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FEBRUARY 18, 1928
The Music Trade Review
St. Louis Baldwin Store
to Handle Victor Line
Firm Making Extensive Alterations to Handle New Departure—
Damrosch Broadcast Linked Up by Local Dealers—
A. W. Hosier Direct Scruggs Piano Section
T. LOUIS, February 14.—In an effort to more adequately serve the public, the Baldwin Piano
Co. of St. Louis, will install a complete line of Victor talking machines, phonographs and
records, it was announced by W. T. Abel, manager of the store. This will supplement the
Brunswick line already handled.
The company at present is making extensive alterations to its store with a view to providing
the necessary facilities for the installation of the new line which will be formally introduced to
the public on February 20. At the same time,
•
the company is installing an additional room phia Victor Distributors, Inc. He will cover
lor the display of grand pianos, giving the con- the Pennsylvania State trade, traveling the same
cern two full floors for the display of grands.
territory as formerly. Victor Moore, of Phila-
"With the completion of present plans Bald- delphia, succeeds Mr. Robinson with Cohen &
win's will be one of the most complete music Hughes, and will travel his former territory.
houses in St. Louis," Mr. Abel said. "We will
then be able to present to the public two of
Wisconsin Merchants to
the leading phonograph and record lines—the
Victor and Brunswick—as well as a complete
Meet Twice a Month
line of Kolster radios, pianos and other instru-
ments which will enable us to serve the most "The Trade-in" and the "Carrying Charge" to
discriminating person."
Be Discussed at the Association's Next Two
Local radio dealers are enthusiastic over the
Meetings
results of the first of a series of special music
programs broadcast by Walter Damrosch, con-
MILWAUKEE, WIS., February 13.—The Wiscon-
ductor of the New York Symphony Orchestra, sin Association of Music Merchants has decided
in the interest of greater music appreciation. to meet twice a month hereafter. The organ-
Virtually all of the RCA dealers and jobbers in ization feels that added enthusiasm will be felt
the city co-operated with the Radio Corp. in local music circles if the dealers get together
of America and the National Broadcasting Co. oftener to discuss their problems, and that the
in arranging for the reception of the concert in meetings will foster a greater feeling of good
the schools here.
will among members of the local trade.
Radios sets were installed in more than thirty
The Association will meet, therefore, on the
schools of the city, affording approximately first and third Thursdays of each month. A
30,000 children the opportunity to hear the con- new chairman will be appointed for each meet-
cert, according to H. B. Levy, wholesale man- ing whose duty it will be to arrange a program
ager of the Aeolian Co. of Missouri, who for that meeting. Informal discussions and ex-
handled the details of the project in St. Louis. change of experiences will follow each of the
The concert caused postponement of the sessions. These are expected to furnish the
projected conference of radio dealers of the real "meat" of the gatherings.
city, which was scheduled to be held at the
The first of the meetings was in charge of
Hotel Mayfair early this week for the purpose Hugh W. Randall, president and general man-
of discussing general conditions in the trade.
ager of the J. B. Bradford Co. The "Trade-in
The sale of instruments damaged in the Question" was the topic chosen for this meet-
Aeolian Co.'s fire last month at reduced prices ing.
has proven a great success, according to the
Edward Herzog, vice-president of Edmund
heads of that company. Virtually the entire Gram, Inc., was in charge of the second meeting
stock salvaged from the fire has been disposed which was held February 16. A debate on "The
of, and officials are more than gratified with tin Carrying Charge" was the feature of this
results.
gathering.
Serge Halman, of the Department of Custom
Design of the Aeolian Co. of New York, spent
several days in St. Louis during the past week Duo-Art Week in
outlining the various plans for the future of
Milwaukee Is Success
the new period style Duo-Art pianos. He is on
a tour of the country acquainting dealers' with Phillip Gordon Appears With Instrument in
Duo-Art plans. J. J. Davin, of the Ampico
Public and Private Recital, Under Bradford
Corp., also was a visitor in St. Louis during
Co. Auspices
the past week.
A. W. Hosier, manager of the phonograph
MILWAUKEE, Wis., February 13.—Hugh W. Ran-
and radio departments of Scruggs-Vandervoort- dall, of the J. B. Bradford Piano Co., is well
Barney's Department Store, formally assumed satisfied with the success of its recent Duo-
control of the piano department of the store in Art week.
succession to H. M. Brown, who formerly man-
The company arranged for the appearance
aged the department. Mr. Brown went to Chi- of Phillip Gordon before the Milwaukee Art
cago, where he will become affiliated with a Institute, the Shorewood High School, the
company.
West Allis High School, the Elks' Club and
the City Club. He was greeted with much en-
thusiasm by his audiences, and it is believed
James Hobinson Joins
that his appearance will result in additional
Victor Distributors, Inc. business for the concern.
Mr. Gordon was heard over radio station
PHILADELPHIA, PA., February 13.—James Rob- WTMJ one evening during his stay here, and
inson, formerly connected with Cohen & he was feted and entertained on every hand.
Hughes, of Baltimore, Md., has severed his con- Following a buffet supper given in his honor
nection with that concern to join the Philadel- at the Wisconsin Club one evening during the
S
week he gave a concert at the home of Hugh
W. Randall. He was also entertained at the
home of Mrs. Fred C. Thwaits and Mrs. Caro-
lyn Livingston.
Private and public concerts were also given
by Mr. Gordon in the Duo-Art Salons of the
Bradford Piano Co. All of the recitals were
extremely well attended.
"We feel that the showing made by the Duo-
Art in comparison with the original concerts
given by Mr. Gordon are a splendid advertise-
ment." said Mr. Randall. "The Duo-Art Week
with us has been extremely successful and has
resulted in a number of sales for us. The public
appearance of Mr. Gordon with additional in-
formation about the instrument has added to
public confidence and has given added prestige
to the Duo-Art."
Ghas. Luedeke Now Ludwig
Manager in Burlington
PHILADELPHIA, PA., February 13.—Following
many years' affiliation with the Philadelphia
store of the Ludwig Piano Co., at 1103 Chest-
nut street, Charles Luedeke has become man-
ager of the Burlington, N. J., branch of that
concern. With the transfer of his activities to
New Jersey city he assumes charge of the
i>iano and talking machine and radio depart-
ments. Miss Jane Kupisz succeeds him in his
former duties with the local store.
The Winschiff Piano Co., 1528 West Chicago
avenue, Chicago, has been incorporated with a
capital stock of $25,000 to deal in musical in-
struments of all kinds. The incorporators are
Fred Winston, A. B. Schiff and George A. Lee.
Pratt Read
Products
P i a n o Ivory
Piano Keys
P i a n o Actions
Player Actions
Established in
1806
at Deep River, Conn.
Still There
Standard Service and Highest
Quality
Special Repair Departments
Maintained for Convenience
of Dealers
PRATT, READ & CO.
THE PRATT READ
PLAYER ACTION CO.
Oldest and Best