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The Music Trade Review
FEBRUARY 25, 1928
So. Calif. Ass'n Is Told
Importance of Membership
Monroe Butler, Director Public Relations, Pacific Coast Build-
ing Loan Ass'n, States Bankers Today Take Association
Membership Into Consideration on Loans
L
OS ANGELES, February 16.—The general meeting of the Music Trades Association of
Southern California took place last week and the members listened to an inspiring talk
given by Monroe Butler, Director of Public Relations, Pacific Coast Building-Loan Asso-
ciation. Mr. Butler's address was on the "Democratization of American Business," a discus-
sion of the present trend toward co-operation in the business world to-day, in which he related
the many instances of large business houses turning their concerns in profit sharing, co-opera-
tive associations. He spoke strongly in favor
of co-operative trade advertising and com- Music Co., Los Angeles. Still later he was
mended the idea of the Music Trades Associa- given charge of the phonograph and radio de-
tion of Southern California in laying plans for partments at the latter music store, where he
a Pageant of Music and Exposition in June; he gained the commendation and highest praise
declared that many bankers nowadays, in esti- from J. D. Martin, president.
Mr. Bobo is also a former musical merchan-
mating the standing of a business man, in-
quired first if he belonged to his local trade dise man- in Riverside, and has been connected
with all departments. Two years ago he de-
association and also whether he advertised.
voted some time to radio sales and was sales
Allen of Southern California Carries On
The Wiley B. Allen Co., of southern Califor- manager of the radio department of the Martin
Music Co.
nia, a separate corporation from the Wiley B
Ken Curtis, well-known representative of the
Allen Co. in San Francisco and Northern points,
Kohler
industries, is also a stockholder in the
is continuing in business in Los Angeles and
San Diego as formerly, under the management
of E. Palmer Tucker, vice-president. Business
has been very gratifying, Mr. Tucker reports,
during last month and prospects are very fav-
orable for the future.
Ben Platt Goes East
Ben Platt, president of the Platt Music Co.,
left Los Angeles on the Monday following the
opening of his company's new beautiful store
on Broadway, and proceeded to New York and
Eastern points. He is expected to return about
the end of February.
Department Manager at Martin Music Co.
At the February general meeting of the Music
Trades Association of Southern California L.
E. Fontron, secretary-treasurer of the Martin
Music Co., introduced W. G. Wilson to the
members, announcing at the same time that he
had been given charge as sales manager of the
various musical, phonograph and radio depart-
ments, excepting the piano department. Mr.
Wilson has had considerable experience in the
East and planned, at one time, to secure these
departments as concessions from the Martin
Music Co.; a decision was arrived at, however,
to continue them under his management in the
store.
Starkweather and Bobo Buy Riverside Co.
L. E. Starkweather and Fred Bobo, both of
whom are very well known in Los Angeles and
Riverside, have acquired the Riverside Music
Co., which is one of the oldest music stores of
the southland and of which H. W. Hawes has
been president since the day of its opening.
Mr. Starkweather was for five years connected
with the Riverside Music Co., and later was
assistant piano sales manager at the Martin
ince
I
184/2
I cAmerica's
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'Piano
new Riverside Music Co., Inc. The lines of mer-
chandise handled include Ivers & Pond, Hazel-
ton and Gulbransen pianos, Victrolas, Elec-
trolas and Victor records on an exclusive, basis
in the Riverside district; and Radiolas, Atwater
Kent radios.
Piano Tuners Hold Annual Meeting
The Los Angeles Local Division of the Na-
tional Association of Piano Tuners was held
February 2 at the California Piano Supply
Co.'s Shop on Venice Boulevard. There was a
very full attendance at the dinner and meeting
which, held thus in the rough finishing and re-
pairing shop, was given a fitting and unique
effect. George B. Riley was elected president
for the ensuing year, succeeding the retiring
president, Fred Hayden, who made an appro-
priate speech to the members.
Ashley Manning, of the California Piano Sup-
ply Co., was re-elected secretary-treasurer and
presented before the Association a co-opera-
tive advertising plan which had been recom-
mended by the Chicago division of the Na-
tional Association of Piano Tuners which would
be nationally co-operative in its scope. After
careful consideration and discussion the fol-
lowing members pledged their support to the
plan, each undertaking to subscribe the sum of
$50 a year for three years: E. Prummers, Chas.
W. Howard, Ashley Manning, Lynn Pierce, M.
O. Sparrow, A. Zeller, Fred Very, Grant
Vaughan, Fred Hayden, Frank W. Kringel,
Henry W. Harvard, C. C. Critchett, John A.
Shaw, George B. Riley, Ray B. Goodwin, Ross
E. Currier.
Two More Kimball Pianos
Behning Made Chairman
for Carson College
of Banquet Committee
President Roberts Places Him in Charge of
Arrangements for Annual Banquet of Na-
tional Association of Music Merchants
President C. J. Roberts, gf the National Asso-
ciation of Music Merchants, has appointed Al-
bert Behning chairman of the banquet com-
mittee to take care of the details connected
with the annual dinner of the association to
be held on Thursday, June 7, at the Hotel Com-
modore during convention week.
Mr. Behning has appointed as members of
his banquet committee: Berthold Neuer, of
Wm. Knabe & Co.; Calvin T. Purdy, of Hard-
man, Peck & Co.; George Pelling, of the Bald-
win Piano Co.; Charles A. Laurino, of the
Aeolian Co., and Delbert L. Loomis, executive
secretary of the National Association of Music
Merchants.
Corley Co. to Build
The Corley Co. store, Richmond, Va., which
was completely gutted by fire, is to be replaced
by a new, modern building running from Broad
to Grace streets, with three stories and a base-
ment, all devoted to the display and sale of
musical instruments.
The Hobart M. Cable Co. music store in
Shelbyville, Ind., has moved from West Broad-
way to new quarters.
Prominent Institution for Orphan Girls Now
Has Four Pianos of Kimball Make in Use
PHILADELPHIA, PA., February 20.—Two addi-
tional Kimball upright pianos made by the W.
W. Kimball Co., Chicago, have been installed
in the Carson College at Flourtown, near
Philadelphia. These instruments were sold
through the local store, at 3808 North Broad
street, and will augment two others already in
use in that institution. The Carson College is
an endowed institution for orphan girls with
collegiate educational advantages, and is under
the jurisdiction of the courts of Philadelphia,
through which it is supervised. It is planned
along the lines of the Girard College, founded
by Stephen Girard, noted financier and philan-
thropist of Colonial days.
The Kimball Co. is displaying its new forty-
four-inch piano in colors of green and black,
and with the full cighty-eight-note keyboard.
It is adapted for juveniles or small apartments,
and has been a ready seller since its introduc-
tion to the Quaker city trade.
Buys Winberg Music Co.
William Robinson has purchased the Win-
berg Music Co., Hibbing, Minn., and will oper-
ate the business in the future, handling pianos,
phonographs, records and all types of musical
merchandise.
^ S T I E F F PIANO
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Will attract the attention of those
wko know and appreciate tone guality
CHAS.M.STIEFF Inc.
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