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MUSICAL MERCHANDISE
Conducted By Thomas W. Bresnahan
Robert Van Doren Visits
Fred. Gretsch Mfg. Go.
Son of Celebrated French Maker of Van Doren
Reeds Credits Much of Big Demand to Trade
Paper Advertising
Among the distributors of Van Doren reeds
visited by Robert Van Doren during his stay in
the United States has been the plant of the
Fred Gretsch Mfg. Co., manufacturers and
wholesalers of musical merchandise, 60 Broad-
way, Brooklyn, N. Y. Mr. Van Doren is the
son of the celebrated maker of Van Doren
reeds, and when he left France for America he
took note from the books that among the
largest users of Van Doren reeds in the world
is the Gretsch concern, who turn over several
hundred thousand of these reeds a year.
"One reason for our big distribution of Van
Doren reeds," said Emerson E. Strong, secre-
tary of the Gretsch concern, "is the fact that
we have advertised them in the trade papers.
We were the first distributor to push these
reeds through display advertising in the trade
journals, and up to the present time the only
one.
"We expect that during the present year the
demand for Van Doren reeds will be greater
than ever, and we are laying our plans to
accommodate this demand. We expect to be
able to take care of our dealers with this item,
and Mr. Van Doren on his visit expressed a
willingness to give us full co-operation from
the factory."
Ed. Lowry Buys New
Buescher Silver Clarinet
ST. LOUIS, MO., February 28.—Ed. Lowry, muster
of ceremonies at the Ambassador Theatre,
stepped into the Ludwig Music House the other
day and purchased the first of the new Buescher
silver clarinets to reach St. Louis. Mr. Lowry
is now playing his new instrument every night,
and is immensely pleased with it, according to
Ilrtiry C. Ruester, manager of the Ludwig store,
which has the local agency for the Buescher
Hand Instrument Co., of Elkhart, Ind. Mr.
Ruester expects to do a big business in these
Buescher clarinets this Winter.
More Than 20,000 Duplex
Cymbal Holders Now in Use
ST. LOUIS, MO., February 28.—More than 20,000
Duplex cymbal holders are now in the hands
of drummers in the United States, according to
S o \
J. A. Meyer, general manager of the Duplex
Manufacturing Co., 2815 Henrietta street, manu-
facturer of this item, as well as the Duplex
drums. The Duplex cymbal holder was brought
out more than two years ago, and it has been
growing more popular every month. Last
month more than 1,000 of them were sold.
Mr. Meyer attributes the unusual success of
the item to the fact that it was a radical change
from anything offered before.
George Mann Back
From Middle West Trip
Finds Conditions Generally Improved in Banjo
Demand Throughout Territory Covered
George Mann, sales representative of the Epi-
phone Banjo Corp., manufacturer of the Epi-
phone line of banjos, Long Island City, N. Y.,
returned this week from a five weeks' trip
through the Middle West. Mr. Mann called
upon a large number of dealers, visiting prac-
tically every city in the Central States, and
opened up a large number of important new
accounts for the Epiphone line.
"Business is looking up in the banjo line,"
declared Mr. Mann to a representative of The
Review this week. "I found dealers unusually
optimistic about prospects, and conditions seem
to be ripe for a good business starting from
now on. I found considerable activity in the
banjo field and dealers seem eager to cash in
on it with the Epiphone."
New Store in Little Falls
The music store established in Little Falls,
N. T-, in 1921 by A. M. Sietsema, has moved
from Main street to new and larger quarters
in the Oxford Theatre Building, 14 Stevens
avenue, that town. Formal opening of the new
quarters was held on February 24. Baldwin
and Bacon pianos, together with talking ma-
chines, radio receivers, etc., arc handled.
Miss White Takes Charge
Miss Alice White, formerly of New York,
has assumed charge of the reorganized music
department of the Hopkins-Miles store at 761
Main street, Riverside, Cal., handling small
goods, sheet music and Brunswick phonographs
and records.
Albert D. Nelson, formerly manager of tin-
F. A. North Co., 13 North Fifth street, Read
ing. 1'a., has purchased the Temple of Music,
110 South Sixth street.
DRTTSCH
for
Trade
Mark
MUSICAL MERCHANDISE
MUSICAL INSTRUMENT MAREBS
SINCE 1883
The Fred Gretsch Mfo Co.
6O Broadway Bn>o10yn.NY
Pedler Premiere Metal
Clarinet Is Introduced
New Instrument Especially Designed for School
Band Work—Opening Months of Year Sat-
isfactory
ELKHART, IND., February 27.—Harry Pedler &
Co., manufacturers of wood-wind instruments,
have brought out a new clarinet known as the
Pedler Premiere metal clarinet, which has been
added to the line in order to equip the dealer
completely to meet every requirement of the
trade. The new instrument is especially de-
signed for school band work and supplies the
student with a real musical instrument that is
durable and at a price within his reach. It is a
nickel-plated Boehm system clarinet, very at-
tractive in design and finish and comes with a
box style center opening, velvet lining case.
Harry Pedler & Co. announce that January
and February have been very satisfactory
months. The demand has held up well and has
covered the entire line, with the Pedler Silver
clarinet continuing to hold the lead.
School Music Festival
Planned in Fredonia
High School Bands, Orchestras and Glee Clubs
of Western New York to Compete in That
City in April
BUFFALO, N. Y., February 27.—Music dealers
throughout Western New York are taking keen
interest in the promotion of a spring festival
to be held April 24 to 27 inclusive in the Fre-
donia, N. Y., Normal School. High school
bands, orchestras and glee clubs from all parts
of Western New York will be invited to partici-
pate in the festival, in which there will be va-
rious competitions.
The dealers believe the festival will be help-
ful in encouraging high schools in this section
to form and augment their musical organiza-
tions as it is to be an annual affair hereafter,
sponsored by the Western New York Musical
Association. The Cleveland Symphony Orches-
tra will have a place on the program, as will a
special festival chorus.
Grab Music Store Thieves
BUFFALO, N. Y., February 27.—With the arrest
by Buffalo detectives of four young men resid-
ing in this city, it is believed the series of win-
dow smashings and robberies in Western New
York music stores has been solved. The men
are charged specifically with the theft of a piano
accordion from the Warsowski music store at
Niagara Falls on February 17. This instrument
has been recovered, and others stolen recently
in a series of robberies in which loot of more
than $1,000 value was obtained are being
sought.
Schwartz Ends Long Trip
Jack Schwartz, head of the J. Schwartz Music
Co., Inc., New York, distributors of Micro
accessories, Black Line reeds and other prod-
ucts, returned last week from a two months'
Western trip.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
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