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FEBRUARY 18, 1928
The Music Trade Review
Chicago Manufacturers
Discuss Promotion Work
General Campaign on Fretted Instruments to Be Conducted in
Co-operation With National Bureau for the Advancement
of Music, and Will Shortly Be Launched
HICAGO, ILL., February 11.—The Association of Musical Merchandise Manufacturers of
the Chicago zone held the regular monthly meeting on Thursday, February 9, at the Audi-
torium Hotel with the new president, A. E. Hunter, presiding.
The discussion centered around the proposed promotional campaign for fretted instruments
to be conducted by the National Bureau for the Advancement of Music and the Chicago local
went on record as highly favoring this plan which has also been endorsed by the Eastern Di-
vision.
~~~~
Wm. F. Ludwig, a member of the local as the meeting and spoke briefly on promotional
well as the National Association of Musical In- work and explained what the Chamber could
strument & Accessories Manufacturers, is chair- do for the advancement of the work of the
association.
man of the committee which has been working
on this campaign, and it is understood that fol-
Retiring officers Walter M. Gotsch, former
lowing his report to the National Bureau for president, and H. Kuhrmeyer, former secretary,
the Advancement of Music the campaign will
were presented with handsome leather bags by
the members of the Association as a token of
be launched immediately.
their appreciation for their work during their
Alfred L. Smith, secretary of the Music In-
term of office.
dustries Chamber of Commerce, was a guest at
"Vibrator reeds for saxophone and clarinet
are made from the best cane from the Var, in
France," stated Mr. Verville, this week, to a
representative of The Review. "When they
arrive at the New York factory they are put
through a special hand-finishing process which
gives them a series of parallel grooves as a
result of which the exposed fibers help to keep
the reed dry and light. Vibrator reeds are the
C
George Cloos, Inc., Issues New Catalog
Covering Complete Line of Instruments
New Volume Shows Range of Flutes, Piccolos, Fifes, Drumsticks and Batons, with
Special Section Devoted to the Care of Woodwind Instruments
latest catalog of George Cloos, Inc.,
T HE
1659 Stephen street, Ridgewood, Brooklyn,
N. Y., features a complete line of flutes, pic-
colos, fifes, drumsticks and batons for leaders
sufficient oil to give instruments a slight gloss."
The Cloos professional model flutes are sell-
ing well, according to George Cloos, head of
the company.
Vibrator Hand-Made
Reeds of H. Chiron Go.
Manufactured of Finest Cane From Var,
France, They Are Finished by Special Proc-
ess in New York Plant
George Cloos, Inc., Plant
and drum majors. The Cloos firm was founded
in 1862 and has been manufacturing these prod-
ucts continuously since that time with the re-
sult that it now has dealer connections in every
part of the country, doing a steady business in
Cloos instruments.
An important feature of the catalog is the
section devoted to the care and preservation
of * wood-wind instruments. "Wood instru-
ments," it reads, "if not properly cared for,
are very apt to check and crack. It is impos-
sible to warrant instruments against such crack-
ing, but a little attention given the instruments
will practically insure them against mishap and
save the owner considerable inconvenience.
Sudden changes of temperature should be
avoided as these are more apt to crack the in-
strument than any other single cause. After
use the instrument should be wiped thoroughly
dry, both inside and outside, and placed in a
flannel or velvet bag. If the instrument has
not been used for any length of time and is
very dry both inside and outside, it should be
oiled before using. Raw linseed oil is best
for this purpose. Be careful not to use too
much oil, simply moisten the cloth and rub in
One of the best-selling reeds of the present
day, according to many music dealers in many
parts of the country, is the Vibrator hand-
made reed put out by the H. Chiron Co., 800
Eighth avenue, New York. These reeds are im-
ported from France by the Chiron firm and
then finished by hand in the New York factory.
So great is the American demand for them that
the factory has been constantly behind in filling
orders for several months, according to A.
Verville, manager of the company.
TEN DIFFERENT NUMBERS
OF STRENGTH
result of a long period of patient experiment
both here and abroad.
"The reeds are real hand-made reeds and
each one is individually tested before it is
packed. They are made in ten different num-
bers of strength as shown by the card which
is furnished to dealers for display iii the stores."
Music Trades Round
Table Meets March 10
BOSTON, MASS., February 14.—The next meeting
of the Music Trades Round Table will be held
on March 10 at the music store of Charles W.
Homeyer & Co., 458 Boylston street. The
meetings of this informal organization are keep-
ing up very well, and there were twenty-two
at the meeting last week. Arrangements are
being made to have this group, made up of
dealers in musical instruments, have a joint
gathering with the Boston Music Publishers'
Association, probably some time next month.
New Store in Bayonne
Morris Sachs, who lias been identified with
the Marshall Music Shop, Bayonne, N. J., for
the past twelve years, has opened his own busi-
ness under the name of Sachs Melody Shop at
533 Broadway. He is handling musical mer-
chandise, sheet music, music rolls and radio
accessories.
Opens Branch in Perry
The
stores
Okla.,
where
Colby
McDowell Music Co., operating music
in illackwell, Pawhuska and Ponca City,
has moved its Enid branch to Perry,
it is occupying the former site of the
Department Store.
Consult the Universal Want Directory of
The Review.
Harry Perlberg Now in Sole Control
of Jobbing Firm of Perlberg & Halpin
Well-Known Wholesale Musical Merchandise Business at 890 Broadway, New York,
Now Under His Direction with Cal Davidson as Assistant
announced some time ago in these col-
A S umns,
Harry Perlberg has taken over the
wholesale musical merchandise business of
Perlberg & Halpin, 890 Broadway, New York,
and will continue to operate it under the firm
name, Harry Perlberg, successor to Perlberg
& Halpin. The former firm was established
seventeen years ago with Mr. Perlberg as one
of the original partners, and grew to such an
extent that at the time of its acquisition by
Mr. Perlberg it had become one of America's
leading mus'cal merchandise wholesalers, with
one of the most complete stocks of everything
in musical merchandise.
While Harry Perlberg will be the head of
the company he will have the able assistance
of Cal Davidson, who has been with the busi-
ness many years, as general manager. Among
the lines the concern will continue to carry are
E. Monheimer, Saxony violins, Alvon Lorentze
metal clarinets, Nonpareil ukuleles, banjo uku-
leles, Padova Italian violin strings and the
famous Beltone musical instruments and the
Beltone accessory cabinet.