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FEBRUARY 25. 1928
11
The Music Trade Review
Cleveland Music Trades
Ass'n Anniversary Dinner
Large Gathering Holds Nineteenth Anniversary Dinner at Hotel
Winton — Speakers Included President A. L. Maresh,
and C. B. Amorous of the Aeolian Co.
Music Trades Association has announced the
following committees to serve for the coming
year: Executive, Henry Dreher, chairman, Otto
Muehlhauser, A. B. Smith, Sr.; membership,
Dan Baumbaugh, chairman, D. W. Lucas, I. J.
Mattlin; press, Robert Jones, chairman, Robert
Taylor, M. Rosen; advertising censor, Dan J.
Nolan, chairman, Howard Shartle, Edgar Scott;
grievance, Harry Valentine, chairman, Robert Z.
Write, A. B. Smith, Jr.
The newly elected officers are: A. .L. Maresh,
president; M. O. Mattlin, .vice-president, and F.
L. Stelker, secretary and treasurer*..
Story & Clark Branch
LEVELAND, O., February 20.—Members of the Cleveland Music Trades Association and
Opened in Brooklyn
their ladies gathered at the Hotel Winton on Wednesday evening for the purpose of cele-
brating the nineteenth anniversary of the founding of the association, and formally to in-
stall the officers elected at the annual meeting. There was a splendid attendance and the affair R. S. Ostroff Manager of New Store on Living-
ston Street Near Site of Former Branch of
included a banquet, speeches by men prominent in the trade, and a dancing party. Arrangements
Company
were in the hands of a committee, the chairman o f which was Howard Shartle, president of the
Cleveland Talking Machine Co., and who also
A new branch of the Story & Clark Piano
acted as toastmaster of the evening.
He also spoke on the importance of square
Co.
has been opened at 282 Livingston street,
The presence of ladies at the affair was an dealing in doing business, and of price main-
innovation as heretofore no invitation had ever tenance, and predicted that the dealer who did Brooklyn, N. Y., with R. S. Ostroff as manager.
been extended to them. The tables were taste- this would have no trouble in getting his share The company maintained a branch on Living-
ston street once before, but was forced to close
fully decorated in their honor. An all-star band of the business.
it
last year, when the building occupied was de-
under the leadership of Peter Hronek furnished
"What national advertising means to sales-
music during the dinner and for dancing. Frank men," was the subject of the next speech, and molished to make room for a new structure.
Crummit, star of the Musical comedy "Oh Kay," was discussed by Major I. D. Carson of N. W. At the new location, the company has secured
was the guest of honor.
Ayer & .Son of Philadelphia. The speaker told a long lease on a two-story building, which will
The first speaker of the evening was Anthony graphically how advertising broke down sales be utilized by the piano firm with the basement.
F. F. Story, vice-president and treasurer of
L. Maresh newly elected president of the asso- resistance and helped the salesmen, illustrating
ciation, and Toastmaster Shartle called atten- his talk with incidents to drive home his points. the company, and George H. Eucker, district
tion to the fact that this was his third term
Dan Nolan, general manager of the Cleve- representative, were in New York. ,,
of office as president, a signal honor and never land branch of the Wurlitzer Co. gave a humor-
before accorded any other member.
ous talk on the "Dissolution of Sicology" as Announce Annual Meeting of
Mr. Maresh in his talk outlined briefly the applied to the piano business, and as usual
New England Association
history of the association since its organization made his hearers laugh heartily, but realize
in 1909, and of the good work it had accom- that there was more truth than fiction in what
plished not only in developing a friendlier spirit he had pointed out regarding the seriousness of
BOSTON, MASS., February 21.—After several
among local dealers, but in benefiting the trade their problems.
postponements the annual meeting of the New
at large. He stated that the real need of the
Henry Dreher, president of the Dreher Piano England Music Trade Association is set for
music trade was a strong promotion campaign Co., and one of the founders of the association Tuesday, March 6 at the Statler Hotel. Instead
to make the public think music and musical gave an inspiring talk entitled: "For the Good of being a luncheon function it will be a dinner
instruments. He declared that the Cleveland of Our Association," in which he told of some one. The meeting will be called to order at 5.30
people were distinctly musical, a fact proven on of the problems the organization faced, and p. m., and President Kneupfer, who many are
many occasions, but that the music trade had recommended how they should be met.
hoping will again be reelected, will preside.
evidently not succeeded in hitting the bull's eye
With the conclusion of the speeches the re- Dinner will be served at seven o'clock, and it is
in appealing to them. He made a plea for the mainder of the evening was given over to danc- expected that several speakers will come over
elimination of petty jealousies in order that the ing and brought to a close an affair that will from New York, one of them at least, from the
association members might work together to long be remembered as a most enjoyable one National Association of Music Merchants, to
the common end of developing more business by all who attended it.
discuss the bill that has been introduced in Con-
for all.
President A. L. Maresh of the Cleveland gress proposing a tax on leases.
Mr. Maresh told of what the piano manufac-
turers were doing for the promotion of the
piano and of the special efforts made in Cleve-
land to launch a piano-playing contest despite
the success of such contests in other cities, par-
ticularly Detroit. What was needed, he said,
was more "pep" in association work.
A Great Seller
Clifford B. Amorous, director of sales of the
Aeolian Co. of New York, was next introduced
and warmly greeted. Mr. Amorous gave a
This little Holland—four
splendid talk on "Merchandising and its Rela-
feet in height—gives the
tion to the Music Business." There are two
purchaser extraordinarily
kinds of merchandising, he said, the old and
high musical and decora-
the new. The old is where the merchant dis-
played his wares, and then sat back and waited
tive value.
for the customer to seek him out. The new
It is a great little instru-
type is where the merchant advertises and uses
ment
to increase retail vol-
modern merchandising- methods to attract
people to his store. However, strange as it
ume. The reasonable price
might seem, there were still some merchants
gives the dealer the widest
who followed the former way of doing business
possible field for sound
to a considerable extent, and as a consequence
expansion of sales.
did not make a success, as they were not keep-
ing abreast of the times. He then went on to
tell of the power of advertising in its various
Write the manufacturer
forms, and its far-reaching effects, such as
Forty-eight inches high
shown when an Easter fashion parade was held
and filmed, and a week later the entire country
knew what the latest fashions in Paris were,
HOLLAND PIANO MANUFACTURING CO.
got to talking about it, and thus a demand was
created. He then went on to say that the man
Metropolitan Bank Building
-
Minneapolis, Minn.
or woman who talks about pianos or other
Factory: Menomonie, Wis.
musical instruments is advertising them indi-
rectly, and is an asset to the music trade.
C
Beautiful in Tone and Design-