Music Trade Review

Issue: 1928 Vol. 86 N. 9

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
18
The Music Trade Review
Secure Good Publicity
Through "Handcuff King"
New York Band Instrument Co. Men Furnish
Strong Shipping Case for Hardeen's Act at
New York Hippodrome
One of the cleverest publicity stunts used by
a musical instrument dealer in years was en-
and rope you in a strong packing case. We
will send the box over for your inspection, but
must be allowed the privilege of renailing each
board before the test, so that the construction
of same cannot be changed. You must also
escape without damaging the box in any way.
If these conditions are satisfactory to you,
kindly let us know when you will be prepared
to make the test."
Hardeen agreed to escape from the case on
the Friday evening of his week's engagement
at the Hippodrome and Mr. Vaubel arranged to
have the box pictured here, on display at the
theatre lobby all week. The New York Band
Instrument Co. received the full benefit of this
publicity for its name appeared prominently on
the box, and also on an announcement flashed
on the screen at every performance as well as
in the advertising of the store, and the theatre
in the local newspapers.
It is hardly necessary to say that Hardeen
successfully escaped from the box despite the
fact that it was of the stoutest possible con-
MARCH 3, 1928
trick in the way of false bottoms' on the box,
trap doors, etc.
Bertram Jacobs Returns
From Honeymoon Trip
PHILADELPHIA,
PA., February 27.—Bertram
Jacobs, member of the firm of S. Jacobs & Son,
820 Columbia avenue, has returned from a two
months' honeymoon spent in the tropics and
Florida resorts. Last December the younger
member of the Jacobs Co. married Miss Caro-
line Virginia Eicholz.
The newlyweds toured Palm Beach, Miami
and other resorts of the South before crossing
to Cuban points, the Bahamas and Bermuda on
the honeymoon trip. They will make their home
m Philadelphia.
L. A. Elkington Buys
Eventone Mfg. Go.
The Rventone Manufacturing Co., Brooklyn,
N. Y., has been purchased by L. A. Elkington,
220 East Thirty-fourth street, New York, who
secured all the patent rights to the Eventone
Letter Violin Mute. Mr. Elkington has already
moved the machinery to his own factory, where
Letter Violin Mutes under the Elton trade
mark will be made.
Turkish Maker Is Here
Before the Hippodrome
gineered by the New York Band Instrument
Co. recently, in a tie-up with the Hippodrome
Theatre appearance of the Great Hardeen,
brother of the famous Houdini, and also a magi-
cian and handcuff king of note.
A. W.. Vaubel, manager of the company, in-
structed the shipping department to build one
of its strongest cases, and then he sent a formal
challenger to Hardeen, defying him to escape
from the box. Hardeen promptly accepted the
challenge which read:
"We understand that you have inherited all
of the late Houdini's secrets, and defy you to
allow our shipping department to securely nail
J. S. Toledo, of the firm of Ehrenstein & To-
ledo, makers of the famous K. Zildjian cymbals,
Constantinople, Turkey, arrived this week in
New York to spend several weeks calling upon
American distributors who handle the K. Zild-
jian line of cymbals.
Hardeen the "Handcuff King"
itruction, securely nailed and renailed, and
completely bound and tied up with a stout rope.
While the escape was in progress members of
the New York Band Instrument Co.'s shipping
department acted as a jury on the stage, and
all agreed that there was no deception in the
H. N. White in Florida
CLEVKLANU, O., February 28.—H. N. White, head
of the H. N. White Co., manufacturer of King
hand instruments, is in Florida where he will
spend a vacation. He motored to Miami Beach
and reports a pleasant trip
Gretsch Back From Florida
Walter Gretsch, member of the importing
rirm of Gretsch & Brenner, Inc., New York,
returned to his office last week after a short
vacation in Florida.
O1OEST AMD LAMEST HOUff IN 1 K 1 M M
Hospe Go. Moves
The Hospc Music Co., of Scottsbluff, Neb.,
lias announced plans for moving into larger,
modern quarters in the Orr Building, next to
the Egyptian Theatre, where the stock of mer-
chandise carried will be increased.
Dependable
WHOLESALE
ONLY
CATALOG ON
APPLICATION
MUSICAL
HA
MERCHANDISE
ESXfttUSHED l » 3 *
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BRUNO Mennr SECURITY
551*555 FOURTH AVE - N.Y. C.
Gold Medal Strings
MR. DEALER —
Five Pick Assortments That Sell
Introduce our complete line of Picks made in 106
attractive models and colors:
Radio Picks
Twenty-four different picks
The Nicomede Felt Pick
Twelve different picks
The Jazz Banjo Picks
Twenty different picks
The Jazz Mandolin Picks
Twenty different picks
Red Arrow Picks
Thirty different picks
Remember our New High Grade GOLD TIP
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Attractive prices quoted upon request.
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Gold-plated Steel and
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Gibson Musical String Co.
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Jh" l e
SEND FOR TRADE PRICE LIST OF
for
RING
NICOMEDE MUSIC CO.
Altoona, Pa.
VICTOR
TALK I NO
MACHINES
MULLER A KAPLAN
Violin, Viola,
'Cello and Bass
154 East 85th St., N. Y.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MARCH 3. 1928
The Music Trade Review
Dr. W. Hohner, Director of M. Hohner,
Arrives to Visit the American Trade
19
Centerville, S. D., Centerville Band, W. G.
Smith.
Minden, Neb., Minden Community Band,
Waldo Smith.
Remsen, la., Boys' Band.
Woodland, Cal., Woodland Municipal Band,
In Interview With Review, Dr. Hohner Comments on Extraordinary Increase in Pop-
F. C. McReynolds.
ularity of the Harmonica in the United States
Fulton, Ind., Fulton School Band.
Findley, O., Civic Orchestra, Walter Willihu-
A MONG the most important visitors to New opment of musical interest, especially in the ganz.
York's musical merchandise trade this youth.
Cumberland, Md., V. M. C. A. Orchestra,
week was Dr. Will Hohner, director of M.
"Young people have discovered two things
Myron Simpson.
Hohner, A. G., Trossingen, Germany," the First, that the harmonica is an easy instrument
Oakmont, Pa., Oakmont Band, William Bush.
world's largest manufacturer of harmonicas and to learn to play, and second, that it leads
West Warwick, R. I., Junior High School Or-
accordions. Dr. Hohner arrived Tuesday and naturally to the playing of some other instru-
chestra, Miss Elsie S. Bruce.
was met by William J. Haussler, general man- ment. The vital significance of this as a factor
Jane Lew, W. Va., High School Orchestra, D.
ager of M. Hohner, Inc., American distributor in the growth of musical appreciation is mani-
G. Neill.
of Hohner products. He will make the New
fest in every country, and is coming to the
Freeport, Pa., Frccport Boys' Band, Prof.
York offices his American headquarters during attention of educators and civic leaders.
Colona.
his stay, which will be of several weeks' dura-
"The. Hohner establishments in Trossingen
Cumberland, Md., Society Ramblers Orches-
tion.
arc busily engaged in meeting this world-wide tra, Mart Flynn.
In an interview with The Review Dr. Hohner demand, and these vast plants now occupy sev-
Greensboro, N. C, Guilford College Orches-
commented upon the marvelous development in eral city blocks. As the music dealers of Amer
tra, Max Noah.
the interest in the harmonica in America, and ica have observed, the Hohner products is con-
Sharpsburg, Pa., Etna School Orchestra, A. L.
added that this interest was now being reflected stantly being improved, and this is because we Fillmore.
in the demand for Hohner products in other have special research laboratories and engi-
Ashtabula, O., "Batalini Juniors," Miles Bata-
countries.
neering departments which do nothing but try lini.
"The Hohner harmonica is sold in every to improve the product in various ways.
Ragersville, O., School Band, C. W. Shu-
country on the face of the globe, and in every
"We are deeply appreciative of the interest
macher.
country sales are growing," he said. "It seems that America has displayed in the harmonica,
St. Mary's, O., Grade School Orchestra, Miss
to me that this is a sign of the times, and that and for our part are proud that our efforts seem Emma Kohler.
people are coming to the realization that the to have contributed to no little degree in add-
Tamaqua, Pa., Tamaqua Boys' Band.
harmonica is a tremendous factor in the devel- ing to the sum total of musical happiness."
Webster Springs, W. Va., Town Band, Daniel
McLaughlin.
chandise division of Carl Fischer, Inc., New
Brooklyn, Mich., Brooklyn High School Or-
York, that his company and the Rudolph Wur- chestra.
litzer Co., Cincinnati, O., have acquired the ex-
Jackson, Mich., Y. M. C. A. Boys' Band,
clusive American distribution rights for the Frank Hoffman.
Elected President at Eastern District Associa- famous Buffet line of saxophones and wood-
Williamson, W. Va., High School Orchestra,
tion Meeting—Succeeds David L. Day of wind instruments. Buffet instruments are H. M. Jacobsen.
among the best-known instruments of French
Bacon Banjo Co.
Lykens, O., Beginners' Orchestra, Miss Lucile
manufacture, and enjoy wide
popularity
Bordner.
At the annual meeting of the Musical Mer- throughout the United States, particularly
Bellingham, Wash., Bellingham City Band,
chandise Manufacturers Association, Eastern among the better-grade musicians, Mr. Gerson
David Dahlingcr.
District, held last week at the Hotel Brevoort, < xpects that the new agency will result in bet-
Atchison, Kans., Atchison Band, John Mc-
New York, Henry C. Lomb, head of the Wav- ter service for the dealers and a stimulated de- Kenzie.
erly Musical Products Co., Inc., Long Island mand for the instruments.
Oakdale, Cal., High School Band.
City, was elected president for the next twelve
Wellington, Kan., City Band, W. O. Prock.
months. Mr. Lomb, who has been an officer
Conneaut, O., McKee Orchestra, Donald
of the association for several years, succeeds
McKee.
David L. Day, general manager of the Bacon
Ada O., Ada High School Band, E. M. Rous-
Banjo Co., Groton, Conn.
ton.
Other new officers include C. Frederick Mar-
Harry Meyers, general manager of the Epi-
Glenwood, O-, Glenwood Junior High School
tin, C. F. Martin & Co., Nazareth, Pa., vice- phone Banjo Corp., manufacturer of Epiphone Band, William Foster.
president; Epi A. Stathopoulo, Epiphone Banjo banjos, Long Island City, New York, left this
Benwood, W. Va., Union Booster Band.
Corp., Long Island City, secretary; and L. A. week for Asheville, N. C, where he will spend
Rochester, N. Y., Boy Scout Band, Sherman
Elkington, treasurer. In addition to these offi- a short vacation on the golf courses. He also Clute.
cers the following will serve on the board of expects to attend the mid-Winter meeting at
Pittsburgh, Pa., University of Pittsburgh,
directors: Walter Grover, A. D. Grover & Son, White Sulphur Springs of the National Asso- Symphony Orchestra, Alvin M. Cibula.
Inc., Long Island City; G. F. Chapin, Standard ciation of Musical Instrument & Accessories
Chesapeake, O., Chesapeake High School Or-
Musical String Mfg. Corp., New York; Walter Manufacturers, of which his company is a mem- chestra, Professor Gregory.
Schmidt, Oscar Schmidt, Inc., Jersey City; ber. Before going South .Mr. Meyers super-
Haverstraw, N. Y., Boys' Band, Martin Gere.
Frank Thiess, Newark; Frank Gibson, Gibson vised the final stages of preparation of the new
Pemberville, O., Gospel Band, Gwen Saxton.
Musical String Co., Belleville, N. J.
edition of the Epiphone banjo catalog, featuring
Beaver Dam, Wis., "Happy's Wisconsin En-
Mr. Lomb has prepared an interesting state- the Emperor and other high-grade models. The tertainers," Happy Oathout.
ment regarding the activities of the association catalog was sent to the printer this week by
Irvington, N. J., Municipal Harmonica Band,
during the year.
Earl Cameron, advertising manager, but it is Martin H. Brinser.
to be an elaborate print job and will not be
Willington, Conn., Harmonica Orchestra,
in dealers' hands for several weeks.
Miss Lydia Mather.
Marion, Ind., Marion College Orchestra, Mrs.
Dolores K. Nussbaum.
• J. I'itinan Grant, general manager of William
Thurston, O., Bugle and Drum Corps, Irving
!.. Lange, manufacturer of Paramount, Orphe-
Post.
imi, Langstile, Banner Blue and Challenger
Poplar Bluff, Mo., Boys' Band Charles Van.
banjos, 225 East Twenty-fourth street, New
York, will leave early next week for White
Grecnsburg, Pa. , Interscholastic Concert
Sulphur Springs, W. Va., where he will attend
Band, James Brunelli.
the mid-Winter meeting of the National Asso-
New Brighton, Pa., High School Band.
New Buffalo, Mich., Boys' Band, Paul
ciation of Musical Instrument & Accessories LaResche.
Rivcrpoint, R. I., Riverpoint Band.
Manufacturers. Accompanied by Mrs. Grant
Royal Mills, R. I., the Royal Mills Band,
Aurora, Neb., Juvenile Band, Clarence
Mr. Grant will make the trip by motor, stop- O'Brien.
Manuel V. Luz.
ping off in Washington and other cities en
Bellaire, O., Boys' Band.
Comstock, Neb., Community Band, Howard
route.
Tupelo, Miss., Rotary Band, Paul Leiman.
Granger.
Provo, Utah, City Band, John A. Omanson.
Arnold, Neb., Arnold Band, J. L. Schwartz.
Middletown, Pa., Liberty Band, Luther Bram-
Plainview Neb., Plainview Community Band,
bach.
F. F. George.
Omaha, Neb., the Royal Entertainers, Robert
Centerville Cal., Washington Union High
Clinchard.
School Band, John Kimbler.
Announcement was made this week by Henry
Iowa City, Iowa, Fife Band, W. K. Baxter.
Coatesville, O., High School Orchestra, W.
Gerson, general manager of the musical mcf-
Red Cloud Neb., Harmonica Band.
Fred Orth.
Lomb Heads Musical
Merchandise Manufacturers
Harry Meyers on
Trip to the South
J. P. Grant on Trip
Buffet Line to
Fischer and Wurlitzer

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