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FEBRUARY 18, 1928
The Music Trade Review
Robert George Drady was managing superin-
tendent of the San Francisco Civic Auditorium
and a well-known theatrical manager here, and
Mrs. Drady is thoroughly familiar with the box
office business. The ticket and service bureau
in the Kohler & Chase store is now in opera-
tion, in charge of Mrs. Drady, and a box office
is about to be built. Mrs. Drady pointed out
the very central location of the store, at 111
Trophy for Largest Percentage of Net Profit on Capital Invested O'Farrell
street, and said that George Q. Chase,
president of Kohler & Chase, believes that the
Won by That Branch Second Time in Succession — No
location is very central for visiting artists. The
bureau
is specializing especially in concert
Changes in Allen Co. Southern Stores
tickets and service to concert artists.
Eugene Shalk Buys Out His Partner
Eugene Shalk, partner for three years with
AN FRANCISCO, CAL., February 10.—For the second time in succession the Oakland
store of Sherman, Clay & Co. has won the silver cup awarded by Ernest Urchs, manager Ralph Eliaser in the Modern Music House and
of the wholesale and artists' departments of Steinway & Sons, New York. The award is for School of Music, at 34 Golden Gate avenue, has
the largest percentage of net profit in proportion to the amount invested. Leon M. Lang, just become sole owner, having bought out his
manager of the Oakland store of Sherman, Clay & Co., joined the sales force of the company partner, who is now devoting his entire time to
in Oakland twenty-six years ago. He is now in charge of four Eastbay stores of the firm, teaching. Mr. Shalk was formerly for two
years with Barbee's Music Emporium, 161 Tay-
namely, the Oakland store that won the cup,
lor street. The Modern Music House is essen-
dent
and
general
manager
of
the
company.
E.
the branches in Berkeley and in Fruitvale and
the Wiley B. Allen Co.'s Oakland branch, which P. Tucker will remain as manager of the South- tially a string-fretted instrument house. A
number of lines of such instruments as banjos,
was recently taken over by Sherman, Clay & ern branches.
guitars, ukuleles and other stringed instruments
Annual Meeting for March 13
Co.
with
frets are carried with a full line of ac-
The Music Trades Association of Northern
Leon M. Lang was asked to tell some of the
cessories. The store also has other instru-
California
will
hold
its
annual
dinner
meeting
secrets of success which brought the cup for
ments and sheet music.
the second time to the Oakland store. Lang and election of officers on March 13. Shirley Q R S Portable Interests Phonograph Dealers
Walker,
president
of
the
Association,
also
put advertising first. He said that Sherman,
The San Francisco factory of the Q R S Co.
Clay & Co. are consistent advertisers. The stated that there will be a meeting of directors
firm has more than once won the national next Tuesday. The whole music trade is in- is displaying for phonograph dealers its new
line of Q R S portables. Phil Lasher, Western
trophy for truth in advertising. Mr. Lang is vited to be present at the annual meeting.
Ticket Sales for Kohler & Chase
manager for Q R S Co., expressed much satis-
also a firm believer in harmony, using the word,
Kohler & Chase now have a ticket and serv- faction at the interest which this new recruit
not only in a musical but in a moral sense. He
said that in placing a musical instrument in a ive bureau in their store. The announcement is to the phonograph field is arousing. A number
home he and his assistants are not content made by Mrs. Robert George Drady. The late of orders for the portable have been booked.
merely to make a sale. They consider the
lumbia Phonograph Co., gave a short review
transaction has not been satisfactory unless the Seattle Dealers Discuss
of their business during the past few years. He
instrument has fulfilled the mission for which it
was built, namely, the creation of contentment,
the Talking Machine was optimistic as to the phonograph business
for 1928. Mr. George O'Neill, the Sonora rep-
happiness and harmony. He also said that the
iounders of Sherman, Clay & Co. realized that Prominent Trade Members Talk on the Business resentative gave a short outline of the com-
the music business is something more than
Situation and on the Opportunities for De- pany's plans concerning the placement on the
market of the Sonora instrument.
merely selling merchandise. They believed that
veloping Interest in That Instrument
merchandising was more a matter of "service"
Piano and banjo solos played, respectively,
than of just selling, and laid stress on the hu- SEATTLE, WASH., February 10.—The Talking by Mr. Leonard Smallwood, of the Howell
mcnt element. Humanity, at heart, is good and Machine Group of the Radio and Music Trades Piano Co., and Mr. Gordon Ross, Sherman,
noble, and is receptive to the message which Association held strictly a talking machine Clay & Co., were featured on the program.
is conveyed by good music. A recognition of meeting recently for the purpose of stimulating
A dance followed the meeting. The music
this imparts a human element to music mer- interest in the talking machine. A very large was furnished by the Orthophonic, Kolster and
chandising.
attendance was recorded which included guests Panatrope.
from Everett, Bellingham and Tacoma. A num-
"Lights-Out" Sale Is Going Splendidly
Advertising for the "Lights-Out" sale of ber of valuable and helpful speeches were
Suffer Heavy Fire Loss
pianos, talking machines and other instruments made. Mr. Barrish, of the Wilson Business
of Wiley B. Allen Co. was started on an ex- College, gave a talk on "A Message on Sales-
PHILADELPHIA, PA., February 13.—Fire of un-
tensive scale on the seventh instance in liqui- manship." Mr. J. Sipprell, of Kinney & Sip-
known
origin destroyed part of the music
dating the merchandise of the Allen Co. Simi- prell gave his ideas on "The Sign Painter or
stocks of Foster Bros., 4359 Main street, in the
lar sales are in progress in the Allen branches an Artist in the Phonograph Business." Mr. E.
Manayunk district. The firm was engaged in
in Oakland, San Jose, Sacramento and Fresno. Tatman, Tacoma, gave a very impressive talk
ihe sale of music goods and talking machines.
Harald Pracht, retail piano sales manager for on "What Effect Will the Talking Machine
Much of the stock was damaged by the flames
Sherman, CTay & Co. in San Francisco, is in Have Upon the Music Business in the Future."
and water.
Mr.
G.
E.
Gilbert,
of
the
Northwest
Victor
general charge of the sale at the Allen Com-
pany's store, and he said that the merchandise Talking Machine Co., showed the increase in
is selling very well indeed. Charles Tracy, sales the sales volume of talking machines during
Anderson-Soward Branch
manager of the Sherman, Clay & Co. store 1927, and pointed out all the accomplishments
in Sacramento, has been transferred here to in this business since 1925. He regards the
DAYTON, O., February 13.—A branch store of
phonograph business of 1928 with much opti- the Anderson-Soward Co. has been opened in
the piano department.
mism. Mr. A. S. Cobb, of the Brunswick-Balke- the Riverdale Theatre building, here.
No Changes in the Southern Branches
The new store carries a complete line of
Southern branches of the Wiley B. Allen Co. Collender Co., read a message which brought
will continue as usual, for the present, it was out the advantages of good music and the pianos, phonographs and radios, and is under
stated at the office of Frank Anrys, vice-presi- necessity of it. Air. |. E. Marsh, of the Co- ihe management of Charles W. Loman.
Urchs Cup to Sherman-
Clay Store in Oakland
S
NEWARK N. J.
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