., which was organized late in Ohio and West Virginia. He was a hard
1927. The company also adjusted through sur- worker, and in his business life had disposed
plus its investment in the Gramophone Co. of a large number of pianos and other musical
and the Canadian company on a basis of their instruments. His widow and one daughter sur-
1927 book values, this adjustment amounting to vive. He was a member of the Masonic frater-
an increase of $845,283.57. Against this is an nity. The funeral services were held on Sunday
appropriation for trade adjustments and con- with interment following.
tingencies, aggregating $556,779.28. The con-
solidated statement of surplus shows a balance,
as of December 31, 1927, of $6,142,141.70.
A cash investment of $1,200,000 was made in
three domestic wholesale distributing com-
MILWAUKEE, WIS., February 27.—A slogan con-
panies during the year. During 1927 the scien-
test is being conducted in Milwaukee by a num-
tific research and development department of
the company also was substantially strength- ber of local music dealers featuring radio lines
as well as by members of the Wisconsin Radio
ened.
"It is the settled policy of your management Trade Association. Prizes amounting to $1,925
to make liberal appropriations for scientific re- are offered for the best slogan submitted. Music
search and development work," said Mr. Shu- dealers taking part in the plan include the
maker in transmitting the_ report. "During the Flanner-Hafsoos Music House, Inc.; Noll Piano
A
Thomas E. McCausland
Passes Away in Pittsburgh
Radio Slogan Contest
in Milwaukee Trade
ESTABLISHED 1862
New York State Convention
in Syracuse in May
SVKACUSE, N. Y., February 27.—Glenn L.
Chesbro, secretary of the New York State
Music Merchants' Association, announces that
the annual meeting of that organization will be
held in Syracuse on Tuesday and Wednesday,
May 1 and 2. The officers of the association are
now working on the program, the details of
which will be made public within the next few
weeks.
The Sidle Co., Chickering representative in
Van Wert, O., recently installed a Chickering
grand, Style K, ebony finish, in the Van Wert
High School.
L^UTEH
ONE
GRANDS
BOSTON, MASS., March 1.—The Merchants'
Investment Trust Co., located at 216 Tremont
street, has now got well enough established so
that it has a distinct service to offer the music
trade. The company is a mutual dealers'
finance association and a number of the leading
music merchants have become affiliated with it.
Its chief aim is to enable the music merchant
to reduce to a minimum the cost of his financ-
ing by being a participant in the earnings of
the trust. Already the company is financing
dealers' paper, and pamphlets telling of the
methods, policy and charges on the discounting
of paper will shortly be mailed to the trade.
Plans have been made to discount piano, phono-
graph, musical merchandise and radio paper.
The depositories of the trust are the National
Shawmut Bank of this city, and the National
Rockland Bank of Roxbury (Boston). Follow-
ing are the officers of the trust: Harold C.
fribble, president and trustee, formerly of the
C. C. Harvey Co., and the Weaver Piano
Co., of York, Pa.; Walter H. Sturgis, Jr.,
vice-president, treasurer and trustee, formerly
of the Eastern Talking Machine Co., and
proprietor of the Sturgis Music Co., and
Julius B. North, secretary, formerly assistant
treasurer and director of the McPhail Piano
Co.
The advisory board is made up of the fol-
lowing named: George Heukelnian, president
of the Henkelman Piano Manufacturing Corp.,
of New York City; Harry K. Mance,
president of Mance Brothers, Inc., New Haven,
Conn.; Isaac A. McLean, president Isaac Mc-
Lean Sons Co., Boston, Mass.; W. H. Sturgis,
M. D. Sturgis Hospital, Hull, Mass.; F. E.
Freeman, president of F. E. Freeman Co., in-
vestment bankers.
OF AMERICA*S;FINE
NEWARK N. J.
PIANOS
UPRIGHTS
THE LAUTER-HUMANA
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
REVIEW
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secre-
tary and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald;
Assistant Treasurer, \Vm A. Low.
B. BRITTAIN WILSON, Editor
CAKLETON CHACK, Business Manager
W. H. MCCLKAKY, Managing Editor
R \ Y Bu.r, Associate Editor
K. L. AVEKY, Circulation Manager
K. B. MUNCH, Eastern
Representative
UK8TKKN DIVISION:
BOSTON OFFICE:
FRANK W. KIRK, Manager
JOHN H. WILSON, 324 Washington St.
Telephone: Lexington 1760-71
Cable: Elbill New York
Republic Bldg., 209 S. State St., Chicago
Telephone: Wabash 5242-5243
Vol. 86
O
Telephone: Main 6950
No. 9
March 3, 1928
The One Rotten Apple
NCE again an experienced business man who has come
into the piano trade from another field has seen rea-
son to criticize both the manufacturing and retailing
branches of the industry for their apparent tendency to devote
too much attention to competing one with the other, rather than
towards the development of sales plans that will prove effective
in competition with the scores of other industries trying for a share
of the American citizen's dollars.
This particular individual made a tour of inspection recently
and came back more or less perturbed over conditions as he had
found them. "I came in contact with many upstanding and com-
petent retail music merchants," he declared, "men who were con-
ducting their affairs, particularly in the matter of allowances and
terms, on a thoroughly sound basis. In every case, however, there
were near at hand competing music dealers who in an anxiety to
make sales extended allowances beyond reasonable limits, made
ridiculous terms, and succeeded in that questionable occupation
of building volume without profit. The result is that they not
only are making no money for themselves, but they are cutting
into the profits of the men who by their energy and business ability
are entitled to a substantial return for their work.
"I see nothing to condemn in one dealer seeking to sell his
particular musical instrument in clean competition with his fellow
merchants. There is a market to be satisfied and in most cases
MARCH 3, 1928
it is sufficiently large to provide business for all. But when he
simply kills a sale for another piano dealer and realizes nothing
tangible for himself as a result, he is simply a drag on the industry
rather than a help."
Tt is, of course, very easy for the outsider to come in and
criticize, but consideration must be given to the fact that the out-
sider properly equipped with business experience has a perspective
not enjoyed by the men who are closely associated with the business
from day to day. When the intelligent men of the industry itself
feel moved to.express opinions on the conditions outlined, how
much more pronounced must those conditions appear to the man
who comes along with a fresh, broad and unbiased viewpoint.
As The Review has stated on numerous occasions, the com-
petitor of the music merchant is not the dealer in the same line,
but the fellow who has some other sort of product to sell. If too
much effort is given to competition within the industry, it affords
that much more opportunity for the activities of the outside. If
memory serves right, Aesop once told a fable of the two lions
which were fighting so hard to determine the ownership of a rabbit
that the little animal managed to escape during the scrimmage.
That is probably what is happening to many piano sales.
I
Bringing Music in the Home
HE Victor Talking Machine Co. has reported gross
sales of $46,886,842 during 1927, and the Radio Corp.
of America reports gross sales of $56,651,658 for the
same year. This represents a grand total of over $103,000,000
spent by the American public last year for the products of only
two concerns engaged in the production of media for bringing
music into the home, not taking into consideration the scores of
other manufacturers in the same field who also enjoy substantial
sales volume, nor considering that the figures given are naturally
on the basis of wholesale prices.
These reports emphasize most strongly the demand in the
United States for music in the home, for both the talking machine
and the radio depend upon music primarily for their appeal. It
offers encouragement, too, to those who have other types of musical
instruments to sell, for it means that there exists a wide and gen-
eral appreciation of the art as a means of entertainment and educa-
tion within the home circle.
It is to be admitted, of course, that both the phonograph and
the radio offer music without requiring any great amount of labor
in return. The snapping of a switch and music is at hand, but the
appreciation that is made so distinctly evident leads eventually to
the desire for self-expression, not in every case but in a sufficient
number of instances to provide a tremendous field for the sale ot"
instruments which will make such self-expression possible.
Each day it becomes more apparent that the problem is not
with the market, but with the ways and means for approaching
and realizing upon that market. The piano man's task is not arous-
ing interest in music, but in directing that interest into the proper
channel. It is a big job, but in no sense impossible.
and Gordon Campbell of the Brambach Co., of
New York.
Speaking of the New England Music Trade
Association, it is of interest at this time that
Presidents of Chamber of Commerce arid Na- within the past few months fully thirty names
tional Association of Music Merchants to At- have been added to the membership roll, this
largely through the effort of Secretary Merrill.
tend Affair in Boston on Monday
It appears to be a foregone conclusion that
Shepard Pond, at present first vice-president of
BOSTON, MASS., February 28..—Edward C. Boy-
kinj- executive secretary of the National Piano the association, will be the next president.
Manufacturers' promotion committee was in
town yesterday in attendance upon the sessions
this week of the National Educational Asso-
ciation, and he had lunch with Billy Merrill,
secretary of the New England Music Trade
Louis S. Roemer, president of the New York
Association, whose guest Mr. Boykin is to be
at the annual meeting and dinner at the Hotel Piano Manufacturers' Association and former
Statler on March 6. The other guests at this president of Cable & Sons, w r as a passenger on the
dinner will include Hermann Irion, president of Seaboard Air Line train which was derailed near
thfi Music Industries Chamber of Commerce; Philadelphia on Monday "morning of this week,
C: J. Roberts, president of the National Asso- killing the engineer and injuring several pas-
ciation of Music Merchants; Delbert L. Loomis, sengers. Mr. Roeme.r_._was_i.n the club.car when
executive secretary of the same body-;-Louis R. -it overturned, but -escaped with a -severe-shaking
Dressier of C. H. Ditson & Co., of New York; up.
Prominent Guests for New
England Association Dinner
Louis S. Roemer's Narrow
Escape in Train Wreck
A. J. Kendrick Offices
Now in New York
Alfred J. Kendrick, vice-president and gen-
eral sales manager of the Sonora Phonograph
Co. and Acoustic Products Co., has moved his
headquarters to tlie New York offices of the
company in order to keep in direct and constant
association with P. L. Deutsch, president of
the Sonora Co., and other administrative offi-
cials at headquarters.
The new Sonora offices on 50 West Fifty-
seventh street are now occupied by the com-
pany, although the business of outfitting of
the new establishment has not been entirely
completed.
The Chicago offices will be under the man-
agement of Harry B. Bibb, who recently joined
the company.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.

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